»Emotive language is the “technical” name for the words and phrases that make a reader / listener / viewer “feel” a particular way about a particular subject / topic. » “technical” name = language technique » Make = persuade – influence – effect – manipulate – position » reader / listener / viewer = responder / reader / audience / “you” » “feel” = respond - react – develop a particular point-of-view – question a popular opinion » particular way = sympathetic – resentment – joy – angry – happy – passionate – frustrated – agitated – enthusiastic… Negative -2 Negative -1 pathos misery obese neutral Positive +1 Positive +2 sadness unhappiness disappointment fat overweight Plump voluptuous consider accept support agree prove Argue against oppose challenge test assess enraged furious angry annoyed disappointed mob gang crowd gathering assembly Negative -2 Negative neutral -1 geriatric Positive +1 elderly Positive +2 Silver-fox Youth arrogant confident skanky attractive casual catastrophe accident spirited informal relaxed fate
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