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"?A? ;*% L' $%*+F ;L'P ' ;+ * 5K! =m# 5@_ 8?JB V@* -* * +i ?K " * -8/ U>+N $+N[ 8/ S/" .5! / ? 5! 5'@'! "? / lM+ ;$+N[ > K?E? * 8+ * B 5K! =`>/ G' Q'@" G' * H? *"/A / > 8/ 5'@'! ]!/* ,+N[ $+N[ 8/ +> H5! ;D*! +>? G> " F 5B= ? 'N .5! $'% +>?* ?=?= "D " 5K! ? _ * *A? ># * "? \+] O!+Y G> «$+N[» d" c_ D> H5! ;>Y K? $+N[ 5B= ? V / +>? " Q>M 53;+?A > 5' * / *<= ~" / _ * 5! ? ;>Y *A/ $+N[ / 5!" cT! G> += .5! $ A* "?[ * 5! ;+?A $+N[ ."" ;>Y ?K ? G> "+ K" l!/ IR_" 5K! X'+ G> * . * 5! B@ Q'@" G' * H"<= $+N[ D> ;>Y * R>L' / 'K * ;?+Y > * c ;+?A * # U'D ]!/* 5K! ." ?! 24 d / 6 c! 20 ;A ;+ $+N[ .5! *>c > ;*[ *R H= * / 5! + * >Y / ;! c_ " $/" / "+'= *> *<= * 5! c'! / +>? G> " 5K! =" / =m/t =`>/ X] G> * *A? ."? > ;$+N[ D> $+N[ / *A/ G' * 5! Q'@" G> * +%' G> "" 8 " "?/ *A/ $+N[ * F# ." % $$+N[ 5@T" ,+N[ "?c'! / / + +>? " 5K! =m/t 5@_ / QR G> * $+N[ ="?/ *A/ > ;+ + S/" ."" G+=+S G'y .5! $"" % m/t c_" / ;A ;5K! X@S " ?V $=' $+N[ * 5! G> ;>?= A ;"?A? > *T ;/ 5K! S/" .5! G'FK / $"?[ $+= $? +> H"/ G' / "? 8/ / "? *"/A $+N[ *F'" H"? ,+N[ ;"? XA? + ;>Y *A/ .5>+ G> * [>Y $=>" ? /G> H> .I'>" *'@/ = / ,/+N ;L'P + "? K $? / $"" 5!" ;" *A/ +K +i G> " ;>Y MA * *A? / $'% 8/ "?[ " $+N[ / $ ;A* # +?A > m *A/ .5! $"+ "/A $?A/ R> $+N[ @+!? !>Y " *A? > ,B@ V !+ .5! # 5B > *A? Gt * 5! T?: $+N[ D> H5! Gt B@ d" ;$+N[ *%' D> H5! B@ *A/ ;" L' $+N[ "?[ +>" ;?! ,B@ V .5! B@ *A/ ;" L' $+N[ +$/&K ."+'= QR ;L'P $? * 5! Q'@" G> * +i G> " ;>Y "?" *A? > +C" c" u> += D> H "?[ @?@ > ;D *A? / 5B S/" .5! $+N[ B@ $?A/ R> > O>c?@ / "D R> I>+' JA/ I $+N[ G>+ .> 8/ ($+N[) c?@ G> * 5! U>+N . B@ JA/ I / 5! Gt B@ 21 ...?K ] [D -*% !+ 24 d /6 c! ' ;+ "" "?A/ *% ~" QS I'B ;+ l: " * F# ;*% I>+>L= L' ("/A ) I>$"+R ~" # ? * 'B 5@T" + * +i G> ;<=8 " * D G> * .I>+ * "?A? +K * / "?A/) 8/ d{/ ;+'=* + ?C > "" * > *" S# / P / 5! $"? / + <= ( " & / ;+>? ;*% ,? G> " .> $ 5> / ;/+S * «$+N[» ." 5@T" «"/A» 8?JB + / ? +i G> c @D >?V * B= *?=G> / Q>M B' # ;&D! XA? / Q +>? 8?JB +i ?K X'+ G> * ."? D > %>L= ?V " $D!» * G?> B= !+ G'y ."? * 5! G'%A +K +>? *? G> " H(97 :1380) «"+'= QR '%A ?'Y " ;D! C / $ # G>L>A ?K ;D 5J% ;M+ ;*>T "? +>? +>R> # ;D! ] G> " .5! $"/# >Y ?K .># * ?K ;$D! S/" / 5! ?K 24 × 33 K;L M K " K(1931) « !» 1 G/ 24 d / 6 c! 22 «#$%» .6 89! - $ 3 -*. -BC 8F .1 -6 .5! (81944 -1863) O? "/" ;{/+ : /+D +i (2 QR) «j'A» $$"J ?= + ;5!" $`>/* ;+>? ;*% wM " : G> 8 5!" ?= *R> . *A+ mS B= ; " ;' q_ # / $ «?=» +K + L+ K? K m'o / ='?Y G> $ JY .5! $"+ *A+ * 5! _ QK K? ;' QK B= " -_ D " *R> IoK D> H5! O"?;/+ # [D -*% =`>/ G>+ 5' *y# "+ >! : / M X]S /" ? ;' QK " +S+ ;"?[+'o / ;"?[ Q?K ' * ;/+ 5' 5! > "" .(128 -124 :1389 ;+'D) "? +'iZ l:) I'' +>? " # * 5! M ;"?[+'o QK F> " > .5! $"" % O/ G> * * 5! ;"+ ;"?[ QK / (I'' "+ +'MD : / M QK /" ' ;/+ ; * k+N "? w?][ ? 5V ;"?[ IA ;' ?=» * F# .5! ;' q_ =`>/ * ;<= / > ;+ 5! ;'D ;<=+'iZ L' " +S +'iZ ;<=+i ;T L' L' +>? G> " .(A) «.O"? u>"L > /" * / # G> .5>" # ? +>? " +E_ "+ O/ * > 5' ,'K + "» . G'D q_ G> "?;/+ 5'[ * 5! ;'D +G'>Y > +T !# /" / "< QV !# ? ;' -_ +T > +' : G> ;+>? ;*% .(A) «."/' "?A/* QV * 5! $"+ /+ A O/ K? 5@_ G> " . QV !# -_ ?= '@? ,'K " * D G> * ."+'= *> A % * ("? $' j'A ;A* D>) $"+ QK QV !# ++ ;' .5! $"" % O/ # * Oz > R aM: ,?* IA 5@_ G> " 23 ...?K ] [D -*% !+ 24 d /6 c! +_ -_ 5'@D '@? %P+! ?K* ? ;' QK» * F# 5!" "J 5+_ XA? ;' 5'@D *? G> " (A) « QK L' G'P ? .5! $ +>" > '@? 5>J" / " "?%= ?= + O>?= + O>5!" * ;' d?_ G> " * 5+= *F' L+ G> * 5M !# G>+T * 5! (IA) ;*A L+ $"J / "? Q>M [ >+A * * "" "?A/ ;+ G>+ H5! $# "?A/* . > $"+ A '@? M ;' +? * ;* 5! "S :5! $ +S+ *+N/" ;*] ;' +? / «» G' G> +/L L' # : $# "?A/* «;+>"» 8* A / M j'A ; * ?N Q_) > '@? M "?[ ? L' +? .5! +? IA # : 5@_ G> " / ("" 5@T" + G> + / " %) (O/ +>" ;*>T " I>" !+!" # * +>? " * : S/" .5! » .5! $ +>" > '@? M "?[ ;' -_ ,'K (;?i /) ' / Y'Y IF FR> _/ ,?* * 5! ;+K *R> * *A? "?A/ X'+ / $+'F @? ;' -_ QK " "? '@? I .(A) «." * D G> * H5! \+] m'o / ? _ ' Q: _ ?= G> " G'y >! QS +? l!? m'o > ? _ ;' -_ ,'K N» ('@/) M m'o» / « : ? _» +i G> ;+>? ]! " .(A) «.5! ."+ 5>" ? « 89! - 8= -BC 8F .2 -6 «j'A x k >?= .5! *%= Q>M "?[ ;>Y *A/ *» j'A +i G> " *R l:* +i G> " +> H5! # 54d+?A / ,t m *A/ "" % QY !# Qv ;>" +K 8 " j'A / $ c j'A * I / R .5! $"+ "?[ # B= ; 5' Q / $"+ t?B .../ m# 24 d / 6 c! 24 *R 55;" * j'A * "? Q>M j'A * I ? R ; O: " *R H5' R pA O: " R Q'@" G' * H ;+?A XA? [+ > KA+ 5'DE/ G' ."" +S 57[+ > 56KA+ I O'@" ."? Q>M j'A ;+?A * j'A / R ;+?A * R "? +%' ;!*A+ XM! ;" *A/ m'o / X! /" + ;" *A/ * 5! # D> G +I_ 8?JB * ;>" +K 8 S/" ."? # ;+?A *A/ ;" =`>/ +K w?:! 5>" Q>M >+ G> " .? Q>M j'A + * ? _ G> .? Q>M ? _ ;+?A * / " 5!" "?[ * / 5! ;" «"?[» ;" d{?! * .5! «j'A» $ X@o ? _ +>! ;+?A *A/ u> X@S " m'o G> / Q>M m'o u> * L'P* .R / " .# ;" *A/ * > 5' j'A +?A : G> " G>+ H"? + ;' 5' Q'@" G' * H"? Q>M j'A ;*[ * j'A L' F> / M G' G> .5! $ "F> +K ;>Y ] !+ *A/ j'A .$ R> : / M >?= / 5! $"+ G' : D * j'A +> H5! *> [ JA/ / $"" 5!" ;"+ +>" T_ j'A +>" ,MK * .5! $"+ +Y "?[ ? _ Q / $"" Q'@"* j'A qY H5!'" *R H*+= QR # " * 5' '" % $+t _M * *A? .5! $ "?[ G'K U'K ;*>T * t?B * 5! *> 8C B= ;S >+ " ;+ +i p?F 5B= ? DM * / $"+ > *>T*>T " j'A OM'+ / l/ 8 ]!/* "?[ «j'A» 5' +>? 5' G>+ .5! $ Q>M (;>Y) '@? : ?K / QR X@S " *R ;" ?N* * G> G':>* .5! ;>Y =`>/ G> Q'@" G' * H"? K KL / t ?* / $' * 5!F> .5! $' G> d5>" / : 5@_ G> " ."" k/{ * *?= .! ~" * / ?MK k+ q_ 5>" _+ "? n>+D ~" / _ ]!/* ;? ;D ? +=» :>?= 58L? 25 ...?K ] [D -*% !+ 24 d /6 c! 1991: ) «.5! n>+D QS # ?JB > ;*/" D ]!/* J E ;D .(163 B= /+' ;'" " ;*DS/ * +>? KA ;*] l!? ?K 5[ > "F> 5[ *DS/ # $' Gt " *?=G> / " pA ; ;? $cD > "F> [ ; . cD ">/ # c?@ @" +R K?* +i ?K ."? K XN Gt " * 5! j'A +i " *+=QR j'A " & B= G> H5! & ]! " j'A # /+' / *+= QR ;>" B= 8C /" j'A D> H5! $"" += * # d+= / *D!? / 5! ;>" j'A +! & j'A .5! *> +! "? "?[ /+' B= ; ;>" ; Q >?= * 5! Q'@" G> ; * ;>" 8?F G> .5! XN ; * t?B c_" / $"" +S *_ XN ; Q qz! H*> F ?K " 5 +>? /+' B= ;$+= > ;*D!? I / KA I ?K G>+ .5! $"" +S +'iZ 5V .5! 91 × 73/5 K G= K K;L M K& " K(1893) «#$%» 2 G/ 24 d / 6 c! 26 R$ .7 / ?K *?P * 5! G> ,/B , ;*:MN Q'V G> *y# XA? "?[ * '@? ;B= O +>R> wM " +>? l/ * *?= H"? "+*+V ;=`>/ B= 8C u> ;+'=QR -_ / ;>Y B= 8C /" *D@] "? ;*? " +>? / ?K ' ."" QR " + 5B= > O/`Y "/!" ?K* / U':V ;O!+Y * f!Y " ;8C p? "F> ]!/* / "?[ ?K O&D / l/ p? ** : ?K * G/ B= Q'V G> " .""+Y D c: / '@? * B= > 5! +>? +! ?K :? +>R> ;&D! / QR XM! +>? / '>Z ;A* +>? L' = HqRK+ > 5! +>? ;$D! ?K HqRK+ " % B= Q'V G'y ."? Q>M ?K ;+ ;+?A * ?K ?=+=" +>? d" XN t ;*>O'Y +>? / ?K QD *?P " ?K / +>? G>+ .F +>? /B / ? ~" * / m>*B= ; " D +! XM! / Q +>R> B=' ;*] .? H '# I" " -_ / ;>Y ;"+ «j'A» : Q'V " $? +> H QxS ;+ +>? -?K ] ;"+ ;+ ? G>+ ."" "?A/ + / c_ / +>" "+ * ;"+ c: R / t?B +>R> " M'+ / * '#I R* ? "+ G>+ ] ." [ "?[ * ;"+ L' & > ;+>? ? u>+ "/V $ ;m?PP / M@S D]S ;*] * ? +>? / ?K # ? B=' / B= l>+ * *A? / 5! c'! *] G> ."+ ."+ +'MD 27 ...?K ] [D -*% !+ 24 d /6 c! 4S= 1. interdiscoursal 2. transcendence 3. "The Persistence of Memory" 4. S. Dali 5. "The Scream" 6. E. Munch 7. R. Barthes 8. elaboration 9. extension 10. anchorage 11. relay 12. U. Eco 13. A Theory of Semiotics 14. G. Kress 15. T. Van Leeuwen 16. Reading Images: The Grammar of Visual Design 17. M. Halliday 18. multimodal 19. J.M. Floch 20. Y.M. Goodman 21. Agosto 22. Schwarcz 23. "Ceci n’est pas une Pipe" 24. R. Magritte 25. F. de Saussure 26. subject 27. Benveniste 28. subjectivity 29. enunciation 30. object 31. objective 32. operator 33. phenomenal 34. origin 35. represent 36. L. Hjelmslev 37. phenomenology 38. E. Husserl 39. natural attitude 40. epoché .5! 8?!+ ;+R ;,"K c/K !>Y + " U'D > *[?Y ;/ ? !>Y dKS G>+ ."? *A? 5' qB * l: 5@_ G> " 24 d / 6 c! 28 / ,K&N 8 * 5! # 8L r' 5' * *A? / 5" r' 5' / ,t * "/# / k<_ G> c+!? ."+'= +S *A? "? UD "?[ l: / "? k<_ r d" MS 8R_ . U'D > *[?Y "+N 41. intention 42. aboutness 43. visual space 44. phenomenal space 45. enonciative trace ." /+ "?[ 'DE/ > 5@_ * 5! K +? [D -*% $=>" » .46 " * +% k&[+ . .../ @?DB / [>M> BNK @_ ? 5@_ G> lM+ /+' " >'" > $` / * ""+= "$JK K / "" +S cD 'DE/ G'P XM! /+' K *P+= H5! *A? /" @_ > 5'DE/ +? .(32 :1389 ;+'D) «. $ 'DE/ _ ?= D> _ ?= u> * l: («j'A») U':V ? ?K * *A? F> " .47 .I' !+ # Q'V O " * I>"+Y ;' 48. background 49. studium 50. punctum «+» 8?JB + c" G>" ;*% ?K* «*P?» ;+>? % T?D @" /"?@! .51 .5! $"+ $"B! 52. perspective 53. essence 54. essence 55. substance 56. supra-referential 57. supra-cognitive ;A* / 5!" "?[ ;R =`>/ R +K "? XA? ;" *A/ m'o ;+ [+ > KA+ 5'DE/ j'A * R Q>M .+'= +S j'A 5[ " 5'R ."/# "?A/* R 58. Courtes T + A+ .«*% >+C :!*% v* U]» .(1381) ! L@P +>Y .57 .6 .S(8V U'$ .;"?F! 8?K ,&F) W$B W .«c+!? !>Y + ;#"» .(1378) K'! :_ .70 -69 .19 .( 29 ...?K ] [D -*% !+ 24 d /6 c! .( 8?K ,&F) $B .«!>Y N =# -» .(1385) + >'" .133 .56 .5! :+J .-BC - G$2X! 8YR! .(1389) E'_ ;+'D " «A+'Y qRK ;"? !+ :qRK !D -*%» .(1390) .(;+ d?_ * */) +J d?! :+J . Z .G ! :+J .4 3 48> K 8 - .(1392) :+J .;+'D E'_ \+ / *A+ . 9 .(1389) G'@/{ " +>`@# q+= .IK >Y .WW CW8V VWR W W[ .(1386) '_/ = .+ $%" . ! " «;+ G ;!/ !/ :+[!Y !*%» .(1387) K+' '?F .+ + :+J .4 8'4 ;$ )U-R W 89! ; - .(1388) V B .+J . 5'+ $%" .;+" @! .( -\ K 9 ]3 K 8 ) 8^ " ;?B ? A+ .«F / $D! ;X]S» .(1380) G/ G?> .&! + / + $%/`Y :+J . ) 8^*= - Barthes, R. (1977). Image-Music-Text. London: Fontana. - Courtes, J. (1991). Analyse Semiotique du Discourse. De L’enonce a L’enonciation. Paris: Hachette. - Eco, U. (1979). A Theory of Semiotics. Bloomington, London: Macmillan. - Floch, J.M. (1995). Identites Visuelles. Paris: PUF. - Goodman, Y.M. (1990). How Children Construct Literacy. 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