Josef Windsperger
Professor of Organization and Management
Publications
Books:
Erwartungen und ökonomische Theoriebildung, Berlin 1988.
Transaktionskostenansatz der Entstehung der Unternehmensorganisation, Heidelberg, 1996.
Edited Books:
Windsperger J. et al. (2004), Economics and Management of Franchising Networks,
Heidelberg.
Cliquet, G., G. Hendrikse, M. Tuunanen, J. Windsperger (2007), Economics and
Management of Networks, Springer.
Hendrikse, G., J. Windsperger, G. Cliquet, M. Tuunanen (2008), Strategy and Governance
of Networks, Springer.
Tuunanen, M., J. Windsperger, G. Cliquet, G. Hendrikse (2011), New Developments in the Theory of
Networks, Springer.
Ehrmann, T., G. Cliquet, G. Hendrikse, J. Windsperger (2013), Network Governance: Alliances,
Cooperatives and Franchise Chains, Springer.
Windsperger, J., Cliquet, G., Ehrmann, T., G. Hendrikse (2015), Interfirm Networks, Springer.
Journals:
Editor of Special Issues
Editor of International Studies of Management and Organization – Special Issue: Network
Governance (2009) (with G. Hendrikse)
Editor of Journal of Retailing – Special Issue: Franchising and Retailing (2011) (with R. Dant, M.
Gruenhagen)
Editor of Managerial and Decision Economics – Special Issue: Governance of Franchising Networks,
Cooperatives and Alliances (with T. Ehrmann, G. Cliquet, G. Hendrikse) (2013).
Guest Editor of the International Journal of Automotive Technology and Management (with Tugba
Gurcaylilar-Yenidogan): Governance of Interfirm Networks in the Automotive Industry - The Static Dynamic Efficiency Paradox (2016)
Articles
Transaktionskosten in der Theorie der Firma, Zeitschrift für Betriebswirtschaft, 53, 1983,
889 – 903.
Gleichgewicht und Wissen, Jahrbuch für Sozialwissenschaft, 34, 1983, 232 – 245.
Erwartungen und Investitionen in Keynes‘ “Allgemeiner Theorie“, Wirtschaft und
Gesellschaft, 9, 1983, 535 – 549.
Zinsrigiditäten und Unsicherheit in Keynes‘ „Allgemeiner Theorie“, Wirtschaftspolitische
Blätter, 30, 3, 1983, 98 – 103.
Effiziente Wirtschaftspolitik und Ungleichgewicht, Wirtschaftspolitische Blätter, 31, 5,
1984, 609 – 619.
Aktive Strukturpolitik in der gegenwärtigen Krise: Gibt es eine Alternative?, Wirtschaft
und Gesellschaft, 10, 1984, 271 – 287.
Transaktionskosten und das Organisationsdesign von Koordinationsmechanismen,
Jahrbuch für Neue Politische Ökonomie, 4, 1985, 199 – 218.
Wettbewerb als dynamischer Prozess, ORDO, 37, 1986, 3 – 18.
Lohn- und Preisbildung der Firma, Zeitschrift für Betriebswirtschaft, 57, 1987, 59 – 76.
Zur Methode des Transaktionskostenansatzes, Zeitschrift für Betriebswirtschaft, 57, 1987,
59 – 76.
Das Organisationsdesign der Unternehmung als Institution im kapitalistischen und
sozialistischen Wirtschaftssystem, Wirtschaftpolitische Blätter, 35, 1988,
417 – 428.
Equilibrium and the Design of Coordination Mechanism, Jahrbuch für Sozialwissenschaft,
41, 1990, 181 – 197.
The Meaning of Adjustment Costs in the Theory of the Firm, Zeitschrift für Wirtschafts- und
Sozialwissenschaften, 111, 1991, 425 – 435.
Der Unternehmer als Koordinator, Zeitschrift für Betriebswirtschaft, 61, 1991,
1413 – 1429.
Die Preisbildung: Die Lücke in der betriebwirtschaftlichen und volkswirtschaftlichen
Theorie, Journal für Betriebswirtschaft, 2, 1992, 104 – 126.
A Theoretical Foundation of the Learning Curve, Jahrbücher für Nationalökonomie und
Statistik, 209, 1992, 223 – 230.
Die Entsteheung der Netzwerkunternehmung: Eine transaktionskostentheoretische
Analyse, Journal für Betriebswirtschaft, 3, 1995, 190 – 200.
Transaktionsspezifizität, Reputationskapital und Koordinationsform, Zeitschrift für
Betriebswirtschaft, 66, 1996, 965 – 978.
The Nature of Franchising: A Property Rights Approach, Review of Economics, 2, 1996,
130 – 143.
Beziehung zwischen Transaktionskosten- und Kontingenztheorie der Organisation,
Journal für Betriebswirtschaft, 4, 1997, 190 – 202.
Ungelöste Probleme der Transaktionskostentheorie, Journal für Betriebswirtschaft, 4,
1998, 266 – 276.
Unternehmen versus Markt, Zeitschrift für Betriebswirtschaft, 12, 2000.
The Fee Structure of Franchising: A Property Rights View, Economics Letters, 2001, 73,
219 – 226.
The Structure of Ownership Rights in Franchising Networks: An Incomplete Contracting
View, European Journal of Law and Economics, 13, 2002, 129-142.
Allocation of Decision and Ownership Rights in Franchise Relationships: Empirical
Results from the Austrian Franchise Sector, Journal of Marketing Channels, 10, 2002, 19 –
38.
Complementarities and Substitutabilities in Franchise Contracting: Empirical Results
from the German Franchise Sector, Journal of Management and Governance, 7, 2003, 291 –
313.
Centralization of Franchising Networks: Evidence from the Austrian Franchise Sector,
Journal of Business Research, 57, 2004, 1361 – 69.
Allocation of Residual Income Rights under internal Governance: The Case of the
Hungarian Trucking Industry, Competitio, III (April), 2004.
The Dual Network Structure of the Franchising Firm: Property Rights, Transaction Cost
and Resource Scarcity Explanations, in Windsperger J. et al. (2004), Economics and
Management of Franchising Networks, Heidelberg.
Structuring Residual Income and Decision Rights: Empirical Results from the Hungarian
Trucking Industry, Managerial and Decision Economics, 26, 2005, 295 – 305.
Contractibility and Ownership Redirection in Franchising: A Property Rights View (coauthor
R.Dant), Journal of Retailing, 82, 2006, 259 – 272.
A Resource-Based View of Competitive Advantage of Cities: Headquarter Advantages of
Vienna in CEE, SEE Journal of Economics and Business, 2, 2006, 20 - 31.
The Governance Structure of Franchising Firms: A Property Rights View (Co-author: A.
Yurdakul), in G. Cliquet et al. (2007), Economics and Management of Networks, Springer
Verlag.
The Knowledge Transfer Strategy in Franchising Networks, in: G. Hendrikse et al.
(2008), Strategy and Governance of Networks, Springer Verlag.
Exploring the Relationship between Decision and Ownership Rights in Joint Ventures:
Empirical Results from Hungary (co-author: E. Kocsis, M. Rosta), International Studies of
Management and Organization, 2009/2010, 39, 43 - 59.
On Network Governance (co-author: G. Hendriske), International Studies of Management and
Organization, 2009/2010.
Allocation of Decision Rights in Joint Ventures, Managerial and Decision Economics, 30, 2010, 491
– 501.
Multi-unit Franchising as Ownership Strategy (co-author: D. Hussain), Journal of Marketing
Channels, 17, 3 – 31, 2010.
Knowledge Attributes and the Choice of Knowledge Transfer Mechanisms in Franchising (co-author:
N. Gorovaia), Journal of Management and Governance, 15, 2011, 617 – 640
Determinants of Contractual Completeness in Franchising (co-author: G. Hendrikse), in: New
Developments in the Theory of Networks, M. Tuunanen et al. (eds.), Springer 2011.
The Use of Knowledge Transfer Mechanisms in Franchising (co-author: N. Gorovaia), Knowledge
and Process Management, 17, 2010, 12 – 21
Organization of Knowledge Transfer in Clusters: A Knowledge-based View (co-author: M.
Sreckovic), in: New Developments in the Theory of Networks, M. Tuunanen et al. (eds.), Springer
(2011).
Multi-unit Franchising: A Comparative Case Analysis (co-author: Dildar Hussain), Journal of
Applied Business Research, 27, No. 1, 2011, 103-112.
The Structure of Decision Rights in Franchising Networks: A Property Rights Perspective (co-author
N. Mumdziev), Entrepreneurial Theory and Practice, 35, 2011, 449 – 465.
Franchising Research Frontiers for the Twenty First Century (co-author: R. Dant, M. Grünhagen),
Journal of Retailing, 2011, 87, 253 – 268.
Determinants of the Knowledge Transfer Strategy in Franchising: Integrating Knowledge-based and
Relational Governance Perspectives (co-author Nina Gorovaia), The Service Industries Journal, 11,
2011, 1 – 18.
Antecedents of Contractual Completeness: the Case of Tour Operator-Hotel Allotment Contracts (coauthor Tugba Gurcaylilar-Yenidogan, Alp Yenidogan), Procedia Social and Behavioral Sciences 24
2011, 1036–1048.
Contractibility, Strategy and Network Dynamics: From Franchising to Licensing (co-author S.
Leitmannslehner), Journal of Marketing Channels, 19, 2012, 229 – 249.
The Choice between Single-unit and Multi-unit Franchising: Agency and Transaction Cost
Perspectives (co-author Dildar Hussain), Journal of Applied Business Research, 28, 2012, 769 – 76,
2012.
The Impact of Trust on the Choice of Knowledge Transfer Mechanisms in Clusters, in Ehrmann, T.,
G. Cliquet, G. Hendrikse, J. Windsperger, Network Governance: Alliances, Cooperatives and
Franchise Chains, Springer, 2013, 73 - 85.
An Extended Transaction Cost Model of Decision Rights Allocation in Franchising (co-author N.
Mumdziev), Managerial and Decision Economics, 34, 2013, 170 – 182.
Formal and Real Authority in Interorganizational Networks (co-author Patrick Hippmann),
Managerial and Decision Economics, 34, 2013, 319 – 327.
Real Options, Intangible Resources and Performance of Franchise Firms (co-author Nina Gorovaia),
Managerial and Decision Economics, 34, 2013, 183 – 194.
A Property Rights View of Multi-unit Franchising (co-author: Dildar Hussain), European Journal of
Law & Economics, 35, 2013, 169 - 185.
Centralization of Decision Making Authority in Interorganizational Networks: Evidence from the
Austrian Automotive Cluster (together with: Tugba Gurcaylilar-Yenidogan), Journal of Global
Strategic Management, 13, 2013, 184 – 194.
The Choice of Governance Modes of International Franchise Firms: Development of an integrative
Model (together with Maria Jell-Ojobor), Journal of International Management, 20, 2014, 153 – 187.
Trust and the Tendency towards Multi-unit Franchising (co-authors: M. Griessmair, H. Dildar),
Journal of Business Research, 67, 2014, 2337 - 2345.
Inter-organizational Performance in the Automotive Supply Networks: The Role of Environmental
Uncertainty, Specific Investments and Formal Contracts (together with Tugba GurcaylilarYenidogan), Procedia Social and Behavioral Sciences, 150, 2014, 813 - 822.
Trust, Transaction Costs and Contractual Incompleteness in Franchising (co-authors: G. Hendrikse, P.
Hippmann), Small Business Economics, 44, 2015, 867 – 888.
An Investigation into Independent Small Business Owners’ Perception of Franchisee Relationships
(co-author: R. Perrigot, H. Dildar), International Journal of Retail & Distribution Management, 43,
2015, 693 – 711.
Trust, Decision Rights Delegation and Performance - The Case of Franchising (co-authors M. Herz,
C. Hutzinger, H. Seferagic), Journal of Small Business Management, 2016,
DOI: 10.1111/jsbm.12227
A Cross-National Comparision of Brand: Perceptions of Global Franchise Chains in BRICS (coauthors R. Dant, J. Jeon, N. Mumdziev), Journal of Marketing Channels (forthcoming).
Other Publications
Wirtschaftsethik kontrovers: Das Prinzip der Wirtschaftlichkeit versus das Prinzip der
Verantwortung, Nürnberger Beiträge für interdisziplinäre Wissenschaft und Praxis, Bd. 6,
1990.
Transaktionskosten und Informationsstruktur, in: L. J. Heinrich, G. Pomberger, R.
Schauer (Hrg.), Die Informationswirtschaft im Unternehmen, Linz, 1991,
201 – 219.
The Evolution of the Vertically Integrated Firm: A Transaction Cost Analysis, in: K.
Aiginger, J. Finsinger (eds.), Applied Industrial Organization, Dordrecht, 1994, 111 – 130.
Die Entwicklung der Unternehmenstheorie seit Gutenberg, in H. Albach (Hrg.), Theorie
der Unternehmung, Wiesbaden, 1999, 145 – 166.
Knowledge Assets and the Structure of Property Rights: The Case of Franchising, In:
Information and Knowledge Management of the 21st Century, Proceedings of the
INFORMSKORMS, Conference, Seoul, 2000, 1447 – 1454.
Allocation of Decision and Ownership Rights in Franchising, Proceedings of the
International Society of Franchising Conference, Las Vegas, February, 2001.
Strategie und Organisationsstruktur, In: Jost, P.-J., Der Transaktionskostenansatz in der
Betriebswirtschaftlehre, Stuttgart, 2001, S. 155 – 181.
Property Rights and the Dual Structure in Franchising Networks, in J. A. Young, C. R.
Babcock (eds.), Franchise Systems at the Turning Point of Maturity, International Society of
Franchising Conference Proceedings, Orlando, 2002.
Organization of Knowledge: The Case of Franchising, in Proceedings of the Hungarian
Society of New Institutional Economics, Debrecen, 2002.
Knowledge Assets and the Governance Structure of Franchising Firm, Proceedings of the
International Society of Franchising, Las Vegas, February 2004.
Institutional Structure of Franchising Firms in Hungary, Proceedings of the ISOFConference,
London, May 2005.
Contractibility and Knowledge Transfer Mechanisms in Networks, Proceedings of the
ISOF Conference 2008.
A Property Rights View of the Network Dynamics: From Franchising to Licensing (co-author: S.
Leitmannslehner), Proceeding of the ISOF Conference 2009, San Diego.
Hard versus Soft Franchising (co-author: G. Hendrikse), in J. A. I. M. Burgers (ed.), Franchise Soft or
Hard, 2010, 47 – 54.
Antecedents of Contractual Completeness: the Case of Tour Operator-Hotel Allotment Contracts (coauthor Tugba Gurcaylilar-Yenidogan, Alp Yenidogan, Proceedings of the International Strategic
Management Conference, Paris, 2011.
Mumdziev, N., J. Windsperger 2011b. A Transaction Cost View on the Allocation of Decision
Rigths in Franchising: The Moderating Role of Trust, ISOF Conference Proceedings, Boston, June
2011.
New Developments in the Theory of Networks: An Introduction (co-author: M. Tuunanen), in
Tuunanen et al. (2011), New Developments in the Theory of Networks, Springer: Heidelberg.
Entscheidungsstrukturen in deutschen Franchisesystemen (co-author: Nada Mumdziev), in DFV
Jahrbuch Franchising, Köln, 2012.
Governance of Franchising Networks, Handbook of Economic Organization (ed. by A. Grandori),
(2013).
Trust and Multi-unit Ownership, Proceedings of the ISOF conference, March 2013, Zhuhai, China.
Profiling USA Based Fast Food Franchise Chains: A Cross National Comparison (co-authors: R.
Dant, H. Jeon, N. Mumdziev), ISOF-conference proceedings, March 2013, Zhuhai, China.
Multi-unit Franchise System Performance: An Organizational Economics Analysis (co-author: Cintya
Lanchimba), in: Windsperger, J., Cliquet, G., Ehrmann, T., G. Hendrikse (eds.) (2014), Interfirm
Networks, Springer (2014).
Transaction Costs, Trust and Contractual Completeness in Franchising, ISOF-Conference
Proceedings, February 2014, New Orleans, USA.
Trade-off between Risk and Incentives: The Case of Franchising, ISOF-Conference Proceedings,
June 2015, Oviedo, Spain.
Complementarity between Formal and Relational Governance Mechanisms in Inter-organizational
Networks: Combining Resource-based and Relational Governance Perspectives (co-author Tugba
Gurcaylilar-Yenidogan), in: Windsperger, J., Cliquet, G., Ehrmann, T., G. Hendrikse (eds.), Interfirm
Networks, Springer (2015), 229 – 248.
Using Organizational Capability and Transaction Cost Theory to Explain Multi-unit Franchising (coauthor Hussain Dildar), in: Windsperger, J., Cliquet, G., Ehrmann, T., G. Hendrikse (eds.), Interfirm
Networks, Springer (2015), 35 – 55.
Multi-unit Franchise System Performance: An Organizational Economics Perspective (co-author
Cintya Lanchimba), in: Windsperger, J., Cliquet, G., Ehrmann, T., G. Hendrikse (eds.), Interfirm
Networks, Springer (2015), 57 - 76

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