Programme - POFESR Basilicata

www.thesumlab.org
Programme
September 23rd
Arrival of participants
20:30
Welcome Dinner at “Il Borghese” restaurant
September 24th
9:00
Introduction by the organizer
10:00
Conversation with Mark Comerford,
senior lecturer in journalism and new media
11:30
Coffee break
12:00
Pitch session 1 Internal communications

Elena Debonis, Communication Assistant, ALDA “How to build up a database and network of partners”

Antonia Gravagnuolo, The “Social Neighbourhoods” project

Debate
13:00
Lunch 14:30Lab Session 1 “How to rise above the noise in digital communications? How to capture people’s attention?”
Animated by Aurelie Valtat, Digital Communication Manager, Council of the EU/European Council
16:00
Pitch session 2 Websites and events
Chris Price, Marketing and PR Manager, Chwarae Teg, “The redevelopment of the Chwarae Teg”

Alexandra Reduch, - Communication Coordinator, Polish Ministry of Infrastructure and Development, “Preparation of
the website for the 2014 – 2020 Programming Period”

Judit Szucs, Head of Communication, Hungarian Prime Minister’s Office, “Marathon in the Framework of 10 years of
EU in Hungary”

Dagmar Olszewski, ESF Communication, Federal Ministry of Labour, Social Affairs and Consumer Protection, Austria,
“Flashmobs as a means to communicate on EU Funds”
17:30
Wrap up and mind maps
Animated by Dorothee Fischer, Communication expert
18:00
Body & Soul time: walking tour and oil tasting
September 25th
9:00
Pitch session 3 Campaigns
Jiri Netik, Manager of Publicity, Prague City Hall, “Guerilla Marketing Campaign with 3D paintings”

Sarie Bongers, Communication and Project Development Officer, INTERACT and Agnes Monfret, Head of CBC Unit,
DG Regio, European Commission “European Cooperation Day 2015”

Kitija Balcare, Corporate Relations Consultant, Hauska & Partner, “The Reading Day”

Chris Price, Marketing and PR Manager, Chwarae Teg, “A Woman’s Place Campaign”
11:00
Coffee break
11:30
Lab Session 2 “How to organize low cost campaigns”
Animated by Kaspar Ruklis, Information officer at Estonia-Latvia programme
13:00
Lunch
14:00
Lab session 3 “How to create viral videos”
Animated by Dorothee Fischer, Communication expert with a contribution from Andreea Milhalcioiu, Counselor, Romanian Ministry of Regional Development and Public Administration
15.30 Coffee break
15:45
Pitch Session 4 Digital publications

Lise Moltved, Communication Officer, INTERREG Öresund-Kattegat-Skagerrak, “Is print necessary? New forms of
online publications”

Anastasia Aritzi, Communication and Technical Assistance Officer, Greece – Bulgaria Programme, “From print to
online: a people’s based approach”
17:00
Judit Szucs, Head of Communication, Hungarian Prime Minister’s Office, “Digital Publishing”
What’s next
SumLab Community Legacy: Community building setting and recommendations on 2020+ cohesion policies comms
Animated by Graziano Di Paola, President of Cultura Lavoro and Dorothee Fischer, Communication expert

18.00
Body & Soul time: walking tour
20:30
Social Dinner and party
September 26th
h 09:00 Unconference Session
“How we see 2020+ cohesion policies comms”
Animated by Kaspar Ruklis, Information officer at Estonia-Latvia programme
h 10.30
Policy Shapers in dialogue with Communication Makers
Introducing SumLab and its first outcomes
Shapers:
Marcello Pittella, President Regione Basilicata
Paolo Verri, Director Matera2019
Giovanni Oliva, Head of Unit Agricolture Department, Regione Basilicata
Makers:
Caterina Policaro, Social media observer
Massimo Preziuso, Social innovator
Graziano Di Paola, Fondazione Brodolini
Anna Viganò, Digital strategist
Dorothee Fischer, Communication expert
Binder:
13.00
Elio Manti, General Director Finance and Programming, Regione Basilicata
Lunch

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