Baird Market and Investment Strategy Weekly Market Notes January 20, 2015 Dow Industrials 17511 S&P 500 2019 Please refer to Appendix – Important Disclosures+ Volatility Often Leads to Opportunity Summary The equity markets declined for the second week in a row last week. Historically, Economy: Deflation pressures mount globally; Europe inflation is lowest on record; there is a close relationship between the stock market’s performance in the first U.S. CPI drops 0.4% in December. Retail month of a new year and the final 12-month outcome. Stocks fell in January 2014, sales fall in December. however, and the S&P 500 finished with a nice gain. The worry in January 2015 is that weakness in the global economy could spill over into the U.S. There is also Fed Policy: Fed meets January 27-28. No concern that the plunge in energy prices and a rising dollar will cause corporate change in policy expected. earnings growth to stall. Considering that most expect the Fed to raise rates this summer, investors have been depending on rising earnings to validate lofty equity Sentiment: Pessimism building; valuations. Given the unstable global economic and geopolitical environment, we approaching extreme readings. believe it is premature to expect the Fed to alter course this year. Since inflation rates are declining globally, and with the latest U.S. retail sales weaker than Strongest Sectors: Defensive sectors top expected in the fourth quarter, odds are the Fed will remain friendly toward the relative strength leaderboard. financial markets in 2015. Although January losses have been confined to 2.0% or less, volatility continues to be the new phenomena in 2015. The sharp rise in volatility has not been confined to the equity markets. Bond prices have soared in the opening weeks of January and last week witnessed a huge increase in volatility on the currency exchanges. The large price swings are being reflected in the jump in the CBOE Volatility Index (VIX). The VIX has nearly doubled from below 12 in December to 21 at the close on Friday. Investors have been conditioned to view the increases in the VIX as a negative. The record, according to Ned Davis Research, shows that since 1997 80% of the net gains in the S&P 500 have occurred in the 15% of the time that the VIX has been above 29. The simple explanation for this is that high periods of volatility are consistent with rising levels of investor fear. When fear levels reach an extreme, it typically represents a good long-term buying opportunity. This is because there is a strong correlation between investor sentiment and liquidity. When investors are fearful to the extreme, it likely means that sufficient liquidity has been established on the sidelines to support a good rally. Although several of the sentiment indicators show extreme pessimism, we would like to see the bulls in the Investors Intelligence data fall below 40% and the bulls in the survey from the American Association drop below 30%. Sentiment Current Previous Indication CBOE 10-Day Put/Call Ratio Below 80% is bearish; Above 95% is bullish 102% 99% Bullish CBOE 3-Day Equity Put/Call Ratio Below 53% is bearish; Above 64% is bullish 72% 63% Bullish VIX Volatility Index Below 13 is bearish; Above 19 is bullish 21.0 17.6 Bullish American Association of Individual Investors Twice as many bulls as bears is bearish; more bears than bulls is bullish Bulls: Bears: 46.1% 21.5% Bulls: Bears: 41.0% 27.7% Bearish Investors Intelligence (Advisory Services) 55% bulls and/or less than 15% bears is considered bearish Bulls: Bears: 48.0% 16.3 % Bulls: Bears: 50.5% 15.2 % Neutral National Assoc. of Active Investment Mgrs. (NAAIM) Below 30% is bullish; Above 80% is bearish Ned Davis Research Crowd Sentiment Poll Ned Davis Research Daily Trading Sentiment Composite Bruce Bittles Chief Investment Strategist [email protected] 941-906-2830 87% 71% Bearish Optimism Fading Optimism Fading Bearish Extreme Pessimism Optimism Retreating Bullish Weekly Market Notes RS Ranking RS Current Previous Trend Utilities 1 ** 2 Health Care 2 ** 1 Consumer Staples 3 ** 3 Information Technology 4 ** 5 Sub‐Industry Detail Leaders: Laggards: Leaders: Laggards: Leaders: Laggards: Leaders: 5 ** Drug Retail; Food Retail; Distillers & Vintners Home Entertainment Software Laggards: Leaders: Consumer Discretionary Electric Utilities; Multi‐Utilities & Unregulated Power Independent Power Producers Managed Health Care 4 Laggards: Leaders: Industrials 6 7 Financials 7 6 Telecom Services 8 9 Materials 9 8 Energy 10 10 Laggards: Leaders: Laggards: Leaders: Laggards: Leaders: Laggards: Leaders: Laggards: Home Furnishings; Household Appliances; Housewares & Specialties; General Merchandise Stores; Home Improvement Retail; Automotive Retail Auto Parts & Equipment; Leisure Products; Casinos & Gaming; Broadcasting; Internet Retail Diversified Support Services; Human Resources & Employment Services; Airlines Construction & Engineering; Electrical Components & Equipment; Construction Machinery & Heavy Trucks; Trading Companies & Distributors Diversified REITs; Office REITs; Residential REITs; Retail REITs Life & Health Insurance Commodity Chemicals; Diversified Metals & Mining; Steel Oil & Gas Drilling; Oil & Gas Equipment & Services; Integrated Oil & Gas; Oil & Gas Exploration & Production; Oil & Gas Refining & Marketing; Coal & Consumable Fuels ** Denotes Current Relative Strength‐Based Overweight Sectors ** 1 = Strongest sector 10 = Weakest Sector Quarterly Data 12/31/1979 - 12/31/2014 Actual Inflation vs Expected Inflation 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0 -1 Consumer Price Year-to-Year Change 12/31/2014 = 0.8% ( ) Expected 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0 -1 Index 10-Year Consumer 12/31/2014 = 2.2% ( ) Price Inflation Expectations Source: Survey of Professional Forecasters 1980 1985 1990 1995 2000 2005 2010 12/31/2014 = -1.4% 7 7 6 6 5 5 4 4 3 3 2 2 Inflation Higher than Expectations 1 1 0 0 -1 -1 -2 -2 Inflation Lower than Expectations -3 -3 (E725) CPI (Year-to-Year Change) minus Expected CPI Copyright 2015 Ned Davis Research, Inc. Further distribution prohibited without prior permission. All Rights Reserved. See NDR Disclaimer at Robert W. Baird & Co. www.ndr.com/copyright.html . For data vendor disclaimers refer to www.ndr.com/vendorinfo/ . Page 2 of 3 Weekly Market Notes Appendix – Important Disclosures and Analyst Certification This is not a complete analysis of every material fact regarding any company, industry or security. The opinions expressed here reflect our judgment at this date and are subject to change. The information has been obtained from sources we consider to be reliable, but we cannot guarantee the accuracy. ADDITIONAL INFORMATION ON COMPANIES MENTIONED HEREIN IS AVAILABLE UPON REQUEST The indices used in this report to measure and report performance of various sectors of the market are unmanaged and direct investment in indices is not available. Baird is exempt from the requirement to hold an Australian financial services license. Baird is regulated by the United States Securities and Exchange Commission, FINRA, and various other self-regulatory organizations and those laws and regulations may differ from Australian laws. This report has been prepared in accordance with the laws and regulations governing United States broker-dealers and not Australian laws. Copyright 2015 Robert W. Baird & Co. Incorporated Other Disclosures UK disclosure requirements for the purpose of distributing this research into the UK and other countries for which Robert W Baird Limited holds an ISD passport. This report is for distribution into the United Kingdom only to persons who fall within Article 19 or Article 49(2) of the Financial Services and Markets Act 2000 (financial promotion) order 2001 being persons who are investment professionals and may not be distributed to private clients. Issued in the United Kingdom by Robert W. Baird Limited, which has an office at Finsbury Circus House, 15 Finsbury Circus, London EC2M 7EB, and is a company authorized and regulated by the Financial Conduct Authority. For the purposes of the Financial Conduct Authority requirements, this investment research report is classified as objective. Robert W Baird Limited ("RWBL") is exempt from the requirement to hold an Australian financial services license. RWBL is regulated by the Financial Conduct Authority ("FCA") under UK laws and those laws may differ from Australian laws. This document has been prepared in accordance with FCA requirements and not Australian laws. Robert W. Baird & Co. Page 3 of 3
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