Jakob Hahn
Rapid
of
Internationalization
Internet
Companies
How Do Success Factors of "Born Globais"
Apply to Internet Companies?
Table of content
I.
List of Appendices
7
II.
List of Figures
8
III.
ListofTables
9
IV.
List of Abbreviations
10
1. Introduction
11
1.1 Problem
11
1.2 Relevance
12
1.3 Structure
13
2. Conceptual Foundation
13
2.1 Term "Born Global"
13
2.2 Definition "Born Global" phenomenon
14
2.3 Conclusion
17
3. Influential Factors
4. Research Method
25
4.1 Choice of Research Method
26
4.2 Data
26
4.3 Methodology
27
5. Case Studies
28
5.1 Company A: Airbnb
29
5.2 Company B: Groupon
30
5.3 Company C: Uber
31
5.4 Company D: Delivery Hero
31
5.5 Company E: The Kreditech Group
32
5.6 Company F: Helpling
33
5
6. Results
33
6.1 Management commitment
- highly relevant success factor
34
6.2 Strong use of personal and business networks
- highly relevant success factor
35
6.3 Market knowledge and market commitment
- highly relevant success factor
36
6.4 Unique intangible assets based on knowledge management
- less important success factor
37
6.5 High value creation through product differentiation,
leading-edge technology products, technological innovativeness
(usually associated with a greater use of IT), and quality leadership
- less important success factor
39
6.6 Further findings
40
6.7 Key Findings and Conclusion
42
7. Discussion
43
7.1 Theoretical Implications
44
7.2 Practical Implications
45
7.3 Limitations
46
7.4 Future Research
47
7.5 Conclusion
47
V.
References
49
VI.
Appendices
61
6
I.
List of Appendices
Appendix 1: List of studies selected by Rialp, Rialp & Knight (2005b)
61
Appendix 2: Taxonomy of studies examined by Rialp, Rialp & Knight (2005b)
61
Appendix 3: Coding Table
62
Appendix 4: Analysis results overview
65
Appendix 5: Analysis of: A global vision from inception
67
Appendix 6: Analysis of: Previous international experience on behalf of the management...68
Appendix 7: Analysis of: Management commitment
69
Appendix 8: Analysis of: Strong use of personal and business networks
71
Appendix 9: Analysis of: Market knowledge and market commitment
73
Appendix 10: Analysis of: Unique intangible assets based on knowledge management
75
Appendix 11: Analysis of: High value creation through product differentiation
77
Appendix 12: Analysis of: A niche-focused, proactive international strategy in
geographically spread lead markets around the world from the very beginning
79
Appendix 13: Analysis of: narrowly defined customer groups with strong customer
orientation and close customer relationships
81
Appendix 14: Analysis of: Flexibility to adapt to rapidly changing external conditions and
circumstances
83
7