BCMPHDNT‫ה‬4&0㼎瘻
،‫ٕفحٕفح‬խ㿊歊䬪欰
‫؞‬٦ٕ
BCMPHDNT‫ד‬孡‫ֹץ׷ֽא׾‬
4&0‫׾הֿך‬椚鍑‫׷ׅ‬
‫ت‪ؑٝ‬آ‪،‬‬
‫גְאח‪4&0㼎瘻‬‬
‫˖‬
‫‪㼎瘻‬ד׶‪⡲‬ךز؎؟‬
‫˖‬
‫‪㼎瘻‬ד‪⚥魦‬ךز؎؟‬
‫˖‬
‫‪⸬卓庠㹀‬׷״ח‪鍑匿‬أإؙ‪،‬‬
‫˖‬
‫׭הת‬
‫˖‬
‫גְאח‪4&0㼎瘻‬‬
4&0‫גְאח‬
˖
嗚稊ؒٝ‫آ‬ٝ剑黝⻉TFBSDIFOHJOFPQUJNJ[BUJPO
˖
䲓鯹갫⡘‫׾‬搀꼽‫ְז־♴ח‬
˖
(PPHMFָ罋ִ‫׷ְג‬鏝㉏罏ِ٦‫ؠ‬٦‫׏הח‬
‫ג‬黝ⴖ‫ז‬䞔㜠‫כה‬⡦ַ
㢩鿇㼎瘻‫ⰻה‬鿇㼎瘻
㢩鿇㼎瘻
葺颵‫ז‬㢩鿇ַ‫ٔ׵‬ٝ‫׾ؙ‬栻䖤‫ךز؎؟ג׃‬
鐰⣣‫׷־♳׾‬
劤‫ⰻכحّءحإ‬鿇㼎瘻‫גְאח‬
ⰻ鿇㼎瘻
‫ךز؎؟‬⡲‫׾׶‬黝ⴖ‫ח‬何㊣‫ג׃‬
4&0㼎瘻‫׷ׅ׾‬
‫גְאח‪䲓鯹갫⡘‬ך‪嗚稊穠卓‬‬
‫׷׻‪㢌‬ג׏״ח‪傈‬‬
‫˖‬
‫׷׻‪㢌‬ג׏״חأ؎غر‬
‫˖‬
‫׷׻‪㢌‬ג׏״ח‪㖑㚖‬‬
‫˖‬
‫‪䎂㖱䲓鯹갫⡘‬ךٕ‪٦‬خ‪٦‬ةأوـؑؐ‬
‫˖‬
(PPHMFؐؑ‫ةأوـ‬٦‫خ‬٦ٕ
https://www.google.com/webmasters/tools/home
‫גְאחٕ‪٦‬خ‪٦‬ةأوـؑؐ‪(PPHMF‬‬
‫‪‬ؙحؑثךؚةٕز؎ةة‪٦‬رةً‪何㊣‬ך‪)5.-‬‬
‫˖‬
‫أؙ؍ذٔش‪ؒٔխ̔խ嗚稊،‬ؙ‪嗚稊‬‬
‫˖‬
‫ؙحؑثךٕ‪ٗ٦‬ؙ‬
‫˖‬
‫ؙحؑثך‪TJUFNBQYNM‬فحوز؎؟‬
‫˖‬
䎂㖱䲓鯹갫⡘
٠剢⵸ַ‫رך׵‬٦‫ַ׃ة‬鋅‫ְז׸‬
‫‪㼎瘻‬ד׶‪⡲‬ךز؎؟‬
‫‪㉏겗挿‬׋׏ַ׻ג׃‪锃叨‬‬
‫‪ꅾ醱‬ךٕز؎ة‬
‫˖‬
‫‪ꅾ醱‬ך‪EFTDSJQUJPO‬‬
‫˖‬
‫‪ꅾ醱‬ךخ‪ٝ‬ذ‪ٝ‬؝‬
‫˖‬
‫أػؙحؾزזⴖ‪♶鋵‬‬
‫˖‬
‫زؿا‬
‫˖‬
‫أ‪ٝ‬و‪ؓ٦‬ؿػ‬
‫˖‬
‫آ‪٦‬لְזך‪䗳銲‬׷׸ׁٕ‪ٗ٦‬ؙ‬
‫˖‬
‫גְאחٕز؎ةזⴖ‪黝‬ה‪ꅾ醱‬ךٕز؎ة‬
‫׷ֽא׾ٕز؎ةך‪㔿剣‬חآ‪٦‬ل‪ぐ‬‬
‫˖‬
‫‪ְַ‬זְג⳿דآ‪٦‬لך‪せָ醱侧‬ؚٗـ‬
‫˖‬
‫ز؎ةד‪UBHIPHF‬ؚةװ‪QBHFO‬آ‪٦‬ل‬
‫‪ְַ‬זְג׃‪ָٕꅾ醱‬‬
‫˖‬
‫‪ַ‬׷ְג׃‪鎸鶢‬חⴖ‪黝‬׾‪ⰻ㺁‬ךآ‪٦‬ل‬
‫˖‬
EFTDSJQUJPO‫ך‬ꅾ醱‫ה‬黝ⴖ‫ז‬EFTDSJQUJPO‫גְאח‬
˖
ぐ‫ل‬٦‫חآ‬㔿剣‫ך‬EFTDSJQUJPO‫׷ֽא׾‬
˖
‫ل‬٦‫ⰻךآ‬㺁‫׾‬姻然‫ַ׷ְג׭התח‬
˖
‫؍ذػٗف‬鏣㹀‫ةًך‬䞔㜠ָ⳿‫ְַזְג‬
‫‪ꅾ醱⢽‬ךخ‪ٝ‬ذ‪ٝ‬؝‬
‫‪ٔ٦‬ز‪ؒٝ‬׷ְג׏‪⢪‬דخ‪٦‬ػ ‬
‫‪邌爙‬דز؎؟ך‪醱侧‬׾ة‪٦‬رךא ‬
‫ػ‬٦‫דخ‬⢪‫ؒ׷ְג׏‬ٝ‫ٔز‬٦
OPJOEFY‫ך‬鏣㹀‫׾‬遤ֲ
‫رךא‬٦‫׾ة‬醱侧‫דز؎؟ך‬邌爙
DBOPOJDBM‫ך‬鏣㹀‫׾‬遤ֲ
‫رךא‬٦‫׾ة‬醱侧‫דز؎؟ך‬邌爙
%0$5:1&IUNM
IUNMMBOHKB
IFBE
MJOLSFMDBOPOJDBMISFGˑIUUQFYBNQMFDPN
IPHFIUNM˒
NFUBDIBSTFU65'
NFUBOBNFWJFXQPSUDPOUFOUXJEUI
‫גְאחأػؙحؾز‬
‫ְׅװְ‪⢪‬ג׏הח‪鏝㉏罏‬כ⵸ٕ‪ُ٦،‬صٔ‬
‫׋׏ַזְג׏זחأػؙحؾز‬
‫˖‬
‫׋׃‪侭椚‬׾‪圓鸡‬ג׃‪湫‬׶‪⡲‬׵ַفحوز؎؟‬
‫˖‬
‫؞ذؕ‪ծ‬ؚٗـכأػؙحؾزך‪BCMPHDNT‬‬
‫ⴽכي‪٦‬طس‪٦‬؝‪䖞ֲծ‬ח‪圓鸡‬ך‪ٔ٦‬‬
‫˖‬
BCMPHDNT‫גְאחأػؙحؾزך‬
)PNF㷕鿇٥㣐㷕ꤍ穗㌀㷕鿇
63-
/academic/
63-
/management/
穗㌀㷕鿇ָBDBEFNJDNBOBHFNFOU‫ְ״׮גֻזד‬
‫زؿا‬
‫‪٦‬غ‪٦‬؟‪ծ‬חךְז׃‪63-ָ㶷㖈‬زح؜‪٦‬ة‬
‫ְזְג׸ׁ‪ؒٓ٦ָ鵤‬׵ַ‬
‫˖‬
‫ד‪UBHIPHF‬ؚةװ‪QBHFO‬آ‪٦‬ل‬
‫زؿاהְזְג׸ָׁ‪鏣㹀‬ך‪&OUSZ@#PEZ‬‬
‫׷זח‬
‫˖‬
ؒٝ‫ٔز‬٦劤俑‫ך‬鏣㹀
‫ؓؿػךز؎؟‬٦‫و‬ٝ‫أ‬
˖
(PPHMF‫ؓؿػךز؎؟כ‬٦‫و‬ٝ‫׮גְאחأ‬
嗚稊穠卓‫⿾ח‬僥ׁ‫׷ְגׇ‬
˖
1BHF4QFFE*OTJHIUT‫ד‬锃叨
˖
‫׾ُءحٍؗؠؐٓـ‬⢪ֲ
˖
/HJO9
'JMFT_=Y IUNM ]YNM]KTPO
IUBDDFTT‫ؿ‬؋؎ٕ
'JMF&5BH.5JNF4J[F
&YQJSFT"DUJWF0O
&YQJSFT%FGBVMUBDDFTTQMVTIPVST
4FU0VUQVU'JMUFS%&'-"5&
IUNMծ9.-ծKTPO‫ؿ‬؋؎ٕ
‫כ‬儗꟦‫ُءحٍؗ‬
'JMFT
'JMFT_=DTT]KT
'JMF&5BH.5JNF4J[F
&YQJSFT"DUJWF0O
&YQJSFT%FGBVMUBDDFTTQMVTEBZT
4FU0VUQVU'JMUFS%&'-"5&
$44ծ+4‫ؿ‬؋؎ٕ‫כ‬鹈꟦
‫ُءحٍؗ‬
'JMFT
'JMFT_=HJG]KQH]KQFH]QOH]W]NQ]JDP
'JMF&5BH/POF
&YQJSFT"DUJWF0O
&YQJSFT%FGBVMUBDDFTTQMVTEBZT
'JMFT
歗⫷‫ؿ‬؋؎ٕ‫כ‬鹈꟦
‫ُءحٍؗ‬
‫׾ُءحٍؗؠؐٓـ‬⢪‫ךֹה׷ְג׏‬岣䠐挿
MJOLSFMTUZMFTIFFUISFGIPHFDTT DBTI\6^
ⵖ⡲儗‫כ‬䒷侧‫ؙٔ׾ُءحٍؗגֽא׾‬،‫׷ׅ‬
‫آ‪٦‬لְזך‪䗳銲‬׷׸ׁٕ‪ٗ٦‬ؙ‬
‫زحؑآغٕ‪ٗ٦‬ؙ‬
‫˖‬
‫׷׸ֻג׃ٕ‪ٗ٦‬ؙ׾ز؎؟ָ‪ٝ‬آ‪嗚稊ؒٝ‬‬
‫׷ְג׸׵‪ꣲ‬כ‪侧ծ儗꟦‬آ‪٦‬ل‬
‫˖‬
‫‪ָծ嗚‬׷֮׮‪ֶֻ䗳銲‬ג׃‪婍‬כג׃הآ‪٦‬ل‬
‫‪ؒٝ‬ך‪䞔㜠‬ز‪ٝ‬ك؎ְ‪ְ〢‬זך‪䗳銲‬׷׸ׁ‪稊‬‬
‫״ְז׸ׁٕ‪ٗ٦‬ؙג׃ח‪OPJOEFY‬׾‪ٔ٦‬ز‬
‫˖‬
‫׋׃חֲ‬
‫‪㼎瘻‬ד‪⚥魦‬ךز؎؟‬
⾨‫؝ְזך׫‬ٝ‫ذ‬ٝ‫خ‬
穗㌀㷕鿇‫ח‬ꟼ‫ل׷ׅ‬٦‫آ‬
ٔ‫ُص‬٦،ٕ⵸
ٔ‫ُص‬٦،ٕ䖓
/university/management/
/management/
/management/about.html
/management/message.html
/management/mgt/
/management/mgt/*.html
/management/mis/
/management/mis/*.html
/management/faculty/
/management/publication/
/management/news/
ٔ‫ُص‬٦،ٕ⵸‫כ‬鋅‫׷׸׵ׇ‬
‫ل‬٦‫لָآ‬٦‫׋׏׌׫ךآ‬
‫׷‪⡲‬׾خ‪ٝ‬ذ‪ٝ‬؝‬
‫ְזַ׃׷‪⡲‬כך׮ְז‬
‫˖‬
‫ַ‪⡦‬כ‪湡涸‬ך‪鏝㉏罏‬‬
‫˖‬
‫ٕ‪٦‬خس‪٦ٙ٦‬ؗ‬
‫˖‬
‫׷ׅ‪ⴓ匿‬׾ٕغ؎ٓ‬
‫˖‬
鏝㉏罏‫ך‬湡涸‫כ‬⡦ַ
˖
嗚稊‫ؙٔؒ‬鏝㉏罏ָ嗚稊‫׷ׅ‬ꥷ‫׷ׅ⸂Ⰵח‬
鎉衝‫ך‬䠐㔳‫כח‬չ《䒷㘗%P‫ؙٔؒ‬պ
չ䞔㜠　꧊㘗,OPX‫ؙٔؒ‬պչ周ⰻ㘗
(P‫ؙٔؒ‬պ‫׷ָ֮ف؎ةך‬
˖
鑫‫כֻ׃‬ծջ4&0‫ח‬䗳갭ծ嗚稊䠐㔳‫ⴓד‬겲‫ׅ‬
‫ךف؎ةךؙٔؒךא׷‬麩ְ‫ⰻך׉ה‬㺁]嵲
㢩4&0䞔㜠‫ؚٗـ‬ռ
https://www.suzukikenichi.com/blog/3-types-of-classification-of-user-intent/
鏝㉏罏‫ך‬湡涸‫ُٖىء׾‬٦‫ّء‬ٝ
˖
せ〢㾊‫ד‬㣐㷕‫׾‬䱱‫̔׷ְג׃‬չせ〢㾊խ 㣐㷕խ
ٓٝ‫ؗ‬ٝ‫ؚ‬պ,OPX‫ؙٔؒ‬
˖
せ〢㾊㉀猰㣐㷕‫ך‬项俱锜実‫ְ̔׋׃׾‬չせ〢
㾊㉀猰㣐㷕խ项俱锜実պ(P%P‫ؙٔؒ‬
˖
穗幥㷕鿇‫ה‬穗㌀㷕鿇‫ך‬麩ְָ濼‫ְ̔׋׶‬չ穗
幥㷕鿇‫ה‬穗㌀㷕鿇խ麩ְպ,OPX‫ؙٔؒ‬
穗㌀㷕鿇‫ד‬嗚稊穠卓‫ח‬邌爙ׁ‫ְ׋ׇ‬椚歋
˖
せ〢㾊‫ד‬穗㌀‫׾‬㷕‫׷ץ‬㣐㷕‫׾‬䱱‫̔׷ְג׃‬
չせ〢㾊խ穗㌀㷕鿇պ,OPX%P‫ؙٔؒ‬
˖
穗㌀㷕鿇‫ח‬遤ֹ‫הְ׋‬䙼‫דך׷ְג׏‬ծ،‫ؙ‬
‫ّء‬ٝ‫ח‬籬ָ‫׷‬
‫زحلصأثحٔ׷ׅ‪酡㸣‬׾ؙٔؒ‪(P%P‬‬
‫‪嗚稊‬ד‪պ‬أػ‪ٍٝ‬ؗ‪ٝ‬ف‪չせ〢㾊㉀猰㣐㷕ؔ٦‬‬
‫ؗ‬٦ٙ٦‫ٓفس‬ٝ‫ش‬٦(PPHMF"E8PSET
‫׷ׅ‪ⴓ匿‬׾ٕغ؎ٓ‬
‫‪圓鸡‬ز؎؟‬
‫˖‬
‫ٕكٓך‪ّٝ‬ء‪٦‬؜ؽش‬
‫˖‬
‫‪ⰻ㺁‬ךخ‪ٝ‬ذ‪ٝ‬؝‬
‫˖‬
‫וז‪EFTDSJQUJPO‬װٕز؎ة‬
‫˖‬
‫خ‬٦ٕ‫ⴓג׏ַא׾‬匿‫׷ׅ‬
4JNJMBS8FC
http://www.similarweb.com/
4DSVUJOZ
http://peacockmedia.software/mac/scrutiny/
㉏겗挿何㊣‫׭הת‬
˖
‫׮׸ו‬㛇劤涸‫׋׏׌׶ַלהֿז‬
˖
㛇劤‫ח‬䘝㹋‫ז‬⡲‫ח׶‬
˖
嗚稊ؒٝ‫آ‬ٝ剑黝⻉‫ةأ‬٦‫ة‬٦‫ؖ‬
؎‫ָس‬䕵甧‫א‬
http://www.google.com/intl/ja/webmasters/docs/
search-engine-optimization-starter-guide-ja.pdf
‫‪⸬卓庠㹀‬׷״ח‪鍑匿‬أإؙ‪،‬‬
‫‪⸬卓庠㹀‬ד‪鍑匿‬أإؙ‪،‬‬
‫ל׸ֽז׸ׁؙحؙٔ׮ג׏ָ♳ָ‪䲓鯹갫⡘‬‬
‫ְזָ‪䠐㄂‬‬
‫˖‬
‫ַ‪⡦‬כٕ‪٦‬؞ג׏הח⩎‪麊㌀罏‬‬
‫˖‬
‫ؙ‪،‬וזأؙ؍ذٔش‪(PPHMF،‬כח‪⸬卓庠㹀‬‬
‫׷ׅ׾‪鏣㹀‬ך‪ّٝ‬آ‪٦‬غ‪ٝ‬؝ד‪鍑匿‬أإ‬
‫˖‬
‫‪麊㌀‬ز؎؟׷ָזאח‪ّٝ$7‬آ‪٦‬غ‪ٝ‬؝‬
‫ַ׸וכآ‪٦‬ل׷ְג׃‪顀柃‬ח‪$7‬‬
‫˖‬
‫ַ‪⡦‬כس‪٦ٙ٦‬ؗ׷ְג׏ָזאח‪$7‬‬
‫˖‬
‫ַ‪⡦‬כ‪⾱㔓‬׷ְג׃‪鏝㉏罏ָꨄ膴‬‬
‫˖‬
‫‪崧‬ך׵ַ‪ָ4/4‬׷ְג׃‪刿倜‬ח‪琎噰涸‬׾‪4/4‬‬
‫׮أ‪٦‬؛ְזְג׏ָזאח‪$7‬כⰅ‬
‫˖‬
‫׭הת‬
‫׭הת‬
‫‪ꅾ銲‬׮הֿ׷‪鋅‬׾ة‪٦‬ر‪ֻծ‬זדֽ׌‪湡‬׋‪鋅‬‬
‫‪⡦ַ‬כخ‪ٝ‬ذ‪ٝ‬؝׷ְג׭‪鏝㉏罏ָ実‬‬
‫˖‬
‫ز؎؟ךוז*‪6‬׷׸׵׭‪実‬׮‪颵‬כח‪鏝㉏罏‬‬
‫‪‬أ‪ٝ‬و‪ؓ٦‬ؿػ‪颵ծ‬ךخ‪ٝ‬ذ‪ٝ‬؝‪ծ‬׶‪⡲‬ך‬
‫˖‬
‫ך‪遤ֲծ嗚稊穠卓‬ד‪鍑匿‬أإؙ‪،‬כ‪⸬卓庠㹀‬‬
‫⚥‪鷿‬ךأإٗفך׭׋ּ‪籬‬ق‪$7‬כ‪邌爙갫⡘‬‬
‫˖‬
BCMPHDNT‫גְאח‬
˖
➙㔐‫ך‬4&0‫ך‬㷕‫׾ן‬TJUF‫ذ‬٦‫⿾חو‬僥
˖
周⟝‫ךד‬㷕‫חزؙتٗف׾ן‬衅‫׃ה‬鴥‫ָך׬‬
BCMPHDNT‫ך‬䓼‫אך׫‬
⿫罋剅硂4&0
ְ‫ְ׃ׁװ׿ל׍‬倜‫ְ׃‬4&0‫ך‬
侄劤➂孡闌䌌ָ侄ִ‫׷‬嗚稊‫ח‬䓼
ְ‫ךز؎؟‬⡲‫׶‬倯
⿫罋剅硂‫؝‬ٝ‫ذ‬ٝ‫ⵖخ‬⡲
4&0㼎瘻‫ך׭׋ך‬8FCٓ؎‫؍ذ‬
ٝ‫ؚ‬㹋騧闌䏟
⿫罋剅硂(PPHMF،‫أؙ؍ذٔش‬
‫׷ֹד‬鷞䒷ֹ(PPHMF،‫؍ذٔش‬
‫أؙ‬8FC鍑匿‫ך‬植㜥‫ד‬⢪ִ‫׷‬㹋
騧ٙ‫ؠ‬
UIBOLT

`. ָ錁㻊〳腉 呓ד馄㼭㘗 $.04 㶨꟦ 겥䗍ꖎ "`.

*OWJTBMJHO 4ZTUFNT 䖞勻ך娎⴨瀎姻