Von der Website zum Social Hub [email protected], @mikeschwede, +41 (78) 600 888 2, www.cooa.la cooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH Your Web Site cooala GmbH, Copyright 2012 5 #4 Katzen machen Marketing teuer UK Facebook Ad Revenue Organic Reach Brand Pages 500k+ Fans £450m 25% £400m 20% £350m £300m 15% £250m £200m 10% £150m £100m 5% £50m £0m 0% 2011 2012 2013 2014 Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014 2015 6 Facebook: Rented Media > Paid Media cooala GmbH, Copyright 2012 7 «Stop making Facebook the center of your relationship marketing efforts» Nate Elliott, VP and Principal Analyst at Forrester. Facebook vs 1.39 Mrd. Number of Users, 17 % 2% 0.07% worldwide Willingness to hear about brands Organic Reach Engagement Rate E-Mail 2.5 - 3.3 Mrd. 21 % 99.7 – 94.6 % 1.58 – 6.5% ! Take back control Your Web Site #1 Was ist eure Story? Foto by C. Tucker Beckett Bullshit-Bla Bullshit-Bla Werte Produkt Produkt Was/Wie Erlebnisse Bullshit-Bla Bullshit-Bla #2 Was ist die richtige Form? Gelernt und geliebt. Prägnanter, involvierender Content. (Buffer & SumAll) cooala GmbH, Copyright 2012 #3 Dialog durch? Fragen! cooala GmbH, Copyright 2012 cooala GmbH, Copyright 2012 Das richtige Tool? cooala GmbH, Copyright 2012 Publizieren Interagieren Kuratieren cooala GmbH, Copyright 2012 cooala GmbH, Copyright 2012 Manage with ease Leute extern erreichen Facebook Native Advertising paid owned Cooala App & Notifications* (*) coming soon cooala GmbH, Copyright 2012 Newsletter* 33 What do you want to achieve? Enhance your Web Site Convert visitors into ambassadors. cooala GmbH, Copyright 2012 Effective Campaigning One destination for all your campaigns. Attract new customer Start-of-the-art content marketing. 34 http://cooa.la #update2015 Google: Mike Schwede [email protected] 078 600 88 82 cooala GmbH, Copyright 2012
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