広告メッセージ

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[email protected]
http://www2.toyo.ac.jp/~osera/
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cf.
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b.
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2014
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2011
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cf.
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2002
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copy
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elaborate
harmony
natural
flourish
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weight
compressed
Henderson,GieseandCote(2004)
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2015 TCC
SUNTORY
GP
TCC
SUNTORY
BOSS
TCC
TCC
Panasonic
TCC
TCC
au
KDDI
au
TCC
TCC
W
TCC
earthmusic ecology
TCC
TCC
PIZZA-LA
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TCC
BIG
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humor
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b.
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d.
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TeixeiraandStipp (2013)
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promotionfocus
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preventionfocus
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Higgins 1997 ,p.1283
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• AakerandLee(2001)
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Caples,J.(1983)HowtoMakeYourAdvertisingMakeMoney,EnglewoodCliffs,NJ:PrenticeHall.
Cline,T.W.,M.B.Altsech andJ.J.Kellaris (2003)“WhenDoesHumorEnhanceorInhibitAsResponses:TheModerating
RoleoftheNeedforHumor,”JournalofAdvertising,32(3),31-45.
Eisend,M.(2011)“HowHumorinAdvertisingWorks:AMeta-AnalyticTestofAlternativeModels,”MarketingLetters,22
(2),115-132.
Henderson,P.W.,Giese,J.L.andCote,J.A.(2004)“ImpressionManagementUsingTypefaceDesign,”Journalof
Marketing,68(4),60-72.
Higgins,E.T.(1997)“BeyondPleasureandPain,”AmericanPsychologist,52(12),1280-1300.
Hopkins, C.C.(1923)ScientificAdvertising,NewYork:Load&Thomas.
Lee,A.Y.andLabroo,A.A.(2004)“EffectsofConceptualandPerceptualFluencyonBrandEvaluation,”Journalof
MarketingResearch,41(2), 151-165.
Ramanathan,S.andDhar,S.K.(2010)“TheEffectofSalesPromotionsontheSizeandComposition oftheShopping
Basket:RegulatoryCompatibilityfromFramingandTemporalRestrictions,”JournalofMarketingResearch,47(3),
542-552.
Spottsa,H.E.,Weinberger,M.G.andParsons,A.L.(1997)“AssessingtheUseandImpactofHumoronAdvertising
Effectiveness:AContingencyApproach,”JournalofAdvertising,26(3),17-32.
Teixeira,T.S.andStipp,H.(2013)“OptimizingtheAmountofEntertainmentinAdvertising:What’sSoFunnyabout
TrackingReactionstoHumor?”JournalofAdvertisingResearch,53(3),286-296.
Weinberger,M.G.andGulas,C.S.(1992)“TheImpactofHumorinAdvertising:AReview,”JournalofAdvertising,21(4),
35-59.
2000
50 2 231-248
2002
29 25-40
2014
113(500) 323-328
2014
21(1) 25-34
2011
111(59) 127-132
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