derStandard.at

Successful advertising.
„Crossgenial“.
Facts and Figures / Last update: 10.08.2016
DER STANDARD | derStandard.at: Our philosophy
2
Facts and Figures / Last update: 10.08.2016
DER STANDARD: Reach and circulation
Reach
Monday–Saturday
Saturday
396.000
467.000
5,4 %
6,4 %
15,5 %
30,0 %
Monday–Saturday
Saturday
91.000
134.000
83.000
115.000
Number of copies sold
63.000
77.000
Subscriptions
53.000
62.000
Readers
MA 2015 ~ NRS
National Reach
MA 2015 ~ NRS
Decisionmakers
LAE 2015 ~ BMRS
Circulation
ÖAK 2015-II ~ ABC
Number of copies
printed
Number of copies
distributed
Reference: MA 2015 ~ NRS
3
Facts and Figures / Last update: 10.08.2016
DER STANDARD: Readership
Gender
60%
Education
completed
Age
Household
income net
Social
class
Consumer
habits
55%
50%
45%
43%
40%
36%
34%
30%
27%
24%
23%
18%
20%
18%
13%
15%
20%
20%
16%
14%
12%
9%
10%
Reference: MA 2015 ~ NRS (readership structure in %)
DER STANDARD
Early Adopters
ABC1 up to 49
ABC1 up to 39
3.450 +
2.550 thru 3.449
1.500 thru 2.549
up to 1.499
Higher Education
A-Levels/
High school graduate
70+
60-69
50-59
40-49
30-39
20-29
14-19
Female
Male
0%
Population total
4
Facts and Figures / Last update: 10.08.2016
Readership by age and income
3.400
Die Presse
3.300
3.200
DER STANDARD
Salzburger Nachrichten
Kurier
3.100
OÖ Nachrichten
Vbg. Nachrichten
3.000
Tiroler Tageszeitung
2.900
Kleine Zeitung
Population average
2.800
Kronen Zeitung
2.700
Österreich (free of charge)
Heute (free of charge)
2.600
2.500
43
44
45
46
47
48
49
50
51
52
53
54
55
56
Reference: MA 2015 ~ NRS (mean value for Austrian new spapers)
5
Facts and Figures / Last update: 10.08.2016
Reach in federal states
44,4
29,6
MA ~ NRS
25,1
MA ~ NRS (Weekend)
22,5
LAE ~ BMRS
14,4
15,0
LAE ~ BMRS (Weekend)
Lower Austria and
Burgenland
Upper Austria
28,1
24,0
18,6
5,0 6,0
Vorarlberg
10,3
26,4
11,7
13,6
2,8 2,6
3,8 4,8
3,8 3,7
Tyrol
Vienna
4,5 4,7
4,3 5,1
15,8
13,2
10,8
29,4
Salzburg
Styria
17,1
3,4 5,0
Carinthia
References: MA 2015 ~ NRS, LAE 2015 ~ BMRS; reach per federal state in %
6
Facts and Figures / Last update: 10.08.2016
More is more
5,4%
Reach
396000
105.000 readers more at
25 % lower rates than Die Presse.
4,0%
Die Presse
Reach
291000
Ø age: 45,7
CPM*: € 31,10
* Cost per mille
Reference: MA 2015 ~ NRS, rate example: JP 4c, valid March 2016; w eekly average
Facts and Figures / Last update: 10.08.2016
Ø age: 51,0
CPM*: € 41,30
7
Overlapping readerships – other newspapers
Exclusive
reasership
59,1 %
Die Presse
18,0 %
Kurier
19,9 %
Kronen Zeitung
20,7 %
59,1 % of DER STANDARD
readers do not read either
Die Presse, Kurier or
Kronen Zeitung.
Only 18 % also look into Die Presse.
19,9 % also read Kurier and
20,7 % read Kronen Zeitung.
Reference: MA 2015 ~ NRS
8
Facts and Figures / Last update: 10.08.2016
Overlapping readerships – other magazines
Exclusive
reasership
64,0 %
Gewinn
Trend
9,0 %
11,0 %
News
12,1 %
Profil
21,9 %
64 % of DER STANDARD
readers do not read either Gewinn,
Trend, News or Profil.
Only 9 % also look into Gewinn.
11 % read Trend, 12,1 % News
and 21,9 % read Profil.
Reference: MA 2015 ~ NRS
9
Facts and Figures / Last update: 10.08.2016
Overlapping readerships – lifestyle magazines
Exclusive
reasership
81,7 %
Diva
Wiener
Seitenblicke
Wienerin
Woman
1,7 %
4,8 %
4,9 %
5,6 %
9,8 %
81,7 % of DER STANDARD
readers do not read either Diva,
Wiener, Seitenblicke, Wienerin or
Woman.
Only 1,7 % also look into Diva.
4,8 % read Wiener, 4,9 %
Seitenblicke and 5,6 % read Wienerin.
Reference: MA 2015 ~ NRS
10
Facts and Figures / Last update: 10.08.2016
Special ad formats in DER STANDARD
Cover
Inside Out
RONDO Tip-On
RONDO Special
RONDO Stencil
Vertical STANDARD
Different paper color
Cover bar
Sustainability report
The presented ad formats are only a selsction of opportunities.
Please, find out more about our special ad formats on derStandard.at/advertising.
Facts and Figures / Last update: 10.08.2016
11
About derStandard.at
derStandard.at/total
Unique Users*
14+ years, national
Unique Users*
14+ years, national
Unique Clients**
Visits**
Page Impressions**
Ratio stationary/mobile devices****
1.966.000
per month
905.000
per w eek
4.758.000
per month
26.552.000
per month
110.500.000
per month
Length of stay**
07:48
entire w ebsite (min.)
Usetime per page**
01:51
per page (min.)
= time, user is exposed to ads
Devices used to visit derStandard.at
3774000
46%
4399000
54%
Mobile Devices
(Unique Clients)
Version of derStandard.at used
3969000
48%
4324000
52%
derStandard.at/mobile
1.032.000
per month
Mobile Unique Clients***
4.395.000
per month
65.207.000
per month
The difference in numbers between “devices used” and “version
used” occurs due to users visiting the full version on mobile devices
(mainly tablets).
Quellen: * ÖWA 7/2016, single domain; ** ÖWA 7/2016, single domain; *** internal measurement 7/2016 (access w ith mobile devices);
**** internal measurement 7/2016 (usage of mobile and stationary – desktop pcs and notebooks – devices)
Facts and Figures / Last update: 10.08.2016
Full Version
(Unique Clients)
Mobile Version and
Apps (Unique Clients)
Mobile Unique Users*
Mobile Page Impressions***
Stationary Devices
(Unique Clients)
12
The Austrian online market
4.758.000
4.257.000
3.661.000
2.738.000
2.590.000
2.147.000
1.970.000
1.937.000
1.227.000
1.348.000
diepresse.com
kurier.at
Unique Clients =
different terminals
Unique User =
different persons
1.138.000
0
derStandard.at
1:51
krone.at
oe24.at
kleinezeitung.at
= time, user is exposed to ads
Time per Page
Impression in
min:sec
1:29
1:10
1:05
0:48
0:40
derStandard.at
krone.at
diepresse.com
kurier.at
oe24.at
kleinezeitung.at
References: ÖWA Plus 2016-I, single domains; ÖWA 7/2016, single domains
13
Facts and Figures / Last update: 10.08.2016
derStandard.at readership
Gender
60%
Education
completed
Age
Household
income net
Social
class
55%
50%
46%
45%
40%
35%
30%
24%
27%
25%
22%
33%
24%
21%
18%
20%
14%
12%
10%
8%
10%
3%
derStandard.at
ABC1 up to 49
ABC1 up to 39
3,500+
2,500 thru 3,500
1,500 thru 2,500
up to 1,500
Higher education
A-Levels/High
School graduate
70+
60-69
50-59
40-49
30-39
20-29
14-19
Female
Male
0%
Total
Reference: ÖWA Plus 2016-I, single domain; readership structure in %
14
Facts and Figures / Last update: 10.08.2016
Reach in federal states
38,1
25,9
ÖWA Plus
23,9
Vienna
Lower Austria
Upper Austria
26,5
18,2
25,6
23,2
22,6
Vorarlberg
Tyrol
Burgenland
Salzburg
20,1
Styria
Carinthia
Reference: ÖWA Plus 2016-I, single domain; reach per federal state in %
15
Facts and Figures / Last update: 10.08.2016
derStandard.at mobile platforms
mobile access/month*
text.derStandard.at
mobil.derStandard.at
iPhone App
12.776.000
6.197.000
iPhone
iPad
95.000
iPad App
Android App
2.381.000
3.485.000
Desktop Version
Total
643.000
19.674.000
6.544.000
8.961.000
2.919.000
34.600.000
173.000
1.972.000
Android
28.196.000
other OS
1.800.000
Total PI
42.866.000
6.197.000
2.381.000
3.485.000
10.278.000
65.207.000
Total UC
3.744.000
67.000
17.000
47.000
612.000
4.395.000
Official ÖWA Statistics**
Total PI
50.352.000
Total UC
2.753.000
Disclaimer: Visits of the desktop version of derstandard.at on mobile devices do not count as mobile usage in
the Austrian Web Analysis (ÖWA). This accounts for the differences in „Total PI“ and „Total UC“ between the
in-house data and the official ÖWA data. The remaining discrepancies result from technical measureing
differences.
References: * internal measurement 7/2016 (access to the according product via mobile device),
** ÖWA 7/2016 (mobile), ÖWA does not include all available mobile products
Facts and Figures / Last update: 10.08.2016
16
derStandard.at invites to linger
kurier.at
oe24.at
kleinezeitung.at
diepresse.com
krone.at
derStandard.at
634.000 hours
654.000 hours
749.000 hours
895.000 hours
2.594.000 hours
3.452.000 hours
References: ÖWA 7/2016, single domains/month. Total length of stay = (Number of visits) x (average lenth of stay per visit).
17
Facts and Figures / Last update: 10.08.2016
Visibility guarantee
18
Facts and Figures / Last update: 10.08.2016
Optimize your campaign
•
Pinpoint your online ads with targeting
Self-learning Performance-Campaigns
19
Facts and Figures / Last update: 10.08.2016
Native Advertising
•
•
Feature
Promotion
Promotion with user interaction
Live Ticker
20
Facts and Figures / Last update: 10.08.2016
1.032.000 mobile unique users per month
396.000 readers per issue
1.966.000 unique users per month
7:48 min. length of stay
Successful advertising.
Sales
Facts and Figures / Last update: 10.08.2016
Classifieds: Career
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