Mets Cola - WordPress.com

Kirin Mets Cola
[recognition & experience rate]
 85% out of 588 recognition at the moment(2014). Improved 20% since the
product came out.
 The range of experience as well exceeds other Tokuho Cokes.
【recognition rate】
（％）
【comparison with competitors 】
（％）
Kirin Mets Cola
Other Tokuho cokes
N=588
*In-company investigation April
2014
1
Market situation -Current shipment progress of Tokuho coke
category
The progress of "Tokuho coke" is not very good.
Cumulative amount from January to June in 2014 was 77% of that of in 2013.
（箱）
*In-company Investigation
2
Market situation –Factors of stagnate in Tokuho coke market
【market situation】
①Purchasing rates of the whole Tokuho beverages have changed little. The rate of Mets cola
decreased when a new Tokuho beverage was launched.
②As the number of other Tokuho beverages has increased, consumers started to buy and drink
Mets and other Tokuho beverages combining together.
"Tokuho coke" is now just a flavor option for Tokuho
believers.
ﾒｯﾂｺｰﾗ購入者併買状況(小容量ﾄｸﾎ飲料内)
ﾃﾞｰﾀ：ｲﾝﾃｰｼﾞSCI-P
3
Strength of Kirin Mets Cola
In terms of taste, customers estimate Mets Cola lower than other competitors.
Meanwhile, in terms of "healthy", "maintaining the body" and "good for
beauty”, mets Cola was rated higher than competitors.
■べﾈﾌｨｯﾄ競合比較
(%)
要改善
強み
※In-company investigation in April 2014. Mets Cola(n=1465) Coca-cola(n=1069) Pepsi NEX(n=935) Pepsi SP(n=1227)
5
The difference between "Tokuho cokes" and "Zero cokes"
Consumers feel like Tokuho coke has a kind of special
power which allows them to eat any of their favorites,
飲用時情緒的ベネフィット
while
Zero coke has no effect.
（％）
【価値提案】
reduce the influence of fat
eat anything you want
More enjoyable
※２０１４年４月当社調べ n=1,800
6
Market survey report after renewed
Looking Mets Cola was scored higher than the competitors;
“Cooool!” ”Sparkling” “Delicious” “Well designed”
（14年実施当社調べＮ
＝120）
Taste Renewed one smells and tastes good as we estimated, according to
consumers.
【11-point response scale 】
Q. Please score Mets Cola from 0 to 10.
※健康系コーラ（ゼロ・特保）ユーザーN=195
（％）
（14年実施当社調べＮ
＝120）
7
Product Info. launched on 4th Nov. 2014
NUTRIENT INFORMATION（480ml）
INGREDIENTS
Dextrin、Caramel、Flavor、Acidifier、Sweetener、Calcium
Gluconate、Coffin
Abstract
・Energy（kcal）：0
・Protein（g）：0
・Fat（g）：
0
・Sugar（g）：0
・Fibre（g）：5.4
・Natrium（mg）
：0
・Phosphorus（mg）：75 ・Kalium（mg）：31
・Coffin
（mg）：48
・その他栄養成分：糖類：0g、関与成分:難消化性デキストリ
ン(食物
Ads
繊維として) 5g、カフェイン 48mg
Ladies and gentleman, perfect taste coke with Tokuho
speciality supports your health!
Looking
Simply brilliant and powerful design with reliable
contents approved by the Ministry of Health.
Taste Rich in taste.
（％）
【Concept】
You can enjoy any foods all the time when
you get Mets Cola!
【Character】
Famous girls group
リニューアル前
リニューアル後
PRODUCT INFO
■480ml bottled
■150 yen (without tax)
■Targets: men in their 30 to 40s concerning
about their health
（14年実施当社調べＮ＝120）
When to drink
During a meal or party.
480ｍｌ 480ｍｌ自販機用

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