VDI nachrichten Rate card no. 64 effective January 1, 2016 www.iqm.de/vdi-nachrichten VDI nachrichten is the no. 1 newspaper for engineers German engineering is a worldwide byword for the highest technical standards and outstanding performance: engineers shape the future – they are Germany’s most important resource. Engineers occupy top positions. They are drivers of innovation who underpin the success of German industry. Which is why they are sought after not only by companies but also by the world of politics. VDI nachrichten is the newspaper for engineers. It reaches this top-flight target group like no other medium in Germany – practically without wastage. VDI nachrichten is in touch with the life experiences and themes of its readers. No other newspaper reaches Germany’s most coveted occupational group with the same cost efficiency. VDI nachrichten is the home of engineers; it speaks their language, knows their interests and provides the content engineers want. www.iqm.de/vdi-nachrichten RZ_VDIn_Mediadaten_iq2014.indd 1 17.09.13 17:57 VDI nachrichten speaks the language of engineers VDI nachrichten is Germany‘s opinion-leading weekly newspaper for technology, business and society. When it comes to basic information on new technologies and markets, VDI nachrichten is the most important medium for technical management. It supplies comprehensive, up-to-date and forward-looking information on trends and developments in the fields of innovation, society business and technology. Thanks to VDI nachrichten‘s close connections to industry insiders, its readers are always the first to know about – and benefit from – the latest analysis and assessments of the experts. Every week, the editorial team takes an in-depth look at the following core themes: • Technology & Society • Technology & Finance • Technology Boulevard Circulation (IVW III / 2015): Print circulation Distributed circulation Paid circulation Subscription 145,016 162,112 158,592 158,206 Coverage: AWA 2015 LAE 2015 320,000 232,000 Media information: www.iqm.de/vdi-nachrichten Frequency: weekly on Fridays • Technology & Business • Management & Career • Technology & Culture VDI nachrichten not only writes about technical innovations – it also helps to drive these innovations. The publishing company meanwhile uses numerous (digital) communication channels in order to reach its readers, many of whom are themselves “digital natives“: starting with VDI nachrichten as a weekly newspaper and its own website at ingenieur.de through to the iPad-optimised ePaper and an iPhone app. According to the LAE 2015 readership survey of decision-makers in business and administration, 232,000 top decision-makers in technical management read VDI nachrichten every week. VDI nachrichten received the European Newspaper Award in 2014 for the creative presentation of new modern visual worlds on the title page. Rate card no. 64 effective January 1, 2016 VDI nachrichten Rates for solus position/display ads Size Rates Width Height 1/1 page 249 371 40,500 € 2/3 page vert. 148 371 32,800 € 1/3 page vert. 97.5 371 18,200 € 1/5 page vert. 47 371 12,900 € 2/3 page horiz. 249 247 32,800 € 1/2 page horiz. 249 186 24,700 € 1/3 page horiz. 249 124 18,200 € 1/4 page horiz. 249 93 16,000 € 1/5 page horiz. 249 60 12,900 € Printing process Rotation offset Rates for solus position Size Rates Width Height Magazin format 198.5 270 27,000 € 1/2 page 198.5 231 24,700 € 1/3 page 148 207 18,200 € 1/4 page 148 157 16,000 € Width Height 2 x 1/1 page panorama 528 371 84,200 € 2 x 1/2 page panorama 528 186 52,400 € 2 x 1/3 page panorama 528 124 39,600 € 2 x 1/3 page fire place 326 207 39,600 € 2 x 1/4 page fire place 326 157 35,200 € Booking, printing material and cancellation deadline: 6 working days prior to publication (12:00 p.m.) All orders for advertising and inserts are subject to the publisher‘s terms and conditions as published in the German rate card no. 64. Panorama and fire place ads Size Rates All format indications in mm; further formats on request; Rates are exclusive VAT, which may apply. Rate card no. 64 effective January 1, 2016 VDI nachrichten Premium position Size Position Rates Width Flip Ad Title page 97.5 Opening Spread Page 2 + 3 Center page Following section opener Skyscraper Height 90 14,500 € 528 371 102,000 € 326 371 64,200 € Section opener 47 320 11,500 € Ear piece Section opener 50 25 2,500 € Island ad RHP following section opener 148 157 12,800 € 1/3 page Page 3 148 207 21,100 € 1/4 page Page 3 148 157 18,600 € 1/2 page horiz. Page 3 249 186 28,700 € 1/3 page horiz. Page 3 249 124 21,100 € 1/4 page horiz. Page 3 249 93 18,600 € Print through gutter 30 mm w Fractional ad sizes Flyer advertisements Size mm Rate Width Height Flyer ad 1 col 47 20 – 120 58 € Flyer ad 2 col 97.5 20 – 120 58 € Non-solus advertisements Type area 249 x 371 mm column width 47 mm No. of columns5 1/1 page 1,855 mm Advertisements 300 mm height and more will be invoiced with the full height of 371 mm. Other formats on request Size Rates Width Height 1/3 page 148 207 13,600 € 1/4 page 148 157 10,200 € 1/6 page 97.5 157 6,800 € 1/8 page 97.5 115 5,100 € All sizes indicated in mm; further formats on request; all rates plus VAT which may apply Rate card no. 64 effective January 1, 2016 VDI nachrichten PreLoading Ad: large and prominent: you reach your target group for 5 seconds before the content loads and can use the full screen. The advertising message is shown directly when the app first starts up. E-Paper PreLoading Ad for tablet- and smartphone-app (iOS and Android) Technical specifications: compatible devices: only IOS and Android-capable devices Example 2015 E-Paper-formats File format: jpg, png, gif (static), HTML5 (static or animated), max. 40 KB Rate / week Tablet-Retina: 1536x2048 Portrait / 2048x1536 Landscape Tablet-Standard: 768x1024 Portait / 1024x768 Landscape Smartphone-Standard: 640x920 HTML5 specifications: delivery of an HTML5 ad is possible 6,900 € 3rd-party redirect: delivery of a 3rd-party redirect is possible Labelling: -w- high-contrast font colour, at least 9 pt “Exklusiv“ supplements: “Exklusiv“ supplements 10. April 2015 · Nr. 15 $ " 22 EXKLUSIV 3-D-DRUCK H#D./@<,B 21 VDI nachrichten · 10. April 2015 · Nr. 15 VDI nachrichten · 10. 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(+%-)& /)% -%%)-)%*%)1). )"'$)),2$) .%)-)%) %0*),2") %-%*)))&-%)-&)%)*)/&)&)!$ *)))%-) *&.*)%) %0*))%)% &#*-%&*)&&)%)* %)&)*)&#$ *%) %* )-*% ) %) 2&H7"0EI&H%&LIE"0&HLE. &H 2EIH)MDH& DLDHKS:FH27HMEE&5%8D)H .&;57I?H Example 2015: Exclusive Supplement “3-D print and additive manufacturing“ Size Rate b/w + colour Width Height 1/1 page 249 371 14,400 € 1/2 page horiz. 249 186 8,700 € 1/3 page horiz. 249 124 6,400 € 1/4 page horiz. 249 93 5,700 € 1/3 page 249 124 6,400 € 1/4 page 249 93 5,700 € 90 5,100 € 30 5,400 € Title page turner Title page strip 97,5 249 >> !>@-4>"#;>,2+ F#/<#(0#2?#>#,2#<>*;;";*0#2<> @2">"#;>??#/<?A?F#:>4?4 >#2,<*C>0 *%* )* )) *.)* &)0* editorial concept: VDI nachrichten “Exklusiv“ supplements are single-topic specials that supplement the regular editorial content, providing an expert, in-depth look at core topics, All themes are designed to appeal directly to the life experiences of readers. VDI nachrichten offers an extremely competent and credible communication platform for this purpose, complete with outstanding target group quality and planning efficiency for the advertising industry. *) The tabloid supplement is enclosed in the full circulation (158,206; IVW III/2015). Topics and dates: publication dates and topic schedule on request. Other formats on request. Rate card no. 64 effective January 1, 2016 VDI nachrichten Ingenieur Karriere Ingenieur Karriere features in-depth reports on career entry and career building. The supplement (235 mm w x 330 mm h) is distributed with VDI nachrichten (170,000 copies). Additional 60,000 copies are distributed to universities. Rates valid for display advertisements Publication dates: April 4 and October 21, 2016 Booking deadlines: April 5 and October 4, 2016 Ingenieur Karriere 1/1 page Junior page 1/2 page 1/3 page Cover pages Flat rate b/w + colour 14,900 € 9,990 € 7,990 € 5,600 € 15,900 € Discount structure: 2 insertions in IK and/or MBA 5 % Technical data: Page format: 230 mm x 305 mm Type area: 200 mm x 272 mm Page format plus 4mm trim All colours based on the Euroscala, 60 lines per cm, rotation offset, paper quality 48.8 g/m² MBA for Engineers MBA for Engineers, a premium publication for MBA advertisers. Magazin format (235 mm x 330 mm). 165,000 copies as special supplement in VDI nachrichten Publication dates: March 4 and October 7, 2016 Booking deadlines: February 16 and September 9, 2016 MBA for Engineers 1/1 page Junior page 1/2 page 1/3 page Cover pages Flat rate b/w + colour 10,900 € 7,500 € 5,800 € 4,400 € 11,900 € Loose inserts Rates for loose inserts: per 1,000 copies Total circulation, post circulation, split runs Loose inserts are printer matter or objects (samples, CD-ROMs, DVDs) which are loosely inserted in the newspaper. Insertion options: 1. Full circulation (subscription circulation in Germany plus newsstand sales) 2. Postal dispatch circulation (subscription circulation in Germany) 3. Partial circulation (random insertion in postal dispatch circulation) from 40,000 units 4. Partial circulation (random insertion in postal dispatch circulation) from 5,000 to 40,000 units 5. Partial circulation in a complete Nielsen area insert based on postal dispatch circulation Minimum volume: 5,000 copies Delivery quantity: The distributed circulation listed in the most recent IVW audit at the time the order is placed forms the basis for orders for loose inserts in the full circulation of VDI nachrichten; in the case of inserts included in the postal dispatch volume, the order is based on the corresponding subscription circulation plus 1%. Please contact the advertising department on +49 (0) 211 6188-461 for details of delivery volumes for Nieslen area inserts. Split runs 5,000 to 40,000 copies or Nielsen areas (from 40,000 copies) up to 20 g 122 € for each additional 5g6.70€ Formats: Minimum Maximum 132 € 6.70 € 105 x 148 mm 280 x 390 mm Fold on the longitude Paper weight: Single sheets or multi-page inserts of format DIN A6 to DIN A4 must have a basis weight of at least 120 g/m2. Loose insert rates: The IVW figures at the time of invoice form the basis for billing: Insert in full circulation Distributed circulation Insert in postal dispatch circulation Subscription circulation Prices for circulation splits are based on the delivery quantity. Partner advertising: Inserts used by more than one advertiser are only possible by special arrangement. Such inserts will be subject to a 50% surcharge on the basic price. Closing date / Cancellation deadline: 10 workdays prior to publication. We require 5 binding specimen inserts when the order is placed. Rate card no. 64 effective January 1, 2016 VDI nachrichten Circulation (IVW III/2015): Print circulation Distributed circulation Subscriptions Other sales Paid circulation of which e-paper 145,016 162,112 158,206 386 158,592 Nielsen area I II III a III b IV V VI VII Nielsen Areas: I. Schleswig-Holstein Hamburg Bremen Lower saxony 17,101 Share (absolute)* 21,300 33,760 18,760 25,600 24,100 4,400 4,250 5,350 *basis: distributed circulation Specifications for loose inserts: Format (width x height): at least 105 x 148 mm (DIN A6), max. 280 x 390 mm. Weight a) Minimum weight for 2-sided loose inserts (1 sheet) 120 g/m2 (Single sheets below this weight must be folded). b) Details of maximum weight on request. Processing condition a) Folding: closed on at least one side. In the case of brochures exceeding 280 mm in width, there must always be a closed fold on a longitudinal side. Otherwise the brochures must be folded one more time. Fanfolds, gatefolds, circular formats and oval formats are not possible. b) Trim: all loose inserts must be cut rectangular and to the same format. Inserts must not exhibit any burring on the trim edge due to blunt cutting blades. c) Glued-on products: postcards must always be glued to the inside of the insert. They must be glued flush to the fold at the top or bottom of the insert. Loose inserts with products glued to the outside and special formats like cutout inserts or product samples are only possible on request and following submission of a specimen insert. d) Stapling: if the inserts are stapled at the spine, the staple thickness should be suitable for the insert in question. Thin inserts should always be glued at the spine or fold. Packaging and transport a) Delivery: 5 workdays prior to publication at the latest to: Druckzentrum Mörfelden-Walldorf, Kurhessenstraße 4 – 6, 64546 Mörfelden-Walldorf-Industriegebiet. Mon – Thu from 6:30 am to 3:30 pm; Fri from 6:30 am – 1:30 pm. The delivery must be marked: loose inserts for VDI nachrichten, issue ... b) Delivery condition: the supplied inserts must be suitable for immediate, flawless processing without the need for any additional manual work. We cannot process inserts that are stuck together because the printing ink was not fully dry, inserts that have high electrostatic charges or inserts that have become moist. The same applies to inserts with folded corners (dog‘s ears) or edges, crease folds or displaced (round) spines. c) Palletisation: the loose inserts must be cleanly stacked on sturdy pallets. Each pallet must be clearly and visibly marked using a pallet card corresponding to the delivery note. Please use Europallets. d) Layer thickness: the non-interleaved layers with straight edges should be between 80 and 100 mm high to allow easy manual picking. II. North-Rhine Westfalia IIIa. Hesse Rhineland-Palatinate Saarland IIIb. Baden-Württemberg IV. Bavaria V. Berlin VI. M ecklenburg West Pomerania Brandenburg Saxony-Anhalt VII. Thuringia Saxony Organisational requirements for digital copy/artwork Data requirement: The order directory must contain all information and elements required to produce the advertisement - including a text file listing client details,motif, advertisement size, publication date, sender, contact person, phone and fax number. Additional information: Before each IDSN transmission, the advertising department must be in possession of an order sent by the client including a copy of the ad. The order should make reference to the transmission of copy/artwork by ISDN and should also list the sender as well as contact details (name and phone number). The advertising deadline is the same as for analogue advertising materials. Contact: Ulrike Artz Telephone: +49 211 6188 461 Fax: +49 211 6188 310 Email [email protected] Rate card no. 64 effective January 1, 2016 VDI nachrichten Technical specifications Technical requirements for digital printing material Printing method: Rotation offset Operating system: Windows XP and Apple Macintosh Type area: 249 x 371 mm Process standard: newspaper print ISO 12647-3;2005. Colour: Standard ISO 2846-2. Colours are based on cyan, magenta, yellow and black, close to HKS-S standard. Programmes: QuarkXPress 7.2, InDesign CS, Illustrator CS, CorelDraw 13. (max. Version) Copy process: computer to plate File formats. EPS, PS, PRN, JPG, PDF Screen: 48 lines/cm All fonts and images used in the ad must always be supplied. Colour images in CMYK. Alternatively texts can be converted into character paths (exported as curve). Screen dot: moderate chain point Tonal value: shadow dot up to max. 90 %, light dot can run to white (less than 3 %) Full tone density: for an average ton (40%) please consider a density increase of 26%. Screen angle: C=15°, K=135 °, M=75°, Y=0° Weight of type: positive 6 point, negative 8 point, screen 12 point Negative lines: positive 0.5 point, negative 1 point Colour separation: colour should be delivered non-separated; please do not use RGB or LAB data. Image resolution: 240 dpi for colour and grey tone images 1,270 dpi for line drawings Please use ISOnewspaper26v4.icc for your colour management workflow D Industry 4.0 | Digitalization P Production Technology FFinance E Energy & Sustainability SPECIAL TOPICS 2016 Issue PD* CD** D 1/2 15.01.16 07.01.16 x 3/4 5 6 29.01.16 21.01.16 05.02.16 28.01.16 12.02.16 04.02.16 x 7 19.02.16 11.02.16 x x 8 9 26.02.16 18.02.16 04.03.16 25.02.16 x x 10 11.03.16 03.03.16 x 11/12 13 14 15 16 17/18 19/20 18.03.16 01.04.16 08.04.16 15.04.16 22.04.16 29.04.16 13.05.16 21 27.05.16 19.05.16 x 22 03.06.16 25.05.16 x 23 10.06.16 02.06.16 x x 24 25/26 17.06.16 09.06.16 24.06.16 16.06.16 x x x * PD Publication date 10.03.16 24.03.16 31.03.16 07.04.16 14.04.16 21.04.16 04.05.16 P F E I M C x x x x x x Trade fair CES, Las Vegas, 06.-09.01.2016 North American International Auto Show, Detroit, 11.-24.01.2016 Boot, Düsseldorf, 23.-31.01.2016 x x x x x x x x x x x x x x x x x I IT, Communication, Consumer Electronics M Mobility & Automotive C Construction & Infrastructure x x x x x E-world Energy & Water, Essen, 16.-18.02.2016 Metav, Düsseldorf, 23.-27.02.2016 Mobile World, Barcelona, 22.-25.02.2016 Mobile World News Material flow for the Logimat trade fair, Stuttgart, 08.-10.03.2016 CeBIT, Hannover, 14.-18.03.2016 Light + Building, Frankfurt, 13.-18.03.2016 x x x x x x x x x x x x x x x x x ** CD Closing date x x x Wire + Tube, Düsseldorf, 04.-08.04.2016 Bauma, München, 11.-17.04.2016 Hannover Fair Preview Hannover Fair 25.-29.04.2016 Hannover Fair News Copytest 2016 Drupa, Düsseldorf, 31.05.-10.06.2016 Lasys, Stuttgart, 31.05.-02.06.2016 Kickoff to the soccer EURO 2016 in France Medien/Smart Home, trade fair AngaCom, Köln, 07.-09.06.2016 RapidTech, Erfurt, 14.-16.06.2016 Automatica, München, 21.-24.06.2016 Intersolar, München, 22.-24.06.2016 Rate card no. 64 effective January 1, 2016 VDI nachrichten D Industry 4.0 | Digitalization P Production Technology FFinance E Energy & Sustainability SPECIAL TOPICS 2016 Issue 27/28 29/30 PD* CD** D 08.07.16 30.06.16 x 22.07.16 14.07.16 P x 31/32 05.08.16 28.07.16 x x 33/34 35 19.08.16 11.08.16 02.09.16 25.08.16 x 36 09.09.16 01.09.16 x 37 16.09.16 08.09.16 38 23.09.16 15.09.16 39 30.09.16 22.09.16 40 07.10.16 29.09.16 x x 41 14.10.16 06.10.16 x x 42 43 44 45 46 47 48 49 50/51/52 21.10.16 28.10.16 04.11.16 11.11.16 18.11.16 25.11.16 02.12.16 09.12.16 16.12.16 13.10.16 20.10.16 27.10.16 03.11.16 10.11.16 17.11.16 24.11.16 01.12.16 08.12.16 F x E I x x x M x C x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x Gamescom, Köln, 17.08-21.08.2016 Caravan, Düsseldorf, 26.08.-04.09.2016 Smart Home; IFA, Berlin, 02.-07.09.2016 AMB IFA Automechanika Preview IAA-NFZ Preview Photokina, Köln, 20.-25.09.2016 WindEnergy, Hamburg, 27.-30.09.2016 Automechanika, Frankfurt, 13.-17.09.2016 IAA-NFZ, Hannover, 22.-29.09.2016 Rehacare, Düsseldorf, 28.09.-01.10.2016 Motek, Stuttgart, 10.10.-13.10.2016 Chillventa, Nürnberg, 11.11.-13.11.2016 Alternative fuel; eCarTec, München, 18.-20.10.2016 K, Düsseldorf, 19.-26.10.2016 Euroblech, Hannover, 25.-29.10.2016 Messe Euroblech, Hannover, 25.-29.10.2016 x x x x x x x Trade fair x x x x x x I IT, Communication, Consumer Electronics M Mobility & Automotive C Construction & Infrastructure Electronica, München, 08.-11.11.2016 Formnext, Frankfurt, 15.-18.11.2016 SPS IPC Drives, Nürnberg, 22.-24.11.2016 Motorshow, Essen, 26.11.-04.12.2016 Euromold, Düsseldorf, 06.12.-09.12.2016 x x SPECIAL TOPICS INDUSTRY 4.0 | DIGITALIZATION PD* CD** 1/2 Issue 15.01.16 07.01.15 Content Industry 4.0 & Digitalization | CES trade fair, VDI congress , VDI Industry 4.0 5 05.02.16 28.01.16 Industry 4.0 & Digitalization 7 19.02.16 11.02.16 Digitalisierung | Mobile World trade fair 9 04.03.16 25.02.16 Industry 4.0 & Digitalization 10 11.03.16 03.03.16 Industry 4.0 & Digitalization 15 15.04.16 07.04.16 Industry 4.0 & Digitalization, Hannover trade fair 16 22.04.16 14.04.16 Industry 4.0 & Digitalization, Hannover trade fair 17/18 29.04.16 21.04.16 Industry 4.0 & Digitalization, Hannover trade fair 19/20 13.05.16 04.05.16 Industry 4.0 & Digitalization 23 10.06.16 02.06.16 Digitalization | trade fairs RapidTech & AngaCom 24 17.06.16 09.06.16 Digitalization | Automatica trade fair 27/28 08.07.16 30.06.16 Industry 4.0 & Digitalization 31/32 05.08.16 28.07.16 Digitalization | Gamescom 35 02.09.16 25.08.16 Digitalization | IFA 36 09.09.16 01.09.16 Digitalization | IFA 40 07.10.16 29.09.16 Industry 4.0 & Digitalization 41 14.10.16 06.10.16 Industry 4.0 | K 2016 trade fair 44 04.11.16 27.10.16 Industry 4.0 & Digitalization 45 11.11.16 03.11.16 Digitalization | trade fairs Electronica & Vision 46 18.11.16 10.11.16 Industry 4.0 | SPS/IPC/Drives trade fair 50/51/52 16.12.16 08.12.16 Industry 4.0 | IT Summit * PD Publication date ** CD Closing date Rate card no. 64 effective January 1, 2016 VDI nachrichten Publisher‘s details Publisher: VDI Verlag GmbH VDI-Platz 1 40468 Düsseldorf Telephone: +49 (0) 211 6188 0 Terms + Conditions: As stated on www.iqm.de/vdi-nachrichten Bank details: Commerzbank AG Account no.: 02 140 020 00 Bank Code: 300 800 00 SWIFT/BIC: DRES DE FF 300 IBAN: DE59 3008 0000 0214 0020 00 Printing material: VDI Verlag GmbH VDI-Platz 1 40468 Düsseldorf Email: [email protected] Director Brand Management: Michael Mergenthal Telephone: +49 (0) 211 887 1498 Email: [email protected] Payment terms: 14 days after receipt of invoice Advance payment: -2% Frequency: weekly on Fridays Agency commission: 15% of the client net rate Insertion order processing: Ulrike Artz Telephone: +49 (0) 211 6188 461 Fax: +49 (0) 211 6188 310 Email: [email protected] Mediainformation: www.iqm.de/vdi-nachrichten International Representatives Australia Hogan Media John Byrne Unit 1 - 200 Rokeby Road Subiaco 6008, Western Australia. 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