improving the environment together a total

mag
2013
Summer
Emotion Ice Tea,
the exclusive
range of ice
teas from San
Benedetto
Improving the
environment together
Innovation as a driver of eco-sustainability
The Ecogreen
range, the new
generation
of bottled
mineral water
for people who
love nature
A Total Beverage Company
The first Italian-owned soft drinks company
Brands and products
An innovative, complete and diversified range of products
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EDITORIAL
1 bottiglia (500 ml) =
Sei pronto a cambiare colore
alle tue giornate?
Una piacevole pausa rinfrescante per ritrovare il tuo sprint.
Con te per ritrovare energia e vitalità.
“The foundations of a healthy company depend on intellectual curiosity,
and that means attention to research and a commitment to continuous
investment in innovation. The objective: to achieve increasingly high
technological standards, thereby benefitting production. But the
development of technology and the consequent increase in production
mean nothing without respect for nature and a love of the environment in
which we operate. At San Benedetto, innovation is never a solitary process.
Each one of us contributes to the extent that our abilities and experience
allow. It’s this combination of individual contributions that gives a project
Un aiuto per mantenere in forma le tue difese.
the impulsion it needs to truly enter the sphere of innovation. And that’s
batti
il
ritmo
della
vita!
è la nuova linea di bevande analcoliche in Acqua Minerale San
Benedetto con alto contenuto di vitamina C + altre vitamine (25% RDA) e sostanze nutritive
+ tutto il piacevole gusto della frutta. Pensata per aiutarti a ritrovare il tuo benessere,
è il tuo alleato contro la vita frenetica di tutti giorni.
San Benedetto Aquavitamin ti consiglia di adottare una dieta varia ed equilibrata e uno stile di vita sano per
mantenere vitalità e benessere giorno dopo giorno.
Eletta dai Consumatori Prodotto dell’Anno 2013
Ricerca di mercato GPMI© su una pre-selezione di prodotti innovativi presenti sul mercato italiano, condotta da SymphonyIRI
Group su 12.000 consumatori con più di 15 anni, svoltasi a novembre 2012. www.prodottodellanno.it cat. integratori
why San Benedetto has produced, and continues to produce, so many
innovations.”
Enrico Zoppas - Chairman of Acqua Minerale San Benedetto S.p.A.
#09
#13
#07 MISSION
Resources for life
#27 Brands and products
A complete, diverse and innovative range
#09 A success story
From roots to source
#34 SAN BENEDETTO KIDS
Targeting consumers from an early age
#13 An environmental vocation
Improving the environment together
#36 Communication
Forming bonds by inspiring emotions
#16 Innovation and distribution
The first all-Italian total beverage company
#38 San Benedetto and sport
Shared values
#20 The market
Born to lead
#41 MANAGEMENT
#23 San Benedetto around the world
An Italian product
#04
#23
#16
#27
#36
#34
#38
CONTENTS
#07
#42 Company profile
San Benedetto, fact by fact
#43 CONTACT US
#05
MISSION
Resources for life
Quality, innovation and respect for the environment
are the drivers of the success of San Benedetto
Learning from nature to create well-being: our guiding principle, which is
summarized in our mission statement, “Resources for Life”, has always
been the prime mover in the sustained growth of San Benedetto, and it now
points the way to the future. At San Benedetto our primary satisfaction is
in meeting the needs of consumers and their families while respecting the
environment and its resources.
Our commitment to the environment has its roots in a profound sense of
attachment to the territories in which we operate. It means combining
quality, safety and the ability to innovate with the reputation of a market
leader and the efficiency of a major company. We put all our know-how at
the service of our consumers: the latest technology for improved efficiency
of production processes, respect for the environment, and the quality,
safety and well-being that each of our products embodies.
That’s the mission and passion of Gruppo Acqua Minerale San Benedetto,
one of Italy’s top companies on the food and beverages market and the
leading Italian-owned soft drinks company.
#6
#07
A success story
www.sanbenedetto.it
www.sanbenedetto.it
From roots to source
From small local producers to the biggest all-Italian soft drinks manufacturer
Gusto San Benedetto
Zero Zuccheri aggiunti
It was in 1956 in Scorzè in the he-
th-giving properties.
cers, and the sixteenth-biggest
art of the Sile natural park that San
Acqua Minerale San Benedetto qui-
company in the food and beverages
Benedetto opened its first establi-
ckly grew from a small local produ-
sector as a whole. San Benedetto
shment, a bottling plant for Fonte
cer to a company with a presence
produces an exceptionally varied
San Benedetto and Fonte Guizza
all over Italy and beyond.
range of products across 5 product
mineral waters. The company took
Today, the San Benedetto group is
categories - all in formats designed
its name from the spring of the
commercially active in about 100
to respond to the needs of multi-
same name, which had been known
countries on all five continents.
channel distribution and consumer
in Roman times and was later ap-
We are the biggest Italian-owned
appeal.
preciated by the aristocracy of the
company on our market, the se-
18th century, who valued its heal-
cond-biggest soft drinks produ-
#09
1980
1971
1956
Acqua Minerale San Benedetto
S.p.A. is founded
Acqua Minerale San Benedetto
S.p.A. is founded in Scorzè
(province of Venice) in 1956. In
these early years it is a bottling
plant for mineral water. The bottles
are of glass.
1971
The current management
joins the company
Enrico Zoppas is appointed
managing director, becoming
chairman of the company in 2004.
1980
Innovation as a value
After its innovative development
of one way packaging in glass
in the late 1970s, in the 1980s
San Benedetto becomes the first
Italian drinks company to use PET
bottles, with the original 1.5-litre
format later extended to half-litre,
one-litre and two-litre formats.
The company implements vertical
integration of its processes by
making all its own bottles.
1984
1984
Agreement with Cadbury
Schweppes International
Under an agreement signed with
Cadbury Schweppes International,
San Benedetto begins to produce
and distribute the full range of
Schweppes products in Italy.
1988
Agreement with Pepsi Co.
International
San Benedetto signs a franchising
agreement with Pepsi Co.
International for the production
and sale of products under the
Pepsi and Seven Up brand names
in Italy. With its business becoming
increasingly international in
character, the company begins to
expand into foreign markets.
1993
A winning approach to the market
As the first Italian company to build
a high-tech aseptic bottling plant
for the production of still drinks,
San Benedetto enjoys a competitive
advantage which enables it to
gain an early presence in the new
1993
2000
1995
2001
markets emerging in response to
changing consumer trends. All this
is accompanied by the adoption of
modern advertising methods.
1995
Gran Guizza S.p.A.
San Benedetto opens a new
bottling plant in Popoli (Pescara)
where its Guizza Fonte Valle Reale
mineral water is bottled.
1997
Agua Mineral San Benedetto S.A
and Alpe Guizza S.p.A.
San Benedetto founds a new
company in Valencia, Spain for
the bottling of mineral water
and beverages under the Fuente
Primavera brand name. In
the same year it founds a new
company, Alpe Guizza S.p.A.,
in Donato (Biella), which is
responsible for bottling Guizza
Fonte Caudana mineral water.
1999
Santa Clara C.P.A.
Acqua Minerale San Benedetto
S.p.A. acquires an interest in Santa
Clara C.P.A., a producer and bottler
of mineral water based in the
Dominican Republic.
2000-2001
Fonte Primavera di Popoli
and Acqua di Nepi
San Benedetto’s Popoli (Pescara)
plant begins bottling Fonte
Primavera mineral water, and
in 2001 the company acquires
a 100% stake in Acqua di Nepi
S.p.A. (Viterbo), adding naturally
sparkling mineral water to its
product portfolio.
2001-2002
Polska Woda S.p.zo.o.
and Magyarviz Kft
As the result of a partnership
agreement between San Benedetto
and Danone, the creation of two
new companies - Polska Woda
in Poland and Magyarviz Kft in
Hungary - marks the first step in
San Benedetto’s expansion into
eastern Europe.
2006
2009
2002
Atlantic Beverage Limited
San Benedetto signs an
outsourcing agreement with ABL
for the production and packaging
of Coca Cola products for the
European market.
2006
Keeping it in the family
Enrico, Gianfranco, Renzo, Maria
Teresa, Sara, Federico and Matteo
Zoppas reach an agreement on the
purchase of the shares held by other
members of the Zoppas family and
now hold 100% of Finanziaria San
Benedetto, the parent company of the
Acqua Minerale San Benedetto group.
2008
Commitment to the environment
Years of investment in innovation,
constant improvements in
production processes and
impressive technological knowhow allow San Benedetto to
position itself as a company
committed to the environment,
reorienting its entire product
development activities and
2008
2012
2013
processes towards ecosustainability.
as sole shareholder of both
companies.
2009
2012
Agreement with the Italian
environment ministry
San Benedetto continues with
its implementation of an ecosustainable industrial culture. An
important landmark on this journey
is the agreement signed by San
Benedetto with the Italian ministry
for the environment. This agreement
includes a specific commitment
to CO2 emissions offsets involving
the analysis of the environmental
impact of bottled water and the
neutralization of this impact via joint
projects.
2010
San Benedetto becomes sole
shareholder of Polska Woda
S.p.zo.o. and Magyarviz Kft
Danone sells its 50% stake in the
two companies responsible for
producing and distributing San
Benedetto mineral waters and
beverages in Poland and Hungary
respectively, leaving San Benedetto
A success story
1956
Birth of the Ecogreen range
An innovative new generation of
bottles for lovers of nature, made
from regenerated plastic and with
100% carbon offset.
2013
Fonti del Pollino
Acqua Minerale San Benedetto
S.p.A. and Basilicata region sign
an agreement for the construction
in Viggianello (province of Potenza)
of a bottling plant for mineral
water from the Mercure spring in
the heart of the Pollino national
park. With this new plant in
Viggianello, the group reinforces
its presence in southern Italy. It’s
an important decision that reflects
the company’s determination to
exploit quality water resources with
a strong local identity, bringing our
company closer to consumers.
#11
Promoting eco-friendly initiatives, San Benedetto reduces and offsets its
atmospheric emissions of CO2 and introduces special formats for lovers of nature
A constant preoccupation with environmental issues
Our openness to innovation has also led us to embrace
and the need to save energy is a fundamental feature
the energy saving philosophy and to orient our entire
of the mission of San Benedetto, a company more than
industrial activities to environmental sustainability, with
ever dedicated to making eco-friendly excellence a part
significant investment in research directed at lighter
of the Italian industrial landscape.
bottles, the use of regenerated plastic and the reduction
of CO2 emissions.
Light and well-balanced, San Benedetto mineral
water has exceptional natural properties. It rises from
As part of our commitment to the environment, in
a reservoir 300 metres below the ground with all its
2009 Acqua Minerale San Benedetto S.p.A. renewed an
original purity intact. These extraordinary properties
agreement with the Italian Ministry of the Environment
have led the company to protect San Benedetto mineral
under which it became the first company in the Italian
water so its benefits can be passed on to future
food and beverages sector to implement a voluntary
generations.
carbon footprint monitoring process, with the scientific
data generated by this monitoring process used in
At San Benedetto, our attention to environmental issues
defining a programme for across-the-board reduction
is no recent phenomenon: we began investing heavily
of CO2 emissions.
in technological innovation back in the early 1980s, and
were the first company on the Italian market to use
This is part of a systematic approach by San Benedetto,
PET (polyethylene terephthalate), a plastic that is easy
which has set itself the target of reducing its emissions
to recycle. We have patented some of our own bottle
across its entire production cycle until achieving total
designs, and we also design and produce lightweight
carbon neutrality.
bottles that use smaller quantities of raw materials -
An environmental vocation
Improving the environment together
and that means reduced carbon emissions.
#13
An environmental vocation
After 3 years of intense work, the results are now evident:
Ecogreen is a new generation of mineral water bottles specially dedicated to people
who love nature - and it’s also designed to help preserve our planet’s resources.
• From 2008 to 2011, we reduced our CO2 emissions generated by production of San Benedetto mineral water by
In the same vein, to make it easier to recycle and reuse PET and to encourage
this scale by all stakeholders in the bottled water sector, who are joining
30%, that is, around 70,000 tCO2eq (results certified by Bureau Veritas);
new consumption habits directed at the collection of plastic bottles directly
forces to encourage a culture of eco-sustainability via incentives, knowledge
• In 2010, we launched Italy’s first carbon-offset mineral water in a 1-litre Easy format. The offset works via the
at the point of sale, San Benedetto has signed a new memorandum of
and professional excellence.
purchase of VER carbon credits, which are used for funding projects for the reduction of greenhouse gases. Another
understanding with the Ministry of the Environment and Veneto Region for a
San Benedetto is active on many fronts, then. And that’s not forgetting: a new
distinctive characteristic of Easy is that it is made with 30% RPET (regenerated PET from recycled plastics, a process
project entitled “New Life for PET”. The initiative, launched in March 2013,
fully-automated air conditioning system in our bottling and office buildings;
which reduces the need for raw materials, i.e. oil products): it soon won consumer approval and established itself as
includes the installation of special eco-compacters in selected retail chain
energy optimization of bottling plants via replacement of old motors with
a clear leader in its market segment;
points of sale where consumers can return used PET bottles. The PET bottles
new, more efficient motors complete with inverter; optimization of heating
• In 2012 we extended the Easy experiment to a new product line, “Eco-Green Project”, available in two family-size
collected in this way are sent to authorized recycling plants for processing,
and refrigeration processes; the installation of photovoltaic panels; new
formats (2l and 1.5l) and a 0.5l for on-the-go consumption. Here too the offset works via the purchase of carbon
with the regenerated PET returned ready for the production of new bottles
lower-pressure compressed air distribution systems; and optimization
credits. The 2l and 1.5l formats come in bottles with 10% RPET content. The formats in our Ecogreen range are the
of San Benedetto. Consumers are an active part of this project, and to make
of compressed air production via a system which activates and regulates
first mineral water bottles to display the Italian ministry of the environment’s ecological footprint logo.
them aware of the importance of disposing of their plastic bottles at the
compressed air production as production requirements demand.
original point of sale a promotional mechanism offering loyalty points has
been introduced. “New Life for PET” is the first instance of cooperation on
www.risorseperlavita.it
#15
Innovation and distribution
The first
all-Italian total
beverage company
A market leader that meets the constantly-evolving
needs of consumers and market
As an all-round, multi-specialist,
companies in Italy to build a ful-
multi-channel company, San Be-
ly-aseptic bottling plant for the pro-
nedetto operates on all segmen-
duction of non-carbonated drinks.
ts of the non-alcoholic beverages
San Benedetto has its own dedi-
market, from mineral waters (San
cated design department for the
Benedetto, Primavera, Acqua di
production of bottles and caps (flat
Nepi, Guizza and Fonte Vivia) and
and push&pull). This department
flavoured waters (Aquavitamin and
works throughout the bottle pro-
San Benedetto Ice Formula Zero)
duction and filling stages, and has
to carbonated drinks (San Bene-
registered patents that have placed
detto and Schweppes), tea (San
our company at the forefront of PET
Benedetto, Summer Emotion Ice
reduction design and the use of re-
Tea and Guizza) and camomile in-
generated PET.
fusions (Baby Drink), sports drinks
(Energade), tonic waters (Schwep-
San Benedetto has put all its effor-
pes), still juice-based drinks (Oasis,
ts behind “sustainable” innovation:
Tropico, Batìk Succoso and Batìk
i.e. innovation which meets the real
Natura) and aperitifs (Ben’s and
needs of business and consumers
Schweppes).
while guaranteeing better service
and responding to constantly-chan-
The history of San Benedetto de-
ging requirements. In the last four
monstrates the fundamental role
years, Italian consumers have re-
played by innovation in the develop-
peatedly acknowledged the inno-
ment strategies of the soft drinks
vative practices of San Benedetto
market, with an impressive series
by voting us “Product of the Year”:
of new products and formats.
Green Tea in 2010; the 1l Easy bottle in 2011; our Sparkling and Sli-
In the 1980s, we were the first Italian company in our sector to in-
ghtly Sparkling range in 2012; and
the “Eco-Green Project” range and
troduce PET bottles in a 1.5-litre
Aquavitamin in 2013. The Ecogreen
format. This format was followed
range also won the Packaging for
by others: 500 ml, 1 litre and 2 litre.
Vending 2013 prize from CONFIDA, the Italian vending machines
In 1993, we were one of the first
association, for best packaging for
the vending machine channel, and
owns these plants; it also operates
wholesale, normal trade, HoReCa
the 2013 Packaging Oscar, a prize
two plants as a joint venture, one
- to niche channels such as ven-
jointly awarded by Istituto Italiano
in Mexico and one in the Domini-
ding machines. We have solid com-
Imballaggio and Conai for eco-com-
can Republic. Globally, it employs
mercial ties with the leading retail
patible packaging solutions which
1,800 people. Its production capa-
chains, and our ability to control
reflect policy on the reduction of
city in Italy alone is 17 million units
every stage of our production pro-
environmental impact.
per day. Its network of sales agents
cesses, capacity for innovation, re-
operates all over Italy, while a de-
putation for product safety and hy-
San Benedetto has significant pro-
dicated structure looks after foreign
giene, and a significant added value
duction capacity with four plants
sales. All this at the service of the
component make San Benedetto a
in Italy - Scorzè (Venice province),
consumer: bringing quality Italian
reliable business partner.
Popoli (Pescara), Donato (Biella)
soft drinks to people all over the
and Nepi (Viterbo), with one site
world.
under construction in Vigianello
(Potenza), scheduled to enter pro-
The product ranges of Acqua Mi-
duction in September 2014 - as
nerale San Benedetto cover all
well as two in Spain, one in Poland
distribution channels, from clas-
and one in Hungary. San Benedetto
sic channels - major retail chains,
#17
Innovation and distribution
Cinque premi in quattro anni.
Foodservice
A successfull year
The foodservice sector is an ex-
• Ecogreen and Aquavitamin elected 2013 Products of the Year in the
tremely important channel for our
waters and supplements categories.
company. Acqua Minerale San Be-
• The half-litre format in our Ecogreen range wins the “2013 Packaging
nedetto produces a full and varied
for Vending” prize
range of products for this sector,
• Our Ecogreen range wins the 2013 Packaging Oscar
in highly innovative glass formats
including the Prestige and Classic
verage company. The Casa San Be-
are enriched with new, highly inno-
ranges. San Benedetto is also wor-
nedetto experiment ran from May
vative products every year.
king to relaunch “returnable glass”
to September 2013 in the central
on a market that’s increasingly sen-
railway stations of Milan and Bolo-
sitive to environmental issues.
gna.
Casa San Benedetto:
meeting the market
directly
Vending machines
Casa San Benedetto is our tempo-
San Benedetto occupies a position
rary store dedicated to Acqua Mi-
of outright leadership in automa-
nerale San Benedetto soft drinks.
tic vending with a market share of
A comfortable place where visitors
31% by volume - and this figure is
can gain first-hand familiarity with
growing constantly. The reason: an
the values of quality, accessibility
exceptionally wide and diversified
and sustainability conveyed by a
range of products and formats for
wide and varied product portfolio,
the vending machines sector that
the mark of a true Italian total be-
cover every variety of soft drink and
Per il quarto anno consecutivo i consumatori premiano l’innovazione e rinnovano la loro fiducia in San Benedetto,
anzi la raddoppiano. Progetto EcoGreen e Linea Aquavitamin eletti Prodotto dell’Anno 2013.
Un riconoscimento che premia la passione e l’attenzione di San Benedetto per l’ambiente e per i bisogni dei consumatori.
Fidati della Rondine.
Ricerca di mercato GPMI© su una pre-selezione di prodotti innovativi presenti sul mercato italiano, condotta da SymphonyIRI Group su 12.000 consumatori con più di 15 anni, svoltasi a novembre 2012.
www.prodottodellanno.it cat. acque e cat. integratori
#19
PLAYER
ON MARKET
Born to lead
San Benedetto: a leading player in every segment
of the Italian beverages market
San Benedetto is the leading all-Italian soft drinks company. In 2012, the
share by volume), the Push & Pull segment (45.5% by volume), and the 1l
company consolidated its position as the second-biggest player on the
format, where Easy has 52.9% of market share by volume.
market, with 11.9% market share by volume. This result has been obtained
via a corporate strategy which re-focuses San Benedetto as a total beve-
San Benedetto is also a leading player in the teas segment, where it closed
rage company operating in every segment of the non-alcoholic beverages
the year 2012 with market share of 24.9%, and is undisputed leader in the
market.
green tea and decaf tea segments.
In Italy, where mineral water consumption is among the highest in the wor-
San Benedetto is also the second-biggest player in the carbonated drinks
ld at nearly 190 litres per capita, 55% of the company’s sales come from
market, with 11.1% market share by volume.
beverages with high added value. After intensive effort in innovation and
differentiation, San Benedetto now offers a range of brands and formats
In the low fruit-content segment, San Benedetto has consolidated its lea-
that cover every segment in the market, where we lead innovation in our en-
dership with its Oasis and Tropico brands claiming market share of 26.2%
deavours to keep up to speed with constantly-evolving consumer demands
by volume, while in the high fruit-content segment Batik Succoso enjoys
in terms both of products and formats. Two examples are the recently-lau-
market share of 3.5%.
nched Aquavitamin and Eco-Green ranges of San Benedetto mineral water.
And with a stable market share of 30.7%, Energade is the second-biggest
San Benedetto is Italy’s second-biggest player in the mineral waters seg-
drink in the sports drink segment.
ment, with 11.9% market share by volume. We are clear leaders at the more
innovative end of this segment, including the 0.5 l still format (19.7% market
#20
Source: IRI, Census, YTD December 2012
SAN
BENEDETTO GROUP
The non-alcoholic beverages market in Italy
15,3% S. PELLEGRINO GR. 11,9% SAN BENEDETTO GROUP 11,3% TOT. PRIVATE LABEL 9,4%
COCA-COLA ITALIA 8,8% FONTI DI VINADIO 6,2%
GOGEDI 5,8% FERRARELLE S.p.a. 1,6% pepsi
co. 1,1% spumador gr. 28,7 % OtheRS
The market
2
nd
Other countries
Linea Prestige
1 litro, 75cl e 25cl
.
L’eleganza nella ristorazione
ha una nuova protagonista.
An Italian product
Drinking Italian: quality, style and flair around the world
The San Benedetto group is commercially active in about 100 countries on
right response to the requirements of its target markets, and strengthening
all five continents.
its already-consolidated ties with the leading retail chains in industrialized
countries all over the world.
Water accounts for most of San Benedetto’s exports, followed by tea. San
Benedetto directly manages its export business, which accounts for 8% of
San Benedetto owns and operates two plants in Spain, Agua Mineral San
its production by volume. Taking into account San Benedetto mineral water
Benedetto S.A. (mineral water and beverages) and Parque La Presa S.A.
produced in other countries, this figure rises to 15%.
(mineral water), one in Poland, Polska Woda S.p.zo.o. (mineral water and
beverages) and one in Hungary, Magyarviz Kft (mineral water).
The markets in which San Benedetto is active, in addition to the countries
of western Europe (Austria, Germany, Switzerland, France and the UK) and
In the Dominican Republic, San Benedetto holds a 49% stake in Santa Clara
eastern Europe (Hungary, Czech Republic, Bulgaria and Romania), are the
C.p.A. for the production of mineral water; and in Mexico it is a partner in
USA, Canada, Japan, Australia, Israel and southeast Asia (Singapore, Ma-
IEBM S.A. de C.V. (Industria Embotelladora de Bebidas Mexicanas), which
laysia and Thailand). San Benedetto’s international operations require it to
produces mineral water and beverages in a joint venture with the Dr Pepper
work in a wide variety of market scenarios, exporting Italian know-how whe-
Snapple Group.
rever the market is receptive and consumer demand is high, providing the
#23
Other countries
The San Benedetto group: commercial presence
Production plants
98
The San Benedetto group
is commercially active
in 98 countries
#24
8%
of the company’s total
output by volume goes
to the export market
10
plants around the world,
of which 4 are in Italy
1
new plant under
construction in Viggianello
in the southern Italian
region of Basilicata
1800
employees around the world
17 m
units per day:
the San Benedetto group’s
production capacity in Italy
alone
#25
With 10 brands and over 130 product references,
San Benedetto offers a full range of quality,
Italian-produced soft drinks
Acqua Minerale San Benedetto
put a spring in your step
Acqua di Nepi
San Benedetto mineral water is a lightly-mineralized water. It originates
Acqua di Nepi is a premium price,
in the glaciers of the Dolomites and undergoes a long process of filtration
naturally sparkling mineral water
before rising from the hillsides of Scorzè. Its balanced composition of mine-
produced in Lazio region. Its dry
rals and micro-elements makes it especially suitable for daily consumption
residue count is among the lowest
by all the family. As it assists digestion and is a diuretic, it’s indicated for
recorded for naturally sparkling mi-
low-sodium diets and can be used in preparing baby foods. Available in 3
neral waters, making Acqua di Nepi
versions - Still, Sparkling and Slightly Sparkling, San Benedetto Mineral
extremely light and well balanced.
Water is sold in two types of bottle (glass and PET) and a range of forma-
As well as aiding digestion, it has a
ts for convenience of consumption: family size (2l and 1.5l), practical and
unique flavour and a delicate, subtle
functional formats such as 500ml and 1l Easy (a slim-line, supercompact
effervescence that makes it a great
format), Libera (a squeezable bottle that’s ideal for drinking on the move),
favourite among leading chefs.
Brands and products
A complete, diverse
and innovative range
and a number of formats specially designed for younger consumers, such
as Baby Bottle. Other formats are specially designed for different distribu-
www.acquadinepi.it
tion channels, like our new Prestige & Classic ranges of glass bottles for the
restaurant sector and Elite, a PET range for the HoReCa segment.
#26
#27
Guizza
Fonte Vivia
San Benedetto Ice
Formula Zero
Aquavitamin
the rhythm of life
San Benedetto tea
unique!
Primavera is a brand created in
A brand developed by San Bene-
A naturally sparkling water that ri-
San Benedetto is present on the fla-
Aquavitamin is an innovative non-alcoholic vitamin-enriched drink that’s
The San Benedetto range of tea is the biggest on the market, with
response to the growing demand
detto for the convenience segment.
ses in Valle dei Ronchi, Nepi, pro-
voured waters market with Ice For-
both healthy and refreshing. Acquavitamin is directed at active, health-con-
a wide range of flavours that’s sure to satisfy every palate: Clas-
for regionally produced water. It
Sold under the slogan “positively
vince of Viterbo. Known since Etru-
mula Zero, a refreshing citrus drink
scious people with dynamic lifestyles. Each 500ml bottle delivers a healthy
sico (peach and lemon flavour, traditionally the most popular with
is a brand created in response to
essential”. The Guizza brand is pre-
scan times, it combines flavour and
based on still mineral water. With
vitamin C boost and contains the equivalent of 25% of the recommended
consumers); ZERO Sugar (peach and lemon), ideal for figure-con-
the growing demand for regional-
sent in various segments: mineral
natural sparkle with an affordable
no added colouring or preservatives
daily intake of vitamins and other nutrients. Aquavitamin is available in four
scious consumers who enjoy e refreshing chilled tea with very low
ly produced water and the will to
waters (still, sparkling and slightly
price.
and totally sugar-free. Available in
fresh, thirst-quenching flavours, each with its own beneficial properties:
calorie content); Verde (green tea that’s healthy, tasty and naturally
exploit quality water resources with
sparkling), teas (lemon and pea-
two flavours, Lime and Orange&-
BEAUTYou (red fruit flavour, with hydrating, tonic properties); GENyouS
refreshing); and Decaffeinated, enriched with fructose to appeal to
a strong local identity, bringing our
ch), fruit juices and fizzy drinks (in
Mandarin, Ice Formula Zero is a li-
(kiwi/apple/pomegranate flavour, for vitality and energy); IfeelGOOD (lemon
younger consumers. San Benedetto tea is sold in many different
company closer to consumers.
low-sugar and zero-sugar versions)
ght and refreshing non-carbonated
flavour, for keeping the body’s natural defences in shape); and READYtoGO
formats for each consumer segment.
in a wide range of flavours.
drink.
(orange flavour, for recharging energy).
Brands and products
Primavera
Acque d’Italia
www.aquavitamin.it
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Baby Drink
Ben’s
the aperitif.
San Benedetto fizzy drinks
authentic Italian flavours
Batìk succoso
all the fruit you want!
Summer Emotion Ice Tea is the exclusive new range of ice teas from San
A non-carbonated drink based on
Ben’s is San Benedetto’s aperitif
San Benedetto’s range of fizzy drinks is the most comprehensive on the
A fructose-rich fruit drink with no
Benedetto. The ideal product for the modern consumer: a single beverage
San Benedetto mineral water and
range, available in three flavours:
market. With classics like Orange, Grapefruit, Lemon, Ginger and Cola and
added preservatives or artificial co-
that combines the sweet, delicate pleasure of tea with an exceptional oli-
camomile. Fruit-flavoured, with no
Ginger, White Bitters and Red Bit-
flavours with special appeal for the Italian palate such as Chinotto, Gasso-
lours, ideal for a tasty, thirst-quen-
gomineral water and all the flavour of fruit - in a single exciting package.
added colourings or preservatives.
ters. Ben’s has a youthful, distin-
sa, Cedrata, Spuma and Sanguinella, San Benedetto fizzy drinks are avai-
ching break. With its more flavour,
Three exclusive, innovative flavours characterize the range: Watermelon, ice
Specially designed for very young
ctive image in line with its product
lable in many different formats suited to every consumption scenario and
fewer calories formula, Batìk Suc-
tea that’s rich in flavour: thirst-quenching goodness with a delicately sweet
consumers, but equally popular
type and target consumer group.
every distribution channel. Our “classic” range is further enriched by the
coso comes in a resealable 0.25 l
tang of watermelon; Mango, exotic flavour: pleasantly aromatic, with a viva-
with mothers! Sold in a 0.25ml
Available in 6-bottle clusters with
brand-new San Benedetto Zero in a 0.75l PET bottle: all the flavour of San
format with six thirst-bursting fla-
cious twist of mango; Mint Experience, refined flavour, where the freshness
format and available in three
a fresh, modern graphic design,
Benedetto with zero added sugars. Launched in 2012, this new format has
vours (ACE, Orange Blood Orange,
of mint meets the sophisticated aroma of green tea. Summer Emotion Ice
flavours: strawberry, clementine
Ben’s comes in curvaceous “nude
achieved impressive sales results. Product acceptance had already been
Pear Apple Lemon, Pineapple, Apri-
Tea is available in two formats, which means it can be enjoyed everywhere:
and banana.
look” glass bottles with embossed
forecast by market research, which identified superior flavour and overall
cot Peach Apple Lemon, Peach Le-
in a practical and distinctive 1-litre bottle and a half-litre format that’s ideal
logos that perfectly reflect the iden-
preference relative to leading competitors.
mon) and a 1.5-litre “family” format
for enjoying “on the go”.
tity of a “trend” drink.
Brands and products
Summer Emotion Ice Tea:
turn on to summer!
in 3 flavours (ACE, Orange Blood
Orange and Pineapple Fusion).
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Schweppes
unmistakable
Oasis
Tropico
Energade
the only true mineral water sports drink
The light and tasty new drink made
Acqua Minerale San Benedetto produces and distributes Schweppes tonic
A still, preservative-free mineral
A thirst-quenching non-carbonated
A balanced mix of mineral salts in a tasty and refreshing non-carbonated
from fruit and vegetable juice. En-
water in Italy, under licence to Schweppes Int. Limited, the historic interna-
water drink flavoured with real fre-
fruit drink, available in Orange, Gre-
drink. Energade replenishes mineral salts and delivers carbohydrates to
riched with fibre, with no preserva-
tional brand and undisputed leader in the tonic water segment. With a full
sh fruit, Oasis is the ideal product
en Apple, Tropical, Blood Orange
active consumers who practise sports or physical exertion. A leading brand
tives or artificial colours and with
range of formats to cover every distribution channel and a series of lively
for refreshment and natural energy.
and Pineapple flavours.
in the sports drinks segment, Energade is available in 3 flavours - Lemon,
zero added sugars. Comes in three
and innovative flavours (Lemon, Citrus, Pink Grapefruit, Soda, Ginger Ale,
With a wide range of flavours (Pine-
Orange and Blood Orange - and in a range of formats which make it ideal for
flavours (Orange, Carrot, Beetroot)
and a light version of tonic), Schweppes has now introduced a new flavour
apple, Blood Orange, Orange, Tro-
drinking at different times and places. In May 2013 Energade will be relau-
in a resealable 0.25 l format.
which combines 3 types of orange (blood, biondo and bitter) - yet another
pical, Orange and Carrot and Multi-
nching with a totally new look that’s even more dynamic and modern, with
innovation by Schweppes on the orange drinks segment. 2013 is Schweppes
fruit Vitalise), Oasis has something
packaging that emphasizes the “refreshing” angle.
“Aperitivo” year, with the fizzy drinks giant making its entry into the aperitifs
for everyone.
Brands and products
Batìk Natura
market with original 0.25l PET (for the “modern” channel) and 0.18l (for the
HoReCa channel) bottles.
www.schweppeseuro.com
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Products and formats designed for kids
but popular with parents too
The family has always been one of San Benedetto’s principal consumer groups. And it’s present on
this market with a range of innovative products specially directed at younger consumers in terms
not only of product but also image. Our “San Benedetto Kids” range features products and formats
specially designed for kids but much appreciated by parents too: Baby Bottle water, Decaf Tea and
Baby Drink, with camomile.
San Benedetto is aware of the evolving demand for these products, and of the increasing demand,
especially among young parents, for information on topics such as food safety, nutritional value
and dietary issues. Packaging is an essential instrument for meeting these demands in a suitable
fashion.
SAN BENEDETTO KIDS
Targeting
consumers
from an early age
The packaging of products for children is designed to communicate with the consumer in a credible fashion that’s coherent with the San Benedetto image, and to convey a sense of reassurance
and peace of mind. Small, 0.25-litre bottles are a strong, eye-catching format for children, and
their contents are not only healthy but fun to drink. The Pull & Push cap, for example, is both functional and fun. Product portability and a label design that’s rich and colourful add to the pleasure
of drinking a tasty and healthy beverage at any time of the day.
All the products in San Benedetto’s Kids range are of the highest quality, with properties that are
absolutely essential for their target consumer. Bottling in a protected environment (for real added
value that means total protection), stringent quality controls at every stage in the production process, and fully traceable bottles are vital assets for cultivating and developing this market.
www.sanbenedettokids.it
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#35
An everyday rapport with the public that builds the
brand good reputation and the image of San Benedetto
The San Benedetto group aims to
also on our attitudes as a company.
consolidate its image as a market
Constant investment and articulated
leader. That’s why we’ve always
timelines allow the simultaneous
communicated our products and
use of different media: from spon-
initiatives in terms that convey the
sorship agreements and classical
values that best represent us.
advertising campaigns with TV and
press spots and TV product pro-
Our communication speaks direct-
motions, to more innovative forms
ly to the consumer. San Benedetto
of advertising such as internet and
communicates new ways of drinking
social networks, product placement
based not only on the product but
and branded entertainment.
San Benedetto: movie star
of appearances in Italian and inter-
Competitions are among the many
with its distinctive swallow symbol
initiatives organized by San Bene-
features in the cast of To Rome with
detto to get closer to its consumers.
Love and The Best Offer. San Bene-
Every year our consumer promo-
detto also played a leading role at
tions department awards prizes
the last two editions of the Cannes
to those who have recognized the
and Venice film festivals as a part-
quality, natural goodness and inno-
ner of the Cannes and Venice Movie
vation contained in San Benedetto
San Benedetto and the silver scre-
Stars Lounge. Our presence at the-
products. Two competitions in two
en - an ongoing adventure. Acqua
se major cinema festivals has brou-
different categories, Water and Ice
Minerale San Benedetto appears
ght all the style, quality and flair of
Tea (Fun&Green! and Taste&Win),
in the latest films by Oscar-winning
the Italian way of drinking to an even
were great successes in 2013 in
directors Woody Allen and Giuseppe
wider global audience.
terms of entrant numbers, with fun
E riciclo sia.
From the top:
Spot: “Primavera puts a spring in
your step”
Cannes Movie Stars Lounge
Alghero airport
Aquavitamin Tour
“New life for PET” campaign
Spot: “Unique like you”
#36
* Quantità di R•PET utilizzate per la Linea Progetto EcoGreen: 2 l e 1,5 l 10%; 1 l Easy 30%.
Il circolo virtuoso del PET comincia negli Eco-compattatori San Benedetto
PaginaNuovaVita_210x280.indd 1
Raccolta separata
bottiglie di plastica.
Separazione,
triturazione
e igienizzazione
del materiale.
Realizzazione
R•PET.
Produzione
di oggetti ricavati
dal PET rigenerato.
La genesi di un mondo più
Lo sapevi che una vecchia bottiglia in PET può trasformarsi in una nuova bottiglia o in un oggetto utile per te?
Con il progetto sperimentale "Nuova vita al Pet", San Benedetto è promotore di un’iniziativa green,
a fianco della Regione Veneto e del Ministero dell’Ambiente, che coinvolge la grande distribuzione.
Da oggi, nei punti vendita aderenti, potrai trovare un eco-compattatatore San Benedetto in cui conferire
le tue bottiglie di plastica (PET) vuote di acqua minerale o di bibite, con la garanzia che il materiale
sarà riciclato e impiegato in un progetto che punta all’analisi e alla riduzione di emissioni di CO 2.
Un nuovo capitolo di sostenibilità per l’azienda che prima in Italia ha stipulato un accordo con il
Ministero dell’Ambiente finalizzato a calcolare e ridurre la propria impronta di carbonio relativo al
comparto Acqua Minerale. Tra i progetti virtuosi, spicca il
una nuova generazione
di bottiglie prodotte con meno plastica e con PET rigenerato*, le cui emissioni di CO 2 sono
completamente neutralizzate attraverso l’acquisto di crediti volontari atti a finanziare progetti mirati
alla salvaguardia del clima.
22/04/13 10.21
Rewarding consumer
loyalty
national cinema. The mineral water
Nuova
vita al PET.
Tornatore, the latest in a long a line
Communication
Forming bonds
by inspiring emotions
prizes such as trips to theme parks,
cruise holidays, Mitsubishi crossovers and many more fantastic prizes.
#37
San Benedetto and sport
Shared values
Promoting and projecting the benefits of a healthy
lifestyle for the wellbeing of all of us
San Benedetto has always been committed to promoting a healthy lifesty-
Venice, Rome, Padua, Florence, Carpi, Treviso and Milan: the latter is the
le founded on loyalty and participation, the values which lie at the heart of
biggest marathon in Italy and the first in Europe to obtain Resport Certifi-
every sport. Values which we as a company identify with: for the health and
cation from the Council for Responsible Sport, represented in Italy by IMQ,
wellbeing of us all. Every day all over the world, millions of people take part
which measures and certifies the social and environmental responsibility of
in sports. At San Benedetto we see ourselves as their partner and trusted
sporting events.
companion, sharing their values and offering high-quality products designed
for people who love exercise.
But there’s much more to sport than running. San Benedetto was Official
Water of the America’s Cup World Series yacht race held in Naples in 2013
In this page:
ISDE 2013
MILANO CITY MARATHON
AMERICA’S CUP WORLD SERIES NAPLES 2013
VIRTUS BOLOGNA BASKETBALL
SPES CONEGLIANO VOLLEY
ITALIAN RUGBY FEDERATION
Beside
On the Rally’s road
Our bond with sports is reinforced every day by the presence of San Bene-
and the Davis Cup tie between
Italy and Croatia held in Turin; and we’re
detto at Italy’s leading sports events, which for us are a valuable opportunity
also official partners of the Italian Rugby Federation, Virtus Pallacanestro
to get in touch with our consumers.
Bologna and Reyer Basket Venezia Mestre.
San Benedetto is a sponsor of the leading Italian marathons, including
www.sanbenedettosport.it
company’s sales operations. He remained in this position until 1970, when the family company was incorporated in Zanussi, a company based in Pordenone. In 1971
he was appointed managing director of Acqua Minerale
San Benedetto S.p.A., a Scorzè (Venice province) based
producer of mineral waters and non-alcoholic bevera-
O
+ GUSTRIE
- CALO
ges. Enrico Zoppas has received several awards for his
work on behalf of economic progress: he was made a
Knight of the Order of Merit of the Italian Republic in
1982, a Commander of the Order in 1987, and a Grand
Officer of the Order in 1995. He has been Honorary Con-
Enrico Zoppas
President
sul of the Hungarian Republic to Venice since 1990, and
in 1997 he received the Cross of the Hungarian Order
of Merit from the president of the Hungarian Republic.
After completing his secondary school education, Enri-
He has been Honorary Consul General of Hungary sin-
co Zoppas entered the family business Ferdinando Zop-
ce 2001. Enrico Zoppas was born in Treviso province in
pas S.p.A., a domestic appliances manufacturer based
1944. He has two daughters, Alessia and Annachiara,
in Conegliano (Treviso), where he was in charge of the
and lives in Conegliano.
Dam, China, and construction of the Istanbul-Ankara
motorway. Tosato later received a Master’s Degree in
Business Administration from Milan’s Bocconi school
of management, following which he was recruited by
the German operation of Zoppas Industries, where he
worked first as a Business Unit Manager with Hilzinger Gmbh before being appointed Managing Director
and Country Manager of Eltra Heizelemente Gmbh. The
experience he had acquired in the early years of his career earned him an appointment with Interpump Group,
Pierluigi Tosato
CEO and managing director
where he rose to become managing director and chairman of several Interpump subsidiaries. He was then
appointed managing director of GGP, a leading Euro-
After graduating in civil engineering from the University
pean manufacturer of gardening utensils. He has been
of Padua, Pierluigi Tosato entered the profession as a
CEO and managing director of Acqua Minerale San Be-
project manager, a position he held for 6 years, during
nedetto S.p.A. since August 2008. Pierluigi Tosato was
which he was in charge of the East Berlin airport re-
born in Bussolengo (VR) in 1963.
construction project, the hydraulics works in the Ertan
#40
Un’ampia gamma con i gusti da sempre più amati dai consumatori
Un piacere morbido, ricco di benessere, nei pratici formati famiglia e monodose
Management
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CONTACT US
San Benedetto
in “gocce”
Company name
Share capital
Parent company
PROFILO SOCIETARIO
Head office
Senior management
Acqua Minerale San Benedetto S.p.A.
2.715.960 euro, fully paid up
Zoppas Finanziaria S.p.A.
Scorzè (Venezia)
Presidente Enrico Zoppas, Consigliere Delegato e Direttore Generale
Pierluigi Tosato, Vice Presidente Gianfranco Zoppas
Group sales 2012
Employees
Activities
712 milioni di euro
1.800
Oltre ai marchi di proprietà presenti nel mercato delle acque minerali e del
beverage analcolico, produce e commercializza anche il marchio Schweppes su autorizzazione di Schweppes Int. Limited. L’attività è integrata dalla
produzione diretta di contenitori in PET.
Production plants in Italy
Production capacity in Italy
Production plants abroad
Scorzè (Venezia) - Popoli (Pescara) - Donato (Biella) - Nepi (Viterbo)
17.000.000 pezzi al giorno
Follow us on
Spagna (2) – Polonia (1) – Ungheria (1) Messico (joint venture con Doctor
Pepper Snapple Group) - Repubblica Dominicana (partnership con Compagnie Financiere de St. Pierre)
Brands
Acqua Minerale San Benedetto – Acqua di Nepi – Primavera – Guizza –
Acqua Minerale San Benedetto S.p.A.
Fonte Vivia - San Benedetto Ice Formula Zero - Aquavitamin - Thè San
Viale Kennedy 65 – 30037 Scorzè (Venezia)
Benedetto– Summer Emotion Ice Tea - Baby Drink - Bibite gassate San
Tel + 39 041 5859500 – Mail: [email protected]
Benedetto - Ben’s - Batìk Succoso – Batìk Natura - Schweppes - Oasis -
www.sanbenedetto.it
Tropico - Energade
Press office
Media references
Comunicazione al Cubo, Via Tazzoli 11 - 20154 Milano
Comunicazione al Cubo
Alessio Melillo Tel. +39 02 87168894 - Mob. +39 347 0101202
Via Tazzoli, 11 - 20154 Milano - Tel. +39 02 87168894
[email protected]
Alessio Melillo: Mob. +39 347 0101202 - Mail: [email protected]
#43

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