Masterstudiengang International Marketing and Communication (MBM) Studienbeginn im Wintersemester Modul-Nr. Modul-Bezeichnung M1 M1.1 M1.2 M1.3 M1.4 M2 M2.1 M2.2 M3 M3.1 M3.2 M4 M4.1 International Marketing Management International Marketing Strategy Consumer Behavior Marketing Simulation Corporate Business Plan Development International Sales Management International Sales and Business Marketing Management of International Projects in Sales and Marketing Marketing Research and Information Management International Marketing Research Marketing Information Systems Economic and Legal Framework International Economics M4.2 M4.3 M5 M5.1 M5.2 M6 M6.1 M6.2 M7 International Law International Accounting and Taxation International Media Mangement Media Strategy Media Marketing International Communication Advanced Studies in Communication Intercultural Communication Communication Technologies Contemporary Issues in Communication Technologies Communication Technologies Masterthesis Mündliche Masterprüfung M7.1 M7.2 M8 M9 Summe 1. bis 3. Sem. SWS (ECTS) 51 (90) 1. Semester SWS (ECTS) 2. Semester SWS (ECTS) 3. Semester SWS (ECTS) 3 (4) 3 (4) 2 (3) 4 (5) 4 (5) 4 (5) 3 (4) 2 (3) 2 (2) 3 (4) 2 (3) 4 (6) 4 (5) 3 (4) 3 (4) 3(4) 2 (3) (20) (2) 23 (30) 22 (30) 6 (30) 1. Semester SWS (ECTS) 2. Semester SWS (ECTS) 3. Semester SWS (ECTS) Studienbeginn im Sommersemester Modul-Nr. M1 M1.1 M1.2 M1.3 M1.4 M2 M2.1 M2.2 M3 M3.1 M3.2 M4 M4.1 M4.2 M4.3 M5 M5.1 M5.2 M6 M6.1 M6.2 M7 M7.1 M7.2 M8 M9 Modul-Bezeichnung International Marketing Management International Marketing Strategy Consumer Behavior Marketing Simulation Corporate Business Plan Development International Sales Management International Sales and Business Marketing Management of International Projects in Sales and Marketing Marketing Research and Information Management International Marketing Research Marketing Information Systems Economic and Legal Framework International Economics International Law International Accounting and Taxation International Media Mangement Media Strategy Media Marketing International Communication Advanced Studies in Communication Intercultural Communication Communication Technologies Contemporary Issues in Communication Technologies Communication Technologies Masterthesis Mündliche Masterprüfung Summe 1. bis 3. Sem. SWS (ECTS) 51 (90) 3 (4) 3 (4) 2 (3) 4 (5) 4 (5) 4 (5) 3 (4) 2 (3) 2 (2) 3 (4) 2 (3) 4 (6) 4 (5) 3 (4) 3 (4) 3(4) 2 (3) (20) (2) 22 (30) 23 (30) 6 (30)
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