Media Literacy - Bayerisches Staatsministerium für Wirtschaft und

Bayerisches Staatsministerium für Wirtschaft und
Medien, Energie und Technologie
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Media Literacy
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MEDIA LITERACY
The world of media is colorful, alluring and full of opportunities.
However, developments in the area of information and
communications technologies (ICT) make this digital world
more and more complex and unclear. Against the background
of this trend, media education and the communication of media
literacy play a very important important role.
Reﬂected, responsible media consumption and active use of
media are among the key qualiﬁcations of today´s society.
Therefore, it is the aim of modern Bavarian media policy to
increase the media literacy of children, teenagers and adults.
Exemplary projects are the Bavarian Media Usage License and
the Advisors´ Network for Media Education, which are
conducted in close cooperation with the Bavarian Media
Education Foundation and the Bavarian Regulatory Authority
for Commercial Broadcasting. Since 1998, the Southwestern
Research Association for Media Education has collected basic
data in its studies in regard to how teenagers should handle
the media and information in general.
Stiftung Medienpädagogik [Media
Education Foundation]
Landesmedienzentrum Bayern:
Medien - Bildung - Service (mebis)
[Bavarian Media Center: media education - service]
Medienführerschein Bayern [Fit for
Media]
21.11.2016
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Media Literacy

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