Corporate Profile

2014/04/30
- Corporate Profile -
141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088
PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp
Graphico,Inc.
0. Table of contents
GRAPHICO, Inc.
１．Who is Graphico, Inc?
２．Company Outline
３．Track Records
４．Patent/Idea Recovery Plan Structure
５．Transaction Flow
６．Product Line
７．Business Scheme
2014/04/30
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141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088
PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp
Graphico,Inc.
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1. Who is GRAPHICO, Inc?
Business Outline
We are the health related product planner, developer, manufacturer and distributor which targets at women
from 20’s to 50’s in Japan. Using different skills such as marketing, product planning to sales and promotion,
we have been developing hit products in rapid-fire succession.
We also have been distributing our products over more than 15,000 stores (mainly drug stores).
We are very sensitive at market needs and good at creating new value in the market though innovative products and
keep profitable for 15 years without any debt.
Vision
『Connect creating products to smile for everybody 』
Our best wishes are to connect all people around the world to smile.
Graphico always makes the best of inventiveness to make everybody happy in favor of customer through innovative
products. Our goal is to establish business model to contribute our society.
In order to create “enjoyable products through the five senses”, we will catch the “Real Needs” from many various
aspects and provide the customer with satisfaction and merit by high quality product.
Philosophy
To move the people’s interest, empathy and appreciation is always “heart”.
Graphico is positively aimed at achieving the contribution to the world through highly-conscientious, compassionate to
not only yourself but also others around you and the world with maximum devotion and growth.
141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088
PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp
Graphico,Inc.
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2. Company Outline
【Background】
Graphico, Inc. has started the consultation for major cosmetics
and pharmaceuticals, apparels as an outside brain for creative,
product development and marketing.
Through exclusive collaboration with foreign companies such as
USA and Korea, we experienced and made major hit product
track record. We take such advantage of such skills to produce
original products and distribution channel.
【History】
1993 Creative Office, Studio Graphico, Established
1996 Limited liability Company, Studio Graphico Inc.
2000 Studio Graphico Corporation
2005 Business Merger with Transforce Inc.
2008 Feel Peace Project begins
2013 Office moved to Osaki Shinagawa, Tokyo
2013 Name changed to Graphico, Inc.
■Company
■President
■Address
■Telephone
■Operation
■Established
■Capital
■Sales
■Bank
■Customer
【Management】
CEO Sumiyo Hasegawa
Graduated from Tokyo Kasei University
Established Graphico to produce advertisement for major companies.
Starting from creative to product planning, development and sales,
she also manage setup and human resources totally.
COO Takakazu Shimazu
Graduated from Keio University. M&A track records at major trading
house.
After he managed the acquired companies and joined Graphico.
He is in charge of sales and general management.
Auditing Officer Kazunori Hosoda
Graduated from Tokyo University. After strategic consulting job at
foreign companies for more than 25 years and corporate
management experiences, he joined Graphico.
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GRAPHICO, Inc.
Sumiyo Hasegawa
TOC Osaki 16F, 1-6-1 Osaki, Shinagawa, TOKYO
813-5759-5077
Women’s health related product producing and sales
November 17, 1996
USD100K
USD12 million（June, 2013）
Sumitomo Mitsui Banking Corp., Ebisu Br.
•Ida Ryogokudo
•Arata
•Paltac
•Chuo Bussan
•Pip
•J-NET
•SB Foods
•Tokyu Hands
•Tokyu Express Railroad
•Nihon Shinyaku
•Hanshin Department Store
•Loft
141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088
PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp
Graphico,Inc.
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3. Track Records
Sales Records
Product Hit ratio currently has been only 0.1％. Graphico’s hit ratio is so high that sales channel has been expanding.
HIT Product（more than 100K units sales）・・・３ items
Million Seller（more than million）・・・３ items
「Skin Peace」 190K, 「Bath Salt」 460K, 「Hasirima！」 200K
「Manpuku」 5.13 mil, 「Nakatta！」 2.2 mil, 「Footmedi」 1.38 mil
Ten Million Seller （more than 10 mil）・・・３ items
「On the Pad」 54 mil, 「Hollywood Diet」 10 mil, 「Oxiclean」 series 36mil
「
メディア実績
Awards
【Skin Peace 】
・「Nikkei Design」 2013 Package Design : 1st place
・「@cosme」 2011 annual ranking ：Hand cream category: 4th place out of 3,453 items
・「@cosme」 2012 annual ranking : Hand cream category: 4th place out of 2,763 items
・「Tokyu Ranking Ranqeen」 2010：Hand cream category: 1st prize
【Nakattakotoni! 】
・「VOCE」 Top sales ranking：diet category: 1st prize
・「Tokyu ranKing ranQueen」： New category: 1st prize (consective 13 weeks ）
・「ainz & tulpe」 2011：Diet category: 1st prize
・「Shop in」2012：Diet category: 1st prize
【Yugetsu Bijin 】
・「@cosme」 2013 Body bath goods category: 1st prize
・「@cosme」2012：Bath category: 8th
・「FYTTE Diet Prize」 Bath goods category: 1st prize
・「ainz & tulpe」 Best hit ranking: 2nd
・「Tokyu ranKing ranQueen」2009 ：Korea esthetic: 1st prize
Media Posts
More than 1,000
※Please see the following HPs:
http://www.graphico.co.jp/
business/media/media.php
Stores
Sales stores
More than 15,000 shops
※Please see the following HP
http://www.graphico.co.jp/business/shop.php
141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088
PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp
Graphico,Inc.
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4. Patent/Idea Recovery Plan Structure
University
・Sleeping Patent
・New Ingredient
Raw material
supplier
Distributor
Retailer
International
・New Ingredient
・Clinical Study
・Private Brand
・New Product
・Enter into Japan Market
・International Distribution
Non-disclosure/Business Alliance Agreement
?!
グラフィコ
Commercialized
Products
Relevant OEM Supplier
（68 companies）
Market
1. Find out Target Consumer
2. Market Analysis
3. Marketable Product Development
4. Develop highly Effective Product
5. Product Naming to Win Heart
6. Appealing Copy
7. Eye-Catching Package
8. Establish New Market Value
9. Promotional Strategy & Execution
10. Take Advantage of Publicity
11. Competitive Sales Force
Distribution Network
・Academic-Industrial
Alliance
・University Patent
・Experiment Request
・Effectiveness
Measurement
・Clinical Study
・Product Development
Pharmaceutical
Final decision about the best product with high quality and effectiveness will be made based on many trials over 68 OEM suppliers in and out of Japan.
141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088
PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp
Graphico,Inc.
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5. Transaction Flow
Non-disclosure
Non-disclosure or general alliance agreement
Product Analysis
Analysis of contents of product idea and patents
Market Analysis
Analysis of market competiveness, differentiation, needs and marketability
Project Meeting
Product impact analysis to consumer
Product Planning
Development
Distribution Contract
Product
Originate product spec, name and package based on idea, patent and materials
Final spec is determined by safety/stability test through many trials and improvement
Distribution and sales contract execution
Product production schedule based on budget and market size
Promotion
Sales promotion by press release and advertisement media selection
Sales
Sales through drug stores, direct sales, variety, convenience stores
141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088
PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp
Graphico,Inc.
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6. Product Line
Health
Care
Body
Care
Over
10 mil
Over
the world
54mil
■Hollywood Miracle Diet
（Diet Juice）
■Yugetsu Bijin
Over
5 mil
■Manpuku
（Diet Candy, Supplement）
■Nakattakotoni!
（Herbal Hot Pad, Bath Salt, Panty Liner）
■Footmedi
Over
2mill
（Soap/Perfume/Peeling
Exclusive for Feet）
（Diet Supplement, Chocolate）
over
1.3 mil
■Hashirimasenkara!
（Fat burning supplement）
Over
200K
■skinPEACE
グラフィコ
Over
200K
■Orange Clean
（Skin care/Body care）
Over
The world
36mil
（Orange oil basis cleaner）
■IQ MEDIRAL
■Oxiclean
（All in one skin care series）
（Oxygen system detergent)
■ENPRANI
（Wrinkle care, BB cream）
Skin
Care
＊Regarding details of each product, please see our product brochure.
141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088
PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp
Graphico,Inc.
Life
Care
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7. Business Scheme
OEM Factory
Korea
Plan
Order
①wholesale
Product
Health Care
Product
Produce
Body Care
Administration
Skin Care
Develop
Life Care
Customer
Service
Others
Sales
Promotion
Order
Foreign
customer
Sales
Drug Stores
Whole seller
Variety stores
Graphico
Product Line
Order
Africa
Sales
Order
Foreign clients
➁Direct
sale
Convention
Convenience
Home Center
Domestic Consumer
Drug stores
Sales
Benin
③Direct
sale to
Individuals Customer
Info
Web, Smart Phone
Telephone,FAX
Apply
Youtube
SNS
Campaign
Interview
Information
Supply
141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088
PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp
Graphico,Inc.
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8. Contact Us
E-mail
[email protected]
Phone
813-5759-5077
Fax
813-5759-5088
Address
TOC Osaki16F,1-6-1 Osaki,
Shinagawa-ku ,Tokyo, Japan
141-0032,
141-0032 東京都品川区大崎1-6-1 TOC大崎16F 電話番号: 03-5759-5077 FAX: 03-5759-5088
PHONE:813-5759-5077 FAX:813-5759-5088 TOC Osaki16F,1-6-1 Osaki, Shinagawa-ku ,Tokyo, Japan 141-0032, www.graphico.co.jp
Graphico,Inc.
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