Curriculum Vitae
Geoffrey DA SILVA
Lecturer of Marketing
Lee Kong Chian School of Business
Singapore Management University
Degrees
MBA, National University of Singapore, 1987
B.B.A. University of Singapore, 1975
Positions Held
Lecturer of Marketing, Singapore Management University, since January 2014
Senior Lecturer in Marketing, Temasek Polytechnic (2010-2013)
Course Manager in Retailing and Marketing, Temasek Polytechnic (2001-2010)
Section Head, International Business, Temasek Polytechnic (1997-2001)
Director, Harbridge Business Consultants, Singapore (1995-1997)
Director, Sumbershire Business Consultants, Singapore (1991-1995)
Bursar, St Joseph’s Institution, Singapore (1987-1990)
Director, Stamford College Group, Singapore and Malaysia (1977-1987)
Executive, Inchcape Management Services Singapore (1975-1977)
Research Interests
Retail Management, Consumer Behaviour, Advertising, Brand Management, Marketing
Strategy
Honours, Awards, and Achievements
Dean's Teaching Honour List (Top 10 Adjunct Faculty Members), August 2013
Teaching Excellence Award, Singapore Institute of Management, February 2011
Principal’s Innovation Award, Temasek Polytechnic (2001)
Publications and Research
Armstrong, G., Kotler, P. and da Silva, G. (2006) Marketing: An Introduction - An Asian
Perspective, Singapore, Prentice Hall.
Teaching Activities
Courses Taught
Undergraduate Courses:
Retail management
Advertising
Consumer Behaviour
Address:
Lee Kong Chian School of Business
Singapore Management University
50 Stamford Road
Singapore 178903
Office: +65 6828 0547
Email: [email protected]
Web: http://www.smu.edu.sg/directory/geoffrey-da-silva

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