Jochem Winkelman – CFO lighting and electronics the way you want it L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T Introductie Jochem Winkelman Econoom – banking – venture capital – financial management Rena – CFO / HR / IT / other LED versus traditional lighting L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T Company Profile experienced in innovative electronics • • • • • Founded as light & sound company - 1980 Early innovator in LEDs (80's) Development & Manufacturing of Electronics and Controls (90's) Active use of high power LEDs ('97) Engineering & Manufacturing of LED engines and projects ('03) • 100% Ownership to private investor and new MT ('13) • Investment in equipment, infrastructure and people ('13-'15) L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T Our Activities Engineering partner Prototyping & testing Manufacturing centre Project-customer centric only 70 Employees: • • • 40 direct labor 15 engineers (product/production) 15 supply chain mgt. / sales / finance / MT Fast, flexible and reliable Low volume, high diversity L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T Business Areas three core activities Light Engines - LED Systems - Drivers Turnkey Special Projects - Architectural - Artworks Electronics - Industrial Electronics - Lighting Electronics L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T Application of RENA products from general lighting to industrial electronics L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T RENA Electronica - The Netherlands • Our Website: www.rena-electronica.com • Rena on YouTube: http://www.youtube.com/watch?v=nY55w76FSjM • Contact us at [email protected] or +31 76 599 599 5 L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T New LED Engine prototype for a new customer, L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T Markthal Rotterdam armaturen: - balkons - plafond - marktkramen Bits2Power L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T BMW Brussel Hoofdkantoor België + Showroom speciale lichtlijn (300m) Bits2Power L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T Rijksuniversiteit Groningen (RUG) Vincent - Dahlia BIts2Power L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T Innovation Technological roadmap Build up competence centre PCP (Product Creation Proces) NPI (New Product Introduction) ORP (Order Realisation Proces) Examples Bits2Power Oil & Gas industry specific solutions L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T De Breed – WBSO innovations Optical - efficiency light output Retrofit - driver / lifetime LED’s excellence – predicting light output (BINning) LEDtotaal – Bits2Power 2.0 LED-kapsel – increasing protection Warmte lichtgewicht – cooling in different / new environments L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T De Breed – Subsidy advisory experience New application OP Zuid Bridging engineering and subsidizing agency Distinction what’s new for Rena a.o.t. for the market Succes rate increase Administrative support Keep eye on new possibilities (RDA / Innovatiebox) WBSO: 20% - 25% reduction in gross wages effectively (2013) L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T ESJ Accountancy Temporary financial accounting support Corporate finance advisory Payrolling / Nmbrs Social premiums research L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T Summarising SME enterprise Outsourcing expertise instead of inhouse Higher professionalism Lower vulnerability Scaleability Time responsiveness Cost saving More fun L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T www.rena-electronica.com L I G H T I N G A N D E L E C T R O N I C S T H E W AY Y O U W A N T I T