Ju-Yeon Lee (September 2014) Department of Marketing College of Business and Economics Lehigh University 621 Taylor Street Bethlehem, PA 18015-3117 Office: 610-758-1084 E-mail: [email protected] EDUCATION Ph.D. M.S.B.A. Exchange Student B.B.A. University of Washington, Seattle, WA University of Washington, Seattle, WA University of Washington, Seattle, WA Yonsei University, Seoul, South Korea (Double Major: Applied Statistics, Minor: Economics) 2013 2011 2006–2007 2008 EMPLOYMENT Assistant Professor of Marketing Lehigh University, Bethlehem, PA Affiliated Researcher Center for Sales and Marketing Strategy, University of Washington, Seattle, WA Research and Teaching Assistant University of Washington, Seattle, WA ESL Camp Instructor Camp Korea, Seoul, South Korea 2013–Present 2014–Present 2008–2013 2005–2006 RESEARCH Research Interests: Substantive: Firm’s use of organizational structure to achieve marketing and financial outcomes; role of organizational design elements (structure, leadership, culture, systems and processes, metrics and incentives) in designing a customer-centric organization Methodological: Empirical modeling using econometrics and Bayesian methods Refereed Journals: 1) Lee, Ju-Yeon, Shrihari Sridhar, Conor M. Henderson, and Robert W. Palmatier (Forthcoming), “Effect of Customer-Centric Structure on Long-Term Financial Performance,” Marketing Science. 2) Lee, Ju-Yeon, Irina V. Kozlenkova, and Robert W. Palmatier (Forthcoming), “Structural Marketing: Using Organizational Structure to Achieve Marketing Objectives,” Journal of the Academy of Marketing Science. Ju-Yeon Lee Page 1 of 5 3) Lee, Ju-Yeon, Shrihari Sridhar, Conor M. Henderson, and Robert W. Palmatier (2012), “Effect of Customer-Centric Structure on Firm Performance,” Marketing Science Institute Working Paper Series No. 12-111. o Recognized as one of the Top 10 Most-Read MSI Articles in 2012 o Featured in Insights from MSI Under Review or Revision: 4) Lee, Ju-Yeon and Robert W. Palmatier, “When Customer-Centric Structures Payoff,” proposal under review at Harvard Business Review. Work in Progress: 5) Lee, Ju-Yeon, Shrihari Sridhar, and Robert W. Palmatier “Effect of Firm Structure on Marketing Mix Effectiveness” (under preparation for submission to Journal of Marketing). o Finalist, 2012 ISBM Doctoral Dissertation Award Competition 6) Lee, Ju-Yeon and David A. Griffith “Interfirm Coopetition” (targeted submission to Journal of Marketing Research, data analysis in progress). 7) Lee, Ju-Yeon, Conor M. Henderson, and Robert W. Palmatier “Effects of Organizational Design Elements on Customer Performance” (targeted submission to Journal of Marketing, data analysis in progress). 8) Lee, Ju-Yeon “Technological Capabilities and Customer-Centric Structures” (targeted submission to Journal of Marketing Research, data collection in progress). o Project funded by Lehigh University Spring 2014 Faculty Research Grants Edited Publications and Other Articles: Lee, Ju-Yeon, Shrihari Sridhar, Conor M. Henderson, and Robert W. Palmatier (2013), “Does Customer-Centric Realignment Pay Off?” Insights from MSI, Issue 1, p. 5-6. Published Reports and Conference Proceedings: Lee, Ju-Yeon and Robert W. Palmatier (2014), “How Customer-Centric Structures Leverage the Effects of Advertising and R&D on Brand Equity and Firm Performance,” AMA Winter Educators' Conference Proceedings. Lee, Ju-Yeon, Conor M. Henderson, Robert W. Palmatier, and Shrihari Sridhar (2011), “Studying the Effects of Marketing Capabilities on Firm Performance: Effect of Structural Sources of Customer Centricity on Firm Performance: An Empirical Examination,” AMA Summer Educators' Conference Proceedings. Scholarly Presentations (Notes: The name of the presenter is underlined): Lee, Ju-Yeon, and Robert W. Palmatier (February 2014), “How Customer-Centric Structures Leverage the Effects of Advertising and R&D on Brand Equity and Firm Performance,” AMA Winter Marketing Educators’ Conference, Orlando, FL. Ju-Yeon Lee Page 2 of 5 Lee, Ju-Yeon, Shrihari Sridhar, Conor M. Henderson, and Robert W. Palmatier (August 2013), “Effects of Customer-Centric Structures on Firm Performance,” HEC Paris Marketing Research Camp, Paris, France Lee, Ju-Yeon, Shrihari Sridhar, Conor M. Henderson, and Robert W. Palmatier (August 2012), “Effect of Customer-Centric Structure on Firm Performance,” ISBM Academic Conference, Chicago, IL. Lee, Ju-Yeon, Conor M. Henderson, Robert W. Palmatier, and Shrihari Sridhar (August 2011), “Effect of Structural Sources of Customer Centricity on Firm Performance: An Empirical Examination” AMA Summer Marketing Educators’ Conference, San Francisco, CA. Invited Presentations: Lehigh University, 2012 Case Western Reserve University, 2012 Southern Methodist University, 2012 The University of Hong Kong, 2012 Clark University, 2012 University of Oklahoma, 2012 RESEARCH GRANTS $6,000, Lehigh University Spring 2014 Faculty Research Grants (2014), Primary Investigator, “Enhancing the Effects of Technological Capabilities on Innovation Performance: Why Customer-Centric Organizational Structure Is Key” $1,000, Lehigh University Research Travel Grant (2014), Primary Investigator, “How Customer-Centric Structures Leverage the Effects of Marketing Mix on Brand and Firm Performance” HONORS AND AWARDS 2012 ISBM Doctoral Dissertation Award Competition, Finalist, 2012 Evert McCabe Endowed Fellowship, University of Washington, 2012–2013 Dean’s List, University of Washington, 2006–2007 Merit-Based Scholarship, Yonsei University, 2004–2006 Honors Student, Yonsei University, 2005 Ju-Yeon Lee Page 3 of 5 TEACHING Teaching Interests: Marketing Strategy, Marketing Research, Data-Driven Marketing, Marketing Management, Principles of Marketing (managerially focused courses at both undergraduate and MBA levels) Teaching Experience: Undergraduate Principles of Marketing, Course Instructor, Lehigh University Strategic Marketing Problems, Teaching Assistant, University of Washington Marketing Research, Teaching Assistant, University of Washington Global Business, Teaching Assistant, University of Washington Graduate Marketing Strategy (MBA), Teaching Assistant, University of Washington Data-Driven Marketing (MBA), Teaching Assistant, University of Washington Research for Marketing Decisions (MBA), Teaching Assistant, University of Washington Introductory Statistics (Global EMBA), Teaching Assistant, Yonsei University Teaching Effectiveness (Lehigh University): Class Principles of Marketing Principles of Marketing Principles of Marketing Enrollment 26 28 29 Term Fall 2013 Fall 2013 Fall 2013 Rating Achieved 4.62 / 5.00 4.38 / 5.00 4.32 / 5.00 SERVICE Professional Service: Ad hoc Reviewer AMA Winter Conference Proceedings (2015), Interorganizational Relationships/B-to-B Track AMA Winter Conference Proceedings (2014), Marketing Theory Track AMA Summer Conference Proceedings (2012), Marketing Strategy Track AMA Summer Conference Proceedings (2012), Advertising, Promotion and Marketing Communications Track University Service: Member, Future of the Internet, Media/Entertainment and Mobility: Envisioning an Innovative Research, Education & Engagement Agenda, Lehigh University, November 2013 College Service: Committee Member, College of Business and Economics Database and Software Ju-Yeon Lee Page 4 of 5 Committee, Lehigh University, January 2014–Present Department Service: Co-Chair, 2015 Lehigh University Marketing Research Symposium, Lehigh University, 2014–2015 Advisor, YMA Fashion Scholarship Case Competition, 2014 Faculty Recruitment Committee, Faculty Recruitment, Lehigh University, 2014 Co-Chair, 2014 Lehigh University Marketing Research Symposium, Lehigh University, 2013–2014 Participant o Major Appreciation Day, Lehigh University, April 2014 o CBE Candidates Day Information Fair, Lehigh University, April 2014 o Honors Convocation, Lehigh University, April 2014 o The Spring 2014 Field Trip, Lehigh University, March 2014 o Marketing Career Day, Lehigh University, March 2014 o CBE Major Fair, Lehigh University, February 2014 Student Assistant, 47th AMA Sheth Foundation Doctoral Consortium, University of Washington, June 2012 Local Service: Volunteer Math Tutor, Eckstein Middle School, Seattle, WA, 2007 Affiliations: Member, American Marketing Association Member, INFORMS Ju-Yeon Lee Page 5 of 5
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