dmexco Conference Program 2015

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DMEXCO 2015 CONFERENCE HIGHLIGHTS & SPECIALS – RECOMMENDATIONS FROM
THE DMEXCO TEAM. COME AND ENJOY!
WHAT YOU
SHOULDN’T MISS
CONGRESS HALL, SEPTEMBER 16, 15:20
CONGRESS HALL, SEPTEMBER 16, 15:50
Why you shouldn’t
miss it:
Chinese brands
begin playing the
global game.
For the very first
time – Kate Kui and
JD.com on a
European stage.
Why you shouldn’t
miss it:
Three tough ladies,
one man – a new
style of discussion!
CONGRESS HALL, SEPTEMBER 16, 16:55
Why you
shouldn’t
miss it:
Internet of
Things – demos
live on stage!
DEBATE HALL, SEPTEMBER 16, 17:30
DEBATE HALL, SEPTEMBER 16, 18:00
Why you shouldn’t
miss it:
An entertaining and
innovative showdown with the views
of two very different
digital visionaries.
Why you shouldn’t
miss it:
Conquerors, survivors, and influencers - two winning
brands and their
recipes for success.
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CONGRESS HALL, SEPTEMBER 17, 10:15
CONGRESS HALL, SEPTEMBER 17, 13:25
Why you shouldn’t
miss it:
Amy Cole, the fifth
member of the Instagram team, will
have a great announcement for the
dmexco audience.
CONGRESS HALL, SEPTEMBER 17, 16:40
Why you shouldn’t
miss it:
The world premiere
of the brand-new
BMW 7 Series!
The connected car
is here live on the
dmexco stage!
DEBATE HALL, SEPTEMBER 17, 16:40
Why you shouldn’t miss it:
This live demo is special
and fun. In addition, you
should really get to know
what dynamic mindset advertising is – and add it to
your marketing vocabulary.
Why you
shouldn’t
miss it:
Block the AdBlocker – a new
way to protect
advertising.
CONGRESS HALL, SEPTEMBER 17, 17:00
DEBATE HALL, SEPTEMBER 17, 17:00
Why you shouldn’t
miss it:
This big show with
YouTube celebs
will be talk of the
dmexco town!
Why you shouldn’t
miss it:
Want to look into
the crystal ball?
These guys will do
it — and then tell
you your future.
AND MANY MORE
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THE DMEXCO
CONFERENCE
V
En isito
tra r
nc
e
Central
Park 1
Outdoor Area
dm
Ca exc
fé o
TOMORROW
FOCUS
Media
r
ito ce
Vis tran
En
Hall 8
Market Place 1
Eingang Nord
Entrance North
Boulevard
Central Park 2
Outdoor Area
BVDW
BVDW
+
Speaker, Presse & VIP Eingang
Speaker, Press & VIP Entrance
Congress Center
Snack
Point
Debate Hall
dmexco
Diner
Seminars 1-3
Work Labs
Agency Lounge
Hall 7
Asia
Wok
LEGENDE | LEGEND
Agency Lounge
Service
Center
Nord
WC
W-LAN
+
Market Place 2
Central Park 4
Erste Hilfe | First Aid
Aufzug | Elevator
Garderobe | Cloak Room
Messeleitung | Exhibition Manement
Food & Drinks
Raucherbereich | Smoking Area
Handytankstelle
Outdoor Area
Sushi
Bar
Seminar 4
Seminar 5
TV
STUDIO
dmexco
Pub
Food Court
Hall 6
Start-up Village
Saft
Bar
Hall 9
Girls‘ Lounge
Broadcast Area
Seminar 6
Seminar 7
Speakers'
Corner
Congress Hall
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CONFERENCE
OFFICIAL CONFERENCE SPONSOR
CONFERENCE PROGRAM
SEPT. 16, 2015 – DAY 1
KEYNOTES & INTERVIEWS
Opening Keynote
Keynote
Keynote & Fireside Chat
Grey Swans, Disruption, & Zero
Based Budgeting - what impact
will they have on global trends?
Expectation to Expression:
Why Marketing is Driving the
Customer Experience
Embracing Global Brands
by Chinese E-Commerce
Platform
Sir Martin Sorrell
Thomas Kurian
Kate Kui
One2One
The Spotlight Interview
Closing-Keynote
#TheMonetizationStory
The Future of the Agency
Holding Company
Always Caring The Nivea Way
Adam Bain
Yannick Bolloré
Ralph Gusko
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OFFICIAL CONFERENCE SPONSOR
CONGRESS HALL
Mittwoch | Wednesday | September 16, 2015
All Sessions are in english, unless otherwise noted.
10:00 - 10:15 I dmexco:opening
12:05 - 12:35 I dmexco:media
Welcome & Opening Remarks
Prime Time: The New Brew: Data, Content & Relevancy
Gerald Böse
CEO
Matthias Wahl
Günther H. Oettinger
President
European Commissioner
Laura Desmond
CEO
Søren Hagh
Executive Director Global Marketing
Presenter: Peter Kafka, re/code
12:35 - 13:10 I dmexco:marketing
Keynote & Fireside Chat : Expectation to Expression – Why Marketing is
Driving the Customer Experience
Christian Muche
Director
10:15 - 10:45 I dmexco:strategy
Opening-Keynote: Grey Swans, Disruption, & Zero Based Budgeting what impact will they have on global trends?
Keynote: Thomas Kurian
President Product Development
Kevin Akeroyd
Blake Cahill
General Manager
Global Head Digital and Social Marketing
13:15 - 13:50 I dmexco:commerce
The Shopping Summit: The inverse Retail Business
Sir Martin Sorrell
CEO
10:45 - 11:20 I dmexco:strategy
The Morning Talk: Media goes Digital: The story behind a
successful transformation
Ronald Focken
Managing Director
Gabor Steingart
Thomas Ebeling
Dr. Jean-Jacques van Oosten
Chief Digital Officer
Martin Wild
Publisher
CEO
Marcus Ruebsam
SVP Marketing & Commerce Products
Solutions
Chief Digital Officer
Presenter: Wolfram Kons
Presenter: Wolfram Kons
11:20 - 12:00 I dmexco:visions
13:50 - 14:00 I dmexco:marketing
The dmexco Summit: Bridging Worlds – Finding the way to the consumer
Jacki Kelley
COO
Babs Rangaiah
Troy Ruhanen
VP Global Media Innovation & Ventures
CEO & President
Elevator Speech: Marketing beyond Marketing
Jean-Michel Pittet
Vice President
Henry Tajer
Global CEO
Presenter: Wenda Harris Millard, MediaLink
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CONGRESS HALL
Mittwoch | Wednesday | September 16, 2015
All Sessions are in english, unless otherwise noted.
14:00 Uhr - 14:40 I dmexco:mobile
16:25 - 16:55 I dmexco:outlook
The Mobile Summit: Hitting the next Milestones
One to One: #The_Monetization_Story
Robert Bridge
Mahi de Silva
Patricia McDonald
CEO
Chief Strategy Officer
VP International Editorial and Marketing
John Battelle
Adam Bain
Founder, Chair, CEO
President, Global Revenue &
Partnerships
16:55 - 17:35 I dmexco:trends
World of Experience: The Internet of Marketing Things
Dan Rosen
Global Director of Advertising
Presenter: Anna Bager, IAB
14:40-15:20 I dmexco:contentmarketing
The Storytelling Summit: Entering the Post-advertising Era
Yaron Galai
CEO & Co-Founder
David Hayes
Bob Lord
Head of Creative Strategy,
Entertainment Evangelist
President
Sebastian Lombardo
CEO / Chairman of the Board
Jonathan Oliver
Jason Vazzano
Global Head of Innovation
President & CEO
Ray Velez
CTO
Presenter: Wolfram Kons
17:35 - 18:00 I dmexco:strategy
Stephanie Naegeli
Jonathan Nelson
Digital Innovation Manager & Founder of
Nestlé’s Silicon Valley Innovation Outpost
CEO
Closing-Keynote: Always Caring - The Nivea Way
Presenter: Dee Salomon, MediaLink
Ralph Gusko
15:20 Uhr - 15:45 I dmexco:trends
Keynote & Fireside Chat: Embracing Global Brands by Chinese
E-Commerce Platform
Kate Kui
VP
Presenter: Wolfram Kons
15:50 - 16:25 I dmexco:strategy
The Women's Leadership Table: Diversity, New Leadership &
New Talents
Sarah Mansfield
VP Global Media, Europe & Americas
Nicola Mendelsohn
Nikki Mendonca
VP EMEA
President EMEA
Presenter: Nigel Morris, Dentsu Aegis Network
Executive Board Member
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OFFICIAL CONFERENCE SPONSOR
DEBATE HALL
Mittwoch | Wednesday | September 16, 2015
All Sessions are in english, unless otherwise noted.
12:30 - 13:05 I dmexco:marketing
10:15 - 10:50 I dmexco:media
The Opening-Debate: The Programmatic Wave - Love It or Hate It
Arndt Groth
CEO
Lucas Brinkmann
Arne Kirchem
Director Media Buying Solutions
Media Director DACH
The Brand Strategy Debate: Authentic Brand Building
Lars Bo Jeppesen
Javier Sanchez Lamelas
Graham Moysey
VP Marketing Europe
Head of international
CEO Nordics, Central & Eastern Europe
Alexander Schill
Siamac Alexander Rahnavard
Global CCO & Partner
Managing Partner
Presenter: Martin Meyer-Gossner
Presenter: Wolfram Kons
10:50 - 11:20 I dmexco:visions
13:05 - 13:35 I dmexco:visions
The Spotlight Interview: The Future of the Agency Holding Company
Challenge 2015 Award: The Future of Advertising
The top finalist teams of the BVDW Challenge Award
2015 will present their ideas and visions at dmexco.
Here you’ll see how creative young professionals
envision the future of brand communication in 2025.
Yannick Bolloré
CEO
Presenter: Jochen Wegner, ZEIT Online
Presenter: Aljoscha Höhn
11:20 - 11:50 I dmexco:strategy
13:40 - 14:15 I dmexco:media
The Agency Debate: Gunning for Market Share – A new Intersection of
Media, Creativity & Consultancy
The Showdown: The New Currency - Bridging Worlds?
Karin Hollerbach-Zenz
Doug Ray
Global President
presented by
Alan Schulman
Director of Content Marketing &
Creative Experience
Mark Waugh
Chairwoman
Björn Kaspring
Lars Lehne
Chairman
Country Director Agency
Global Managing Director
Presenter: David Doty, IAB
Martin Michel
Managing Director
11:55 - 12:30 I dmexco:media
The Magic Triangle: Collaborative Growth
Presenter: Martin Meyer-Gossner
14:15 - 14:45 I dmexco:trends
The Global Perspective: Bridges into the World – Disruptive Business
Models for MarTech
Prashant Fuloria
SVP Advertising Products
Steve King
Ralf Rau
Global CEO
Global Director Marketing
Communication
Presenter: James Cooper, AdWeek
Benny Arbel
CEO
Esther Barak-Landes
Tomas Lauko
CEO
CEO
Presenter: Dr. Hagen Wenzek, Freestyle Consulting
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DEBATE HALL
Mittwoch | Wednesday | September 16, 2015
All Sessions are in english, unless otherwise noted.
14:45 - 15:05 I dmexco:outlook
16:55 - 17:30 I dmexco:video&broadcast
Special: State of the State of Digital Marketing
The Revelation Debate: Power Sharing of the Video Marketplace
Terence Kawaja
Matthias Dang
Founder & CEO
Managing Director
Marianne Dölz
Dr. Andrea Malgara
Country Director D-A-CH
Managing Director
15:05 - 15:40 I dmexco:video&broadcast
The Game Changer Debate: TV everywhere?
Marie Eve Schroeder
CMO Henkel Beauty Care /
Corporate SVP
Presenter: Martin Meyer-Gossner
Brian Lesser
Global CEO
Jimmy Maymann
René Rechtman
President of Consumer Brands
President International
17:30 - 18:00 I dmexco:visions
The Showdown: Preaching (no) Innovations
Debbie Weinstein
Director of Brand Solutions &
Innovation EMEA Outpost
Jonathan Nelson
Presenter: Ashley Swartz, Furious Corp.
CEO
15:40 - 16:15 I dmexco:technology
18:00 Uhr - 18:30 I dmexco:strategy
The Automation Debate: The Economic Catalyst
Deepak Advani
General Manager
David Shing
Digital Prophet
The Fireside Chat: Competition in the Digiconomy - Conquerors,
Survivors and Influencer
Jason Fairchild
Lindsay Pattison
Co-Founder & CRO
Worldwide CEO
Brian O'Kelley
CEO & Co-Founder
Arkady Volozh
Co-Founder
Presenter: Dr. Hagen Wenzek, Freestyle Consulting
Presenter: Peter Kafka, re/code
16:15 - 16:50 I dmexco:performance
The Performance Debate: Tapping into the Power of Consumer Intent
Michael Kahn
Worldwide CEO
Martin Ott
Sharon Rowland
Managing Director Northern, Central
and Eastern Europe
CEO
Jonathan Wolf
CPO
Presenter: Martin Meyer-Gossner
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OFFICIAL CONFERENCE SPONSOR
SEMINARS
SEMINAR 1
Mittwoch | Wednesday | September 16, 2015
SEMINAR 2
SEMINAR 3
10.00 - 10.45 | dmexco:display
BVDW
Digitale Werbung in Deutschland - ein
Überblick des OVK
Thomas Duhr | Daniel Knapp
10.00 - 10.45 | dmexco:marketing
Ratecard
Roundtable: What an Online Branding
Campaign Looks Like From Every Angle
Frederic Joseph | Marc Rouanet |
Frederic Sadarnac | Julien Verdier
10.00 - 10.45 | dmexco:marketing
G+J Media Sales EMS
Native, Display, Ad Specials. Viele
Möglichkeiten, gleich viel Wirkung?
Timo Lütten | Frank Vogel
11.00 - 11.45 | dmexco:mobile
BVDW
Mobile Disruption - Wie Mobile die Welt
verändert und welche Auswirkungen das
für Ihr Marketing hat
Melina Ex | Florian Gmeinwieser | Henry Kördel
Stefan Mohr | Daniel Rieber | Mark Wächter
11.00 - 11.45 | dmexco:multiscreen
Accenture Digital
Wearables - Mehr als Jogging?
Thomas Claussen | Marc Hinse | Thomas
Müller | Rohitashwa Pant | Markus Spiller
11.00 - 11.45 | dmexco:strategy
MediaLink
Storytelling Workshop #1: Creating
Data-informed Content at Scale
Mark Addis | David Grant | Miha Mikek |
Dee Salomon | Adam Weinroth
12.00 - 12.45 | dmexco:performance
BVDW
Bridging Imagination: Digitale
Marketing-Modelle der Zukunft
Dr. Ralf Belusa | Arne Henne | Stefan Mies |
Martin Rieß | Mike Weiler
12.00 - 12.45 | dmexco:media
pilot
BUZZBIRD - Erfolgreiche Kampagnen
mit Social Media Stars
Felix Hummel | Andreas Türck
12.00 - 12.45 | dmexco:strategy
GWA
Markenführung in digitalen Zeiten Beispiele aus der Praxis
Fabian Fischer | Dirk Kedrowitsch |
Christian Rätsch | Thomas Strerath |
Julia von Winterfeldt
13.00 - 13.45 | dmexco:content
BVDW
Integrating Search and Content Marketing
Strategies: Mehr als nur Text
Andre Alpar | Sören Bendig | Lukas Kircher |
Norman Nielsen | Christian Vollmert
13.00 - 13.45 | dmexco:content
VICO Research & Consulting
Case Study Data Driven Content Marketing: Marken durch intelligenten Content
erfolgreich im digitalen Raum platzieren
Wojtek Misiewicz
13.00 - 13.45 | dmexco:marketing
Mozilla
The future of native advertising
and content marketing
Darren Herman
14.00 - 14.45 | dmexco:strategy
BVDW
Ökosystem Connected Cars - Wie digitale
Player die automobile Welt erobern
Bernhard Bahners | Christoph Färber |
Achim Himmelreich | Valentin Jahn |
Oliver Lünstedt | Robert Martignoni
14.00 - 14.45 | dmexco:search
Dentsu Aegis Resolutions
The Impact of TV on Search
Günter Linke | Thomas Park
14.00 - 14.45 | dmexco:targeting
Eyeota
Audience data takes off:
Airline boosts ticket sales
by using audience data
Kevin Tan | James Woods
15.00 - 15.45 | dmexco:visions
BVDW
Digitale Transformation am Point of Sale „The next big thing“ in retail!
Malte Hasse | Michael Hülsiggensen |
Martin Wild | Daniela Zimmer | Marco Zingler
15.00 - 15.45 | dmexco:content
iq digital media marketing
Wie ein Coach Kunde und Website
verbindet - die Hewlett-Packard
Content Marketing Kampagne:
Von der Idee bis zur Umsetzung.
Helge Alter | Christian Herp
15.00 - 15.45 | dmexco:content
CoreMedia
Die alte und die neue Welt verbinden Online Kommunikation der
DAK-Gesundheit.
Florian Grebe | Ramona Linter
16.00 - 16.45 | dmexco:strategy
BVDW
Love it, leave it or change it - Change Management in der digitalen Revolution
Stefan Bessing | Harald R. Fortmann |
Christian Kuhna | Dr. Nico Rose |
Prof. Dr. Sonja Salmen | York Scheunemann
16.00 - 16.45 | dmexco:search
eprofessional
User Engagement Bidding:
Wie Search wieder (so richtig)
rentabel wird
Thomas Nuss | Ben Prause
16.00 - 16.45 | dmexco:strategy
MediaLink
Storytelling Workshop #2:
The Tech Stack for Brand
Content Marketing
John Busby | Elizabeth Harz |
Jonathan Shaevitz | Kit Simon | Matt Spiegel
17.00 - 17.45 | dmexco:marketing
BVDW
Der Wandel der Mediennutzung im
Digitalzeitalter: Handlungsempfehlungen
für den Mittelstand
Andrea Eckes | Ulrich Rohde
17.00 - 17.45 | dmexco:social
infospeed
Warum und wie Hersteller Bewertungen
in Online Shops analysieren
Torsten Franz | David Schönhalz
17.00 - 17.45 | dmexco:mobile
ZenithOptimedia
Mobile is the answer. Now address
the question.
Stefan Bardega | Jason Mander
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SEMINARS
Mittwoch | Wednesday | September 16, 2015
SEMINAR 4
SEMINAR 5
SEMINAR 6
10.00 - 10.45 | dmexco:marketing
econda
Das Potenzial von MultikanalRecommendations nutzen - Chancen
und Grenzen der Personalisierung
Peter Stahl
10.00 - 10.45 | dmexco:video
Teads
Programmatic Video: 10 things
you never dared to ask
Todd Tran
10.00 - 10.45 | dmexco:performance
TWENGA
Google Shopping on the rise: how to
master your advertising campaigns
in 2016
Gael de Vos
11.00 - 11.45 | dmexco:multiscreen
Viant
Convergence: Key Trends
Shaping the Future of
Digital Advertising
Jeff Collins
11.00 - 11.45 | dmexco:media
Facebook
Exploring mobile - The impact
of mobile Facebook Ads on
direct sales
Nikhil Shah
11.00 - 11.45 | dmexco:mobile
Telefónica Germany
Die SMS ist tot - lang lebe die SMS!
Analysen und Erkenntnisse zur Nutzung
der SMS als erfolgreiche mobile
Advertising Plattform
Mark Stohlmann
12.00 - 12.45 | dmexco:content
Outbrain
How big data helps brands to
succeed in content marketing
Alex Cheeseman
12.00 - 12.45 | dmexco:data
FFW Deutschland
Enough with the Pretty Brochures,
Let's Start Building Better
Business Tools: the Art of
Data-Driven Marketing
Gus Murray
12.00 - 12.45 | dmexco:creativity
Undertone
Die Rolle von Kreation in Zeiten von
programmatischer Werbung
Jörg Schneider
13.00 - 13.45 | dmexco:trends
Posterscope Deutschland
Managing the Outernet - Wie Interaktivität, Mobile und Big Data die Kommunikation im Öffentlichen Raum verändern
Dr. Kai-Marcus Thäsler
13.00 - 13.45 | dmexco:technology
AppNexus
OPEN. Defined.
Nigel Gilbert
13.00 - 13.45 | dmexco:targeting
AutoScout24
Danach entscheidet der Kunde - Gezielte
Ansprache von Käufertypen
Marc Hundacker
14.00 - 14.45 | dmexco:data
UDG United Digital Group
Data, Love, Money - fall in love
with your customer (data)
Martin Kulik
14.00 - 14.45 | dmexco:marketing
SAP hybris Marketing Solutions
Das Erlebnis zählt! Marketing im
richtigen Kontext.
Thomas Ruhl
14.00 - 14.45 | dmexco:marketing
Monetate
From Optimisation to Unique,
Relevant Experiences: The 5 Steps
to Personalisation
Christian Stein
15.00 - 15.45 | dmexco:email
optivo
Performance-Uplift durch
individuelle und automatisierte
Omnichannel-Kampagnen
Anja Herbers | Ulf Richter
15.00 - 15.45 | dmexco:strategy
adscale
Real-Time-Advertising für
Publisher - guter Geist oder
böses Schreckgespenst?
Markus Letzner
15.00 - 15.45 | dmexco:creativity
Scoota
The Five-Stage Engagement:
How to smash benchmarks
with creative optimisation
James Booth
16.00 - 16.45 | dmexco:targeting
etracker
Website-Personalisierung als
Umsatztreiber im E-Commerce
Olaf Brandt
16.00 - 16.45 | dmexco:marketing
trnd DACH
Warum Collaborative Marketing die
Brücke zum Kunden ist - und die
Zukunft im Marketing.
Mark Leinemann
16.00 - 16.45 | dmexco:social
esome advertising
Effektiv in sozialen Netzwerken werben
Hansjörg Blase
17.00 - 17.45 | dmexco:data
Semasio
Vertrauen ist gut, Gewissheit ist besser das Treuhand-Prinzip als neues Modell
für Daten-getriebenes Marketing
Kasper Skou
17.00 - 17.45 | dmexco:technology
The Trade Desk
Advanced TV - The Future of
Programmatic in your Living Room
Jeff Green
17.00 - 17.45 | dmexco:mobile
T-Systems Multimedia Solutions
Mobile Web Experience in Deutschland Verschlafen deutsche Unternehmen
die mobile Revolution?
Michael Lehmann
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OFFICIAL CONFERENCE SPONSOR
SEMINARS I WORK LABS
Mittwoch | Wednesday | September 16, 2015
SEMINAR 7
10.00 - 10.45 | dmexco:marketing
defacto x
BIG DATA, CRM Targeting, …. als Basis für
kundenzentrisches Marketing - und wie
findet das der Konsument?
Dr. Jens Cornelsen | Jan Möllendorf
11.00 - 11.45 | dmexco:data
Captify Media
Smart data, low hanging fruit,
storytelling: How search data,
semantics and analytics are used
to enhance an agency media plan
Dominic Joseph
12.00 - 12.45 | dmexco:audio
Spotify
How to become a personal love brand:
Die Individualisierung der Markenerfahrung durch Kontext Targeting
Stefan Zilch
13.00 - 13.45 | dmexco:marketing
mobile.de
Welcher ist dein nächster? Automarken
im Wahrnehmungs- und Imagetest
Markus Roosen
14.00 - 14.45 | dmexco:marketing
Ensighten
Transforming Your Analytics
Strategy for a CustomerCentric World
Gary Douglas | Mark Pybus
15.00 - 15.45 | dmexco:video
Altitude Digital
Leveraging Publisher
Data to Solve for Fraud
and Improve Viewability.
Manny Puentes
16.00 - 16.45 | dmexco:marketing
Acxiom
Heathrow Airport Using Connected Data To Drive
Better Customer Experiences
Simon Chatfield
17.00 - 17.45 | dmexco:strategy
cx/omni CEM cloud
Prozess oder glücklicher Kunde wer kommt zuerst? Customer
ourney Mapping und Service Design
Blueprinting müssen verschmelzen!
Wolfgang Weber
WORK LAB 1
WORK LAB 2
10.00 - 11.15 | dmexco:marketing
Yandex
Der russische Markt für
Online-Werbung: Bleiben
Sie an der Spitze
Andrey Kashin | Bernard Lukey
10.00 - 11.15 | dmexco:marketing
TagCommander
1000 Attributionsmodelle - und doch
der gleiche Umsatz? Warum sich die
Investition in das Thema trotzdem lohnt.
Raphael Hahn | Timo von Focht
11.30 - 12.45 | dmexco:content
Marketo
Pssst... Insider-Tipps für erfolgreiches
Content-Marketing - Legen Sie die
Grundlagen für Ihre ContentMarketing-Maschine
Melanie Gipp
11.30 - 12.45 | dmexco:strategy
Webtrekk
Data is Your New Oil, Identity is
Your Faster Horse
Spencer Altman
13.00 - 14.15 | dmexco:performance
Refined Labs
Leistungsstarkes Customer Journey
Tracking - wie die Reise des Kunden
zur Erfolgstour wird
Thomas Bindl
13.00 - 14.15 | dmexco:mobile
YOC Mobile Advertising
Native Mobile 2.0 - Non-intrusive Ads
Michael Kruse
14.30 - 15.45 | dmexco:technology
Convidera
The digital DNA for future-fit
companies - The Competence to
Listen, Publish, Engage, Measure
Michael Buck | Frank Mühlenbeck
14.30 - 15.45 | dmexco:strategy
IBM
Digital Lifeboat - Digitally Reinventing
your Organisation
Matthew Candy
16.00 - 17.15 | dmexco:mobile
Smaato
Real-Time Fraud Prevention:
Why a Clean, High-Quality Mobile
AdTech Ecosystem Ensures its
Long-Term Success
Ragnar Kruse | Maor Sadra
16.00 - 17.15 | dmexco:multiscreen
Mediaplus
TV Performance Extended:
Best-Practice-Beispiele für Effizienzsteigerungspotentiale durch
Multiscreen-Kampagnen
Dr. Tanja Boga
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SPEAKERS’ CORNER I START-UP VILLAGE
Mittwoch | Wednesday | September 16, 2015
SPEAKERS’ CORNER
10.00 - 10.20
dmexco:marketing
iAdvize
Online Sales boosten - mit
intelligentem OnlineKundenservice
Caroline Langer
10.30 - 10.50
dmexco:performance
xpose360
The Future of PerformanceMarketing - die Trends für 2016
Markus Kellermann
11.00 - 11.20
dmexco:strategy
ARITHNEA
Content trifft Commerce:
Der Königsweg zur Kundenorientierung im Age of the
Customer
Monika Schütz
11.30 - 11.50
dmexco:technology
Canto
Kreativer Content ist mein
Kapital – aber wie schütze ich
mich vor Missbrauch?
Lucas Schnabel
12.00 - 12.20
dmexco:video
Branovate
Video Advertising - Can
somebody turn on the lights?
Ron Nahum
12.30 - 12.50
dmexco:email
Xqueue
Einsatz von Recommendation
Technologien zur Responsesteigerung im E-Mail-Marketing
Frank Strzyzewski
13.00 - 13.20
dmexco:technology
fileee
Die fileee App: Consumer
Engagement der neuen
Generation
Marius Gerwinn
13.30 - 13.50
dmexco:mobile
StayFriends
Wie bringe ich eine App mit
Erfolg und Nachhaltigkeit auf
den Markt - Der Prozess eines
erfolgreichen App-Business
Michel Lindenberg
14.00 - 14.20
dmexco:mobile
Mobupps by WebMedia
How do I get my app
discovered? Best ways to
reach top of the charts and
gain maximum organic effect.
Yaron Tomchin
14.30 - 14.50
dmexco:marketing
meekado
Ein Bild verbindet: meekado
vernetzt Konsumenten und
Hersteller mit ungeahnter
Einfachheit.
Patrick Soulier
15.00 - 15.20
dmexco:performance
mediascale
Smart Data: So steuert Sport
Scheck die Kanäle Display,
Webseite und Dialog/eMail
zentral aus einer Hand
Wolfgang Bscheid
15.30 - 15.50
dmexco:content
Cliplister
Die Business Class für
zentrales Datenhandling
Ali Gürler
16.00 - 16.20
dmexco:search
FINDOLOGIC
10% Conversionrate - Kein
Mythos, sondern Realität!
Matthias Heimbeck
16.30 - 16.50
dmexco:search
FACT-Finder
Die Geheimnisse der
erfolgreichen Product
Discovery im Handel
Albert Pusch
17.00 - 17.20
dmexco:commerce
Yapital
#connecting everywhere
and anytime: Die moderne
(mobile) Ära des Shoppens
und Bezahlens?
Niels Lohmüller
17.30 - 17.50
dmexco:targeting
Remintrex Multichannel
ReTargeting
ReTargeting goes Multichannel: Email, postal, telephoneFlorian Werner
18.00 - 18.20
dmexco:marketing
hybris
Mehr Umsatz, bessere
Markenakzeptanz - warum
Kunden ein einheitliches
Einkaufserlebnis suchen
Michael Buschmann
START-UP VILLAGE
SPONSOR
START-UP VILLAGE
10.00 - 10.15 | dmexco:targeting
Taste based audience
acquisition & media buy
solution - a DSP for entertainment brands, running programmatic targeted ad campaigns
Jinni ADTECH, Yosi Glick
10.20 - 10.35 | dmexco:technology
Wirecard Checkout Portal:
Der Allrounder in Sachen
Online-Payment
Wirecard, Christian Reindl
10.40 - 10.55 | dmexco:technology
How sending visitors away can
multiply your inbound traffic
Strossle, Magnus Hultman
11.00 - 11.15 | dmexco:trading
Publisher Trading Desks are on
the rise, hear it from the first
independent Publisher
Trading Desk of Europe.
Massarius Publisher Trading Desk,
Dr. Bert Jan Ten Kate
11.20 - 11.35 | dmexco:data
E-Commerce Research: Höhere
Conversion Rates durch intelligente Aussteuerung von Produkten im Performance Marketing.
metoda, Stefan Bures
11.40 - 11.55 | dmexco:mobile
Understanding mobile users
traits from their apps
Mobile Audience Intelligence,
Andrea Girardello
12.00 - 12.15 | dmexco:marketing
Attributionsvergütung im
Affiliate-Marketing. Eine
empirische Case Study
zoobax.com, Daniel Woyteczek
12.20 - 12.35 | dmexco:data
How to Eliminate Fraud from
Advertising
Pixalate, Jalal Nasir
12.40 - 12.55 | dmexco:data
Das Potential von Social MediaEmpfehlungsmarketing
Pay with a tweet, Aaron Keilhau
13.00 - 13.15 | dmexco:strategy
*** SPECIAL GUEST ***
Start-ups and Big Brands Unwrapping Nestlé’s
Co-Innovation Model
Nestlé, Stephanie Naegeli
13.30 - 13.55 | dmexco:strategy
PANEL: Die digitale Start-up
Szene von morgen wer gewinnt, wer verliert?
Dr. Oliver Bohl | Simon Harlinghausen
Martin Sinner | Michael Wieser
14.00 - 14.15 | dmexco:marketing
Any fool can make something
complicated. It takes a genius
to make it simple...
TBA, Joost Nienhuis
14.20 - 14.35 | dmexco:data
Mehr Umsatz mit personalisierten
Produktempfehlungen oder:
Smart Data: Personalisierte
Kundenansprache
Peerius SMART recommendation
suit, Tom Proch
14.40 - 14.55 | dmexco:entrepreneurs
#DWNRW präsentiert
innovative Start-ups
aus NRW live on Stage!
Wirtschaftsministerium NRW,
Prof. Dr. Tobias Kollmann
15.00 - 15.15 | dmexco:mobile
Realtime Location Intelligence
und Mobile Push Adnetzwerk zur
Steigerung von Activation,
Engagement und Conversion
matchinguu, Felix Heberle
15.20 - 15.35 | dmexco:social
Selly - a better communication,
more success!
SELLY, Martin Reiner
15.40 - 15.55 | dmexco:marketing
The Explosive Growth of
YouTubers: Enhancing
Engagement With
Influential Entertainment
Social Icons, Felipe Ogibowski
16.00 - 16.15 | dmexco:content
Professionelle Bild- und Medienverwaltung im hybriden System
pixx.io, Andreas Goelkel
16.20 - 16.35 | dmexco:entrepreneurs
#DWNRW präsentiert
innovative Start-ups
aus NRW live on Stage!
Wirtschaftsministerium NRW,
Prof. Dr. Tobias Kollmann
16.40 - 16.55 | dmexco:marketing
How To Grow Customer
LifeTime Value For Your App
Remerge, Pan Katsukis
17.00 - 17.15 | dmexco:marketing
YouTube-Marketing für
Start-ups - 7 Tipps und Tricks
HitchOn, Sarah Kübler
17.20 - 17.35 | dmexco:marketing
Web-2-Print und Web-2-Media
> in einer eigenen Benutzergruppe
> ohne Limits
designertemple, Alexander Steiss
17.40 - 17.55 | dmexco:
State of the global
App Economy
Priori Data, Anders Lykke
dmexco_Guide_2015_01_16_LA1-8.qxp_Layout 1 04.09.15 19:37 Seite 56
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dmexco_Guide_2015_01_16_LA1-8.qxp_Layout 1 04.09.15 19:37 Seite 57
CONFERENCE
OFFICIAL CONFERENCE SPONSOR
CONFERENCE PROGRAM
SEPT. 17, 2015 – DAY 2
KEYNOTES & INTERVIEWS
Opening News of the Day
Keynote & Fireside Chat
Keynote
Instagram to announce The next steps for
Advertising
Unlocking the future:
becoming a fast
moving enterprise
Connecting with
The Connected Consumer
Amy Cole
Béatrice Guillaume-Grabisch
Raja Rajamannar
Keynote
Investor Fireside Chat
Special
The Rise of the App Ecosystem; the
End of Fragmentation and
a Return to Scarcity
Beyond Borders
The BMW World Premiere of an
advanced Brand and Technology:
Product and Marketing Innovations of the all new BMW 7 Series
Rob Norman
Alisée de Tonnac
Timo Resch
dmexco_Guide_2015_01_16_LA1-8.qxp_Layout 1 04.09.15 19:37 Seite 58
OFFICIAL CONFERENCE SPONSOR
CONGRESS HALL
Donnerstag | Thursday | September 17, 2015
All Sessions are in english, unless otherwise noted.
10:00 - 10:15 I dmexco:opening
12:05 - 12:30 I dmexco:marketing
Opening Remarks
Fireside Chat: Content to Commerce and back again - Data and the
Creation of Desire
Christian Muche
Director
Brian Sugar
Wenda Harris Millard
CEO
President
10:15 - 10:45 I dmexco:social
Opening News of the Day: Instagram to announce - The next steps
for Advertising
12:30 - 12:55 I dmexco:strategy
Keynote & Fireside Chat – Unlocking the future: becoming a fast
moving enterprise
Amy Cole
Head of Brand Development EMEA
Béatrice Guillaume-Grabisch
CEO
10:45 - 11:20 I dmexco:content
Presenter: Wolfram Kons
Visions of Leaders: The Content Revolution
12:55 - 13:20 I dmexco:marketing
Master Class: Disruptive business, reinvent marketing, create value?
Mark Read
Global CEO
Jim Stengel
Lisa Utzschneider
President, CEO
Chief Revenue Officer
Presenter: John Battelle, NewCo
Georg R. Rötzer
Vice President Corporate Marketing
11:20 - 12:00 I dmexco:media
Dr. Michael Trautmann
Founder und Member of the
Executive Board
Presenter: Wolfram Kons
The National Summit: The Media Owner of the Future
13:25 - 13:50 I dmexco:technology
Special: The BMW World Premiere of an advanced Brand and Technology – Product and Marketing Innovations of the all new BMW 7 Series
Tina Beuchler
Donata Hopfen
CEO
Chairwomen OWM, Digital & Media
Director
Publishing Director and Head of
Management Board BILD Group
Lars Lehne
Zoja Paskaljevic
Country Director Agency
CEO
Torsten Ahlers
Timo Resch
Presenter: Thomas Koch, tk-one
Vice President Product Management
Grand Series
Presenter: Brian Cooley, CNET
dmexco_Guide_2015_01_16_LA1-8.qxp_Layout 1 04.09.15 19:37 Seite 59
CONGRESS HALL
Donnerstag | Thursday | September 17, 2015
All Sessions are in english, unless otherwise noted.
13:50 - 14:30 I dmexco:strategy
16:15 - 16:40 I dmexco:media
Starting up: A Media Alliance for Enhancing digital synergies
Keynote: The Rise of the App Ecosystem; the End of Fragmentation
and a Return to Scarcity
Jonathan Allan
Sales Director
Bandar Antabi
Lea-Sophie Cramer
VP & Head of Special Projects
Founder & CEO
Rob Norman
Global Chief Digital Officer
16:40 - 17:00 I dmexco:games
Laurent-Eric Le Lay
Dr. Christian Wegner
Chairman of TF1 Publicité.
Member of the Executive Committee
Member of the Executive Board,
Chief Digital & Adjacent Officer
The Case Study: Dynamic Mindset Advertising
Presenter: Wolfram Kons
14:30 - 15:00 I dmexco:trends
Special: Emerging Markets – What can we learn from Africa?
Chaya Soggot
CEO
17:00 - 17:30 I dmexco:video&broadcast
The Grand Finale: The Show will never end
Nicola Mendelsohn
VP EMEA
Mikul Shah
Mikul Shah
CEO and Founder
CEO and Founder
LIVMEANCE
O
PERF
R
15:00 - 15:30 I dmexco:marketing
Keynote: Connecting with The Connected Consumer
René Rechtmann
President International
Raja Rajamannar
Worldwide CMO
15:45 - 16:25 I dmexco:video&broadcast
The Broadcast Future: Navigating the Advanced TV Space
Krishan Bhatia
EVP Business Operations & Strategy
Benjamin Faes
Arun Kumar
Managing Director Partner
Business Solutions
Global President
Shahrzad Rafati
Founder & CEO
Presenter: Ashley Swartz, Furious Corp.
Tessa Violet
YouTube Star
vlogger & singer-songwriter
dmexco_Guide_2015_01_16_LA1-8.qxp_Layout 1 04.09.15 19:37 Seite 60
OFFICIAL CONFERENCE SPONSOR
DEBATE HALL
Donnerstag | Thursday | September 17, 2015
All Sessions are in english, unless otherwise noted.
12:05 - 12:15 I dmexco:technology
10:15 - 10:50 I dmexco:marketing
The Opening-Debate: Under Pressure – Transforming Brands into Digital
Markus Frank
Markus Haas
Marc Opelt
COO
Member of the Board
(Marketing and Sales)
Director Advertising & Online,
Member of the Management Board
Elevator Speech: No Country for Old Mad Men — How Hyper Connectivity
Is Changing Everything
Nick Worth
CMO
12:15 - 12:45 I dmexco:technology
Thomas Strerath
Matthias Wahl
Managing Board
President
The Giant Bet: Solving the Marketers Latest Cross-Everything Dilemma
Presenter: Martin Meyer-Gossner
10:50 - 11:15 I dmexco:marketing
Arnd Benninghoffl
The Spotlight Interview: MarTech - Marketing to an Audience of One
Deputy CEO
Brian Boland
Yann Gabay
VP Advertising Technology
Managing Director Southern Europe
and France
12:45 - 13:25 I dmexco:data
The Data Debate: The Role of Data in the Attention Economy
Jessica Federer
Rajeev Goel
CDO
CEO & Co-Founder
Presenter: Wes Nichols, MarketShare
The Mastermind Debate: The Intersection of Culture and Code
Juergen Blomenkamp
Global Investment Chairman
Bob Lord
President
Vice President Global Media Innovation
& Ventures
11:55 - 12:05 I dmexco:marketing
Elevator Speech: Experience Marketing – Creating customers for life
Chief Strategy Officer
Miha Mikek
Group Head Global Media
CEO & Co-founder
Stephane Pere
Tony Zito
Chief Data Officer
CEO
Babs Rangaiah
Presenter: Peter Kafka, re/code
Darren Guarnaccia
Ben Jankowski
General Manager
Kevin Akeroyd
11:15 - 11:50 I dmexco:media
Presenter: Matt Spiegel, MediaLink
dmexco_Guide_2015_01_16_LA1-8.qxp_Layout 1 04.09.15 19:37 Seite 61
DEBATE HALL
Donnerstag | Thursday | September 17, 2015
All Sessions are in english, unless otherwise noted.
13:25 - 13:55 I dmexco:commerce
The Engagement Debate: Multichannel? It’s time for mobile!
Dominik Dommick
Managing Director
Klaus Hellmich
Arnulf Keese
Member of the Management Board
Multichannel Retailing
Vice President & Managing
Director DE/AT/CH
Alisée de Tonnac
CEO & Founder
16:15 - 16:40 I dmexco:media
14:00 - 14:30 I dmexco:marketing
The Media Intelligence Debate: The Digitally Distracted Consumer
The Marketer's Suite: What Brands want
CDO
Investor Fireside Chat: Beyond Borders
Presenter: Wolfram Kons
Presenter: Martin Meyer-Gossner
Jessica Federer
15:45 - 16:10 I dmexco:strategy
Karl Isaac
Lindsay Pattison
Head of Brand Strategy and Innovation
Worldwide CEO
Deirdre McGlashan
Global Chief Digital Officer
Geoffrey Ramsey
Chief Innovation Officer
Presenter: Lisa Milgram, IAB
16:40 - 17:00 I dmexco:technology
The Hot Chair: ADBLOCK – Catalyst for a Game Change
14:30 - 15:05 I dmexco:contentmarketing
The Future Debate: The Next Generation Publishers
Ben Barokas
Mark Addis
Strategy Director
Dan Greenberg
Dao Nguyen
Co-Founder & CEO
Publisher
Founder & CEO
Presenter: James Cooper, AdWeek
17:00 - 17:30 I dmexco:outlook
The Prophet Session: The Future in Five – Three Predictions in
Five Minutes
Stan Sugarman
Chief Digital Officer & Chief Sales Officer
Presenter: Grant Gittlin, MediaLink
15:05 - 15:45 I dmexco:mobile
The Mobile Debate: The Missing Strategy
Jeremy Tai Abbett
Creative Evangelist
David Hayes
Jonathan Oliver
Head of Creative Strategy,
Entertainment Evangelist
Global Head of Innovation
Presenter: Wolfram Kons
Tina Funk
Managing Director
Rasmus Giese
Florian Gmeinwieser
Managing Director
Head of Mobile
Dirk Kraus
Alexander Schlaubitz
Founder & Member of the Board
Vice President Marketing
Presenter: Wolfram Kons
dmexco_Guide_2015_01_16_LA1-8.qxp_Layout 1 04.09.15 19:37 Seite 62
OFFICIAL CONFERENCE SPONSOR
SEMINARS
SEMINAR 1
Donnerstag | Thursday | September 17, 2015
SEMINAR 2
SEMINAR 3
10.00 - 10.45 | dmexco:audio
BVDW
Das Ohr am Netz - aktuelle
Markttrends und Fakten zur
Werbewirkung von Online Audio
Rainer Henze | Dr. Lars Peters | Stefan Sutor
10.00 - 10.45 | dmexco:display
InSkin Media
Viewability - Transparency, Trust
and Meaningful Measurement
Steve Doyle
10.00 - 10.45 | dmexco:video
Carat Deutschland
Genaue Zielgruppenansprache ist
besser, aber was macht dann
eigentlich Zalando im TV?
Marc Nabinger | Kirsten Nachtigall |
Christopher Samsinger
11.00 - 11.45 | dmexco:commerce
BVDW
Multitouchpoint-Management Warum der Handel zum Kunden geht
und nicht mehr umgekehrt
Dr. Oliver Bohl | Thorben Fasching |
Sascha Martini | Torsten Ostmeier |
Alexandra Podeanu | Felix Schmidt
11.00 - 11.45 | dmexco:strategy
Sitecore Deutschland
Digitaler Champion: Wie Unternehmen
das Rennen um den Kunden gewinnen
und digital überzeugen
Dieter Dahmen | Matthias Ehbrecht |
Michael Hack
11.00 - 11.45 | dmexco:strategy
IAB Europe
Improving the digital advertising
environment to support Europe’s
digital economy
TBA soon
12.00 - 12.45 | dmexco:targeting
BVDW
Podiumsdiskussion Targeting -->
Realtiy Check: Online trifft Offline Zwei Daten-Welten werden zu einer?
Meike Arendt | Dino Bongartz | Jörg Klekamp |
Katrin Meier | Michael Multinu |
Tobias Wegmann | Nico Winkelhaus
12.00 - 12.45 | dmexco:strategy
DataXu
The Holy Grail - Marketing ROI.
Sandro Catanzaro
12.00 - 12.45 | dmexco:mobile
RMSi Radio Marketing
Service interactive
Always on - Mobile Zielgruppen
effektiv erreichen
Tobias Conrad | Oliver Frenzel |
Dr. Lars Peters | Anne Stilling | Stefan Zilch
13.00 - 13.45 | dmexco:trends
BVDW
FOMA-Trendmonitor 2015: Media
zwischen disruptiven Innovationen
und nachhaltigem Data Management
Christian Franzen | Sascha Jansen |
Manfred Klaus | Uli Kramer | René Lamsfuß
13.00 - 13.45 | dmexco:trends
Sociomantic Labs
The New Programmatic Playground:
Implications of a Shifting Landscape
Florian Heinemann | Mike Klinkhammer |
Lothar Krause | Alexander Reinhold |
Roberto Ruju
13.00 - 13.45 | dmexco:multiscreen
IP Deutschland
FOURSCREEN - Zielgruppen in
konvergenten Medienwelten
konsequent erreichen
Martin Hoberg | Milena Mühl | Tim Nieland
14.00 - 14.45 | dmexco:display
BVDW
Power of Digital
Display Advertising
Dr. Wenzel Drechsler | Björn Kaspring |
Andreas Kühner | Alen Nazarian
14.00 - 14.45 | dmexco:social
BVDW
Bridging Worlds - Digitalisierung
und Monetarisierung der
„Ware Liebe“
Eric Jangor | Michael Pilzek | Patricia Schwan |
Svenja Teichmann
14.00 - 14.45 | dmexco:entrepreneurs
Trendiction
Inspired by need: Social Media
Best Practice und essenzielle KPI's
in der Healthcare Branche
Fabian Jacobi | Sabrina Klein | Sven Kramer |
Maria Spenger
15.00 - 15.45 | dmexco:visions
BVDW
Internet der Dinge: Wie sieht die
digitale Marketing- & Service-Welt
von morgen aus?
Achim Himmelreich | Ingo Notthoff |
Nico Wohlgemuth | Peter Zehetbauer
15.00 - 15.45 | dmexco:marketing
Lionbridge Technologies
Global Customer Experience:
Trends and Challenges in
Balancing Global Messaging
and Local Relevancy
Emma Durant | Joachim Weissenberger
15.00 - 15.45 | dmexco:targeting
ADITION technologies
Neckermann Reisen: Effizienz-&
Performance-Uplift durch regio-dynamisierte Multichannel-Kampagnen
mit programmatischem Mediaeinkauf
Matthias Dietz | Stefany Dücker |
Jörg Klekamp | Andreas Stegmann
16.00 - 16.45 | dmexco:video
BVDW
Programmatic Video: Daten und
Automatisierung erobern Bewegtbild
Oliver Busch | Dr. Mark Grether |
Christoph Henning | Anne Stilling
16.00 - 16.45 | dmexco:display
zanox
Wo ist mein Banner? Auf der Suche nach
Transparenz in komplexen Systemen und
unübersichtlichen Vermarkterketten
Benjamin Tauscher
16.00 - 16.45 | dmexco:strategy
MediaLink
Storytelling Workshop #3: Native Content
Distribution: the Media Alternative
Brian Cooley | Dan Greenberg | Bettina Hein |
Darren Herman | Linda Holliday |
Michael McAvoy
dmexco_Guide_2015_01_16_LA1-8.qxp_Layout 1 04.09.15 19:37 Seite 63
SEMINARS
Donnerstag | Thursday | September 17, 2015
SEMINAR 4
SEMINAR 5
SEMINAR 6
10.00 - 10.45 | dmexco:creativity
Google
Google Preferred - Our
Primetime on YouTube
Beau Avril
10.00 - 10.45 | dmexco:commerce
Mirabeau
The digital transformation
of an airline
Dr. Heini Withagen
10.00 - 10.45 | dmexco:content
PowerLinks
How to Create a Successful
Native Advertising Strategy
Kevin Flood
11.00 - 11.45 | dmexco:mobile
Criteo
Marketing in a World of
Mobile Commerce
Alexander Gösswein | Miriam Reissnauer
11.00 - 11.45 | dmexco:display
comScore
Non-Human-Traffic:
Why it matters and
why you should care?
Duncan Trigg
11.00 - 11.45 | dmexco:marketing
Pegasystems
How analytics can help you
stop marketing
Robin Collyer
12.00 - 12.45 | dmexco:visions
blueSummit
Der Kunde im Fokus:
Datengetriebenes Online
Marketing von morgen
Sebastian Reischl
12.00 - 12.45 | dmexco:email
GetResponse
Stranger danger! How you
should (and shouldn't) be
treating newly met leads.
Michal Leszczynski
12.00 - 12.45 | dmexco:mobile
TamTam
What's next on Mobile?
The end of the app and the
rise of Artificial Intelligence
Danijel Bonacic
13.00 - 13.45 | dmexco:marketing
cadooz
Digitalisierung - Auswirkungen
auf die Incentiveindustrie
Stefan Grimm
13.00 - 13.45 | dmexco:mobile
Yahoo
How marketers can measure,
monetise and advertise their
apps in a mobile-first world
Richard Firminger
13.00 - 13.45 | dmexco:search
AKM3
International and Multilingual
Search Engine and App Store
Optimization: Strategies, Pitfalls
and Case Studies
Andre Alpar
14.00 - 14.45 | dmexco:data
nugg.ad
How to optimise Digital
Advertising with Smart Data
Martin Hubert
14.00 - 14.45 | dmexco:marketing
eBay Deutschland
Wie Sie die Herausforderungen im
heutigen Performance Marketing
meistern können - Wachstums- und
Entwicklungsbereiche
Martin Barthel
14.00 - 14.45 | dmexco:media
RLVNT
Advertisers should
be publishers
Rens Plandsoen
15.00 - 15.45 | dmexco:media
ForwardAdGroup
HOW I MET YOUR USER Die Native Advertising Kampagne
der Marke Liebeskind aus der
360°-Perspektive
Sonja Knab
15.00 - 15.45 | dmexco:multiscreen
Adform
Bringing Brand Advertising
To The Programmatic Era
Mats Persson
15.00 - 15.45 | dmexco:trading
GfK
Crossmedia Insights - All that counts!
How GfK supports advertisers by
bringing media planning and
campaign evaluation together.
Tilman Rotberg | Björn Sprung
16.00 - 16.45 | dmexco:commerce
denkwerk
Electronic Sweets - Potentiale zwischen
Impulskauf und Personalisierung im ECommerce
Thomas Speicher
16.00 - 16.45 | dmexco:marketing
LOVOO
Mobile marketing on native platforms.
How brands, apps and online businesses
can grow from mobile reach.
Eric Jangor
16.00 - 16.45 | dmexco:technology
Yieldify
A Cross Device Future - How to
Keep Up With Your
eCommerce Customers
Jacob Ajwani
dmexco_Guide_2015_01_16_LA1-8.qxp_Layout 1 04.09.15 19:37 Seite 64
OFFICIAL CONFERENCE SPONSOR
SEMINARS I WORK LABS
Donnerstag | Thursday | September 17, 2015
SEMINAR 7
10.00 - 10.45 | dmexco:email
eco e.V.
General quality criteria
for e-Mail Marketing
Ivo Ivanov
WORK LAB 1
WORK LAB 2
10.00 - 11.15 | dmexco:social
netnomics
Quick-Wins to go Training Session Social
Media Marketing
Kerstin Hoppenworth
10.00 - 11.15 | dmexco:marketing
SDL Tridion
Real-time - really? Kundengewinnung im
8-Sekunden-Zeitalter
Hartmut König
11.30 - 12.45 | dmexco:strategy
Vizeum Deutschland
Bauchgefühl trifft Planungsmodell:
Zur Content Marketing Strategie
in 45 Minuten
Katja Anette Brandt | Peter Kiefer
11.30 - 12.45 | dmexco:commerce
Chase Paymentech Europe Limited
Umsatzrückgänge - Wie man
operative Ineffizienz
beseitigen kann
Peiam Arad
13.00 - 14.15 | dmexco:technology
Telefónica Germany (o2)
Strategische ConversionOptimierung für mobile Websites Optimierungspotenziale erkennen
und erfolgreich nutzen
Christina-Elisabeth Vogt
13.00 - 14.15 | dmexco:social
Brandwatch
Build your own Social Media
Command Center live at dmexco
Will McInnes | Susanne Ullrich
14.30 - 15.45 | dmexco:strategy
Reply / Triplesense Reply
Humanizing the Digital Experience: Mehr
als Human Centered Design - Strategien
und Denkanstöße für langfristigen Erfolg
Julio Luis | Sebastian Nell | Julia Saswito |
Astrid Wunsch
14.30 - 15.45 | dmexco:marketing
eviom
Digital Storytelling - Der Weg zur
perfekten Markengeschichte
Dr. Filip Grizelj
16.00 - 17.15 | dmexco:commerce
SHS VIVEON
Automatisierung im
Risikomanagement: Chance und
Risiko für den E-Commerce
Frank Heisel | Stefan Schetter
16.00 - 17.15 | dmexco:technology
Wordbee
Tools and processes you'll need
to ensure a fast turn-around
on the translations of your
marketing & web content.
Mareike Bouriga | Gert Frackenpohl
11.00 - 11.45 | dmexco:media
AGOF e.V.
Von der Planung bis zur Kontrolle ExPost-Daten der AGOF
Uwe Scheid
12.00 - 12.45 | dmexco:marketing
Visual IQ
Marketing Attribution Success at
Sky Italia: An Insider's Perspective
Aldo Agostinelli | Ben Sidebottom
13.00 - 13.45 | dmexco:marketing
Adobe Systems
Marketing im Auge des Tornados
Andreas Helios
14.00 - 14.45 | dmexco:multiscreen
United Internet Media
Lost in Translation - Media Guideline
für Multi Screen Kampagnen
Michael Burst | Benedikt Schmitt-Homann
15.00 - 15.45 | dmexco:outlook
SpotXchange
Video goes programmatic:
Eine Studie zum europäischen
Bewegtbild-Markt von IHS und
SpotXchange
Stefan Beckmann | Daniel Knapp
16.00 - 16.45 | dmexco:performance
iClick Interactive Asia
Winning on social, mobile and
video in China
Prof. Michael Brown | Prof. Darren Jacobs
dmexco_Guide_2015_01_16_LA1-8.qxp_Layout 1 04.09.15 19:56 Seite 65
SPEAKERS’ CORNER I START-UP VILLAGE
Donnerstag | Thursday | September 17, 2015
SPEAKERS’ CORNER
10.00 - 10.20
dmexco:search
explido»iProspect
Why YOU control the
future of SEO
Siwen Zhang
10.30 - 10.50
dmexco:marketing
BannerFlow
The cloud is changing rules
of the ad production game are you competitive enough?
Daniel Fahlén
11.00 - 11.20
dmexco:data
Oracle Marketing Cloud
Unlock The Value of
Your Data Management
Platform With 5 Actionable
Best Practice Tips
Zuzanna Gierlinska
11.30 - 11.50
dmexco:commerce
pixi* Software
Lösungsansätze unterschiedlicher Warenwirtschaftssysteme im
E-Commerce - Auf diese
Kriterien kommt es bei
der Auswahl an!
Matthias Zrenner
12.00 - 12.20
dmexco:commerce
Channel Pilot Solutions
Facebook und Amazon
Product Ads richtig
aufgesetzt und genutzt lernen Sie anhand BestPractice-Beispielen von
den Profis
Mirko Platz
12.30 - 12.50
dmexco:email
Return Path
Increase Online Sales by
Optimising your Email
Customer Experience
Guy Hanson
13.00 - 13.20
dmexco:data
Yieldr
Programmatic Marketing
Best Practices
Mendel Senf
13.30 - 13.50
dmexco:content
how2 AG (vormals infotainweb)
Erklärvideos als Teil einer
erfolgreichen ContentMarketing-Strategie
Stefan Huber
14.00 - 14.20
dmexco:commerce
intoCommere
E-Commerce für B2B und
Mittelstand – Von Amazon
lernen: So wird Ihr OnlineShop ein Erfolg
Matthias Thürling
14.30 - 14.50
dmexco:mobile
b.telligent
Übersicht MobileEngagement-Lösungen
Laurentius Malter
15.00 - 15.20
dmexco:commerce
NETFORMIC & shopware
Cross-Channel E-Commerce Online und Offline erfolgreich
verbinden! Mit Best Practice
EURONICS Deutschland eG
Timo Weltner
15.30 - 15.50
dmexco:performance
MarketShare
The art of Digital
Attribution in an
Analogue World
Lucien Van der Hoeven
16.00 - 16.20
dmexco:email
artegic
Marketing Automation
im B2C und B2B: Praxisbeispiele für effektives
Dialogmarketing im
Customer-Life-Cycle
Stefan von Lieven
16.30 - 16.50
dmexco:mobile
sprylab technologies
Storytelling in the
mobile world
Franz Schubert
17.00 - 17.20
dmexco:trends
affilinet
Wearables - Die Zukunft
ist tragbar
Jim Knopf
START-UP VILLAGE
SPONSOR
START-UP VILLAGE
10.00 - 10.15 | dmexco:marketing
Turning Big Data into
Commercial Business Decisions
Datorama's Marketing
Integration Engine, Katrin Ribant
10.20 - 10.35 | dmexco:multiscreen
Digital Magazines 3.0 - Kundenbindung auf allen Plattformen
pag.es Publishing System,
Veljko Sekelj
10.40 - 10.55 | dmexco:entrepreneurs
#DWNRW präsentiert
innovative Start-ups
aus NRW live on Stage!
Wirtschaftsministerium NRW,
Prof. Dr. Tobias Kollmann
11.00 - 11.15 | dmexco:data
The modern problem of
online advertising fraud
and how to combat it
Enbrite.ly, Gergo Varga
11.20 - 11.35 | dmexco:social
Warum können unsere
Kunden Ihren Social Media
Dialog erfolgreicher und
effizienter managen als
andere?
Socialhub, David Neuhaus
11.40 - 11.55 | dmexco:marketing
Mit Crowd Eyetracking
Studien die Conversion
Rate erhöhen.
Crowd Eyetracking Studien,
Christoph Schaefer
12.00 - 12.15 | dmexco:entrepreneurs
#DWNRW präsentiert
innovative Start-ups
aus NRW live on Stage!
Wirtschaftsministerium NRW,
Prof. Dr. Tobias Kollmann
12.20 - 12.35 | dmexco:data
How visitor knoledge and
data can change the way
companies go on events.
kayo, Nicolas Gendrot
12.40 - 12.55 | dmexco:multiscreen
TV-to-Web Analyse: Was
kann sie leisten, und wie
macht man sie richtig?
spoteffects, Jasper Sasse
13.00 - 13.15 | dmexco:content
Docido - Your content
control center
Docido, Francois Goube
13.30 - 13.55 | dmexco:strategy
PANEL: Proximity Marketing & Big
Data - Wie Start-ups die Customer Experience verändern
Stefan Alich | Florian Riedl |
Jaron Schächter | Helmut Scherer
14.00 - 14.15
dmexco:entrepreneurs
*** SPECIAL GUEST ***
Bridging Worlds -Talents
are everywhere!
Seedstars World, Alisée de Tonnac
14.20 - 14.35 | dmexco:data
Personalisierung mal so
richtig - oder woran es viel
zu oft scheitert.
Scorebrowser, Bjorn Goerke
14.40 - 14.55 | dmexco:search
Optimierung der Produktsuche und Erhöhung der
Conversion Rate durch
präzise Ergebnislisten und
intelligentere Suchvorschläge.
SEMKNOX semantische
Produktsuche, David Urbansky
15.00 - 15.15 | dmexco:trading
Futures and options for
programmatic media
Media Futures (first look options
and forward contracts),
Prof. Dr. Jun Wang
15.20 - 15.35 | dmexco:video
Web-to-Video Lokalisierungslösung von für die weltweite
Nutzung von Produkt-, Schulungs- und Imagevideos intern.
Organisationen
MoovIT GmBH, Wolfgang Felix
15.40 - 15.55 | dmexco:commerce
The Power of Video for
Ecommerce
DemoUp, Charles Collet
16.00 - 16.15 | dmexco:media
addfame - Stars und ihr
digitaler Einfluss auf Brands.
addfame, Cedric Duvinage
16.20 - 16.35 | dmexco:commerce
Effizientes DatenfeedManagement durch
Automatisierung per
Drag&Drop mit
Synesty Studio
Synesty, Christoph Rüger
16.40 - 16.55 | dmexco:strategy
How to Level Up your
Mobile Marketing
with Games
Gamewheel, Evgeni Kouris

Download Report