Yoshinori Doi Meiji Co., Ltd.

Japanese Chocolate Market Updates
Asia Choco Cocoa Congress 2015
22-23 April 2015
Yoshinori Doi
Meiji Co., Ltd.
Summary
・Chocolate Market in Japan
・Shifting of Taste Preference
・Latest Trend
・Challenges
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Numbers to Remember
2 Kg
25 Years
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Chocolate Consumption per Capita 2012
(P. Head Kg)
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(by ICA/CAOBISCO)
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Chocolate Consumption per Capita in Japan
(P. Head Kg)
(by ANKA)
2.5
2
1.5
1.84
1.56
1.61
1.68 1.66
1.57
1.64
1.57
1.61
1.66 1.63
1.7
1.88
1.93
1.86 1.86
1.82
1.81 1.84 1.84
1.75 1.74 1.74
1.81 1.84
1.62
1.42
1.34 1.31 1.33 1.35
1
0.5
0
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Classification of Confectionery in Japan(1/2)
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Classification of Confectionery in Japan(2/2)
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Japan Confectionery Market 2014
Fried Candies
0.43(2%)
Others
1.90(7%)
Chocolates
4.06(15%)
Western Cakes
3.60(13%)
Japanese Cakes
3.95(14%)
$ 27.4 billion
+2.5% to 2013
Snack
Confectioneries
3.58(13%)
Biscuits
2.82(10%)
Rice
Candies
Confectioneries
2.55(9%)
3.54(13%)
Gum
0.97(4%)
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Japan Confectionery Market 2005～2014($ Billion)
($ Billion)
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Japan Market Size by Category 2005-2014
($ Billion)
Japanese
4.5
4.0
Cakes
Chocolates
Western Cakes
3.5
3.0
Rice Confectioneries
Snack Confectioneries
Biscuits
2.5
Candies
2.0
Others
1.5
Gum
1.0
Fried Candies
0.5
0.0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
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Product Category of Chocolate
Chocolate Snacks
Cream Filled
Tablets
Small Sized
with Nuts
Others
Snacks Coated with Chocolate
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Japan Chocolate Market 2014 by Product Category
$ 4.06 Billion
+7.9% to 2013
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Chocolate Market Growth by Category 2005-2014
($ Billion)
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Chocolate Sales in Japan by Flavor(Monthly 2013-14)
($ Hundred Million)
(Milk Flavor)
1.14
1.12
1.10
1.08
1.06
1.04
1.02
1.00
0.98
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Chocolate Sales in Japan by Flavor(Monthly 2013-14)
(Others)
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Chocolate(Tablets) Sales in China By Flavor 2006-07
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Big Growth Products 2014 by Life Stage
Married
Married
Unmarried
Life Stage
(with child less (with child 6(30-59 yrs)
than 5 yrs)
17 yrs)
v.s last year
116.9%
125.8%
106.2%
109.9%
Flavor Bitter / White Bitter / Milk
Bitter
Bitter
Unmarried
(10-29 yrs)
Married
(living with
parents)
117.4%
Bitter
Married
(no children)
Senior
(60-69 yrs)
121.5%
Bitter
119.7%
Bitter
Big Growth
Products
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Latest Trend in Sales
Target：Adult
Key words：
・High Value Added､
・Premium､ High Quality
・High Cacao
High Price
・Harmony of Taste
・Functional
and Health
・Material
・New Market､
Creating Demand
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Bean to Bar
2014年11月5日日経MJ
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Chocolate Needs Segment in 2014 Compared to 2013
Share with
Trial Purchase
Fill Stomach
Family(13.9%)
(12.9%)
(11.5%)
Luxury
Pocket size,
Party
(11.4%)
Clean(8.3%)
(9.9%)
Easy to Carry
Concentration
Refresh
(5.1%)
(8.3%)
(3.7%)
Health & Beauty
Cheer up
Involuntarily
(2.3%)
(1.2%)
(14.5%)
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How to expand the market ?
Long seller
Specific
Preference
Senior
Group
Consumption
by Adult
Health
Conscious
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Big Bag
Package
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How to expand the market ?
Long
seller
Specific
Senior
Group
Preference
Consumption
by Adult
Health
Conscious
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Big Bag
Package
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Violation of Pesticide Regulation in Japan (by origin)
Quantity rejected by country of bean origin（MT)
Summary
・Confectionery Market Size: $27.4 Billion
・Chocolate Market Size: $4.1 Billion
・Preference Change: Milk to Bitter
・Challenge: Expand the Market for Adult
・Agrichemical Issue: Cooperation with
Origin Countries
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Thank You
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