Profile 2016

PROFILE 2016
MORE THAN JUST FOOTBALL
The magazine
German national football team manager, Sepp Herberger, was once
asked why people go to football. He answered: Because they don’t know
what’s going to happen. Every issue of 11FREUNDE holds the same
surprises in store as does football itself.
11FREUNDE is a different kind of football journalism – not commonplace match reports or tables, but rather real reportage and exclusive
background information delivering more value. It doesn’t matter if fans
support Arminia Bielefeld, Fortuna Düsseldorf or Bayern Munich – it isn’t
the club that’s important, it’s about the passion. 11FREUNDE looks out
from the terraces on to the pitch and takes a stand. For the fans and for
the game.
This magazine, all about the culture of football, always offers unusual
treatments of topics covered with unconventional and innovative writing
styles, featuring the latest ideas of the best football writers complemented by high quality photos and an individual look.
PRINT HIGHLIGHTS
SPECIAL ISSUES: GERMAN LEAGUE / EM 2016 / chronicle
Big football events need a big stage. 11FREUNDE offers its readers
to start new german league season 2016/2017 and for the European
Championship 2016 11FREUNDE special issues.
The large-format special issue „11FREUNDE Chronicle 2016 - The football year in pictures „appear in high quality Magazine presentation with
high gloss look.
Twice a year, devoted 11FREUNDE his readers on specific topics Highlights own special issues (11FREUNDE SPEZIAL). In the special were
already different Football decades, the history of the fans as well as the
football motherland England in focus.
DIGITAL HIGHLIGHTS
100% 11FREUNDE, 100% marksmanship
The digital presence of 11FREUNDE is closely interwoven with the
magazine. Latest news, amusing articles and captivating interviews are
the site’s hallmarks. 11FREUNDE digital is authentic, boasts strong user
involvement and high levels of credibility.
Innovation is very important to 11FREUNDE. With the award-winning
„Liveticker“ 11FREUNDE has already made history. This will now be
continued with the new digital offering „11FREUNDE Bundesliga conference“.
11FREUNDE offers a top class platform for cross media presentations
with that extra portion of added value.
FACTS AND FIGURES
CIRCULATION
Sold circulation is booming at an almost unheard of
rate. The coverage of 1,001,000 readers (AWA 2015)
reinforces the magazine´s relevance.
READERSHIP
Readers are male, young, well educated and with high
incomes - an attractive target group for your brand
communications. Readers love the magazine because
of its uniqueness and its sincerity. The strong level of
involvement creates the perfect advertising environment for your brand presence.
MEDIA DATA
11 FREUNDE
year established
cover price
frequency
2000
4,80 €
monthly
sold circulation
80.346 (IVW II/2015)
trim size
advertising prize
coverage*
210 x 280 mm
1/1 4c/sw. 16.000 €
total 1,01 million
*Quelle: AWA 2015
11FREUNDE Digital
ONLINE Page Impressions
ONLINE Visits
ONLINE Coverage
MOBILE Unique Mobile User
Web
MOBILE Unique Mobile User
App
MOBILE PageImpressions
Web
MOBILE PageImpressions
App
5.30 Mio.
1.41 Mio.
0.48 mio./month
480,000
20,000
3.52 mio.
3.19 mio.
Quelle:AGOF mobile facts 2015/1; IVW 2015/7 / AGOF internet facts
2014-Q1
Brand Solutions 11FREUNDE
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Schweiz
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MC-0372_11FRE_1000488_2015-08-31
KONTAKT