Rates
2015
We would like to inform you about our new rates for 2015. In this
rate card you will find an overview of our portfolio and the ad
sizes we offer, plus an explanation how to calculate the overall
cost of your campaign using the calculation formula.
The price of a campaign is structured according to several
variables: title selection, ad size, reach and any additional
Please use this formula to calculate the
cost of your campaign:
targeting options or special positions. The basis for all media
Step 1 Start with the relevant basic CPM rate
types is a CPM rate: reach of 1000 contacts.
EUR 12.00 for print
In this way, the costs of the campaigns across the various media
types are transparent and comparable. The basic rate for print
campaigns has been set at € 12.00 CPM per 1 January 2015, for
web and mobile the basic rate is € 22.00 CPM.
CAMPAIGN COST =
(bruto, discounts excl.)
basic
CPM
rate
format
index
EUR 22.00 for web and mobile
Step 2 Select the format index
Step 3 Select the title index
Step 4 Select the selection index or surcharge
Step 5 Select reach (per 1000)
Multiply the basic CPM Rate by the indices and the
reach. The result is the Gross campaign price.
selection
index
title
index
views
/1000
The web/mobile CPM rate is € 22 , per 1 January 2015 (rectangle on NU.nl is index 1.00)
Not all advertising formats are available for all titles. See www.sanoma.nl for the possibilities.
Calculation example: Half page banner on NU app, 200.000 impressions with time targeting
Basic CPM rate € 22,- x 1.35 (Half page banner) x 1.00 (NU.nl) x 1.05 (Time) x 200.000 impressions/1.000 = € 6,237,-
Mobile
basic CPM rate for mobile is € 22.00
Standard Formats
index
Tablet
Carrousel
Full page
Large rectangle
Medium rectangle
Tablet Billboard
2.25
2.25
1.00
1.00
2.00
Smartphone
Advertorial
Contentblok
Standard banner
Double sized banner
Half page banner
Video half page banner
1.00
1.00
0.55
1.00
1.35
1.70
Title
index
Selection
index
Autotrader
AutoWeek
Belegger
Grazia
Hockey
Kieskeurig
LindaMagazine
NU.nl
NUsport
NUtech
Styletoday
TVgids
VIVA
Weekmenu
Whattowear
WTF
1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00
Capping
1.05
Specific targeting
Time
Location
Device
Content
1.05
1.05
1.05
1.05
Channel
Automotive
Finance
Men
Sports
Women
0.70
0.70
0.70
0.70
0.70
All information and prices in this brochure are subject to error and changes
See www.sanoma.nl/advertentievoorbeelden for possible combinations of titles and formats
Tarieven 2015
CAMPAIGN COST =
(bruto, discounts excl.)
basic
CPM
rate
format
index
surcharge
index
title
index
reach
/1000
The print CPM rate is € 12,00 per 1 January 2015 (1/1 page in Libelle is index 1.00)
Not all advertising formats are available for all titles. See www.sanoma.nl for the possibilities.
Calculation example: ½ Page in VT Wonen, cover 4
Basic CPM rate € 12,00 x 0.63 (1/2 page) x 1.48 (VT Wonen) x 1.30 (cover 4 surcharge) x 760,000/1,000 (reach) = € 11,058.90
Print
basic CPM rate for print
is €12.00
Standard formats
index
1/8
0.16
1/4
0.32
1/2 page *
Reach**
1/1 page *
Title
index
1/4 page *
2/1 page *
Ariadne at Home
340,400
1.87
€ 7,639
€ 4,812
€ 2,444
€ 15,277
AutoWeek
658,100
1.00
€ 7,897
€ 4,975
€ 2,527
€ 15,794
Avrobode
437,900
1.51
€ 7,935
€ 4,999
€ 2,539
€ 15,870
Beau Monde
267,400
2.38
€ 7,637
€ 4,811
€ 2,444
€ 15,274
2.075,100
0.46
€ 11,455
€ 7,216
€ 3,665
€ 22,909
Donald Duck Extra 188,800
1.93
€ 4,373
€ 2,755
€ 1,399
€ 8,745
Donald Duck Junior 119,100
1.83
€ 2,615
€ 1,648
€
€
Eigen Huis & Interieur
242,400
3.17
€ 9,221
€ 5,809
€ 2,951
€ 18,442
Donald Duck Fashionista
1/2
2/3
3/4
1/1
1 1/4
1 1/3
1 1/2
2/1
0.63
0.84
0.96
1.00
1.32
1.42
1.63
2.00
837
5,231
90,100
2.65
€ 2,865
€ 1,805
€
917
€ 5,730
Flair
449,800
1.09
€ 5,883
€ 3,707
€ 1,883
€ 11,767
Flow
263,200
2.74
€ 8,654
€ 5,452
€ 2,769
€ 17,308
Grazia
293,400
2.34
€ 8,239
€ 5,190
€ 2,636
€ 16,477
Hockey.nl
155,700
1.36
€ 2,541
€ 1,601
€
813
€ 5,082
-
-
€ 1,995
€ 1,257
€
638
€ 3,990
64,500
3.37
€ 2,608
€ 1,643
€
835
€ 5,217
Kek Mama
151,800
3.17
€ 5,774
€ 3,638
€ 1,848
€ 11,549
KRO Magazine
239,700
1.46
€ 4,200
€ 2,646
€ 1,344
€ 8,399
Libelle
1.913,700
1.02
€ 23,424
€14,757
€ 7,496
€ 46,847
Margriet
1.286,300
1.02
€ 15,744
€ 9,919
€ 5,038
€ 31,489
130,900
4.97
€ 7,807
€ 4,918
€ 2,498
€ 15,614
-
-
€ 3,500
€ 2,205
€ 1,120
€ 7,000
Mikrogids
626,600
0.83
€ 6,241
€ 3,932
€ 1,997
€ 12,482
NCRV-gids
454,700
1.33
€ 7,257
€ 4,572
€ 2,322
€ 14,514
Nickelodeon Mag. 152,400
1.43
€ 2,615
€ 1,648
€
837
€ 5,230
Nouveau
129,300
5.42
€ 8,410
€ 5,298
€ 2,691
€ 16,819
Ouders van Nu
342,170
1.70
€ 6,980
€ 4,398
€ 2,234
€ 13,961
PaardenSport***
-
-
€ 2,200
€ 1,386
€
704
€ 4,400
Phryso***
-
-
€ 1,360
€
€
435
€ 2,720
Story
972,300
0.50
€ 5,834
€ 3,675
€ 1,867
€ 11,668
Televizier
273,200
1.55
€ 5,082
€ 3,201
€ 1,626
€ 10,163
Tina 334,000
0.96
€ 3,848
€ 2,424
€ 1,231
€ 7,695
Totaal TV
121,900
1.50
€ 2,194
€ 1,382
€
702
€ 4,388
TVFilm
314,400
1.23
€ 4,641
€ 2,924
€ 1,485
€ 9,281
VARAgids
574,200
1.23
€ 8,475
€ 5,339
€ 2,712
€ 16,950
1.692,500
0.80
€ 16,248
€ 10,236
€ 5,199
€ 32,496
VIVA
388,000
1.02
€ 4,749
€ 2,992
€ 1,520
€ 9,498
vtwonen
760,300
1.48
€ 13,503
€ 8,507
€ 4,321
€ 27,006
Zo Zit Dat 103,700
2.20
€ 2,738
€ 1,725
€
€ 5,475
Hoefslag***
Katrien
Marie Claire
MAX**
Veronica Magazine
*The rates on this rate card are rounded to euros.
The rates on the invoice are rounded to two
decimals.
857
** Reach based on NOM 2013 II – 2014 I en NOM
Kidsmonitor 2013. The rates are annualy based on
the latest NOM and NOM and Kids Monitor figures.
876
***No NOM reach figures are
available for this title.
Surcharges
Weeklies
No selection
Cover 2
Cover 3
Cover 4****
1st spread
Cover 2 + page 3
Page + cover 3
1st page right
**** Index Veronica Magazine is 1,50
index
1.00
1.20
1.20
1.25
1.20
1.20
1,20
1.20
Monthlies
No selection
Cover 2
Cover 3
Cover 4
1st spread
Cover 2 + Page 3
Page + cover 3
1st page right
index
1.00
1.30
1.25
1.30
1.25
1,30
1.25
1.25
Tarieven 2015
CAMPAIGN COST =
(bruto, discounts excl.)
basic
CPM
rate
format
index
title
index
selection
index
views
/1000
The web/mobile CPM rate is € 22 , per 1 january 2015 (rectangle on NU.nl is index 1.00)
Not all advertising formats are available for all titles. See www.sanoma.nl for the possibilities.
Calculation example: Billboard on Libelle.nl, 150,000 impressions with frequency capping
Basic CPM rate € 22 x 1.70 (Billboard) x 1.45 (Libelle) x 1.05 (capping) x 150,000 impressions/1,000 = € 8,541.23
www
Web
Basic CPM rate for web is € 22.00
Standard formats
index
Full banner
Large rectangle
Leaderboard
Medium rectangle
Skyscraper
Wide Skyscraper
0.25
1.00
0.55
1.00
0.40
0.45
Exotics / Rich Media
Billboard
Billboard Video
Mini Site
Radical
1.70
2.10
3.00
3.40
Big formats
Homepage take-over
Half page ad
IAB Filmstrip
1.90
1.60
3.00
Expandables
Expandable - Large rectangle
Expandable - medium rectangle
Expandable - skyscraper
Floorad
1.50
1.50
0.65
2.00
Advertorial
Advertorial
1.00
Video
Pre-roll*
Interactieve pre-roll*
Video advertorial
Mini site with video
In Banner video
2,00
2,50
1.25
3.75
1.30
*Video advertising for specific titles, an index of
1.00 always applies
Title
index
Nouveau.nl1.90
NU.nl (bij Titels transparant in te kopen)1.00
NUsport.nl1.45
NUtech.nl1.45
Oudersvannu.nl2.14
Sbs6.nl1.00
Schoolbank.nl0.75
Story.nl1.90
Styletoday.nl1.45
Tina.nl1.00
Tuinieren.nl1.00
Tvgids.nl1.45
Viva.nl1.45
Zie.nl1.00
Zozitdat.nl1.25
Channels
index
Automotive1.00
Business1.00
Finance1.70
Food1.70
Games. Lifestyle & Entertainment
1.25
Family1.70
Health1.90
Home Deco
1.70
Men
0.75
Women1.45
CONTACT
Sanoma sales
088 556 77 77 | [email protected]
www.sanoma.nl
Veronica Uitgeverij
088 556 69 99 | [email protected]
Selection
Run of Netwerk
Allesbrocante.nl1.90
Autotrader.nl1.25
Homepage or katern
Autoweek.nl1.90
Belegger.nl1.25
Profiles
Beaumonde.nl1.45
Gender
Blogtoday.nl1.25
Age:
Dehoefslag.nl1.90
20 - 34
Donaldduck.nl1.00
20 - 49
Eigenhuiseninterieur.nl1.70
25 - 54
Fashionchick.nl1.90
35 - 49
Fashionista.nl1.25
50+
Flairathome.nl1.90
Social class
Goeievraag.nl0.75
Children living at home
Grazia.nl1.45
Interests:
Hockey.nl1.90
Automotive
Kekmama.nl1.70
Sports
Kieskeurig.nlo.a.
Beauty&Fashion
Kpnvandaag.nl0.75
Finance
Libelle.nl1.45
Food&Health
Margriet.nl1.45
Home&Deco
Marieclaire.nl1.45
Entertainment
Net5.nl1.45
Sanoma Advertising Care
Advertising Care Support
088 556 56 65 | [email protected]
Ad Operations Digital
088 556 59 40 | [email protected]
Specific targeting
Location
Time
System
Capping
Titles via programmatic
buying (ADAPT)
Allesbrocante.nl
Ariadne.nl
Autotrader.nl
Autoweek.nl
Belegger.nl
Eigenhuiseninterieur.nl
Goeievraag.nl
Kieskeurig.nl
Kpnvandaag.nl
Nu.nl
Overzicht.nl
Scholieren.com
Startpagina.nl
Tuinieren.nl
Tvgids.nl
Viva.nl
Wtf.nl
Zie.nl
Bindinc. Adverteren
035 672 69 00 | [email protected]
www.bindinc-adverteren.nl
Head Office Nederland
035 689 99 00
[email protected] | www.headoffice.nl
index
0.60
1.25
1.10
1.05
1.02
1.02
1.05
1.05
1.05
1.05
1.02
1.02
1.05
1.05
1.05
1.05
1.05
1.05
1.05
1.05
1.05

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