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Public Value Report >> 2013
MENSCHEN
Bewegen
MOVING
People
> > Der Minister > > The Minister
> Public Value Report 2013 > >
> >> ProSiebenSat.1 Group
> Public Value Report 2013 > >
Seite /Page > 2
> Toleranz ist die Einladung, die
Welt mit den Augen der Anderen
zu sehen. > Tolerance is an invi­ta­
tion to see the world through the
eyes of others.
> Jede neue Generation hat die
Chance, etwas besser zu machen.
> Each generation has the chance
to make something better.
> Ich habe es selber erlebt, wie
­sch­wie­rig es ist, sich durchzu­rin­
gen, Hilfe in Anspruch zu nehmen
und dann aber nicht sofort Hilfe
zu bekommen. > I have personally
experienced how difficult it is to
bring yourself to seek help and then
not to get it straight away.
Roland Bernecker Generalsekretär der Deutschen UNESCO-Kommission // General Secretary of the German UNESCO Commission
Eberhard Brandes Vorstand WWF Deutschland // Chairman, WWF Germany
Klaas Heufer–Umlauf Moderator // Host
> >> ProSiebenSat.1 Group
Seite/Page > 3
> Wir sind überzeugt, dass es
unsere Aufgabe als Medienkonzern
ist, die demokratische Gesell­
schaft in Deutschland zu stärken.
> It is our conviction that our respo­
nsi­bility as a media group is to strengthen democratic society in Germany.
> Beim Sport lernen Kinder, Regeln
zu akzeptieren, zu gewinnen, zu
verlieren und auf ein Ziel hinzu­
arbeiten. > In playing sports chil­
dren learn to accept rules, to win,
lose and work towards a goal.
> Ein tolles Gefühl, mit eigener Kraft
nachhaltig etwas zu bewegen! > It’s
a great feeling to make a lasting
diffe­rence through your own efforts!
Thomas Ebeling Vorstandsvorsitzender der ProSiebenSat.1 Media AG // CEO, ProSiebenSat.1 Media AG
Michael Schwarzrock Erzieher // Educator
Björn Smolka Redaktionleiter Abenteuer Leben, kabel eins // Chief Editor, Abenteuer Leben, kabel eins
> Vorwort > Editorial > >
> >> Thomas Ebeling
> Vorwort > Editorial > >
> >> Thomas Ebeling
Seite/Page > 4
Seite /Page > 5
VORWORT
EDITORIAL
> Wir übernehmen Verantwortung
> We take responsibility
Thomas Ebeling
Vorstandsvorsitzender der ProSiebenSat.1 Media AG
CEO, ProSiebenSat.1 Media AG
[D] Liebe Leserin, lieber Leser,
mit unseren TV-Sendern erreichen wir jeden Tag viele
Millionen Menschen. Das ist eine große Chance — und
Verantwortung zugleich. Als Medienkonzern ist es unsere
Aufgabe, die demokratische Gesellschaft in Deutschland zu
stärken. Deshalb haben wir zum Wahljahr 2013 eine reich­
weitenstarke Kampagne gestartet, die unter dem Motto ­
„Geh wählen!“ vor allem junge Menschen motivierte, ihre
Stimme abzugeben. Gleichzeitig haben wir unsere politische
Berichterstattung zur Wahl mehr als verdoppelt.
Uns liegen vor allem junge Menschen am Herzen. Sie möchten
wir für Themen wie Politik, Umweltschutz und Toleranz
gewinnen. Das gelingt uns deshalb besonders gut, weil wir
die Lebenswelten der jungen Menschen kennen und ihre
Sprache sprechen. Denn gerade zur Sprache der Politik
haben viele keinen Zugang mehr. Hier können wir mit
unseren TV-Formaten Brücken bauen. Und zeigen, dass es
sogar Spaß machen kann, sich mit vermeintlich schwierigen
Themen zu beschäftigen.
2013 haben wir uns erneut in vielen Bereichen engagiert. Mit
Spenden aus dem RED NOSE DAY haben wir beispielsweise
für „Die Arche“ in Berlin eine Turnhalle mit Sportgeräten
ausge­stattet. Unser Ziel ist es, Chancen zu bieten, Kultur
zu fördern, Werte zu vermitteln und Wissen zu schaffen.
Wir übernehmen Verantwortung. In unserer Public Value
Broschüre erfahren Sie wie. <<<
[E] Dear readers,
Every day, our TV stations reach millions of people. This is
both a great opportunity and a great responsibility. As a
media group, we are tasked with strengthening Germany’s
democratic society. Therefore, we launched a high-reach
campaign for the 2013 election year, which motivated young
people in particular to vote under the motto “Geh wählen!”
(“Go vote!”). At the same time, we more than doubled our
political reporting for the election.
Young people are especially close to our hearts. We want to
engage them in issues such as politics, environmental
protection, and tolerance. We are particularly successful at
this because we understand young people’s everyday lives
and speak their language. For many, the language of politics
is no longer accessible. We can build bridges here with our
TV shows. And we can show that it can even be fun to engage
with supposedly difficult issues.
In 2013, we were again active in many areas. For example, we
used RED NOSE DAY donations to provide sports equipment
for a gymnasium in Berlin for ”The Ark“, a children’s charity.
Our goal is to create opportunities, engage culture,
communicate values, and build knowledge. We take re­
sponsibility. Find out how in our Public Value brochure. <<<
> Inhalt > Contents > >
> >> ProSiebenSat.1 Group
> Inhalt > Contents > >
> >> ProSiebenSat.1 Group
Seite/ Page > 6
Seite/Page > 7
01⁄
Wissen Schaffen
Building
knowledge
02 ⁄
Chancen bieten
Creating
Opportunities
03 ⁄
werte vermitteln
communicating
values
04 ⁄
kultur fÖrdern
engaging
culture
Einmischen erwünscht /
PARTICIPATION DESIRED
Platz für Power /
ROOM TO MOVE
Waldmeister im Einsatz /
KING OF THE WOODS
Türöffner für Talente /
DOOR OPENER FOR TALENT
Die „Geh wählen!“–Kampagne motiviert junge Zuschauer zur
Stimmabgabe bei der Bundestagswahl / The “Go vote!” campaign motivates young viewers to vote in the general election
Dank Spenden vom RED NOSE DAY kann „Die Arche“ eine
Turnhalle mit Geräten bestücken / Thanks to donations from
RED NOSE DAY “The Ark” was able to equip a gym
Zur Green Seven Week kooperiert ProSieben mit der Umwelt­
organisation WWF / ProSieben cooperates with environmental
organization WWF for Green Seven Week
Der FIRST STEPS Award prämiert Film–Newcomer und hilft,
Kontakte zu knüpfen / The FIRST STEPS Award promotes young
filmmakers and helps them to establish ties
Seite / Page // 10 –19
Seite / Page // 30 –35
Seite / Page // 48–55
Seite / Page // 62–67
„Partner im demokratischen Prozess“ /
“partner in the democRatic process”
Hilfe für Helfer / HELP FOR HELPERS
Verständnis schaffen /
BUILDING UNDERSTANDING
Nachwuchs unterstützen /
BUILDING NEW TALENT
Tolerance Day wirbt für ein respektvolles Miteinander /
Tolerance Day promotes respect for others
Mittel für Medienschaffende / Support for media workers
Interview mit ProSiebenSat.1–Vorstand Conrad Albert über das
gesellschaftliche Engagement der Sendergruppe /
Interview with ProSiebenSat.1 board member Conrad Albert on
the Group’s social engagement
startsocial fördert Initiativen wie die Suizid–Aufklärungsplattform
„Freunde fürs Leben“ / startsocial promotes initiatives like the
suicide information platform “Friends for Life”
Begabung erkennen / RECOGNIZING TALENT
Seite / Page // 20–23
Politik mal anders /
POLITICS DONE DIFFERENTLY
TV–Event „Der Minister“ schafft Öffentlichkeit /
“The Minister” TV event creates publicity
Social–Network–Woche über Folgen der Vernetzung / Social
Network Week on the consequences of networking
Seite / Page // 38 –44
Seite / Page // 26
Sammeln für die Philippinen /
COLLECTING FOR THE PHILIPPINES
Starke Frauen / STRONG WOMEN
Mitarbeiter unterstützen Opfer des Taifuns Haiyan /
Employees help victims of Typhoon Haiyan
Tag der Heldinnen zum Thema Brustkrebs /
Day of Heroines about breast cancer
Seite / Page // 27
Vorwort
editorial
vorurteile abbauen /
BREAKING DOWN PREJUDICES
Musikwettbewerb „The Voice Kids“ /
“The Voice Kids” music competition
„Challenge“ begleitet behinderte Menschen /
“Challenge” helps disabled people
Seite / Page // 69
Seite / Page // 58
05⁄
hinter den kulissen
BEHIND THE
SCENES
von anderen lernen /
LEARNING FROM OTHERS
Seite / Page // 24 –25
Digitale Medienwelt / DIGITAL MEDIA WORLD
Seite / Page // 68
Seite / Page // 56–57
Seite / Page // 36
Ablenkung vom Alltag / a day off
Kinderhospiz St. Nikolaus zu Besuch beim Sender /
St. Nikolaus children’s hospice visits the studio
Seite / Page // 37
Seite / Page // 4 –5
barrierefrei fernsehen / borderless tv
„Stellungswechsel“ vermittelt zwischen Kulturen /
“Changing Places” mediates between cultures
Seite / Page // 59
Zeigen, was ankommt / SHOW WHAT WORKS
Beim Social Day helfen die Mitarbeiter mit / Employees help on
Social Day
Seite / Page // 72–77
Balance / BALANCE
Seite / Page // 78
Karriere / CAREER
Seite / Page // 79
Unternehmen / COMPANY
impressum
Masthead
Mehr Untertitel für gehörlose Menschen / More subtitles for
the hearing-impaired
Seite / Page // 80
Seite / Page // 82
Seite / Page // 45
Seite / Page // 81
Beirat / ADVISORY BOARD
> Wissen schaffen > Building Knowledge > >
> >> ProSiebenSat.1 Group
> Wissen schaffen > Building Knowledge > >
Seite/Page > 8
01⁄
Wissen
schaffen
Building
know
ledge
Meinungsbildung // Medienkompetenz // Gesundheit
SHAPING OPINION / / Media knowledge / / Health
> >> ProSiebenSat.1 Group
Seite/Page > 9
Einmischen erwünscht //
PARTICIPATION DESIRED
Mit einer medienübergreifenden Kampagne und zahlreichen Informationsprogrammen motiviert ProSiebenSat.1 junge
Zuschauer zum Wählen zu gehen. Vorstand Conrad Albert erklärt, welchen Beitrag die Sendergruppe zum politischen
­Diskurs leisten kann. // With a cross-media campaign and numerous information programs, ProSiebenSat.1 encourages
young ­viewers to vote. Executive Board member Conrad Albert explains the contribution the media group can make to the
political dialog. // Seite / Page // 10
Politik mal anders // POLITICS DONE DIFFERENTLY
TV–Events wie „Der Minister“ greifen aktuelle politische Themen auf — und regen zum Nachdenken an. // Thought­provoking television events like “The Minister” take up current political issues. // Seite / Page // 24
Digitale Medienwelt // digital media World
Die Social–Network–Woche klärt über Chancen und Risiken des Internets auf. // The Social Network Week informs about
risks and opportunities of the Internet. // Seite / Page // 26
Starke Frauen // strong women
Der Tag der Heldinnen erhöht das Bewusstsein für das Thema Brustkrebs. // The Day of Heroines boosts breast cancer
awareness. // Seite / Page // 27
> Wissen schaffen > Building Knowledge > >
> > Geh wählen! > > Go vote!
> Wissen schaffen > Building Knowledge > >
> > Geh wählen! > > Go vote!
Seite/Page > 10
Seite/Page > 11
01
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>
Go
>
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to further expand its position as a strong partner in the democratic process.
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GO VOTE! — The goal of the campaign
was to meet the social responsibilities of
a media company and counteract the
voter apathy that is particularly widespread among the young. On the stations
SAT.1, ProSieben, kabel eins, sixx and
SAT.1 Gold the campaign encouraged
young and potential first-time voters to
participate. Prominent broadcast personalities like Stefan Raab, Annemarie
Carpendale, Joko & Klaas, Marc Bator
and Christoph Maria Herbst, as well as
Program Advisory Board Chairman Edmund Stoiber, acted as testimonials for
going to the polls. On-air showings were
backed up by references to the central
website www.deine-stimme-kann-mehr.
de. In addition to revealing the identities
of disguised personalities, it offered numerous other features including the voteo-mat where visitors could get interactive
help on deciding who to vote for. The
#millionshouts social media campaign
mobilized over 20 million Facebook and
Twitter users. 3
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AN ISLAND SHOWS THE FLAG —
Of all places, the island of Rügen in
German Chancellor Angela Merkel’s
home district has long been low on voter
participation. In 2009 just 60.8% of
voters went to the polls, one of the worst
turnouts in Germany. TV host Harro
Füllgrabe of ProSieben’s “Galileo”
magazine decided to do something about
it. For the special election edition he got
locals together on the market square in
Bergen to hoist a 300 square meter flag,
the largest German flag in the world. The
shared effort was more than just a symbolic gesture – it was naturally also advertising for the upcoming election. When
the votes were in, Rügen’s voter turnout
had also gone up, to 64.3 percent. 3
> Wissen schaffen > Building Knowledge > >
> > Geh wählen! > > Go vote!
> Wissen schaffen > Building Knowledge > >
> > Geh wählen! > > Go vote!
Seite/Page > 20
Seite/Page > 21
„Politik darf auch
SpaSS machen“
“Politics can
be fun”
02
03
01
Interview mit Conrad Albert, Vorstand Legal, Distribution &
Regulatory Affairs, ProSiebenSat.1 // Interview with Conrad Albert, Chief Legal,
Distribution & Regulatory Affairs Officer, ProSiebenSat.1
[D]
Herr Albert, gehen Sie selbst eigentlich
zu jeder Wahl?
Conrad Albert: Natürlich. Ich halte es
für wichtig, dass jeder in unserer Gesell­
schaft von diesem Recht Gebrauch
macht und sich am politischen Prozess
beteiligt. Denn nur, wenn ich mich beim
Willensbildungsprozess einbringe, kann
ich später auch maulen, wenn mir etwas
nicht passt.
Noch entscheidender ist aber, dass es
den Politikern offenbar nicht gelingt,
ihre Inhalte so zu vermitteln, dass sie
bei den Wählern ankommen. Die Spra­
che der Politik wird von vielen nicht
mehr verstanden. Und nicht wenigen
Deutschen ist nicht klar, dass sie durch
ihre Wahlbeteiligung Einfluss auf ihr
persönliches Leben nehmen können.
Dies ist ein Punkt, an dem die Medien
ansetzen können.
Wie erklären Sie sich, dass gerade junge
Menschen oft kein Interesse mehr am
Wählen haben?
Albert: Es gibt dafür sicher eine Viel­
zahl von Gründen. Einiges hat damit zu
tun, dass wir in einer privilegierten Ge­
sellschaft leben — mit vielen Jahren
Frieden, Wohlstand und Wachstum.
Nicht zur Wahl zu gehen, bedeutet ja
auch, die Entscheidungen anderen zu
überlassen.
Albert: Und das wirft natürlich die
Frage nach der Legitimationsgrundlage
auf — auf Bundesebene, auf Länder­
ebene, aber auch im kommunalen Um­
feld. Als in München und drei weiteren
oberbayerischen Gemeinden zuletzt
über eine Bewerbung für olympische
Winterspiele entschieden wurde, lag die
Wahlbeteiligung nur bei rund 30 Pro­
zent. Etwas mehr als die Hälfte der
Wahlgänger, aber somit nicht viel mehr
als rund 15 Prozent der Wahlberech­
tigten, führte die Entscheidung herbei.
Je geringer die Wahlbeteiligung aus­
fällt, desto größer ist zudem die Gefahr,
dass sich extreme Meinungen durchset­
zen. Für eine Demokratie kann es rasch
gefährlich werden, wenn zu viele Wäh­
ler zu Hause bleiben.
Die Sender der ProSiebenSat.1-Familie
haben sich vor der Bundestagswahl 2013
für eine hohe Wahlbeteiligung stark
gemacht. Wie fällt Ihre Bilanz aus?
Albert: Sehr positiv! Als privates
­ edienunternehmen haben wir das
M
­Privileg, sehr viele Menschen zu errei­
chen. In Deutschland, Österreich und
der Schweiz sind es jeden Tag über 40
Millionen TV–Haushalte. Wir diskutieren
mit den Menschen über die Themen, die
sie bewegen. Gleichzeitig stehen wir
aber auch in der Verantwortung. Wir
müssen uns fragen, welchen Beitrag wir
zum gesellschaftlichen Dialog leisten
können, der anderen, etwa den öffent­
lich–rechtlichen Sendern, nicht oder
nicht mehr so gut gelingt. Was für uns
spricht, ist unser besonderer Zugang zu
den jungen Menschen. So konnten wir
einiges auf die Beine stellen: Erstmals
hat es in Deutschland mit über 70 Pro­
zent wieder einen deutlichen Anstieg
der Wahlbeteiligung gegeben. Unsere
eigenen Initiativen im Wahljahr haben
dazu beigetragen und zeigten durch­
schlagenden Erfolg.
> „Wir diskutieren
kritisiert. Im Nachhinein erhielten wir
aus allen Richtungen das positive Feed­
back, dass wir die Veranstaltung für
junge Zuschauer interessant gemacht
haben.
Als Fernsehmanager sind Sie ja
ehr­geizige Ziele gewohnt – und steilere
Wachstumsraten als der aktuelle
Anstieg der Wahlbeteiligung.
Albert: Das mag sein. Aber wir haben
hier eine Trendwende geschafft. Und
wir haben auch die öffentliche
Wahrnehmung unseres eigenen
Unternehmens verbessert — als ein
Haus, das der Politik helfen kann. Über
unsere Sender kann man Inhalte an
diejenigen Mitbürger bringen, die über
die Gesellschaft von morgen entschei­
den. Wir können viel leisten, um den
demokratischen Diskurs in unserem
Land aufrecht zu erhalten und
zukunftssicher zu machen.
Ein Beispiel?
Albert: Das Kanzler–Duell erreichte
über alle vier ausstrahlenden Sender
hinweg über 20 Prozent mehr Zu­
schauer unter 29 Jahren. Wir leisteten
dazu sicherlich einen wesentlichen Bei­
trag, weil wir Stefan Raab als Moderator
in die Runde geschickt haben. Seine
Teilnahme wurde im Vorfeld ja stark
Was hat die Kampagne bewegt?
Albert: Laut unserer Umfrage bestätig­
ten über zwei Drittel der Erst- und Jung­
wähler, dass sie mit der Kampagne
Kontakt hatten. Sowohl die Wahlabsicht
als auch die Wahlteilnahme waren bei
den Kennern der Kampagne deutlich
höher als bei den Nichtkennern. Für die
Fernsehbranche ist das ein klarer
Bei der Gemeinschaftsübertragung des
Kanzler-Duells kamen viele junge
Zuschauer, die vielleicht wegen Stefan
Raab eingeschaltet haben, letztlich
doch vor allem den Mitbewerbern
ARD und ZDF zu Gute. Gönnen Sie
den Kollegen diesen Jugend-Schub?
Albert: Absolut und uneingeschränkt!
Auf welchem Sender die jüngeren
mit den Menschen
über die Themen,
die sie bewegen“
> “We talk to
people about
the issues that
interest them”
­Appell: Über eine andere Art der An­
sprache, die bei der jungen Zielgruppe
ankommt, lassen sich gesellschaftlich
relevante Themen transportieren.
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5 “WE CAN DO
MUCH FOR
DEMOCRATIC
DISCOURSE IN
OUR COUNTRY”
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Beim Fußball sagt man ja immer: Nach
dem Spiel ist vor dem Spiel. Sie werden
doch jetzt programmlich nicht locker
lassen, oder?
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Haben die großen Wahltermine für Sie
jetzt schon dieselbe Relevanz wie große
Sportevents?
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R<T
Mr. Albert, do you vote in every
election?
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How do you explain the fact that
young people in particular often have
no interest in voting?
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Not voting means leaving the decisions
to others.
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The stations in the ProSiebenSat.1
family went to great effort to boost
voter participation in the run-up to the
2013 national elections. What is your
assessment of that?
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For example?
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What did the campaign achieve?
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As a TV executive you’re accustomed to
ambitious goals, and also to steeper
growth curves than the current increase
in voter turnout.
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Ultimately, the joint broadcast of the
Chancellor debate brought many of the
young voters who had tuned in to see
Stefan Raab to your competitors ARD
and ZDF. Do you begrudge your
competitors this youthful boost?
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In football they always say “post-game
is pre-game.” So you won’t slacken off
in your programming, right?
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Are the big election dates already as
important to you as the big sporting
events?
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> Chancen bieten > Creating Opportunities > >
> >> ProSiebenSat.1 Group
> Chancen bieten > Creating Opportunities > >
> >> ProSiebenSat.1 Group
Seite/Page > 28
02 ⁄
Chancen
bieten
creating
opportu
nities
Hilfe // Öffentlichkeit // Spenden
Help / / publicity / / Donations
Seite/Page > 29
Platz für Power // ROOM TO MOVE
Mit Spenden der Charity–Aktion RED NOSE DAY unterstützt ProSiebenSat.1 Kinderhilfsorganisationen wie „Die Arche“ — ­­und
schafft Öffentlichkeit für gesellschaftliches Engagement. // With donations to the RED NOSE DAY campaign, ProSiebenSat.1 supports children’s charities like “The Ark”, and builds public awareness for social involvement. // Seite / Page // 30
Hilfe für Helfer // help for helpers
Die Initiative startsocial fördert soziale Projekte wie die Internetplattform „Freunde fürs Leben“ mit Know–how und
­ nanziellen Mitteln. // The startsocial initiative supports social projects like the “Friends for Life” web platform with
fi
­expertise and funding. // Seite / Page // 38
Sammeln für die Philippinen //
collecting for the philippines
Mit einer spontanen Spendenaktion setzen sich die Mitarbeiter von ProSiebenSat.1 für Taifun-Opfer ein. // ProSiebenSat.1
employees help typhoon victims with a spontaneous donation campaign. // Seite / Page // 36
Ablenkung vom Alltag // a day off
Geschwister und Eltern aus dem Kinderhospiz St. Nikolaus schnuppern Studioluft in Unterföhring. // Parents and siblings
from the St. Nikolaus children’s hospice take a look around the studio in Unterföhring. // Seite / Page // 37
Barrierefrei fernsehen // BARRIER-FREE TV
Das Angebot an untertitelten Sendungen wird weiter ausgebaut. // More programs are getting subtitles for the hearingimpaired. // Seite / Page // 45
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Thanks to donations from RED NOSE DAY, children and young people at “The Ark”
in Berlin can now really get some use out of their new gym. It gets them off the streets
and gives them something to work towards.
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5 250,000 euros was the price for the gym
5 200,000 euros was the cost of renovation
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Kids visit the 18 “Arks” every day
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“THE ARK” IN BERLIN’S HELLERSDORF neighborhood is a recreational
facility for disadvantaged youth. Every
day, the former school building welcomes
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around 250 visitors up to 20 years of age
and provides a hot meal, help with homework and much else, like sports, crafts,
dance workshops, theater courses and music
lessons. The goal is to strengthen the kids in
their development and provide an oasis of
carefree childhood. “The Ark” is financed by
donations. It was founded by Berlin pastor
Bernd Siggelkow in 1995 as “The Ark –
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Christian Children and Youth Institution”
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For 10 years now, ProSieben[E]
Sat.1 has collected donations for needy
children on RED NOSE DAY, with over
12 million euros thus far and counting.
Since all RED NOSE DAY activities are
handled by company employees, all donations can go in full to children’s charities. In 2013 RED NOSE DAY helped
“The Ark” youth recreation center in
Berlin to fit out its new gym. A new
training kitchen for 15 trainees was built
at the SOS Children’s Village in Schleswig-Holstein. Other projects the charity
supports are the “Off Road Kids”, the
only Germany-wide aid organization for
street kids, and the “Points of Light”
educational initiative of the German
Children and Youth Foundation (DKJS).
Donations also went to international
children’s rights organization “Save the
Children,” to provide relief materials to
refugee camps in Syria and build
temporary schools and child-friendly
rooms where girls and boys can play and
learn. RED NOSE DAY has grown
enormously over the years, from a oneday comedy event to a several week
donation event with many events and
activities. ProSiebenSat.1 employees
show how it’s done, for example with
B2RUN company races throughout
Germany. 3
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R E D N O S E D AY
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Parents and siblings from the St. Nikolaus children’s hospice took
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Employees collect donations for typhoon victims in the Philippines
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> Chancen bieten > Creating Opportunities > >
Seite/Page > 38
> Start Social > > startsocial
> Chancen bieten > Creating Opportunities > >
> Start Social > > startsocial
Seite/Page > 39
01
Rede! >> Talk!
Mit der Internetplattform „Freunde fürs Leben“ holt Gerald Schömbs
das Thema Selbstmord aus der Grauzone
With web platform “Friends for Life” Gerald Schömbs is taking
suicide out of the shadows
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How to handle the taboo subjects of depression and suicide? With better information!
By talking about it! Berlin-based association “Friends for Life” promotes better education,
and startsocial initiative is helping.
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HELP FOR HELPERS startsocial is about
helping with expertise. Each year, the
contest supports 100 volunteer social
projects for three months by donating the
knowledge of volunteer coaches from
business, government and social institutions. One of these coaches is ProSiebenSat.1 board member Heidi Stopper. “I
was always excited about startsocial.
Now I’m a coach with it for the first
time. I’m very glad to dig into a project,
meet new people, learn about new ideas,
and assist a social initiative with what I
know. That’s sustained help for helpers.”
ProSiebenSat.1 and other companies
started the competition in 2001. Of the
100 winners, the seven most convincing
are invited by patron Angela Merkel to
the Federal Chancellor’s office and awarded an additional 5,000 euro prize. In
2012/2013 the winners included “Friends
for Life TV”, “Closure for All,” and
“Godfathers of the Soul”. 3
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> Werte vermitteln > Communicating Values > >
> >> ProSiebenSat.1 Group
> Werte vermitteln > Communicating Values > >
Seite /Page > 46
03⁄
werte
vermitteln
commu
nicating
values
Seite/Page > 47
Waldmeister im Einsatz //
KING OF THE WOODS
Nachhaltigkeit // Toleranz // Vielfalt
Sustainability / / tolerance / / Diversity
> >> ProSiebenSat.1 Group
Gemeinsam mit der Umweltorganisation WWF macht sich ProSieben zur Green Seven Week für den Lebensraum Wald
stark. // In cooperation with environmental organization WWF, ProSieben helps protect forests during Green Seven Week.
// Seite / Page // 48
Verständnis schaffen // BUILDING UNDERSTANDING
Der Tolerance Day wirbt für ein respektvolles Miteinander in der Gesellschaft. // Tolerance Day promotes respect for others
in society. // Seite / Page // 56
vorurteile abbauen // BREAKING DOWN PREJUDICES
„Challenge“ zeigt Reportagen von und mit behinderten Menschen in ihrem Alltag. // “Challenge” shows reports by and
with disabled people about the challenges they face in daily life. // Seite / Page // 58
von anderen lernen // LEARNING FROM OTHERS
In „Stellungswechsel“ werden Job, Land und jede Menge Infos über andere Kulturen ausgetauscht. // In “Changing
Places” viewers learn up close about other countries, jobs and cultures. // Seite / Page // 59
> Werte vermitteln > Communicating Values > >
> > WWF > > WWF
Seite /Page > 48
> Werte vermitteln > Communicating Values > >
> > WWF > > WWF
Seite/Page > 49
01
Mein Freund, der Baum
My friend the tree
WWF–Vorstand Eberhard Brandes über den Lebensraum Wald
WWF Chairman Eberhard Brandes on the forest as a natural environment
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Forests are the world’s most biologically diverse environments, and indispensable for stabilizing the
climate. But forestland is dwindling. With the “Hug a Tree” campaign, ProSieben in cooperation with
WWF Deutschland and TV Direkt made its mark during Green Seven Week. 848 people hugged trees
simultaneously for a minute in the Grugapark in Essen. Eberhard Brandes, WWF Chairman, outlines
the challenges that lie ahead for environmentalists.
R;T
Früher gab es auch hierzulande
Urwald, heute vor allem Nutzwald.
Wie steht es um den Waldbestand in
Deutschland?
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5“We’re not cuddly
panda bears.
We have specific
goals and we mean
to reach them”
Über die Projekte im Amazonas, Virunga
und auf Borneo ist oft zu lesen. Was sind
die größten Waldprojekte des WWF in
Deutschland?
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In dieses Projekt fließt auch der Erlös
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Seven Week auf ProSieben. Was
verspricht dieser neue Lebensraum?
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Wie ernst nehmen es aus Ihrer Sicht
deutsche Unternehmen mit der
Nachhaltigkeit? Sind Public -ValueAktivitäten heute mehr imagefördernde
Pflichtübung oder tatsächlich engagierte
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Verpflichtung den nachfolgenden
Generationen gegenüber?
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Erfordert Naturschutz heute vor allem
diplomatisches Geschick und Interessenausgleich, um nachhaltig zu wirken?
Oder muss man zwischendurch auch
mal auf den Putz hauen?
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Mehr als die Hälfte des einstigen
Waldbestands hat der Mensch bereits
vernichtet. Weltweit nimmt die
Waldfläche um rund 35 Fußballfelder
pro Minute ab. Kann dieser Prozess
angesichts der wachsenden Weltbevölkerung überhaupt aufgehalten werden?
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This country used to be covered in
natural forest. Now it’s mostly
commercial forest. What is the
condition of Germany’s forests?
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THE FOREST NEEDS OUR LOVE
AND PROTECTION! — To communicate this message for Green Seven Week
2013, ProSieben, WWF Deutschland and
TV Direkt set a new Guinness world record. 848 people, including presenters
Enie van de Meiklokjes (“Sweet & Easy –
Enie backt”), Stefan Gödde (“Galileo”)
and Nela Lee (“taff”) hugged trees for one
minute in Essen’s Grugapark. The proceeds from the event went towards the
reforestation of a 2,500 hectare floodplain
forest in the Middle Elbe Biosphere Reserve. The Federal Agency for Nature
Conservation, the state of Saxony-Anhalt
and WWF Deutschland together have put
23.4 million euros in the project. 3
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Germany?
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The proceeds from the ProSieben
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Week go to this project. What will this
preserve do?
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How important are campaigns like
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From your perspective, how serious are
German companies about sustainability? Are public value activities more an
obligatory image exercise, or do they
represent a real commitment to coming
generations?
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Is environmental protection today
primarily a matter of diplomacy and
balancing competing interests in order
to achieve lasting results? Or do you
sometimes have to put your foot down?
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Humans have destroyed over half of the
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population growing as it is, can this
process be stopped at all?
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They don’t want to forgo a better
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TV documentaries, magazine features,
films, cartoons and discussions, as well as
supporting online activities. The idea for
the format came from Silvia HappelZumdohme (photo), 39, who works for
ProSieben as an editorial assistant for the
show “taff.” Protecting the environment
and using resources responsibly are deep
concerns of hers. So she’s “incredibly
proud” that her green programming idea
caught on from day one, in the company
and with the public. “I gave a little push
and suddenly it turned into this giant
wave. Everybody was excited and came
on board. It’s a great feeling to make a
difference!” She also gave the initial
impulse for Social Day (page 72), which
ProSiebenSat.1 held for the first time in
2013. Her personal motto is a spin on
ProSieben’s tagline – “We love to
greentertain you.” She’s already working
on more ideas with sustainable benefits. 3
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IN 2009 PROSIEBEN DEVOTED AN
ENTIRE PROGRAMMING DAY TO
ENVIRONMENTAL TOPICS FOR
THE FIRST TIME.Today Green Seven
Day has become Green Seven Week, with
%-
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5 Hello, neighbor!
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With Tolerance Day ProSieben encourages respect for others
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> Kultur fördern > Engaging Culture > >
> >> ProSiebenSat.1 Group
> Kultur fördern > Engaging Culture > >
> >> ProSiebenSat.1 Group
Seite/Page > 60
04 ⁄
kultur
fördern
engaginG
culture
Nachwuchs // Ausbildung // Förderung
New talent / / Education / / Promotion
Seite/Page > 61
Türoffner für Talente //
DOOR OPENER FOR TALENT
Mit dem FIRST STEPS Award küren ProSiebenSat.1 und Partner die besten Abschlussfilme deutscher Filmschulen und
geben Newcomern die Möglichkeit, Kontakte in die Branche zu knüpfen. // With the FIRST STEPS Award, ProSiebenSat.1
and its partners recognize the best graduation films from German film schools and give industry newcomers an opportunity to
make contacts in the business. // Seite / Page // 62
Nachwuchs unterstützen // BUILDING NEW TALENT
Die Medienschaffenden bekommen Raum für kreative Ideen und die Mittel für eine gute Ausbildung. // Media workers get
space for creative ideas and the financial means for a good education. // Seite / Page // 68
Begabung erkennen // RECOGNIZING TALENT
Beim Musikwettbewerb „The Voice Kids“ dürfen erstmals auch ganz junge Sänger ihr Können unter Beweis stellen. //
In “The Voice Kids” music competition, very young singers get to show their abilities for the first time. // Seite / Page // 69
> Kultur fördern > Engaging Culture > >
> > FIRST STEPS > > FIRST STEPS
Seite/Page > 62
> Kultur fördern > Engaging Culture > >
> > FIRST STEPS > > FIRST STEPS
Seite/Page > 63
First> stepS>
Aus dem Newcomer von 201 1 wurde ein
gefragter Filmemacher: „Feuchtgebiete“–
Regisseur David Wnendt erzählt, welche
Auswirkungen die Auszeichnung mit dem
FIRST STEPS Award für Nachwuchsfilmer
haben kann.
2011’s newcomer is now a sought-after
director. “Feuchtgebiete” (“Wetlands”)
director David Wnendt talks about the
beneficial effects a FIRST STEPS Award
can have for new filmmakers.
Für die 2013 mit dem Sonderpreis
NO FEAR Award prämierte Produzentin
Cosima Degler wird sich in den kommen­
den Monaten zeigen, was der Preis neben
einem finanziellen Polster in Zukunft
noch bringen wird.
For producer Cosima Degler, who won
the special NO FEAR Award in 2013,
the coming months will show what the
prize will bring in addition to a financial
buffer.
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»Ein Regisseur ist immer nur so gut oder
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»A director is only ever as good or
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COSIMA DEGLER // PRODUZENTIN // PRODUCER
PREISTRÄGERIN 2013 // 2013 AWARD WINNER
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SINCE 2000 THE NEW TALENT AWARD FIRST STEPS has
recognized ambitious filmmakers for their graduation films at
German film schools, with prizes now totaling 82,000 euros
each year in six categories. FIRST STEPS was established in
1999 on the initiative of producers Bernd Eichinger and Nico
Hofmann, and has developed into an established part of the
furthering of new talent in Germany. Today, the award is
presented by the German Film Academy with the support of its
four founding partners, Ufa Fiction, Mercedes-Benz, Spiegel
TV and ProSiebenSat.1 TV Deutschland. In addition to
awards for directors of films of various length and content
categories and an honorary award for special achievements in
supporting new talent, since 2012 a NO FEAR award has also
been awarded to young producers. 3
Dfi\`e]fidXk`feXk1
nnn%Ôijkjk\gj%[\
> Kultur fördern > Engaging Culture > >
> > Filmhochschulen > > Film schools
> Kultur fördern > Engaging Culture > >
> > The Voice Kids > > The Voice Kids
Seite / Page > 68
Seite / Page > 69
01
01
>Siegerin mit Bodenhaftung /
> A grounded winner
Beim Talentwettbewerb „The Voice Kids“ stellen
erstmals auch junge Sänger ihr Können unter Beweis
In “The Voice Kids” music competition, young singers
get their first chance to show their talent
> Stars von morgen / > Stars of tomorrow
ProSiebenSat.1 schafft Raum für Kreativität und neue Talente — und unterstützt Filmhochschulen
ProSiebenSat.1 makes room for creativity and new talent ­– and supports film schools
[D] Mut, Leidenschaft und gute
Ideen sind Voraussetzung für Erfolg in
der Branche — doch auch die richtige
Förderung gehört dazu. Deshalb unterstützt ProSiebenSat.1 den Nachwuchs
an deutschen Filmhochschulen mit
Know–how, Sendezeit und finanziellen
Mitteln. Aktuell kommt dabei sogar
Robin Hood ins Spiel: Den hat Martin
Schreier nämlich für sein Debüt in die
heutige Bankenlandschaft verlegt. Der
Film hat 2013 das Max Ophüls Festival
eröffnet und wird bald bei ProSieben zu
sehen sein. „Robin Hood“ ging als Sieger aus dem Wettbewerb 1/4 9 — Der
Prime Time Preis hervor — getragen
von ProSiebenSat.1, dem Land BadenWürttemberg, der MFG Filmförderung
und der Filmakademie Ludwigsburg.
Ebenso wie der Film „Zwischen den
Welten“, der jetzt unter der Regie von
Thomas Szabó entsteht. Mit einer
­Stiftungsprofessur fördert ProSiebenSat.1 auch den Bereich Serien Producing an der Filmakademie Ludwigsburg
— ein Serienlabor, das Kunst und Markt
gleichermaßen würdigt und den Grundstein für Erfolge wie „Der letzte Bulle“
> Über 360.000 Euro
flossen im Jahr 2013 in
die Aus- und Fortbildung
der Medienschaffenden
von morgen
> In 2013 over 360,000 EUROS
WERE SPENT ON THE
EDUCATION and training
of tomorrow’s media
makers
in SAT.1 gelegt hat. Das Engagement
von inzwischen mehr als 360.000 Euro
pro Jahr zahlt sich aus und geht weit
über den eigenen Bedarf hinaus. Unter­
stützt werden unter anderem auch die
Bayerische Akademie für Fernsehen so­
wie die Deutsche Journalistenschule. <<<
[E] You need courage, passion
and good ideas to succeed in this business — and you also need the right help.
So ProSiebenSat.1 supports new talent
at German film schools with expertise,
broadcast time and funds. Even Robin
Hood is part of it — Martin Schreier
transplanted him into today’s banking
world for his debut film. It opened at
the Max Ophüls Festival in 2013 and will
soon be shown on ProSieben. “Robin
Hood” won the 1/4 9 — Prime Time prize
sponsored by ProSiebenSat.1, the state
of Baden-Württemberg, MFG Filmförderung and the Ludwigsburg Film Academy. Another winner was “Zwischen
den Welten” (“Between the Worlds”)
which is now taking shape under the direction of Thomas Szabó. With a foundation professorship, ProSiebenSat.1 is
also supporting the Series Production
program at the Ludwigsburg Film Academy — a series lab that considers art
and the market equally, and has laid the
foundation for successes like “Der
letzte Bulle” (“The Last Cop”) on SAT.1.
The Group’s investment of over
360,000 euros annually pays off and
goes far beyond Group needs. Other recipients include the Bavarian Television
Academy and the German School of
Journalism. <<<
[D] „Mein Leben wirkt wie ein
Traum, es dreht sich ganz um die Musik.
Und trotzdem steht die Schule weiter
an erster Stelle“, sagt das sympathische Mädchen aus Lampenberg in
der Schweiz. Tief aus ihrem zierlichen
Körper holte die 12–jährige Michèle
alles heraus, um mit ihrer Soul–Stimme
Deutschland still werden und dann laut
jubeln zu lassen: Die Gewinnerin der
SAT.1–Show „The Voice Kids“, bei der
erstmals auch ganz junge Talente die
Chance hatten, ihr Können zu zeigen,
überzeugte nicht nur die Coachs Lena
Meyer–Landrut, Tim Bendzko und Henning Wehland. Seit ihrem Sieg kann
sich Michèle vor Konzert–Anfragen
kaum retten. „Ich durfte einige tolle
Auftritte erleben — unter anderem mit
den Söhnen Mannheims vor 4.000
Leuten“, erzählt sie. Und dennoch ist
der Teenie nach dem Karriere–Schub
wie selbstverständlich auf dem Boden
geblieben. Ihren Preis, ein Talentstipendium in Höhe von 15.000 Euro,
möchte Michèle einsetzen, um in der
schnelllebigen Branche dauerhaft Fuß
zu fassen. „In den nächsten Wochen
fange ich an, mit einem Gesangslehrer
zu arbeiten.“ Man wird von ihr hören —
und von ihrer außergewöhnlichen
Stimme. Die Talentsuche für die zweite
„The Voice Kids“–Staffel läuft. <<<
[E] “My life seems like a dream,
it revolves completely around music.
But school is still my main priority,”
Ihren Preis, ein
Talentstipendium in
Höhe von 15.000
Euro, möchte
Michèle einsetzen,
um in der schnelllebigen Branche
dauerhaft Fuß zu
fassen
Michèle plans to use
the prize money, a talent
grant of 15,000 euros,
to get a permanent
footing in the fast-moving
music business
says the likeable girl from Lampenberg
in Switzerland. From deep within her
slender frame, 12 year old Michèle
draws a soul voice that brings the
crowd first to a hush and then to its
feet. The winner of the SAT.1 show “The
Voice Kids,” which gives young people
a first opportunity to show their talent,
not only convinced the coaches Lena
Meyer-Landrut, Tim Bendzko and Henning Wehland — since her victory the
concert offers have been coming in
thick and fast. “I had some great per-
formances, like with the Söhne Mannheims in front of 4,000 people,” she
says. And yet the pre-teen with the
­career surge remains grounded.
Michèle plans to use the prize money, a
talent grant of 15,000 euros, to get a
permanent footing in the fast-moving
music business. “In a few weeks I’m
going to start working with a voice teacher.” We’ll be hearing from her and
her extraordinary voice. The talent
search for the second “The Voice Kids”
season is underway. <<<
> Hinter den Kulissen > Behind the Scenes > >
> >> ProSiebenSat.1 Group
> Hinter den Kulissen > Behind the Scenes > >
> >> ProSiebenSat.1 Group
Seite /Page > 70
05⁄
hinter
den
kulissen
behind
the
scenes
Mitarbeiter // Unternehmen // Beirat
Employees / / Company / / Advisory Board
Seite/Page > 71
Zeigen, was ankommt // SHOW WHAT WORKS
Beim unternehmensweiten Social Day zeigen die Mitarbeiter, was sie drauf haben und engagieren sich einen Tag lang
bei einem sozialen Projekt ihrer Wahl. // On the company-wide Social Day employees show what they can do and work on
a social project of their choice for one day. // Seite / Page // 72
Balance // balance
Wie der Konzern seine Mitarbeiter dabei unterstützt, Berufsalltag und Privatleben in Einklang zu bringen. // How the
company helps its employees to achieve a good work-life balance. // Seite / Page // 78
Karriere // CAREER
Welche Aus- und Weiterbildungsmaßnahmen das Unternehmen bietet, um Talente zu halten und zu fördern. // The training
and further education programs offered by the company to keep and promote talent. // Seite / Page // 79
Unternehmen // company
Die ProSiebenSat.1 Group gehört zu den führenden Medienhäusern in Europa. Mit Sendern in Deutschland, Österreich
und der Schweiz erreicht sie über 40 Millionen TV-Haushalte. // ProSiebenSat.1 Group is one of Europe’s leading media
companies. Broadcasting in Germany, Austria and Switzerland, it reaches over 40 million TV households. // Seite / Page // 80
Beirat // advisory board
Neun Persönlichkeiten aus verschiedenen Lebensbereichen beraten das Unternehmen in wichtigen gesellschaftlichen,
ethischen und medienpolitischen Fragen. // Nine people from different walks of life advise the company on important
social, ethical and media policy issues. // Seite / Page // 81
> Hinter den Kulissen > Behind the Scenes > >
> > Social Day > > Social Day
> Hinter den Kulissen > Behind the Scenes > >
> > Social Day > > Social Day
Seite / Page > 72
Seite/Page > 73
Wir
machen
mit!
Fünf Mitarbeiter der ProSiebenSat.1 Group
Christina Leucht
1/5
Senior Brand Manager
SAT.1 Marketing
Senior Brand Manager
SAT.1 Marketing
zeigen, wo ihre Hilfe angekommen ist
We
help
out!
Five ProSiebenSat.1 Group employees
show where they helped
> Die Arche / > The Ark
_______ Bereits zweimal in diesem Jahr haben sich die Mitarbeiter von ProSiebenSat.1 beim unternehmensweiten ­­Social
[D] Bei der Arche in München Moosach können Kinder und Jugendliche gemeinsam Mittagessen, Hausaufgaben machen und
Day engagiert. „Wir wollen einen Rahmen bieten, in dem wir gemeinsam unsere soziale Verantwortung leben und weniger
privilegierten Menschen helfen“, sagt Heidi Stopper, Vorstand Human Resources bei ProSiebenSat.1. An beiden Tagen haben ­
je 50 Mitarbeiter in bereichsübergreifenden Teams fünf soziale Einrichtungen in München tatkräftg unterstützt.
den Nachmittag gestalten. Unser Team hat im Garten einen Unterstand gebaut. Ich habe Rasenplatten ausgegraben und auf einem
Grillplatz neu verlegt. Das war Schwerstarbeit bei zum Teil strömenden Regen. Trotzdem hatten wir jede Menge Spaß! Ein spannender
Tag und eine echte Bereicherung unserer manchmal doch recht eingeschränkten Sicht der Medienbranche.
[E] At “The Ark” in Munich’s Moosach neighborhood, kids eat lunch, do their homework and spend the afternoon together. Our
_______ Twice already this year, ProSiebenSat.1 employees have got involved in the company-wide Social Day. “We want to
offer a forum in which we can live our social responsibility together and help less privileged people,” says Heidi Stopper, Chief
Human Resources Officer at ProSiebenSat.1. On each of the days, 50 employees in cross-departmental teams worked in five social
projects in Munich.
team built a garden gazebo there. I dug out turfs and laid them out on a new grilling area. That was hard work in the pouring rain. But
we still had lots of fun! An exciting day and a real enrichment of our sometimes very parochial media industry insider perspective.
> Hinter den Kulissen > Behind the Scenes > >
> > Social Day > > Social Day
> Hinter den Kulissen > Behind the Scenes > >
> > Social Day > > Social Day
Seite/Page > 74
2/5
Seite /Page > 75
Simone Lackerbauer
Björn Smolka
Product Manager
ProSiebenSat.1 Games
Product Manager
ProSiebenSat.1 Games
Redaktionleiter
Abenteuer Leben, kabel eins
Chief Editor
Abenteuer Leben, kabel eins
> Spielstadt Maulwurfshausen / > Maulwurfshausen play town
3/5
> Kinder– und Jugentreff Tasso / > Tasso youth center
[D] In der Spielstadt Maulwurfshausen in Trudering dürfen kleine Kinder groß sein: Sie können Hütten mieten, Firmen
[D] Wir haben im Kinder- und Jugendtreff Tasso in Milbertshofen ein Gartenhaus gebaut und den Außenbereich „ge-
­gründen oder das Wirtshaus pachten und so das Zusammenleben in der Gemeinschaft spielerisch erproben. Unser Team hat einen
pimpt“. In der Einrichtung können Kids und Teens aus einkommensschwachen Familien gemeinsam ihre Freizeit verbringen. Trotz
neuen Steg für die Wasserrutsche gebaut. Eine tolle Herausforderung, mit Erdbohrer und Hammer, statt mit Mouse und Tastatur umzu-
schlechtem Wetter haben alle kräftig mit angepackt. Wir haben gezeigt, dass in uns mehr als „nur“ Fernsehen steckt und konnten den
gehen — und das Ergebnis konnten wir sofort bewundern. Ein genialer Tag, an dem ich viele nette Kollegen kennengelernt habe.
Kids eine Riesenfreude machen. Ein tolles Gefühl, aus eigener Kraft nachhaltig etwas zu bewegen!
[E] In Maulwurfshausen (Mole Town) in Trudering little kids can act like grownups — they can rent houses, form companies
[E] In the Tasso youth center in Milbertshofen we built a garden shed and “pimped” the outside areas. Kids and teens ­from
or lease the tavern, and so learn about living together in a community. Our team built a new platform for the waterslide. It was a great
low-income families can use the center for recreational activities. Despite the bad weather we all put our backs into it. We showed that
challenge to work with posthole digger and hammer instead of mouse and keyboard — and when you’re done you can see the results
we can do more than “just” TV, and the kids were delighted. It’s a great feeling to make a lasting difference through your own efforts!
right away. It was a great day, and I got to know lots of nice colleagues.
> Hinter den Kulissen > Behind the Scenes > >
> > Social Day > > Social Day
> Hinter den Kulissen > Behind the Scenes > >
> > Social Day > > Social Day
Seite /Page > 76
4/5
Seite /Page > 77
Birgit Schryvers
Karl König
Assistentin
ProSiebenSat.1 Produktion
Assistant
ProSiebenSat.1 Production
Geschäftsführer ProSiebenSat.1
TV Deutschland
Managing Director ProSiebenSat.1
TV Deutschland
5/5
> Münchner Förderzentrum / > Munich special needs center
> Offene Behindertenarbeit / > Support for disabled people
[D] Betreuer und Bewohner haben uns mit offenen Armen im Münchner Förderzentrum Freimann (MFZ) empfangen. Hier
[D] Die Offene Behindertenarbeit in München organisiert Freizeit-, Bildungs- und Beratungsangebote für und mit Menschen
werden Menschen mit Behinderung und Senioren gemeinsam betreut. Wir haben einen neuen Steingarten für die Bewohner ange-
mit besonderen Bedürfnissen. Am „Tag der Sinne“ konnten alle gemeinsam ihre Umwelt mit den Sinnen ganz neu entdecken — ­riechen,
legt, mittags alle zusammen gegrillt und gekickert — mit vielen tollen Gesprächen und jeder Menge Spaß. Der Social Day ist für alle
schmecken, hören und fühlen. Für mich war der Tag eine der berührendsten Erfahrungen dieses Jahres. Ich habe zum ersten Mal mit
eine wunderbare Gelegenheit, selbst anzupacken, genauer hinzugucken und Berührungsängste abzubauen!
Behinderten gearbeitet. Die tiefe Freude und die Zugewandtheit der behinderten Senioren auf der einen, die schier unendliche Kraft
[E] Staff and residents of Munich’s Freimann special needs center welcomed us with open arms. The center houses and
der Betreuerinnen, Betreuer und der freiwilligen Helferinnen auf der anderen Seite haben mich tief beeindruckt. Dieser Tag hat mir
cares for disabled people and seniors. We laid out a new rock garden for the residents. In the afternoon we had a cookout and played
einmal mehr gezeigt, was Menschen zu leisten im Stande sind. Ich fühle mich bereichert durch die Begegnungen.
table football. It was a lot of fun and we all had a great time. Social Day is a great opportunity to lend a hand, take a closer look and
[E] The disability support organization “Offene Behindertenarbeit” in Munich organizes leisure, learning and counseling
break down barriers.
events for people with special needs. On the “Day of the Senses” participants used their senses to discover the world in a new way — smell,
taste, hear, feel. For me it was one of the most moving days of the year. It was the first time I had worked with ­disabled people. The deep
happiness and attentiveness of the disabled seniors, and the endless energy of the staff and volunteer helpers made a big impression on
me. The day showed me once more what people are capable of. I feel enriched by the encounters.
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Thomas Ebeling, CEO, ProSiebenSat.1 Media AG (4 f.r.) with the Advisory Board, left to right: Prof. Dr. Dr. h. c. mult. Wolfgang A. Herrmann, President, Munich Technical
University; Dr. Christine Theiss, world kickboxing champion; Prof. Dr. Dieter Kronzucker, journalist; Dr. Heike Kahl, CEO, German Children and Youth Foundation; Dr. Edmund
Stoiber, former Minister President; Prof. Dr. Dr. h. c. mult. Klaus Töpfer, Executive Director IASS; Minu Barati-Fischer, producer and author; Prof. Markus Lüpertz, painter. Since
December 2013, former media manager and politician Bodo Hombach is also part of the Advisory Board (not shown in the picture).
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> Impressum > Masthead > >
> >> ProSiebenSat.1 Group
> Public
Vorwort
Value
> Editorial
Report> 2013
>
Seite /Page > 82
Seite
seite,
/ Page
page>>83
15
> impressum // > Masthead
> Es kann etwas Wunderbares ent­
stehen, wenn sich Filme­macher
auf ihren Bauch ver­lassen. > Something wonderful can happen when
filmmakers rely on their gut.
> Jeder Tag stellt für die Familien
eine Herausforderung dar. Auch
die gesunden Kinder haben es
nicht leicht, da sie im Schatten
ihrer kranken Geschwister leben.
> Every day is a challenge for the
families. Even the healthy children
don’t have an easy time of it, living
in the shadow of their sick siblings.
> Es geht um Bildung und nochmals
Bildung! > It’s about education and
education again!
Cosima Degler Produzentin // Producer
01
06
Kontakt / Presse
Contact / Press
Bildnachweis / Fotografen
Photo sources / photographers
ProSiebenSat.1 Media AG
Julian Geist
Medienallee 7
85774 Unterföhring
Germany
Tel. +49 [0]89 95 07– 1 1 51
Fax +49 [0] 89 95 07– 91 1 5 1
Seite (Bildnummern) / Page (photo numbers)
02
Kontakt / Governmental &
Regulatory Affairs
Contact / Governmental &
Regulatory Affairs
ProSiebenSat.1 Media AG
Annette Kümmel
Medienallee 7
85774 Unterföhring
Germany
Tel. +49 [0] 89 95 07– 23 00
Fax +49 [0] 89 95 07–23 02
03
redaktion und konzept /
Editing and concept
Cathrin Hegner
[email protected]
Mitarbeiter dieser Ausgabe /
Authors of this issue
Heike Dettmar, Cathrin Hegner,
Sabine Schlosser, Anja Sokolow,
Rupert Sommer, Jochen Voß
04
Gestaltung /
Design
Büro Linientreu, Stuttgart
www.buero-linientreu.de
05
Übersetzung /
Translation
Wordshop Fachübersetzungen
> >> ProSiebenSat.1
> >> Thomas Ebeling
Group
matthias martin
Cover
ProSiebenSat.1
04 (01) // 10–18 (01/02/03/04/05/06/07/09/10
) // 24–25 (01–03) // 35 (09/10) // 42 (07) // 43
(01–04) // 53 (05) // 55 (07/08) // 56–57 (01/02)
// 59 (02) // 68 (01) // 69 (01) // 78–81
(01/02/04/05)
picture alliance / dpa,
Maurizio Gambarini
17 (08)
Büro Linientreu / Illustration
19 (11) // 45 (01) // 59 (01)
Gert Krautbauer
20-23 (01–05) // 73–77 (01–05)
Lost In Vision Entertainment
27 (01)
Brustkrebs deutschland e.v.
27 (02)
Nick Ash
30-34 (01–08)
Matthias Martin
36-41 (01/02/03/04/06) //
48-54 (01/02/03/04/06)
Brauer PHotos für rmh
44 (01)
Hermann Hoebel
58 (01)
Bernd Schifferdecker // Illustration
64–66 (01/02)
jirka jansch
67 (03)
Monkey Business 2/Shotshop.com
79 (03)
Dieter Holzapfel Systemingenieur ProSiebenSat.1 Produktion // Systems Engineer, ProSiebenSat.1 Production
Eberhard Brandes Vorstand WWF Deutschland // Chairman, WWF Germany
> Wissen schaffen > Building Knowledge > >
> > Der Minister > > The Minister
seite, page > 15
Public Value Report
ProSiebenSat.1 Media AG
Medienallee 7
85774 Unterföhring
Germany
Tel. +49 [0]89 95 07–1 1 51
[email protected]

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