The direct route to home owners and people having building work

The direct route to home owners and
people having building work carried out
Publisher and
Media Administration
Etzel-Verlag AG
Knonauerstrasse 56
CH-6330 Cham/ZG
Tel. +41 (0)41 785 50 85
Fax +41 (0)41 785 50 88
www.etzel-verlag.ch
[email protected]
Media documentation 2017
Media information 2017
DAS EINFAMILIENHAUS is in its 41th year of publication,
and its clear target-audience focus has made it an extremely
successful magazine. It targets people who are looking for
or already own a single-family home. The editorial content
is comprised of four sections: BUILDING, LIVING, HOUSE
and GARDEN.
DAS EINFAMILIENHAUS provides readers with information that specifically addresses the Swiss marketplace, such
as reports on single-family houses with price and feature
comparisons, news items on houses and well-researched
specialist articles. The extensive reader-service support
has also contributed to making DAS EINFAMILIENHAUS
an indispensable source of information for every building
owner. Since the magazine is mainly sold through kiosks,
advertisers are guaranteed to be able to influence the building owner‘s purchasing decision at the most opportune
time; namely, during the planning phase.
Because DAS EINFAMILIENHAUS reaches the right people
at the right time, the magazine achieves an unusually high
reader response rate to reader services and coupons. Year
over the year, the publication increasingly emphasizes
topics that are of special interest, especially to homeowners. As a result, the number of people reading DAS EINFAMILIENHAUS in this target sector continues to grow.
As a result of various design improvements and new reader services, the print run over the last number of years has
increased substantially. The number of advertisers has also
continuously gone up, leading to the production of issues
that consistently have over 200 pages.
Themes and dates 2017
1/17 from 02.02.2017
Editorial deadline 10.11.16
Insertion deadline 08.12.16
Artwork deadline 06.01.17
Focus
Bathrooms
–Bathroom furniture
–Tubs, showers
–Fittings
–Toilets
Focus
Wellness at home
–Steam bath, saunas
–Gym
interior fittings
Front doors and
entrance areas
Fair review
BauHolzEnergie Trade
Fair Bern
garden
Trends for the
new season
2/17 from 30.03.2017
Editorial deadline 09.01.17
Insertion deadline 02.02.17
Artwork deadline 02.03.17
3/17 from 25.05.2017
Editorial deadline 02.03.17
Insertion deadline 30.03.17
Artwork deadline 27.04.17
4/17 from 27.07.2017
Editorial deadline 04.05.17
Insertion deadline 01.06.17
Artwork deadline 29.06.17
5/17 from 28.09.2017
Editorial deadline 06.07.17
Insertion deadline 03.08.17
Artwork deadline 31.08.17
6/17 from 30.11.2017
Editorial deadline 07.09.17
Insertion deadline 05.10.17
Artwork deadline 02.11.17
FOCUS
«a visit to»
–A behind-the-scenes
look at attractive
bathroom displays
Focus
Kitchen technology
–Equipment for cooking,
baking, frying, cooling
and washing up
–Cooker hood ventilators
Focus
Kitchen
–Furniture programmes
–Sinks
–Fittings
–Surface coverings
–System for
waste separation
Focus
Indoor fireplaces
–Fireplaces, stoves,
pellet furnaces
–Timber store and
accessoires
Focus
«a visit to»
–A behind-the-scenes
look at current kitchen
exhibitions
FOCUS
Garden
–Pergola, Shade
–Fireplaces and
barbecues
–Lawn care
–Gardener equipment
–Outdoor kitchens
–Concepts for low maintenance gardening
EQUIPMENT
Design-Radiators
domestic technologY
Heating systems
INTERIOR FITTINGS
Stairways and banisters
outdoors
Garden and
garden planning
–Flooring:
outdoor surfaces
–Screen, boundaries,
fences
–Professional planning
–Concepts and styles
–Giardina trend report
Regular columns: – Extensive pictorial coverage of the finest Swiss single family
homes – Short reports: House ideas in wood and stone – Residential probertyrelated legal issues – Portraits: Captains in the building industry – Journal with
trends, exhibtion information, products – Garden design: Information from the
experts – New books around house and garden
GARDEN
Pools and ponds
–Market overview
–Pool roofing
–Design of surrounding
area
INTERIOR FITTINGS
Floors: Parquet
INTERIOR FITTINGS
Floors: Linoleum, cork,
cast iron
Focus
Transparent building
–Conservatories, Green
houses, Glazed balconies
–Large-scale window
facades
EQUIPMENT
Washroom
–Washing, Tumble drying INTERIOR FITTINGS
Stoneware, Ceramics
outdoors
for walls and floors
Outdoor spas
–Whirlpool, Outdoor
Competition
saunas, Rest areas
house of the year 2017
Financing
Planning correctly
Garden water features,
fountains
fair
Bauen & Modernisieren 2017
domestic technologY
Building security
–Security windows
and doors
–Intercom systems, Light ing, Alarm systems, Safes
Annual publications of
DAS EINFAMILIENHAUS:
– Trendmagazin GARTENIDEE (2x per annum)
see separate media documentation
fair
Bauen & Modernisieren
(Review)
domestic technologY
Intelligent living
House automation
fair
Swissbau (Preview)
Format plan
Standard formats
Page dominant formats
Linked formats
1/1 page 1/1 page bleed
1/2 page cw. 1/2 page high
1/4 page cw. 1/4 page high 1/4 page 1/8 page
Widht 199 mmWidht 225 mmWidht 184 mmWidht
90 mmWidht 184 mmWidht 43 mmWidht
90 mmWidht
60 mm
Height 278 mm Height 297 mm
Height 137 mm Height 278 mm
Height 66 mm Height 278 mm
Height 137 mm Height 66 mm
(+ bleed)
1/3 page cw. 1/3 page high
3/4 page cw. 3/4 page high
2/3 page cw. 2/3 page high
1 1/3 page over spine bleed
Widht 184 mmWidht 60 mmWidht 184 mmWidht 132 mmWidht 184 mmWidht 122 mmWidht 304 mm (+ bleed)
Height 90 mm Height 278 mm
Height 205 mm Height 278 mm
Height 186 mm Height 278 mm
Height 297 mm
Bleed bonus:
On both sides, above and below,
both 3 mm
On advertisements over spine two
separate copies are necessary. The
bleed bonusses also have to be taken
into considered relative to the spine.
1 1/2 page over spine bleed
1 3/4 page over spine bleed
2/1 page over spine bleed
Widht
355 mm (+ bleed)Widht 386 mm (+ bleed)Widht 450 mm (+ bleed)
Height 297 mm
Height 297 mm
Height 297 mm
Rapid cost calculation Four Colour
Formats
Deduction for repeat advertisements:
Net price
at 1+2x
—
Net price
Net price
Net price
at 3x
at 4x
at 6x
5% 10%15%
1/1 page
1/2 page
1/3 page
1/4 page
1/8 page
6’890.——6’545.506’201.——5’856.50
3’880.——3’686.——3’492.——3’298.——
2’810.——2’669.502’529.——2’388.50
2’090.——1’985.501’881.——1’776.50
1’170.——1’111.501’053.——994.50
3/4 page
6’480.——6’156.——5’832.——5’508.——
2/3 page
5’360.——5’092.——4’824.——4’556.——
1 1/3 page
8’060.——7’657.——7’254.——6’851.——
1 1/2 page
8’980.——8’531.——8’082.——7’633.——
1 3/4 page
9’700.——9’215.——8’730.——8’245.——
1 2/1 page
10’770.——10’231.509’693.——9’154.50
2nd cover-page
7’450.——7’077.506’705.——6’332.50
4th cover-page
8’110.——7’704.507’299.——6’893.50
page 3, 1/3 high
3’620.——3’439.——3’258.——3’077.——
2 pages
5’560.——5’282.——5’004.——4’726.——
4 pages
6’890.——6’545.506’201.——5’856.50
8 pages
8’520.——8’094.——7’668.——7’242.——
16 pages
10’660.——10’127.——9’594.——9’061.——
Prices include postage; for larger brochures on request.
Standard formats
Page dominant formats
Linked formats
Special placings
Inserts/Supplements
Only in association with an advert 1/1 page CHF 95.– per thousand copies, incl. postage. Multiple page
stickers CHF 190.– per thousand copies, incl. postage.
Stickers
Discounts and surcharges
Repeat discount:
Discount for combinations:
Placing surcharge:
at 3x 5%, at 4x 10%, at 6x 15% (discounts on mono net basic prices, all titles published can be freely combined)
2 titles 5%, 3 titles 10% (discounts on mono net basic prices, all titles published can be freely combined)
10% on binding requirements, if these can be kept
Technical data
Special placings
Printing processes:
Rotary offset, CTP
2nd cover-page:
inside front cover
Print copy:
Data formats: QuarkXPress, InDesign, Illustrator,
Freehand, Photoshop and as Acrobat PDF file or PDF/X-3.
Enclose all fonts. Colours defined as CMYK. Image resolution 300 dpi. Advertisements which run off the edge plus 3
mm. Data delivery: CD, FTP or per
e-mail to the advertisement administration with binding
colour proof. Colour tolerances are unavoidable. They do
not form sufficient reason for discounts.
4th cover-page:
back cover
1/3 page (horizontal)/Strip Ad
page 3 opposite editorial
Production of print
documents:
The production of print documents on the basis of originals,
photos, retouch or prints is not included in the price.
Audited Sold circulation:
28,800 copies
Your contact / Publisher program
Publisher and
Media Administration
Etzel-Verlag AG
Knonauerstrasse 56
CH-6330 Cham/ZG
Tel. +41 (0)41 785 50 85
Fax +41 (0)41 785 50 88
www.etzel-verlag.ch
[email protected]
Media Promotion
Andreas Jost – [email protected]
Marcel Hablützel – [email protected]
Michael Hindriks – [email protected]
Tel. +41 (0)41 785 50 85
Media Administration
Norina Bühlmann – [email protected]
Tel. +41 (0)41 785 50 62
Editorial
Christine Vollmer – [email protected]
Tel. +41 (0)41 785 50 85
Special placings for large format adverts on request
Bauen, Wohnen, Haus
und Garten [6x]
Umbauen und Erneuern
[4x]
Architektur, Wohnen
und Design [10x]
Construction, habitation
[5x]
et design Ideen für die Gartengestaltung & -planung
[2x]
Ratgeber für Küchen- und
Badplanung [1x]
Ratgeber für den
Wellnessbereich[1x]
Ideenpaket für Bauherren
und Hausbesitzer
[1x]
haus
und
wohnen.ch
Einrichtungsideen für
Wohnen & Lifestyle [1x]
das Internet-Portal
haus
und
wohnen.ch
das Internet-Portal
Alles über die mobile Art
des Wohnens, deutsch
und französisch
[5x]
Das Schweizer E-Bike-Magazin
[2x]
Internet-Portal zu Bauen,
Umbauen, Wohnen, Möbel,
Garten und Pools
w