論文
ᣂ⥝࿖߳ߩขࠅ⚵ߺ
ᔒ ⾐ ৻ ਃ
*1
Business Plan for the Developing Country
Ichizo Shiga*1
ⷐᣦ వㅴ࿖ߢߩ⥄േゞ㔛ⷐ߇㗡ᛂߜߩ௑ะߢ޽ࠆߩߦኻߒ㧘㜞޿⚻ᷣᚑ㐳ࠍ⛽ᜬߔࠆࠕࠫࠕߩᣂ⥝࿖
ߪ㧘ߘߩਛ㑆ᚲᓧጀ㧘ን⵨ጀߩ᜛ᄢࠍ⢛᥊ߦ⥄േゞࡆࠫࡀࠬߩᄢ᏷ߥᚑ㐳߇⷗ㄟ߹ࠇࠆ㧚
ߎߩ࿾ၞߦ߅޿ߡࡆࠫࡀࠬࠍ᜛ᄢߔࠆߦߪ㧘࿾ၞߩẜ࿷࠾࡯࠭ࠍ⊒ជߒ㧘Ꮢ႐ߦࡑ࠶࠴ߒߚ໡ຠ
ࠍ࠲ࠗࡓ࡝࡯ߦឭ᩺ߔࠆߎߣ߇૗ࠃࠅ߽㊀ⷐߥߎߣߢ޽ࠆ㧚ߎߩኻᔕߩߚ߼ᧄᐕࠃࠅᣂ໡ຠߩડ↹
ࠍࡒ࠶࡚ࠪࡦߣߔࠆડ↹ᚢ⇛࠴࡯ࡓ߇໡ຠ㐿⊒ㇱౝߦᣂ⸳ߐࠇ㧘⃻࿾ࠛࡦࠫ࠾ࠕ㧘ᣣᧄ஥࠺ࠩࠗ࠽࡯
ߣ౒หߢ⺞ᩏࠍ㐿ᆎߒߚ㧚
ᧄႎ๔ߢߪ㧘ᣢߦ਎⇇৻ߩ⥄േゞ⽼ᄁบᢙߩਛ࿖෸߮ࠕ࠮ࠕࡦ࿾඙ߢห㧝૏㧘㧞૏ߩ࠲ࠗ㧘ࠗࡦ
࠼ࡀࠪࠕߦ߅ߌࠆ⥄േゞࠍขࠅᏎߊᏒ႐േะ㧔ࡕ࡯࠲࡯࡚ࠪ࡯㧘Ꮢ႐⺞ᩏߥߤ㧕ࠍ⃻࿾ࠛࡦࠫ࠾ࠕ
ߣ౒หߢ⺞ᩏ࡮ಽᨆߒ㧘ߘߎ߆ࠄ⺒ߺขߞߚᛛⴚ࡮࠺ࠩࠗࡦ࠻࡟ࡦ࠼ࠃࠅ㧘ᣂ໡ຠ㐿⊒ߩᣇะᕈߦ
ߟ޿ߡႎ๔ߔࠆ㧚
Abstract
Large growth in the automobile business is expected in developing countries as their middle-income
and wealthy populations increase. On the other hand however, in developed countries, the growth in
automobile demand has leveled off. To expand business in these emerging economies it will be
crucial to uncover latent needs and propose products matched to the market. A team to plan new
products was established this year and began investigations in cooperation with local engineers in
developing countries to develop new products in those countries.
I report automobile market trends (motor shows, market surveys, etc.) and product development
directions in China, Thailand and Indonesia, based on joint surveys and analyses with local engineers.
*1
໡ຠ㐿⊒ㇱ
53
新興国への取り組み
㧝㧚ߪߓ߼ߦ
⚿ᨐߣߒߡߪᛛⴚ࠻࡟ࡦ࠼ߦߟ޿ߡߪฦ࿖ߣ߽
వㅴᛛⴚߦ㑐ᔃ߇㜞޿ߎߣߪ౒ㅢߒߡ޿ࠆ߇㧘࠺
ࠩࠗࡦ㕙ߢߪฦ࿖ߩ༵ᅢ߇ಽ߆ࠇߚ㧚ߎࠇࠄߩ⺞
ᩏ⚿ᨐࠍ⃻࿾ࠛࡦࠫ࠾ࠕਥ૕ߦౕ૕⊛ߥ໡ຠឭ᩺
ߦ⚿߮ߟߌ㧘੹ᓟߩฦ࿖ࡕ࡯࠲࡯࡚ࠪ࡯߿ᣂ⵾ຠ
ዷ␜ળߦߡዷ␜ߒ㧘⃻࿾㘈ቴ߿࡙࡯ࠩ࡯ߩᗧ⷗ࠍ
⏕⹺ߒߡ޿߈ߚ޿㧚ᧄႎ๔ߢߪߎߩᵴേߩ৻ㇱߦ
ߟ޿ߡ⚫੺ߔࠆ㧚
ᣂ⥝࿖ߢߪᕆㅦߥ⥄േゞߩჇടߦ㧘੤ㅢᣉ╷߇
ㅊ޿ߟ߆ߕ㧘੤ㅢ੐᡿ߦࠃࠆᱫ੢੐᡿㧔࿑㧙㧝㧕
߿ᷦṛߦࠃࠆᄢ᳇ᳪᨴ㧔࿑㧙㧞㧕ߪฦ࿖ߣ߽ᣣᧄ
ߩᢙ୚ߩ࡟ࡌ࡞ߢ޽ࠆ㧚੤ㅢࠗࡦࡈ࡜߿቟ోᢎ⢒
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ౝⵝㇱຠߩട㘼ߦߟ޿ߡ߽ૐࠦࠬ࠻ൻߩ㐿⊒߇
㊀ⷐߢ޽ࠅ㧘ട߃ߡૐଔᩰゞߦ߅޿ߡエ⾰ൻ㧘⴫
⊹ᒛࠅߥߤ㜞⾰ᗵൻ߇ᐢ߇ߞߡ߅ࠅ㧘ߎߩಽ㊁ߩ
ૐࠦࠬ࠻ൻߩ㐿⊒߽ᔅⷐߢ޽ࠆ㧚ߘߩઁࠬࡑ࡯࠻
ࡈࠜࡦㅪ៤߇ᒰߚࠅ೨ߣߥߞߡ߈ߡ޿ࠆ߇㧘⼾↰
วᚑߪࠬ࠹ࠕ࡝ࡦࠣࡎࠗ࡯࡞߶߆ᄙ⒳ߩౝⵝㇱຠ
ࠍᚻ߇ߌߡ߅ࠅ㧘ߎࠇࠄߩㇱຠߣㅪ៤ߐߖࠆߎߣ
ߦࠃࠅ㧘቟ోߣHMIࠍਔ┙ߒߚ࠺ࠩࠗࡦ߇ឭ᩺ߢ
߈ࠆߣᕁࠊࠇࠆ㧚
࿑㧙㧝 ਁੱᒰࠅߩ੤ㅢ੐᡿ᱫ⠪ᢙ㧕
㧞㧙㧝㧙㧞㧚⺞ᩏ⚿ᨐ
㨍㧕ർ੩ࡕ࡯࠲࡯࡚ࠪ࡯
㧝㧕ን⵨ጀߩჇടߦ઻޿SUVߩഀว߇Ⴧട㧔࿑㧙㧟㧕
࿑㧙㧞 2/Aᐕᐔဋ㧔ǴIO㧕㧕
ߎࠇ߹ߢ߽ฦ࿖࿾ၞ࠾࡯࠭ࠍᛠីߔࠆߚ߼㧘ฦ
࿖ߩࡕ࡯࠲࡯࡚ࠪ࡯⺞ᩏ߿Ꮢ႐⺞ᩏߪฦㇱߢขࠅ
⚵ࠎߢ߈ߚ߇㧘⺞ᩏ߇ᜂᒰ⵾ຠߩ⋡✢ߢታᣉߐࠇ
ߡ߅ࠅ㧘ࠃࠅᐢ▸ߥᛛⴚ࠻࡟ࡦ࠼㧘⃻࿾ࠛࡦࠫ࠾
ࠕߩᗧ⷗ߩ෻ᤋ߇ਇ⿷ߒߡ޿ߚ㧚ᧄᐕࠃࠅ໡ຠ㐿
⊒ㇱౝߦડ↹ᚢ⇛࠴࡯ࡓࠍᣂ⸳ߒ㧘⃻࿾ࠛࡦࠫ࠾
ࠕࠍਥ૕ߦ㧘ᣣᧄ஥࠺ࠩࠗ࠽࡯ߣ౒หߢࡕ࡯࠲࡯
࡚ࠪ࡯߿⃻࿾Ꮢ႐⺞ᩏࠍㅢߓߡ㧘ᛛⴚ࠻࡟ࡦ࠼㧘
࠺ࠩࠗࡦ࠻࡟ࡦ࠼෸߮⃻࿾ੱߩ༵ᅢࠍ⺒ߺขࠅ㧘
࿾ၞ࠾࡯࠭ߦᴪߞߚᣂ໡ຠߩડ↹ࠍ߹ߕߪਛ࿖㧘
࠲ࠗ㧘ࠗࡦ࠼ࡀࠪࠕߦߡ㐿ᆎߒߚ㧚
࿑㧙㧟ゞ⒳೎ഀว
ࡕ࡯࠲࡯࡚ࠪ࡯ዷ␜ゞਔ㧔Ꮐ࿑㧕⽼ᄁታ❣㧔ฝ࿑㧕
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ࠬࡑ࡯࠻ࡈࠜࡦߣㅪ៤ߒߚ⴫␜㧘ᠲ૞♽߇޽ߚ
ࠅ߹߃ߩࠃ߁ߦ૶ࠊࠇߡ޿ࠆ㧔․ߦਛ࿖᳃ᣖ♽㧘
㖧࿖♽㧕㧔࿑㧙㧣㧕㧚
㧞㧕࠺ࠩࠗࡦ࠻࡟ࡦ࠼㧔ᄖⵝ㧕
᰷Ꮊゞࠍࡌ࡯ࠬߣߒߚᄖᒻ࠺ࠩࠗࡦ߇ฃ౉ࠇࠄ
ࠇߡ߅ࠅ㧘ᦝߦਛ࿖ੱ߇ᅢ߻ࡔ࠶ࠠ߿ᵷᚻߥട㘼
߇ㅊടߐࠇߡ޿ࠆ㧚᳃ᣖ♽ߩᑪઃߌ㧘ᄖⷰຠ⾰߇
ᦝߦะ਄㧔࿑㧙㧠㧕㧚
࿑㧙㧣 ࠬࡑ࡯࠻ࡈࠜࡦㅪ៤ߩዷ␜
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࿑㧙㧠 ᳃ᣖ♽ߩዷ␜ゞਔ
㧟㧕࠺ࠩࠗࡦ࠻࡟ࡦ࠼㧔ౝⵝ㧕
ᣣ♽㧘᰷☨♽㧘᳃ᣖ♽ߣ߽శ‛ട㘼߇ലᨐ⊛ߦ
㈩⟎ߐࠇߡ޿ࠆ㧘߹ߚૐଔᩰゞߦ߽࠰ࡈ࠻ൻ㧘⴫
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࿑㧙㧡 (QTF'UEQTV㧔ਛ࿖ኾ↪ゞ㧕
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ઁੱߦ⥄ᘟߢ߈ࠆ߽ߩߪࠝࡊ࡚ࠪࡦଔᩰ߇㜞ଔ
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㧔࿑㧙㧕㧚
㧖ർ੩ᴁゞ㧘KIA㧘㐳቟ᴁゞߪዷ␜ゞోߡ⸳ቯ
ਁర
࿑㧙㧢 ࠗࡦࡄࡀ઀᭽ߣゞਔଔᩰ
࿑㧙㐳቟ᴁゞ
55
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㧝㧕ㇺᏒㇱߩࠬࡑ࡯࠻ࡈࠜࡦ଻᦭₸ߪᣣᧄࠃࠅ㜞޿
㧔⏕⹺߇ߢ߈ߚ⃻࿾ࠬ࠲࠶ࡈߪోߡࠬࡑࡎ㧕
㧔࿑㧙㧕㧚
࿑㧙 ർ੩Ꮢౝߩ࠲ࠢࠪ࡯
㧔⚂㧑߇ࠬࡑࡎࠍⵝ⌕㧕
㧞㧕቟ో␨㗿ߩ߅቞ࠅࠍᄙߊߩ࠼࡜ࠗࡃ࡯߇ઃߌߡ
߅ࠅ㧘㊄⵾ຠߥߤߩ㜞㗵ߥ߽ߩ߇ੱ᳇㧔⃻࿾ࠬ࠲
࠶ࡈߪ߶߷ోຬ߅቞ࠅࠍゞߦⵝ⌕㧕㧔࿑㧙㧕㧚
࿑㧙 ฦ⒳߅቞ࠅ㧔Ძᴛ᧲㧘৾⑔␹㧕
㧟㧕࠼࡜ࠗࡉ࡟ࠦ࡯࠳࡯ߩⵝ⌕₸߇㜞޿㧔⃻࿾ࠬ
࠲࠶ࡈߪ߶߷ోຬ࠼࡜ࠗࡉ࡟ࠦ࡯࠳࡯ࠍⵝ⌕㧕
㧔࿑㧙㧕㧚
࠼࡜ࠗࡉ࡟ࠦ࡯࠳
ࡃ࠶ࠢࡕ࠾࠲↹㕙 ࿑㧙 ࠼࡜ࠗࡉ࡟ࠦ࡯࠳࡯ઃࠗࡦ࠽ࡒ࡜࡯㧔↪ຠ㧕
㧞㧙㧞㧚࠲ࠗ
㧞㧙㧞㧙㧝㧚໡ຠ㐿⊒ߩᣇะᕈ
࠲ࠗᏒ႐ߩ․ᓽߪᣣ♽ࡔ࡯ࠞ࡯ߩࠪࠚࠕ߇⚂
90㧑ߣ㜞ߊ㧘ࠦࡦࡍ࠹ࠖ࠲࡯ߩ߶ߣࠎߤ߇ᣣ♽ㇱ
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߇ੱ᳇ࠍ㓸߼ߡ߅ࠅ㧘ᄖⵝㇱຠߢࡆࠫࡀࠬࠍ᜛ᄢ
ߔࠆߦߪᮡḰ઀᭽ߩㇱຠߦኻߒ㧘ࠬࡐ࡯࠹ࠖߥᗵ
ߓߩ࠺ࠩࠗࡦ߿ട㘼ߥߤࠣ࡟࡯࠼ࡑࡀ࡯ࠫࡔࡦ࠻
ߦኻᔕߒߚ㐿⊒߇ᔅⷐߢ޽ࠆ㧚
56
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ߥ߽ߩ߇ੱ᳇ߢ㧘੹ᓟ㔚ሶㇱຠࡔ࡯ࠞ࡯ߣ౒หߢ
㔚ሶㇱຠࠍ⚵౉ࠇߚవㅴᕈࠍᗵߓࠆㇱຠ㐿⊒߇㊀
ⷐߢ޽ࠆ㧚
ߘߩઁ࠲ࠗੱߪ⦡ߦߎߛࠊࠅ߇޽ࠅ㧔↢߹ࠇߚᦐ
ᣣߏߣߦ⥄ಽߩ⦡߇޽ࠆ㧕㧘⥄ಽߩᅢ߈ߥౝⵝ⦡߇
ㆬᛯߢ߈ࠆߥߤ㧘⦡ߦ㑐ߔࠆ㐿⊒߽᦭ലߢ޽ࠆ㧚
㧞㧙㧞㧙㧞㧚⺞ᩏ⚿ᨐ
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㧝㧕ࡇ࠶ࠢࠕ࠶ࡊߩዷ␜㧘⽼ᄁᲧ₸߇㜞޿㧔࿑㧙㧕㧚
࿑㧙ゞ⒳೎ഀว
ࡕ࡯࠲࡯࡚ࠪ࡯ዷ␜ゞਔ㧔Ꮐ࿑㧕⽼ᄁታ❣㧔ฝ࿑㧕
㧞㧕࠺ࠩࠗࡦ࠻࡟ࡦ࠼㧔ᄖⵝ㧕
ࠬࡐ࡯࠹ࠖ઀᭽ߩੱ᳇߇㜞ߊ㧘ฦ␠ࠛࠕࡠࡄ࡯
࠷ߩࠝࡊ࡚ࠪࡦࠍḰ஻㧔࿑㧙㧕㧚
࿑㧙 ᮡḰ઀᭽XUࠬࡐ࡯࠹ࠖࠣ࡟࡯࠼㧔ࡎࡦ࠳%KV[㧕
㧟㧕࠺ࠩࠗࡦ࠻࡟ࡦ࠼㧔ౝⵝ㧕
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新興国への取り組み
㨎㧕Ꮢ႐⺞ᩏ
㧝㧕ࠛࠕࡠࡄ࡯࠷ࠍⵝ⌕ߒߚࠞࠬ࠲ࡓൻߒߚゞ߇
ᄙ޿㧔࿑㧙㧕㧚
࿑㧙 ࡃࡦࠦࠢᏒౝ
㧞㧕ࡃࡦࠦࠢᏒౝߢߪࠬࡑ࡯࠻ࡈࠜࡦ㧘ITᯏེߩ
ᶐㅘߪᣣᧄࠃࠅ᥉෸ߒߡ޿ࠆ᭽ሶ㧘ኅ㔚ߥߤߪ
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࿑㧙ゞ⒳೎ഀว
ࡕ࡯࠲࡯࡚ࠪ࡯ዷ␜ゞਔ㧔Ꮐ࿑㧕㧘⽼ᄁታ❣㧔ฝ࿑㧕
㧞㧕࠺ࠩࠗࡦ࠻࡟ࡦ࠼㧔ᄖⵝ㧕
ࡔ࠶ࠠ㧘ࠬࡐࠗ࡜࡯ߥߤ߇⷗ࠄࠇࠆ߇ࡃࡦࠦࠢࡕ
࡯࠲࡯࡚ࠪ࡯ߦᲧߴࠆߣࠬࡐ࡯࠹ࠖ઀᭽ߪዋߥ޿
㧔࿑㧙㧕㧚
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ᗧ⷗㧕㧔࿑㧙㧕
1)⼊ኤᐡ੤ㅢዪߩࡎ࡯ࡓࡍ࡯ࠫߩ2013ᐕ
࠺࡯࠲ࠃࠅ
2)WHO:WHO`s Ambient Air Pollution
Database-Update 2014
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