mexico - German Films

MEXICO
Population: 121.74 million
(1) MEXICO: THEATRICAL MARKET OVERVIEW
Screens
Theatrical admissions (millions)
Per capita attendance
Box office (EUR millions*)
Average ticket price (EUR)
Releases
Domestic releases
US releases
European releases**
German releases
Domestic market share
German market share
2011
2012
2013
2014
2015
5,166
205
1.8
606.4
2.93
321
62
167
76
1
7.9%
0.34%
5,303
228
2.0
590.4
2.72
319
67
143
91
7
8%
1.69%
5,547
248
2.1
662.1
2.73
364
101
157
64
6
12%
0.02%
5,678
240
2.0
687.2
2.76
330
68
152
70
8
10%
0.54%
5,977
286
2.0
711.0
2.76
414
80
172
97
7
6%
0.40%
*EUR equivalents are calculated throughout at the exchange rate for December 31 of the year in question.
**Excluding German majority films
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
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Percentage of annual box office
Mexico: Theatrical market shares 2011-2015
14
12
10
8
Domestic
6
German
4
2
0
2011
2012
2013
2014
2015
Mexico: Theatrical releases 2011-2015
500
400
Total
300
Domestic
200
US
European
100
German
0
2011
2012
2013
2014
2015
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
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(2) THEATRICAL RELEASES IN MEXICO
TITLE
DISTRIBUTOR RELEASE DATE
2011 German films (100% or majority co-productions in red)
THE THREE MUSKETEERS (Ger/Fr/UK/US)
BOX OFFICE
$US
Artecinema Gussi
28.10.11
2,638,338
UNKNOWN (US/Ger/UK/Fr)
Warner Bros. Pictures México
ANTICHRIST (Den/Ger)
Interior 13
FLICKAN SOM LEKTE MED ELDEN (Swe/Ger)
Artecinema Gussi
ANONYMOUS (UK/Ger)
Sony Pictures México
DEUSYNLIGE (Nor/Swe/Ger)
Canana Films
DISCO ORMENE (Den/Ger)
Z David Distribuciones
SZELÍD TEREMTÉS - A FRANKENSTEIN-TERV (Hun/Aut/Ger)
n/a
POST MORTEM (Chile/Ger/Mex)
Canana Films
A TORINÓI LÓ (Hun/Fr/Ger/Swz)
ND Mantarraya
UNCLE BOONMEE WHO CAN RECALL HIS PAST LIVES (Thai/Ger/Fr/Sp/UK)
ND Mantarraya
LEBANON (Isr/Fr/Ger)
Canana Films
AJAMI (Isr/Ger/UK)
Canana Films
LOS VIAJES DEL VIENTO (Col/Ger/NL)
Interior 13 Cine
AURORA (Rom/Fr/Swz/Ger)
Cineteca Nacional
18.03.11
18.03.11
11.03.11
02.12.11
12.08.11
02.12.11
22.07.11
29.04.11
25.11.11
04.03.11
29.12.11
02.12.11
22.07.11
02.12.11
4,503,566
82,804
77,176
73,576
19,361
19,074
18,487
16,819
14,971
12,819
5,720
5,269
5,249
4,468
2011 German minority co-productions
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
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2012 German films (100% or majority co-productions in red)
RESIDENT EVIL: RETRIBUTION (Ger/Can)
CLOUD ATLAS (Ger/US)
A DANGEROUS METHOD (Ger/Can/UK/Swz)
PINA (Ger/Fr)
SOUL KITCHEN (Ger/Fr/It)
TOTEM (Ger)
WER WENN NICHT WIR (Ger)
Sony Pictures México
Artecinema Gussi
Sony Pictures México
Canana Films
Alphaville Cinema
Cineteca Nacional
Cineteca Nacional
21.09.12
27.12.12
28.06.12
27.04.12
03.02.12
24.08.12
13.04.12
10,201,716
2,000,048
695,786
237,972
18,095
11,676
10,716
Sony Pictures México
Artecinema Gussi
Quality Films
Cine, Video y Televisión
Cine, Video y Televisión
Sony Pictures México
ND Mantarraya
Cine, Video y Televisión
Quality Films
ND Mantarraya
Canibal Networks
Cineteca Nacional
Canana Films
ND Mantarraya
ND Mantarraya
10.02.12
20.04.12
25.05.12
10.02.12
19.10.12
31.08.12
24.08.12
27.07.12
23.03.12
23.11.12
09.03.12
23.07.12
09.03.12
01.06.12
02.03.12
3,540,475
297,842
275,028
246,323
240,969
205,753
123,225
108,040
98,410
55,526
30,782
23,169
19,587
18,044
15,087
2012 German minority co-productions
THE VOW (US/Brz/Fr/Aus/UK/Ger)
CARNAGE (Fr/Ger/Pol)
FLYPAPER (US/Ger)
TINKER TAILOR SOLDIER SPY (UK/Fr/Ger)
DEN SKALDEDE FRISØR (Den/Fr/It/Swe/Ger)
HYSTERIA (UK/Fr/Ger/Lux)
ELLES (Fr/Pol/Ger)
MELANCHOLIA (Den/Swe/Fr/Ger)
LA RAFLE (Fr/Ger)
POST TENEBRAS LUX (Mex/Fr/NL/Ger)
PERFECT SENSE (UK/Ger/Swe/Den)
ELENA (Rus/Ger)
CAVE OF FORGOTTEN DREAMS (US/Fr/Ger/Can)
TOURNÉE (Fr/Ger)
LE HAVRE (Fin/Fr/Ger)
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
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CARLOS (Fr/Ger)
LE QUATTRO VOLTE (It/Ger/Swz)
Cineteca Nacional
Cineteca Nacional
15.06.12
20.01.12
11,476
4,143
Cineteca Nacional
Cineteca Nacional
Cineteca Nacional
Cineteca Nacional
Cineteca Nacional
Cineteca Nacional
20.09.13
20.08.13
04.10.13
09.08.13
20.12.13
27.12.13
88,977
19,623
19,294
11,408
10,482
3,576
Paramount Pictures México
n/a
Artecinema Gussi
ND Mantarraya
Artecinema Gussi
Cineteca Nacional
Cineteca Nacional
Alphaville Cinema
Cineteca Nacional
ND Mantarraya/Interior 13 Cine
25.01.13
30.08.13
27.09.13
18.01.13
28.03.13
01.03.13
31.05.13
21.06.13
06.12.13
11.10.13
13,788,120
3,874,678
2,341,631
665,662
517,274
28,991
20,969
18,579
15,718
n/a
2013 German films (100% or majority co-productions)
HANNAH ARENDT (Ger/Lux/Fr/Isr)
BARBARA (Ger)
MAHLER AUF DER COUCH (Ger/Aut)
HALT AUF FREIER STRECKE (Ger)
V TUMANE (Ger/Lat/NL/Belarus)
GERHARD RICHTER - PAINTING (Ger)
2013 German minority co-productions
HANSEL & GRETEL: WITCH HUNTERS (US/Ger)
THE MORTAL INSTRUMENTS: CITY OF BONES (US/Ger/Can)
RUSH (US/UK/Ger)
AMOUR (Fr/Ger/Aut)
KON-TIKI (Nor/UK/Den/Ger)
FAUST (Rus/Ger)
TABU (Por/Ger/Brz/Fr)
THE HUMAN RESOURCES MANAGER (Isr/Ger/Fr/Rom)
CSAK A SZÉL (Hun/Ger/Fr)
PARADIES: LIEBE (Aut/Ger/Fr)
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
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2014 German films (100% or majority co-productions)
TARZAN 3D (Ger)
205 – ZIMMER DER ANGST (Ger)
DER TEUFELSGEIGER (Ger/Aut)
DER MEDICUS (Ger)
MR. MORGAN’S LAST LOVE (Ger/Bel/Fr/US)
CLOUDS OF SILS MARIA (Ger/Fr/Swz)
OH BOY (Ger)
LORE (Ger/Aus/UK)
Artecinema Gussi
Cien Films
Artecinema Gussi
Artecinema Gussi
Cinemas Nuevo Era
ND Mantarraya
Cinemas Nuevo Era
Cineteca Nacional
14.03.14
10.01.14
24.07.14
25.09.14
07.08.14
06.11.14
25.09.14
17.01.14
2,474,594
652,977
534,750
426,384
252,111
89,624
48,453
29,531
20th Century Fox Film de México
Artecinema Gussi
20th Century Fox Film de México
20th Century Fox Film de México
20th Century Fox Film de México
Zima Entertainment
Zima Entertainment
Zima Entertainment
Zima Entertainment
Dragon Multimedia
Alphaville Cinema
Interior 13 Cine
Interior 13 Cine
Interior 13 Cine
21.08.14
21.02.14
17.01.14
14.02.14
24.04.14
15.05.14
03.07.14
24.04.14
14.03.14
21.08.14
23.10.14
28.02.14
09.05.14
22.05.14
4,832,599
4,141,754
3,804,647
1,753,510
1,638,127
882,628
350,019
205,992
144,673
131,502
96,927
28,137
9,122
8,943
2014 German minority co-productions
GUTEN TAG, RAMÓN (Mex/Ger)
POMPEII (Can/Ger)
THE BOOK THIEF (US/Ger)
THE MONUMENTS MEN (US/Ger)
THE GRAND BUDAPEST HOTEL (US/Ger)
NYMPHOMANIAC: VOLUME 1 (Den/Ger/Fr/Swz/Bel)
NYMPHOMANIAC: VOLUME 2 (Den/Ger/Fr/Swz/Bel)
WADJDA (Saudi/Ger)
THE LUNCHBOX (Ind/Fr/Ger)
EYJAFJALLAJÖKULL (Fr/Ger)
WAKOLDA (Arg/Sp/Ger/Fr)
PARADIES: LIEBE (Aut/Ger/Fr)
PARADIES: GLAUBE (Aut/Ger/Fr)
BERBERIAN SOUND STUDIO (UK/Ger)
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
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PELO MALO (Ven/Per/Arg/Ger)
n/a
06.11.14
3,512
Artecinema Gussi
Zima Entertainment
Zima Entertainment
Artecinema Gussi
Cinépolis Distribución
ND Mantarraya
Cineteca Nacional
17.04.15
30.07.15
10.09.15
05.06.15
16.10.15
16.10.15
02.10.15
1,261,792
877,937
427,324
298,155
178,347
32,336
455
Zima Entertainment
20th Century Fox Film de México
n/a
Zima Entertainment
n/a
Zima Entertainment
Cineteca Nacional
Cineteca Nacional
Zima Entertainment
23.01.15
20.08.14
20.08.15
29.05.15
06.08.15
16.09.15
15.05.15
16.10.15
09.10.15
2,679,929
2,629,316
384,329
85,449
75,311
55,991
26,348
24,918
21,583
2015 German films (100% or majority productions)
LOVE, ROSIE (Ger/UK)
OOOPS! DIE ARCHE IST WEG (Ger/Ire/Bel/Lux)
DER 7BTE ZWERG (Ger)
HECTOR AND THE SEARCH FOR HAPPINESS (Ger/Can)
DIE BIENE MAJA – DER KINOFILM (Ger/Aus)
VICTORIA (Ger)
CITIZENFOUR (Ger/US)
2015 German minority co-productions
LA BELLE ET LE BÊTE (Fr/Ger)
HITMAN: AGENT 47 (US/Ger)
SHE’S FUNNY THAT WAY (US/Ger)
GETT: THE TRIAL OF VIVIANE AMSALEM (Isr/Fr/Ger)
THE VOICES (US/Ger)
FEHÉR ISTEN (Hun/Ger/Swe)
JAUJA (Arg/Fr/Mex/Ger/NL)
TODOS ESTÁN MUERTOS (Mex/Sp/Ger)
MITA TOVA - THE FAREWELL PARTY (Isr/Ger)
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
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(3) TOP 10 GERMAN FILMS IN MEXICO (THEATRICAL), 2011-2015
RESIDENT EVIL: RETRIBUTION (2012)
THE THREE MUSKETEERS (2011)
TARZAN 3D (2014)
CLOUD ATLAS (2012)
LOVE, ROSIE (2015)
OOOPS! DIE ARCHE IST WEG (2015)
A DANGEROUS METHOD (2012)
205 - ZIMMER DER ANGST (2014)
DER TEUFELSGEIGER (2014)
DER 7BTE ZWERG (2015)
ADMISSIONS
BOX OFFICE (EUR)
2,923,128
732,872
707,027
573,080
420,597
292,645
199,366
186,565
152,786
142,441
7,732,901
2,036,797
2,044,015
1,516,036
1,160,849
607,702
527,406
539,359
441,704
393,055
Average admissions for a German film in Mexico, 2011-2015: 236,635
Average box office for a German film in Mexico, 2011-2015: EUR 644,471
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
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(4) MEXICO: DISTRIBUTORS OF GERMAN FILMS
2011
2012
2013
2014
2015
TOTAL
Cineteca Nacional
-
2
6
1
1
10
Artecinema Gussi
1
1
-
3
2
7
Cinemas Nuevo Era
ND Mantarraya
Sony Pictures México
Zima Entertainment
-
2
-
-
2
1
-
1
2
2
2
2
2
Alphaville Cinemas
Canana Films
Cien Films
Cinépolis Distribución
-
1
1
-
-
1
-
1
1
1
1
1
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
9
(5) MEXICO: HOME ENTERTAINMENT MARKET OVERVIEW
Number of TV channels
Number of dedicated film channels
Annual value of DVD and Blu-Ray business
Average retail price: DVD
Average retail price: Blu-Ray
Annual value of VOD business
Average monthly subscription
821
18
€85m
€8.20
€19.50
€240m
€5.20
All figures latest available. Some estimates.
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
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(6) MEXICO: GERMAN FILMS ON TV
Channel: Cinecanal HD
Dates: 13-19 June 2016
Operated by Fox Latin American Channels and delivered by
either cable or satellite, Cinecanal HD is a typical movie
channel whose programming is almost entirely North
American, with other nationalities (Thailand, France, Spain)
getting a look-in only by way of being the place where a
particular film (e.g. the Dolph Lundgren action thriller SKIN
TRADE, which was made in Thailand) was produced,
presumably for financial reasons.
The only ‘European’ film on the week’s list is British costume
drama BELLE. All films are dubbed into Spanish. The chart
opposite includes repeat screenings in the sampled period.
Mexico: Films on TV by
country of origin
US
Australia
UK
Thailand
France
Mexico
Spain
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
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(7) MEXICO: GERMAN FILMS ON DVD
Retailer: DVDventas.com (Mexican site)
Sample: 1,000 random titles (out of 10,600-plus available)
DVDventas is an online DVD retailer with branches
throughout Latin America and the Caribbean.
The majority of titles (634 out of the 1,000 sampled) are US:
some blockbusters, a handful of ‘quality’ titles and an
enormous number of low-budget action and genre films. The
above selection also includes TV series, music videos and box
sets.
Mexico: DVD titles by country
of origin
US
Argentina
UK
France
Other Europe
The ‘Other European’ countries represented are Austria,
Belgium, Czech Republic, Finland, Iceland, Italy, Luxembourg,
Netherlands, Norway, Serbia, Spain, Sweden and
Switzerland.
Other Latin America
Other
The German titles in the sample consisted of three movies –
THE END OF VIOLENCE, DER UNTERGANG and VIER
MINUTEN – and two music videos featuring German rock
band Scorpions. On the basis of previous samplings, this
selection – a 0.5% market share – seems representative of
the overall situation.
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
12
(8) Mexico: German Films on VOD
Platform: Clarovideo
Sample: Catalogue as of June 2016
After Netflix, which arrived in Mexico, Latin America and the
Caribbean on 12 September 2011, Clarovideo – owned by
telecommunications giant Telmex and launched a year later
– is the only other significant VOD platform operating in
Mexico.
Its catalogue suggests it is targeting a family audience: the
comparatively high score by Japan in the chart opposite is
accounted for entirely by animated titles, as are to a slightly
lesser degree the presence of France and Italy.
There are, however, a few adult-oriented features and even
one or two classics. The small number of Latin American
titles is explained by the fact that these are made available
free of charge on Retina Latina, backed by film institutes
from throughout the region.
German titles are: THE INTERNATIONAL, DAS PARFUM - DIE
GESCHICHTE EINES MÖRDERS and TARZAN.
Mexico: VOD titles by country of
origin
US
Japan
UK
Canada
Germany
Other Europe
Other
‘Other Europe’ consists of Belgium, France, Ireland, Italy and
Spain. ‘Other’ covers Argentina, Australia, Brazil, Chile,
China, Colombia, Cuba, Korea and Mexico.
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
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(9) MEXICO: COMMENTARY
Mexico is Latin America’s fastest expanding economy and the country is simultaneously going through a period of cultural renewal
which has recently made it ‘flavour of the year’ in a series of European countries. In terms of population, it is the second largest
country in the region, some way behind Brazil but almost double the size of Argentina.
In terms of cinematic infrastructure, Mexico has developed considerably over the past decade, with a 15% increase in the number
of screens, a 40% surge in theatrical admissions and a 17% boost to box office in the past five years alone (the period covered by
this survey). Home to one of the world’s leading cinema chains, Cinépolis (which is established throughout South America and as
far away as India and the US), the country’s exhibition infrastructure is up-to-date in the major cities, which continue to expand at
the expense of the regions and account for 79% of the population.
The news is less good for European films in general and German movies in particular, with the latter taking a market share of
0.5% or less in four out of the five years surveyed (the exception is 2012, when three English-language films – RESIDENT EVIL:
RETRIBUTION, CLOUD ATLAS and A DANGEROUS METHOD – between them took almost EUR 10 million at the Mexican box office).
By contrast, the nine German-language films released over the five-year period took just EUR 5.5 million between them – an
average of EUR 61,600 per film, which is less than a tenth of the average for all German films. Our previous conclusion – big
market; little impact – still holds.
As elsewhere in the world, the titles which did best at the box office were the English-language ones, while comedies and
children’s films – largely absent from last year’s survey – accounted for half the films released in 2015. OOOPS! - DIE ARCHE IST
WEG headed the list.
Although Cinépolis has a number of screens dedicated to arthouse movies in certain cities, the majority of German-language films
released in Mexico between 2011-2015 were handled by the Cineteca Nacional and are unlikely to have made any impact outside
Mexico City. With the demise of adventurous production and distribution company Canana, owned by Diego Luna and Gael Garcia
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
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Bernal, the arthouse sector is especially ill-served, with another filmmaker-owned distributor – Carlos Reygadas’s ND Mantarraya
– almost alone in handling ‘difficult’ titles, although crossover distributor Zima Entertainment occasionally has a go.
The situation on the home entertainment front is much the same – and just as limiting for European films. Television – free to air
as well as paid-for cable and satellite packages – has almost nothing to offer any supplier of titles other than Hollywood. The
choice seems to be wider when it comes to DVD, however, with US titles accounting for only two thirds of those on offer (about the
same as on the theatrical market). But this has to be seen in the context of Mexico’s rampant piracy problem. Street stalls sell
DVDs at less than a twelfth of the official sale price – a situation exacerbated by the vicious-circle effect whereby legitimate
retailers have to charge higher prices to survive. Different sources set the cost to the Hollywood majors at between $500 million
and $2 billion. For European films, the problem is slightly different, in that they are less in demand and so less pirated. But with
VOD taking over anyway, even if 92% of Mexican households still own a DVD player, the range of video software is hardly likely to
increase.
By the same token, it is easy to see why the US majors are relaxed about the spread of VOD throughout Latin America. A DVD can
be easily pirated and sold on a street stall; an encrypted digital channel is much harder to crack. With Netflix celebrating its fifth
birthday in Mexico and other platforms such as Amazon and local operator Clarovideo following suit, VOD looks certain to be the
future of home entertainment there (according to analyst Dataxis, the country is now the biggest VOD market in the region, with
five-million-plus users). Given the tendency of newly launched VOD platforms to focus almost entirely on high-visibility series or
recent box-office hits, it seems very unlikely that a culturally broader range of product will be treated as a priority by any of them,
although this may eventually happen as the market matures.
One bright spot is the recently introduced VOD platform Retina Latina, set up by IMCINE and other Latin American film bodies,
which gives audiences throughout the region the chance to watch films by local filmmakers free of charge. But this is of no benefit
to producers of European films. What it does do is consolidate the shift from software-delivered films to digitally-delivered ones.
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
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(10) MEXICO: SOURCES AND ACKNOWLEDGMENTS
CIA World Factbook, XE Currency Converter, European Audiovisual Observatory, IMCINE - Anuario Estadístical de Cine Mexicano
2015, Cancine, Consejo Nacional para la Cultura y las Artes (CNCA or Conaculta), Portal de Cine y el Audiovisual Latinoamericano y
Caribeño, linio.com.mx, NexTV Latam, Mixup.com, Pyramid Research, IBOPE Mexico, DVDVentas.com, The Mexico Ledger, Wiki
Doblaje, Ooyala.com, Dataxis.
Market Study Mexico 2011-2015, July 2016, by Split Screen for German Films
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