IL COLORE DEI LUOGHI International Design Week

IL COLORE DEI LUOGHI
International Design Week 2014
Milan, 7 th April 2014
During the International Design Week (8th/13th April 2014), Paola Lenti will
present the 2014 collection at the Chiostri dell’Umanitaria.
The importance that the Company has always attributed to “beauty”,
intended as the totality of its forms of expression, leads to a meticulous
choice of materials, resistant and yet environmental friendly and to a
unique colour palette. This is a result of continuous aesthetic research and
of the interpretation of colour as focus of the visual space; a vivifying and
balanced bond between nature and product.
The daily work of Paola Lenti Company is the result of thoughts that,
through the geometry of pure shapes, bind tradition to modernity, lightness
to precision, beauty to functionality, abiding in surroundings that create a
unique view, towards a horizon without boundaries.
Now in its twentieth year of activity, the Company confirms its personal
vision of living centered on the philosophy of functional and elegant, simple
and long-lasting furniture. Just in the year of this anniversary, Paola Lenti
presents an important news, a first proposal for interior decoration. Once
again creativity and quality are the result of real efforts, humble attempts,
team work and a meticulous attention to every detail.
Move sofas, Edel cabinets by Francesco Rota
The system of modular seating Move by Francesco Rota is available in two
heights and three seat depths.
The element dimensions and the possibility to vary their height, thanks to
different typologies of feet, allow for the composition of both classic sofas
and informal seating.
The system has been conceived to be combined with the series of
cabinets Edel, designed by Francesco Rota as well, available in wood or in
wood with parts covered with fabric. The low cabinets and the side table
Edel are provided with compartments closed by a protection glass, suited
to host little precious collections.
This interesting production news comes along with the new collection for
the exterior Portofino by Vincent Van Duysen.
Portofino folding chairs by Vincent Van Duysen
This original seating series consists of a chair with armrest, a deck chair,
an armchair and a pouf with folding structure made of locust hardwood;
the removable cover is available in several fabrics for the exterior in the
collection.
Resort shading structure by Fattorini+Rizzini+Partners
Designed by Fattorini+Rizzini+Partners, the Resort system for the exterior
combines high tech steel and aluminium elements, purposely conceived
with the simplicity and lightness of the design: pure forms, which can be
set side by side or assembled to create large protected spaces,
highlighting the qualities of the new Paola Lenti signature fabrics for the
exterior.
For the exterior, Paola Lenti introduces also Bistrò, closable sunshade
available both in a flat and a dome-like version. Mogambo, fixed sunshade,
is featured by the hand woven cover. The sunshades can be completed by
the Clique series, poufs and side tables available in different dimensions.
Tuttocontutto
The Design Week is also an opportunity for the Company to ponder and
look back on the production of these twenty years, on furniture pieces that
have had and still have the ambition to preserve and enhance through the
years their harmony and their intrinsic value.
Paola Lenti translates this approach into each of her products, like
Welcome, Canvas, Island, Frame and Orlando, classics that this year are
proposed in original combinations with ottomans and side tables and with
new upholstery fabrics, testifying their ever lasting value and their
unexpected and always renewed qualities.
Fabrics and rugs by CRS Paola Lenti
The design and production of signature fabrics, the attention devoted to
the technological evolution of materials, the value credited to handicraft
techniques have always been the most recognizable features of a
collection of furniture and rugs which have become, over the years, true
reference points for the eclectic universe of outdoor furniture.
Paola Lenti not only enhance her collection of fabrics for the exteriors, but
introduces now the results of a long and meticulous research on the
materials for the interiors, like the new and unprecedented weaves of the
fabrics Viva and Jazz.
Furthermore, many new rugs will be presented, among which the loom
woven rugs for the interiors, Ritmo and Suite. For exterior environment the
rug Time is loom woven with yarns in three different colours.
Prominent Italian companies participate to the event “Il colore dei luoghi”;
they share with Paola Lenti the taste for beauty and functionality, the
interest for research and the selective choice of materials, the propensity to
innovation intended as opportunity of growth and improvement.
Cleaf, surfaces for design
Davide Groppi, indoor and outdoor lighting
Mycore, roller blinds and home automation
Oikos, colours and materials for architecture
Piscine Laghetto, pool and spa
The setting of the cloisters includes pieces of Carolien van der Heijden
(rocks sculptures), Christoph Finkel (wooden sculptures), oriental antiques
from the gallery Schreiber and the edition dated 1728 of the works of
Monsignor della Casa from the Turin bookstore Il Cartiglio.
For further information:
Corporate press office
Stilema srl
Anna Gilardi Cristina Negri
tel. ++39.011.5624259
[email protected]
Product and foreign press office
Massimo Mutti
tel. ++39.0362.344587-221
[email protected]
Susanna Panebianco
tel. ++39.0362.344587-201
[email protected]
SHARING THE BEAUTY
Paola Lenti at the Società Umanitaria, a symbolic space for her creations,
has chosen to share the founding principles of one of the most important
institutions in Milan. Since its origins the Società Umanitaria has
revolutionized the concept of welfare, as the daily newspaper Il Tempo
wrote in 1908, introducing the Casa di Lavoro per Disoccupati – the labour
house for the unemployed:
“A real transformation of charity into a form of welfare that does not abase,
because the beneficiary may attain it by merit and dignity through his
work”.
Since the 2011 edition, “responsibility” has been the leitmotif of the project
of the Company Paola Lenti for the International Design Week at I Chiostri
dell’Umanitaria; a responsible event for its purpose, its effects, its meaning
had to go well beyond its conclusion. This is the way how the Company
has considered, since the beginning, its long-term cooperation with
Fondazione Umanitaria. Paola Lenti has brought her knowledge and sense
of aesthetics into the multi-year restructuring of these marvelous
Renaissance cloisters, making them not only the simple stage for her
collections, but a place able to convey the sense of beauty and harmony of
forms throughout the year.
The “responsible” project of Paola Lenti started in 2011 with the restoration
of the cloisters and the green areas, the lighting by Davide Groppi, the
wooden flooring by Menotti Specchia and the painting of the cloisters’
exterior walls by Oikos. It has then continued in 2012 with the new flooring
of the Auditorium and, above all, with the acoustic and lighting revision
which has been able to recover the harmony of the spaces and the
sonorities.
In 2013, thanks to an intervention conceived together with Studio Bestetti
Associati and to the cooperation of Piscine Laghetto, a company that
joined the group of committed partners, the exterior areas, the Giardino dei
Platani and the entrance façade in via Daverio have regained the original
equilibrium and geometry, to offer the visitors a sense of amazement from
a scenery that changes with each season.
The aesthetic research and the respect of the nature are at the core of
Paola Lenti’s work. Beauty intended as a whole, able to merge the past
and the future into the present, is viewed by the spectator. It is this very
tension that Paola Lenti intends to transfer to the visitor of I Chiostri
dell’Umanitaria through its “responsible event”; an emotion that fills the
eyes and enters the heart by restoring, even for a single moment, the full
sense of ourselves.

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