’ CHINA STRATEGY 自然出版集团在中国的策略 Felix Cheung 张文浩 Editor of Nature China《自然中国》编辑 On behalf of David Swinbanks, CEO of NPG Nature Asia-Pacific 谨代表自然出版集团亚太区分公司首席执行官David Swinbanks先生所作的演讲 Output of scientific papers China growth Total ISI Papers UK 100,000 China Japan 50,000 India Korea Taiwan Singapore 1990 2000 2007 Year • Output of scientific papers from China has soared in the past few years, now surpassing Japan and is likely to surpass UK Source: ISI Web of Science Impact of scientific papers China growth Number of Papers UK Number of Papers 3,000 1,000 2,000 500 JAP 1,000 CHI 2003 2006 UK IND 20 - 50 CHI IND JAP 50 - 99 CHI IND JAP 100+ UK Citations • Japan publishes the most high citation papers from AsiaPacific, but China is fast catching up Source: ISI Web of Science Key strengths China growth Number of High Citation Papers 1,200 600 *Sept 2008 analysis of ISI registered papers published in 2006 # High citation papers = papers with >20 cites in two years • China’s key strength is chemistry, publishing more high citation papers than the UK and Japan. Key strengths China growth Percentage of High Citation Papers 40% 20% *Sept 2008 analysis of ISI registered papers published in 2006 # High citation papers = papers with >20 cites in two years • Chemistry is China’s strongest field by far -- 37% of high citation papers are in Chemistry Source: ISI Web of Science Nature and its sister journals NPG worldwide Since 1869… From 1991 to 2000… From 2001 to 2008… Launching in 2009… … • Apart from Nature, NPG publishes Nature research journals, Nature Reviews, Nature Clinical Practice and a range of prestigious journals including society-owned publications Nature and its sister journals NPG in the Asia-Pacific Oliver Graydon Chief Editor Nature Photonics (Based in Tokyo) Ai Lin Chun 庄爱琳 Associate Editor Nature Nanotechnology (Based in Tokyo) Rachel Pei Chin Won 温佩君 Associate Editor Nature Photonics (Based in Tokyo) David Pile Associate Editor Nature Photonics (Based in Tokyo) • Chinese-speaking editors have been appointed in our Tokyo office because of the rapidly growing strength of industrial and academic research in China Nature and its sister journals NPG in the Asia-Pacific Oliver Graydon Chief Editor Nature Photonics (Based in Tokyo) Ai Lin Chun 庄爱琳 Associate Editor Nature Nanotechnology (Based in Tokyo) Rachel Pei Chin Won 温佩君 Associate Editor Nature Photonics (Based in Tokyo) David Pile Associate Editor Nature Photonics (Based in Tokyo) • Core Team of Nature Photonics is based in Tokyo • It is the first time a Nature research journal has ever been based in Asia -- a key part of our Asia strategy Asian journal program NPG in the Asia-Pacific In 2006 Launching in 2009... Dangsheng Li 李党生 Cell Research 《细胞研究》 Deputy Editor-in-chief (Based in Shanghai) Acta Pharmacologica Sinica 《中国药理学报》 Asian Journal of Andrology 《亚洲男性学杂志》 • Impact factor of Cell Research was raised from 1.9 to 4.2 • It is now the highest ranking journal in China and one of the highest in Asia. Asian websites highlighting Chinese science NPG in the Asia-Pacific In 2006 A-IMBN Research 《 A-IMBN研究》 In 2007 NPG Asia Materials 《NPG亞洲材料》 • A-IMBN Research and NPG Asia Materials highlights some of the best research on molecular biology and materials in the Asia-Pacific region, in particular China What is Nature China? Nature China • Nature China 《自然中国》 : An online publication highlighting the best research papers from Mainland China and Hong Kong Overview of Nature China Nature China • One-stop portal for access to the best research from Mainland China and Hong Kong 一站式科研咨讯网站 • Articles on Nature China are absolutely free! 完全免費! • Enjoy free download of Chinese research papers in Nature and its sister journals 免费下载《自然》及其系列期刊中，出自中国的论文 • An interactive website that everyone can a part of 互动平台 Research highlight Nature Overview China • Research Highlights 研究亮点 – 6 articles per week – Each highlight about 200 words – Explains the broad scientific importance of the papers Since launch (May 2007) – 638 highlights 638 篇“亮点”文章 *updated on 8th December 2008 – 130 Nature journal papers for free download 130篇《自然》系列论文免费下 载 Research highlight Nature China 沈钧贤教授 中国科学院生物物理研究所 凹耳蛙具有特别的发声和定位技能 研究发现，雌性凹耳蛙具有特别的 发声和定位技能，可与海豚、大象 和人类相媲美，在求偶期间起关键 作用。 凹耳蛙可能进化了这种高频超声系 统，成为在嘈杂的栖息地进行明确 通讯的一种方法 研究论文发表在Nature《自然》上。 Other features Nature Overview China • Recommended Papers 论文推荐 – Allow users to recommend papers – Encourage participation with commenting and voting – non-Nature papers • Email Alerts & RSS feeds 电子邮件提示及阅读器 – Alert users to new content every week People working for Nature China Nature China Editor – Hong Kong 编辑 – 香港 Copyeditor – Tokyo 编审 – 东京 Freelance writers – Chinese writers – 李党生 (Molecular & Cell Biology) – 邱瑾 (Genetics/Biotechnology/Clinical Medicine) – 张小玲 (Astrophysics) Western writers – – – – Jasmine Farsarakis (Clinical Medicine) John Fox (Clinical Medicine) Vicki Cleave (Materials/Chemistry) Tim Reid (Physics/Earth Science) Web Production – London 网页制作 – 伦敦 What is Nature China? Nature China • International website 国际网站 housed in Nature London office for the international community – www.naturechina.com • Mirror website 国内分站 housed in Tsinghua University for the Chinese community – www.naturechina.com.cn • AstraZeneca (阿斯利康) sponsorship provides free access to Nature China content • For registered users, free access to all Nature content from Mainland China/Hong Kong via Nature China International exposure Nature China Web traffic Nature China • 85% of the articles came from the top 10 cities within China • 55% of papers came from the top 10 Chinese institutes Web traffic Nature China • Traffic has grown by 75% in 2008 relative to 2007 • Now, monthly page views are about 150,000 -- split roughly equally between inside and outside China Web traffic Nature China • Audience, both inside and outside China, is growing • Half of the email recipients are inside China and half outside Top content and impact Nature China • 638 papers have been highlighted *updated on 8 December 2008 • Average number of citations to papers (featured over the last two years) is an impressive 19.125! th Regional spotlights… and websites Regional initiatives • Shenzhen Spotlight -- 20 pages of content distributed in all copies of Nature (60,000 copies worldwide with a readership of over 500,000) Into the future… • We will continue to highlight the best of Chinese science through the open access Nature China website • We will continue to work together with and acquire the best academic journals in China and help raise their quality and impact factor • We hope to do many more ‘spotlights’ on cities and regions in China • We hope to create online regional websites for major cities and regions in China that will be regularly updated and will be highlighted under the umbrella of Nature China
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