CURRICULUM VITAE
Vanessa Junc (nee Gartmeier)
University of Cologne
Department of Retailing and Customer Management
Albertus-Magnus-Platz 1
50923 Cologne
Phone: +49 221 470 4363
Email: [email protected]
Current Position
10/2010 – today
Ph. D. Student, Doctoral Candidate
University of Cologne, Department of Retailing and Customer Management,
Germany
Education
10/2010 – today
Doctoral Studies in Business Administration
University of Cologne, Department of Retailing and Customer Management,
Germany
Advisor: Werner Reinartz
01/2015 – 04/2015
Visiting Ph. D. Student
Northwestern University, Kellogg School of Management, USA
Sponsor: C. Miguel Brendl
10/2008 – 09/2010
Master Studies in Management and Marketing
University of Duisburg-Essen, Germany
Major: Marketing, Service Management and Retailing, Human Resource
Management, Organization and Innovation Management
10/2004 – 07/2008
Bachelor Studies in Business Administration
University of Duisburg-Essen, Germany
Major: Management and Marketing
Research Interest s
Research Topics
Retailing, Consumer (In-Store) Behavior, Impulse Buying, Psychological
Distance, Construal Levels, Sensory Marketing, Shopper Marketing
Research Methods
Laboratory Experiments, Field Experiments, Quasi Experiments, Interviews,
Surveys
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Publications
Gartmeier, Vanessa, Gunnar Mau, and Werner Reinartz (2014), “More Than a Mental Barrier? The
Effect of Perceived Product Distance on Consumers’ In-Store Purchase
Decision Processes,” Advances in Consumer Research, 42, 77–78.
Gartmeier, Vanessa and Gunnar Mau (2014), “Wertschöpfung im Handel durch Shopper Marketing,”
[Value Creation in Retailing by Shopper Marketing] in Wertschöpfung im
Handel [Value Creation in Retailing], Werner Reinartz and Monika
Käuferle, eds. Stuttgart: Kohlhammer, 122–39.
Gartmeier, Vanessa and Werner Reinartz (2014), “Maßgeschneiderte Lösungen entwickeln,”
[Developing Customized Solutions] Markenartikel, 1/2, 42–44.
Conference Presentations
Gartmeier, Vanessa, Gunnar Mau, and Werner Reinartz (2014), “More Than a Mental Barrier? The
Effect of Perceived Product Distance on Consumers’ In-Store Purchase
Decision Processes,” ACR Conference, Baltimore, Maryland, October 23–
26.
Gartmeier, Vanessa, Gunnar Mau, and Werner Reinartz (2014), “The Effect of Perceived Product
Distance on Consumers’ In-Store Purchase Decision Processes,” INFORMS
Marketing Science Conference, Atlanta, Georgia, June 12–14.
Gartmeier, Vanessa (2013), “Mehr als eine physische Barriere? Die Auswirkungen der Produktdistanz
am POS,” [More Than a Physical Barrier? The Effects of Product Distance
at the POS] Faszination Handel, University of Cologne, Cologne, September
26.
Gartmeier, Vanessa (2011), “Systematische Gewinnung von CSR-Stakeholder-Informationen –
Aufgaben und Methoden,” [Systematic Acquisition of CSR-Stakeholder
Information—Tasks and Methods] Poster presentation, Dies Academicus
2011, University of Duisburg-Essen, Essen.
Doctoral Consortium Invitations
ACR Doctoral Student Symposium Fellow, Baltimore, 2014.
AMA-Sheth Foundation Doctoral Consortium Fellow, Northwestern University, 2014
INFORMS Marketing Science Doctoral Consortium Fellow, Emory University, 2014.
INFORMS Marketing Science Doctoral Consortium Fellow, Özyegin University, 2013.
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Awards
Best graduate of master studies in 2010
Admission to the Cornelia Harte Mentoring program for supporting female leaders in science and
industry in 2013
Reviewing Activities
Paper reviewing for the track “Customer Relationship Management,” 2014 AMA Summer Marketing
Educators’ Conference, San Francisco, California.
Paper reviewing for the track “Designing Products, Services, and Solutions,” 2012 AMA Winter
Marketing Educators’ Conference, St. Petersburg, Florida.
Member in Research Networks
10/2014 – today
Member of Association for Consumer Research
Ph. D. Course Work
Winter term 2014/15:
Research Philosophies in Marketing and Consumer Behavior (Bobby Calder
and Brian Sternthal, Northwestern University)
Summer term 2012:
Experimetrics (Peter Moffatt, University of East Anglia)
Identification Strategies in Econometrics (David Jäger, University of
Cologne)
Winter term 2011/12:
Applied Methods in Organizational Research (Torsten Biemann, University
of Cologne)
Structural Equation Modeling (Elmar Schlüter, University of Cologne)
Summer term 2011:
Causal Analysis (Hans-Jürgen Andreß, University of Cologne)
Concepts, Measurement, and Data in the Social Sciences (Ingo Rohlfing,
University of Cologne)
Winter term 2010/11:
Marketing Strategy (Christine Moorman, Duke University)
Linear Models (Hans-Jürgen Andreß, University of Cologne)
State Space Models and Kalman Filtering (Oliver Grothe, University of
Cologne)
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Teaching Experience
Winter term 2010/11
– today
Teaching assistant for the course “Distribution Channel Management”
Bachelor-Level, English-speaking, class size = approx. 300
Advisor for seminars and seminar theses
Advisor for bachelor’s and master’s theses
Business Experience
06/2009 – 02/2010
Part-time student assistant, strasserauf electricitaet, Duesseldorf, Germany
Departments of Research & Development, Marketing, and Sales
09/2007 – 10/2007
Full-time internship, ALDI Sued GmbH & Co. KG, Rheinberg, Germany
Various departments and branches
03/2007
Full-time student assistant, ThyssenKrupp Steel AG, Duisburg, Germany
Department of Strategy
08/2006 – 09/2006
Full-time internship, ThyssenKrupp Steel AG, Duisburg, Germany
Departments of Controlling and Strategy
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