LANGUAGE COMPONENTS Language is arbitrary Language represents life Language is ambiguous LANGUAGE CHARACTERISTICS Structure – phonemes:sound – morpheme:rules Displacement Productivity – lexicon:vocabulary of a language Self reflexiveness LANGUAGE MEANING Denotation – shared meaning Connotation – private meanings LANGUAGE USAGE Use accurately – understand its meaning Use clearly – use as few words as possible Use familiar words – relate words to audience LANGUAGE USAGE (cont.) Use concrete words – be specific Eliminate clutter – verbal/written BRINGING WORDS TO “LIFE” [IMAGERY] Simile [“like/as”] Metaphor [compare dissimilar items] Rhythm Parallelism (structure) Repetition (phrases) BRINGING WORDS TO “LIFE” (cont.) Alliteration (repeating letter/word) Antithesis (contrast ideas) USING LANGUAGE APPROPRIATELY Occasion-context Audience-who you are talking to Topic Speaker – “know what you can and can’t do” NON-SEXIST LANGUAGE (stereotyping) Avoid “He” Avoid “Man/guys” Jobs/Roles Personal traits/ labels Grouping cultures together VOCAL CHARACTERISTICS Volume – Notice audience-adjust Pitch – Inflection-changes in voice – Enunciate key words Rate – Speed – What does speech call for? VOCAL CHARACTERISTICS (cont.) Pauses – Periods/commas – Dramatic moments Pronunciation – Practice and learn Articulation – Sounds – Combining words together The Physique Appearance – First impressions – Clothing Movement – Before=confidence – During=eye contact – After=confidence Gestures – Appear natural Eye Contact – Rule of 1/3 – Scan vs. stare
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