Marketing Student Portfolio Criteria Learning Objective & Requirements Learning Objective #1: Marketing Concepts Demonstrate an understanding of the process of planning and executing marketing strategies. Acceptable concepts include the 4 P’s (product, price, promotion, place), distribution, sales management, market research, marketing/business environment, customer relationships/target markets. Requirements: 2 individual assignments plus 2 individual or group assignments Learning Objective #2: Problem Solving/ Critical Thinking Demonstrate marketing related problem solving skills using qualitative and/or quantitative tools. Be able to develop feasible solutions within a fluid and situationspecific business environment. Specific skills to illustrate include analyzing critical factors leading to the identification of a problem/opportunity, conducting an appropriate analysis to generate information, and/or using information to develop suitable potential solutions based upon available resources and restrictions. Must demonstrate the ability to provide a solution or recommendation to a problem. Requirements: 1 individual assignment plus 1 individual or group assignments Learning Objective #3: Written Communication Demonstrate the ability to collect, organize, interpret, and coherently present information in written format. Use proper grammar and language for communicating in business papers, memos, letters, reports, and proposals. Requirements: 2 individual written assignments Potential Courses 325 Buyer Behavior 350 Introduction to Sales 365 Principles of Retail Marketing 367 Principles of Global Marketing 370 Internet Marketing 425 Services Marketing 435 B2B Selling 443 Marketing research 446 Sales Management 450 Advanced Professional Selling 455 Database Marketing 458 Internship in Marketing 495 Marketing Strategy 325 Buyer Behavior 348 Integrated Marketing Communications 350 Principles of Selling 355 Direct Marketing 365 Principles of Retail Marketing 367 Principles of Global Marketing 370 Internet Marketing 425 Services Marketing 435 B2B Selling 443 Marketing research 446 Sales Management 450 Advanced Professional Selling 455 Database Marketing 458 Internship in Marketing 495 Marketing Strategy 325 Buyer Behavior 350 Principles of Selling 348 Integrated Marketing Communications 355 Direct Marketing 365 Principles of Direct Marketing 367 Principles of Global Marketing 370 Internet Marketing 425 Services Marketing 435 B2B Selling 443 Marketing research 446 Sales Management 450 Advanced Professional Selling 455 Database Marketing 458 Internship in Marketing 495 Marketing Strategy Potential Assignments Article evaluations Case studies, case analyses Presentations Research reports Sales or research Sales role-plays Other written assignments Article evaluations Case studies, case analyses Group Projects presentations Research reports Sales or research Sales role-plays Other written assignments Administered Writing Assessment (AWA) Article evaluations Case studies, case analyses Evaluation from University Formal business memo Letters to outside business Memo Personal reflection papers Research reports Learning Objective #4: Oral Communication Demonstrate the ability to collect, organize, interpret, and coherently present information in oral format. Use situational appropriate grammar, language, and professionalism to effectively convince/persuade an audience. Requirement: Oral Communications effectiveness form or Oral Presentation Rating form completed by the faculty member. If available, sales DVD/Video (optional) Learning Objective #5: Marketing Metrics Demonstrate an understanding of key marketing metrics and the ability to effectively utilize them in the analysis and solving of marketing problems. It is critical that students include an assignment where a discussion of the implications is part of the assignment. Examples of key metrics may include but are not limited to those relating to: Marketing Planning and Customers: market growth rates, market share, marketing cost per unit, customer acquisition costs, return on investment, and break-analysis Product, Price, Place, and Promotion Offerings: new product purchase rates, markup prices, advertising to sales ratios, gross rating points, response rates, conversion rates, costs per click, transactions per customer, average transaction size, and brand equity Sales Efforts: sales turnover rates, sales performance quotas, sales variances, and straight and profit-based commissions 325 Buyer Behavior 348 Integrated Marketing Communication 350 Principles of Selling 355 Direct Marketing 365 Principles of Retail Marketing 370 Internet Marketing 425 Services Marketing 435 B2B Selling 443 Marketing Research 446 Sales Management 450 Advance Professional Selling 455 Database Marketing 495 Marketing Strategy 348 Integrated Marketing Communications 350 Introduction to Sales 355 Direct Marketing 365 Principles of Retail Marketing 367 Principles of Global Marketing 370 Internet Marketing 435 B2B Selling 443 Marketing Research 455 Database Marketing 495 Marketing Strategy Book Review Presentations of research Role-plays Sales presentations (DVD/Video) 325 Buyer Behavior 348 Integrated Marketing Communications 350 Introduction to Sales 355 Direct Marketing 365 Principles of Retail Marketing 367 Principles of Global Marketing 370 Internet Marketing 425 Services Marketing 435 B2B Selling 443 Marketing research 446 Sales Management 450 Advanced Professional Selling 455 Database Marketing 495 Marketing Strategy Any group project in a marketing class. NB: DVD/Video must be cued to the correct point of evaluation. Article evaluations Case studies, case analyses Group Projects Memo Research reports Other statistical analyses Other written assignments Requirements: 1 individual assignments plus 1 individual or group assignment Learning Objective #6: Work Effectively in Teams Be able to work effectively with a group of other individuals to accomplish a mutual goal and produce high quality outcomes. Demonstrate goal commitment, mutual respect, effective communication, flexibility, and productivity. Be able to identify benefits and difficulties of working in teams. Requirements: Team effectiveness rating form completed by the faculty member for whom the project was done and the corresponding team assignment or presentation Learning Objective #7: Global Business Environment Demonstrate an understanding of the global forces that shape firms’ domestic and global strategies. Be able to analyze global potential through country analysis, which could include the political, cultural, economic, and legal environments; as well as strategy development and country risk/return. 325 Buyer Behavior 367 Principles of Global Marketing 495 Marketing Strategy Article evaluations Case studies, case analyses Memo Presentations Research reports Other written assignments 325 Buyer Behavior 350 Introduction to Sales 365 Principles of Retail Marketing 370 Internet Marketing 425 Services Marketing 435 B2B Selling 443 Marketing Research 446 Sales Management 450 Advance Professional Selling 495 Marketing Strategy Any written assignment on either a personal ethical philosophy statement or evaluation of business/firm ethics. Requirement: 1 individual or group assignment Learning Objective #8: Ethical Business Practice Awareness Demonstrate an awareness of and a personal philosophy toward ethical business practices. Requirements: 1 individual or group assignment
© Copyright 2024 ExpyDoc
