Interim Marketing and Projectmanagement
!
Business overview:
!
2015-current :
Owner Rob! Interim Marketing and Project management specialized in
Pharma and healthcare industry.
Key specialties: Business unit (sales and marketing) management, Brand/
category building, Market Access, (Strategic) Business Planning, Tactical
execution, (KOL) networking and teambuilding, reaching agreed KPI’s
www.rob-i.nl
!
o
2004-2014 Nutricia Advanced Medical Nutrition the Netherlands, part of
Group DANONE
▪
2012 – 2014 Category Manager Benelux Memory, responsible in
the Benelux for :
•
▪
2007 – 2012 Business (development) Manager
•
▪
Exploring, building and implementing (new )business
approaches: Development of guidelines, Cooperation with
Pharma companies, KOL development/ networking, Market
access new products/ indications (ie diabetes, oncology,
COPD, CNS), Member of International Alzheimer
Management team, Project leader of Alzheimer /geriatry
team
2004-2007 Marketing Manager
•
!
Brand strategy & vision for the CNS/ alzheimer portfolio :
Execution and monitoring implementation vs objectives and
timelines, Multi-disciplinary team with sales, marketing,
medical & finance, Stakeholder management, P&L
responsibility for the category. Business unit manager/ line
manager of sales and marketing team.
End-responsibility for (local) strategy and implementation
of Nutricia Netherlands Clinical division business/strategy
plan, Member of local Management team of Nutricia
Advanced Medical Nutrition Netherlands, Line Manager of
Marketing team (12 FTe)
Interim Marketing and Projectmanagement
!
o
1991-2004 Pfizer Pharmaceuticals The Netherlands
▪
2000-2004 Product Group Manager Hospital (indications:dementia,
depression, schizophrenia, infectious disease, endocrine care,
neuropathic pain, epilepsy and migraine), Responsible for strategy/
market approach hospital products, market access strategy
(registration, reimbursement, pricing , KOL development, claims
and pre-marketing) , Responsible for 5 category teams (marketing,
medical, sales), Line manager of marketing team ( 14 FTe)
▪
1994-2000 Product Manager CNS. Responsible for strategy /market
approach CNS products
▪
1991-1994 Sales rep/ project manager

Willkommen zur DCEC 2014

NER Y INDUSTR Y - sweets processing