Christina Beyer, M.Sc.
Research Associate & Doctoral Candidate
SVI-Endowed Chair of Marketing
HHL Leipzig Graduate School of Management
Jahnallee 59, 04109 Leipzig, Germany
T +49 341 9851-683 / +49 341 3085-372
F +49 341 9851-684
[email protected]
ACADEMIC EDUCATION
since 2014
2013
2013
2009
Doctoral Candidate, SVI-Endowed Chair of Marketing
HHL Leipzig Graduate School of Management
Master of Science
HHL Leipzig Graduate School of Management
Academic exchange program
Universidad ORT Uruguay (Montevideo, Uruguay)
Bachelor of Science
Otto-von-Guericke-University Magdeburg
PROFESSIONAL EXPERIENCE
since 2014
since 2014
2011-2014
2010
2009
Research Associate, SVI-Endowed Chair of Marketing
HHL Leipzig Graduate School of Management
Managing Director
Wissenschaftliche Gesellschaft für Marketing und
Unternehmensführung e.V.
Head of Online Marketing (last position)
Flaconi GmbH
Intern – Key Account Management and Marketing
Serviceplan
Intern – Marketing and Creation
Mediaheadz (advertising agency)
MEMBERSHIPS AND AFFILIATIONS
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Akademische Marketinggesellschaft e.V.
e-fellows
RESEARCH INTERESTS
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Marketing analytics and controlling, Online marketing, E-commerce
Synergy- and cross-effects in cross-media and multichannel management

dipl.–psych. stefan anderer