THE RFID BUSINESS AND THE WAY FORWARD STEPHANE PIQUE DIRECTOR RFID INDUSTRY SOLUTIONS GROUP MOTOROLA AND RFID • Global Market Share leader in UHF RFID Readers • Broadest UHF RFID Product Portfolio • Most Recognized RFID Brand awarded by several analysts and research companies • Holds over 300 RFID Patents • 1,000 + RFID customers across the globe • Product Line Strategy award - Frost & Sullivan (2011) 2010 Passive UHF RFID Handheld Reader Vendor Matrix BROADEST RFID PORTFOLIO FIXED READERS FX9500 UHF FIXED ANTENNAS AN200 AN400 AN480 UHF UHF UHF FX7500 UHF AN610 AN620 UHF UHF DESKTOP READER HANDHELD READERS MC3190-Z UHF MC9190-Z UHF HF (CLIP) AN710 AN720 UHF UHF RFD5500 (MC55/65/67) UHF (SLED) TC55 NFC EP10 HF OMNII HF NFC WAP4 UHF LF HF NFC DS9808-R UHF RFID CUSTOMERS Retail • • • • • • • • • • • • American Apparel Falabella Jones Apparel Grp Bloomingdales Liverpool New Balance Staples Cost Plus Stop & Shop Walgreens Wills Lifestyle Cost Plus Transportation / Distribution • • • • • • • • • • • Canadian Rail Kraft Kimberly-Clark Exel Packaging Logistics Services TNT YCH UPS Toll Logistics Siemens AG Penske Supply Chain • Dairy Farmers of America • H & M Bay Inc. • KPN • Lexar • Megatrux Inc. • Raytheon • Van Ness • Yodabashi • Kraft • Kimberly Clark • Sony • Logwin • Prixcar • Southeaster Container • Shoppers Drug Mart Manufacturing • • • • • • • • • • Continental AG Dow Corning Endwave Handleman Company Mitsubishi Electric Volkswagen Flour Daniels Asahi India Glass Ford Daimler Trucks Government • Defense Logistics Agency • Bode Technology • FEMA • State of Texas • Howard County, MD • US District Courts • Spanish Postal • Montreal Transit • SPAWAR • GSS • Luke AFB • US Citizenship & Immigration • City of New York • Alameda County • City of Hoboken • US Army • National Archives • San Bernardino Cty. • US House of Repr. • DISA Aviation • Boeing • British Airports Authority • Hong Kong International Airport • Lufthansa • McCarran International Airport • Virgin Industrial • • • • Cox Phoenix Precast Aker Shipyards Anthony Hardwood Composites • Boral Bricks • Metromont Energy / Utilities • • • • • • • • • Duferco Qatar Gas Sempra Energy Tejas Tubular Vale Inco National Oil Well CBSL FMC Technologies Huntsman Asset Management • • • • • • • • St. Lukes McGraw Hill Cabuenas Hospital Knox Nursery Madison Abstract Yayasan SVG Sun Tracking / Cold Chain IT Asset Management • Dole • Kraft • Hawaii Dept. of Agriculture • Levinoff-Colbex • • • • • Bank of America Wells Fargo Hexaware Weldon Williams & Lick MARKET AND TRENDS PAGE 5 RFID IS AROUND YOU OVER BILLION $8 15-20% CAGR www.mtlcard.com RFID DRIVERS AND BENEFITS Increased Outcome Higher Quality HARD BENEFITS Tracking Traceability Control Automation Increased Visibility New Service Reduce Cost Increase Security Generate Value Fulfill Require ments Authentication Law New Product Feature CRM Soft Benefits Mandate © Stephane Pique RFID TREND #1 RFID ENABLES OBJECTS TO BECOME SMART OBJECTS RFID TREND #2 13 OF NEW SMARTPHONES COME WITH NFC TECHNOLOGY RFID TREND #3 RFID CAN BE CONNECTED TO ANY TYPE OF SENSORS (TEMP, SPEED, PRESSURE, I/O, MOISTURE, ...) APPLICATIONS Major applications • Asset management • People tracking (staff, patients and babies) • Automated inventory • Surgery tools tracking RFID IN HEALTHCARE THE NEW HOSPITAL IN AARHUS • The new hospital will be an innovative university hospital where modern technology supports the high quality in patient treatment. around 1.000 FX7500 will be installed Major applications • • • • • Automated inventory control Tracking back to front store Customer experience Automated POS Electronic Article Surveillance RFID IN RETAIL APPAREL ITEM LEVEL ADOPTION American Apparel Banana Republic Bloomingdale‟s Charles Vogele Cost Plus Diesel Dillard‟s Dress for Success Falabella Galeria Kaufhof Gerry Weber Groupe Dynamite Jade Jeweler JC Penney Jones Apparel Levi‟s Liverpool Macy‟s Marks & Spencer Metro AG Mitsukoshi New Balance Nine West Shoppers‟s Drug Mart Staples Stop & Shop The Limited Walgreens Wal-Mart Wills Lifestyle 1/3 OF THE TOTAL US APPAREL MARKET IS ENGAGED IN RFID ACTIVITIES TODAY RFID IN MANUFACTURING Major applications • • • • • Process stearing and mgt Inventory management E-Kanban with suppliers Asset management Intelligent tools Major applications • • • • • Automated in and outbound Stock management Goods tracking Asset management Correct content verification RFID IN LOGISTICS GOOD TO KNOW PAGE 18 MAJOR BARRIERS • RFID still seen as competitive advantage  no communication allowed • Missing IT infrastructure (PC, WIFI, EDI, etc.) • Masterdata not clean • Expectations not realistic (e.g. 100% accuracy) • Change management • Privacy 10 STEPS TO GO 1. Potential analysis, brainstorm about all the potential and possibilities, how does the big picture looks like (involve multidisciplinary team) 2. Chose the low hanging fruits and define what do you want to achieve 3. Conduct a site survey, understand the product to identify, the processes and the environment 4. Do some basic lab testing if required 5. Define the statement of work with clear objectives and KPIs 6. Calculate the potential business case (include the big picture) 7. Realise a proof of concept or pilot 8. Review and revise your business case and define the ROI 9. Plan and deploy by department, region or product category 10. Focus on training, support and change management PRIVACY EN 16570 - The information sign and additional information to be provided by operators of RFID application systems EN 16571 - RFID privacy impact assessment process  Official release by end of June 2014 USEFUL LINKS (1/2) • MOTOROLA • www.motorolasolutions.com/rfid • RFID NETWORK • www.rfid.net • RFID JOURNAL • www.rfidjournal.com • INTERNATIONAL RFID BUSINESS ASSOCIATION • www.rfidba.org • RFID COMMUNITY IN EUROPE • www.rfidineurope.eu • GS1 • www.gs1.org/epcglobal USEFUL LINKS (2/2) • DATABASE OF MAJOR RFID STANDARDS WORLDWIDE • www.grifs-project.eu/db/ • OVERVIEW OF WORLDWIDE UHF FREQUENCY REGULATIONS • www.gs1.org/docs/epcglobal/UHF_Regulations.pdf • MAP OF RFID DEPLOYMENTS WORLDWIDE • www.rfidjournalevents.com/map.php • DATABASE OF RFID LABELS AND TAGS • www.veryfields.net/ • NFC TRIALS; TESTS AND IMPLEMENTATIONS AROUND THE WORLD • www.nfcworld.com/list-of-nfc-trials-pilots-tests-and-commercial-services-around-theworld/ OUTLOOK THANK YOU