A ProSiebenSat.1 Media SE company
Unterfoehring, April 2016
Studio71
Multichannel Network Power
Only 7.1M combines the power of a traditional Video Network with the
strength of a Multichannel Network
TV Brands
Brands
Studio71
Massive reach and
target group coverage
Unique Content Power
TV, Special Interest, Webstars
Classic mediasales and
individual concepts
102 Mio. Video Views 85 Mio. Video Views 175 Mio. Video Views
Source: own data, SevenOne Media; YouTube Analytics; comScore Video Metrix, February 2016
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Studio71 – Our strategy
Goal: further expand the position as #1 Multichannel Network
Manage and develop WEBSTARS
DISTRIBUTION of our CONTENTS
EXTENSION of successful 7.1M
video products
MORE REACH for advertisers,
BRAND SAFE
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Unique combination of TV-contents, national & international webstars
for even more reach
Selected
brandsafe channels
Only with 7.1M
More extensions for
even more reach
TV content
National webstars
4
International webstars
Studio71 - Premium contents brandsafe
Premium Web-Only formats go along with strong TV Brands
Got to Dance
GNT
Sixx
Gronkh
Honeyball
Roman Atwood
The Voice of Ger.
Circus HalliGalli
LeFloid
JP Performance
Der letzte Bulle
The Voice Kids
Knallerfrauen
Promi Big Brother
Sarazar
Superwoman
Kelly MissesVlog
Switch Reloaded
Tim Gabel
Let’s Play Poker
Dfashion
The Mansion
Boyce Avenue
funnypilgrim
Last Man Standing
MadBrickMotion
Zombey
Kesslers Knigge
Epic Meal Time
Ralph Ruthe
GALILEO
taff
Michael Buchinger
DirtyWhitePaint
Davis Schulz
Enie backt
Family Fun Pack
Julia Beautx
Tom Shuffle
Let’s Play Together
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Success Story - The Power of Webstars and Digital Live
4 hrs
50k
live stream
concurrent users
0.5m
No.1
live views
on Twitter
2800
100m
in audience
impressions on Twitter
Sponsorships by SONY PlaystationPlus and Bethesda Fallout 4
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Booking options for more reach
1
Studio71 Standalone
2
Extension: Extend your reach with Studio71 combination product
3
Target Group Packages: >12 target group packages for more reach
4
100% Share of voice
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1 Studio71 Standalone products
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Studio71 Standalone Product: Topic clusters
Webstar Promis
Rotation Studio71
Movies & Series
96 Mio. VV
9
52 Mio. VV
92 Mio. VV
175 Mio. VV
Games
TV Brands
6 Mio. VV
Beauty & Fashion
10 Mio. VV
Entertainment
100 Mio. VV
Studio71 Standalone Product: Site Rotation
Video Views per month
175 Mio.
Sociodemographics Online
Age-set in %
32
21
18
17
8
15-24
25-34
35-44
62%
45-54
55+
38%
Source: VV: own data, Socio: comScore Video Metrix 03/2016
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Studio71 Standalone Product: Beauty & Fashion
Video Views per month
10 Mio.
Sociodemographics Online
Age-set in %
40
27
17
15-24
25-34
35-44
44%
7
6
45-54
55+
56%
Source: VV: own data, Socio: comScore Video Metrix 03/ 2016
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Studio71 Standalone Prduct: TV Brands
Video Views per month
52 Mio.
Sociodemographics Online
Age-set in %
35
25
15
16
7
15-24
25-34
35-44
64%
45-54
55+
36%
Source: VV: own data, Socio: comScore Video Metrix 03/ 2016
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Studio71 Standalone Products: Games
Video Views per month
96 Mio.
Sociodemographics Online
Age-set in %
37
18
15
16
6
15-24
25-34
35-44
71%
45-54
55+
29%
Source: VV: own data, Socio: comScore Video Metrix 03/2016
/
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Studio71 Standalone Product: Movies & Series
Video Views per month
6 Mio.
Sociodemographics Online
Age-set in %
27
22
13
13
8
15-24
25-34
35-44
73%
45-54
55+
27%
Source: VV: own data, Socio: comScore Video Metrix 03/2016
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Studio71 Standalone Product: Webstar Promis
Video Views per month
92 Mio.
Sociodemographics Online
Age-set in %
43
18
15-24
25-34
15
35-44
72%
11
45-54
7
55+
28%
Quelle:
VV: VV:
eigene
Sozio:
Comcore Video
VideoMetrix
Metrix03/2016
06/ 2015
Source:
ownAngabe,
data, Socio:
comScore
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Studio71 Standalone Product: Entertainment
Video Views per month
100 Mio.
Sociodemographics Online
Age-set in %
35
22
16
16
7
15-24
25-34
35-44
65%
45-54
55+
35%
Source: VV: own data, Socio: comScore Video Metrix 03/2016
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Studio71 Standalone: Keyfacts
PreRoll only, Spot with length up to 30‘‘, non skippable
Professional content only
Content-related targeting
Frequency capping for optimized ad frequency
3rd Party Ads and -tracking only at the hands of certified providers
Booking of Multiscreen, Online and Mobile possible
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2 Extensions
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Studio71 Network extensions: Available clusters
TV Brands
Brands
+
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Studio71
+

Maximum Reach Extension

Network Brands Extension

TV Brands Extension

Entertainment TV Extension

Sport TV Extension

Auto TV Extension

PC & Games TV Extension

Female TV Extension

Pro7 Extension

Sat.1 Extension

…
3 Target Group packages
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Studio71: Higher target group reach
Per
Extensions:
Target group
14 – 19 Jahre
14 – 29 Jahre
18 – 39 Jahre
18 – 49 Jahre
30 – 49 Jahre
Maximum Reach
Network Brands
TV Brands
7.1M Video
Network
• >12 proper target group
packages for more reach
+
Overall men
14 – 29 Jahre
18 – 29 Jahre
18 – 39 Jahre
18 – 49 Jahre
Overall women
14 – 29 Jahre
18 – 39 Jahre
18 – 49 Jahre
20 – 29 Jahre
Source: Studio71, 71M own data
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Studio 71
Extension
• Combination high affinity
channels for optimal contact
quality
• Low-waste coverage address
accurate target group and
contact improvement
• Assembled with
YouTube Analytics for
optimal targeting
187 Mio. Views
175 Mio. Views
Studio71 Extensions: Target group adults
14 – 19 years
14 – 29 years
18 – 39 years
18 – 49 years
PayZed
Dfashion
Knallerfrauen
AndyGMes
The Voice Kids
Ran
The Voice of Ger.
Gymondo
funnypilgrim
Gronkh
Abenteuer Leben
Sat1
71Comedy Int.
Circus HalliGalli
Galileo
Die Superhomies
GNT
taff
LeFloid
Switch Reloaded
Share of
target group
Uplift
Share of
target group
Uplift
Share of
target group
Uplift
Share of
target group
Uplift
37%
+158%
36%
+148%
56%
+76%
72%
+48%
Source: comScore Video Metrix 03/2016
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Studio71 Extensions: Target group males
14 – 29 years
Males
18 – 39 years
18 - 49 years
ConCrafter
Sarazar
JPP
Ran
ranBoxen
Mein bester Feind
Let´s Play Poker
Kelly MissesVlog
Gronkh
Die Superhomies
Tim Gabel
Tom Shuffle
Circus Halligalli
uFoneTV
Galileo
Sport1.fm
Sport1
Let´s Play Together
LeFloid
Epic Meal Time
Share of
target group
Uplift
Share of
target group
Uplift
Share of
target group
68 %
+31%
25%
+242%
41%
Uplift
+154%
Share of
target group
50%
Uplift
+102%
Source: comScore Video Metrix 03/2016
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Studio71 Extensions: Target group females
14 – 29 years
18 - 39 years
18 - 49 years
GNT
The Voice Kids
The Voice of Germany
Sixx
Knallerfrauen
Michelle Burke
Dfashion
Sophia Thiel
The Biggest Loser
MissesVlog
taff
Sat.1
funnypilgrim
Julia Beautx
Switch Reloaded
Enie backt
Got to Dance
Meggyxoxo
Circus HalliGalli
Tastify
Females
Share of
target group
Uplift
Share of
target group
37%
-23%
12%
Uplift
+73%
Share of
target group
Uplift
Share of
target group
Uplift
24%
+55%
27%
+15%
Source: comScore Video Metrix 03/2016
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Keyfacts: Target group packages
The best of two worlds: nugg.ad by 7.1M + target group combinations on Studio71
>12 target group packages, complied in age and gender
Excellent address of desired target group
More reach in the target group
For Extensions: Maximum Reach, Network Brands and TV Brands
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4 100% Share of Voice
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„100% SoV“: Exclusive placement in a channel
Types of advertising: InStream in tandem with InPage*
Overlay Tandem 300x250
PreRoll Tandem 300x60
InPage:
300x250
InStream:
PreRoll bis 30 Sekunden
InStream: Overlay
InPage:
300x60
*on mobile devices PreRoll only is delivered
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USPs: Exclusive placement „100% SoV“
Brandsafe: Placement in original content
Standalone-Presence at all
InStream- and InPage- advertising spaces
100% of target group is reached
Spots up to 30 seconds usable
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100% SoV: Keyfacts
Exclusive placement (booked volume)
Standalone-presence at all InStream- and InPage- advertising spaces
Professional content only
TV- and Non-TV-content possible
Spots with a length up to 30“, non skippable
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Summary
Only 7.1M combines the power of a traditional Video network with the strength of a MCN
Now more than 362 Mio. Video Views per month
More young target groups
Complete Content Power: TV, Special Interest, Webstars
Booking options for extended reach
1. Studio71 Standalone
2. Extended booking unit
3. Target group packages
4. 100% Share of Voice
Individual concepts- and branded entertainment production
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Kontakt
SevenOne Media GmbH
Medienallee 4
D-85774 Unterföhring
Tel. +49 (0) 89/95 07 – 40
Fax +49 (0) 89/95 07 – 43 99
Sales Region Hamburg
An der Alster 47
D-20099 Hamburg
Tel. +49 (0) 40/44 11 16 – 0
Fax +49 (0) 40/44 11 16 – 66
Sales Region Frankfurt
Rotfeder-Ring 11
D-60327 Frankfurt/Main
Tel. +49 (0) 69/27 40 01 – 0
Fax +49 (0) 69/27 40 01 – 30
Sales Region Düsseldorf
Zollhof 11
D-40221 Düsseldorf
Tel. +49 (0) 2 11/4 96 94 – 0
Fax +49 (0) 2 11/4 96 94 – 20
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