Vernon Crowder - USA Rice Federation

2014 USA Rice Outlook Conference
Little Rock, AR
US Rice In The Long Term:
Opportunities and Challenges
Food & Agri business Research a nd Advisory
Vernon Crowder
Seni or Vice President & Senior Analyst
December 2014
Rabobank
Rabobank December 2014
1
A Team Of 90 Professionals In 12 Different Countries
A Truly Global Team
Rabobank December 2014
2
World Agriculture Trade Increasing
Total U.S. Exports
1980 - 2013
160
140
120
Billion USD
100
80
60
40
20
Source: USDA, 2014
Rabobank December 2014
3
Population Growth And Urbanization Continue
• An increasing population that is
more urban means increasing
demand for more than just
sustenance food.
• More demand for safe uniform
products will drive producers to
enhance quality and minimize
variation.
Source: Rabobank 2014
Rabobank December 2014
4
With Population Growth, Greater Demand Is Inevitable
Global Population Growth Trends
Source: United Nations Department of Economic & Social Affairs, 2012; Rabobank 2014
Rabobank December 2014
5
World Agricultural Consumer Demand Is On The Rise
Income development
Food choices
North
America
Diet food, functional food, organic food
China
2020
Fresh and convenient, segmented
meals
China
Rural
India
Eastern
Europe
SEA
Sub-Sah.
Africa
India
Carbohydrate staples (grains, roots, tubers)
Surviving
Source: Rabobank 2014
Japan
China
Urban
Prepared meals, snacks
Eggs, meat, dairy, sugar, processed massmarket food, soft drinks
Australia
Western
Europe
Mass-market
Convenience
Foodservice Snacking
International
Quality
Individualised
Health
Enjoyment
Food perception
Rabobank December 2014
6
Rise In Economics Lifting Protein Consumptions
Source: USDA, IMF, Rabobank
Rabobank December 2014
7
The Challenge’s Farmers Are Facing
Food, Water, & Energy Nexus
Source: Rabobank 2014
Rabobank December 2014
8
Food Production Will Continue To Meet Demand
population (millions)
World Population & Food Production Growth
Source: Food & Agriculture Organization of the United Nations, 2012; Rabobank, 2014
Rabobank December 2014
9
World Rice Trade
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
27%
24%
26%
27%
29%
26%
13%
14%
18%
13%
12%
14%
12%
19%
12%
7%
9%
10%
8%
14%
11%
7%
9%
5%
9%
6%
10%
10%
17%
14%
9%
9%
12%
11%
16%
15%
15%
9%
19%
14%
35%
30%
11%
8%
16%
34%
10%
7%
20%
29%
6%
13%
11%
7%
21%
27%
8%
9%
9%
14%
20%
29%
9%
6%
6% 4%
7% 4%
6% 4%
6%
7%
Percent of Total Exports
Thailand
Source: FAO, Rabobank
Vietnam
India
US
Pakistan
South America
Rabobank December 2014
10
Southern Rice Export Destination 2013
Other
23%
Mexico
28%
Ghana
5%
Colombia
5%
Haiti
11%
Iran
6%
Saudi Arabia
7%
Source: FAO, Rabobank
Venezuela
7%
Canada
8%
Rabobank December 2014
11
California Rice Export Destination 2013
Other
21%
Japan
28%
Mexico
4%
Turkey
6%
Taiwan
6%
South Korea
18%
Canada
8%
Source: FAO, Rabobank
Jordan
9%
Rabobank December 2014
12
Growing Competition
8,000.00
7,000.00
Milled Tonnes (000s)
6,000.00
5,000.00
4,000.00
3,000.00
2,000.00
1,000.00
-
US
Source: FAO, Rabobank
South America
Vietnam
Rabobank December 2014
13
Medium/Short Grain Receive Premiums
30
Annual Average Price
25
20
15
10
5
0
-5
Price Premium
Source: USDA-NASS, Rabobank
Long Grain Price
Med/Short Price
Rabobank December 2014
14
California Rice Acreage Production
600,000
500,000
Acres Planted
400,000
300,000
200,000
100,000
0
Source: USDA-NASS, Rabobank
Rabobank December 2014
15
Southern Field Crops Acreage Production
25,000,000
Acres Planted
20,000,000
2,457,003
2,556,190
3,062,601
2,085,662
2,114,890
1,904,453
2,478,532
15,000,000
10,000,000
5,000,000
0
Source: USDA-NASS, Rabobank
CORN
SOYBEANS
RICE
Rabobank December 2014
16
Southern Rice Acreage Volatility
50%
40%
30%
20%
10%
0%
-10%
-20%
-30%
-40%
% Change Corn Price
Source: USDA-NASS, Rabobank
% Change Rice Acreage
Rabobank December 2014
17
Commodity Price Change
’04 - ’08 Versus ’09 - ’13 Average Prices
80%
71%
70%
Percent Change
60%
60%
50%
40%
30%
31%
32%
Long Grain
Short/Med Grain
20%
10%
0%
Source: USDA-NASS, Rabobank
Soybean
Corn
Rabobank December 2014
18
98%
16%
96%
14%
94%
12%
92%
10%
90%
8%
88%
6%
86%
4%
84%
82%
2%
80%
0%
Med Grain
Source: USDA-NASS, Rabobank
Medium Grain % of Total Acres
Long Grain % of Total Acres
Southern Long and Medium Grain Acres Planted
Long Gain
Rabobank December 2014
19
Environmental Issues
Burning Straw may be More
Regulated in the Future
Water Storage and
Distribution will be Essential
for Rice Producers
Rabobank December 2014
20
Transparency Will Strengthen the Competiveness of US Rice
Texas
Mississippi
Missouri
2 Mills
4 Mills
2 Mills
Louisiana
California
10 Mills
15 Mills
Arkansas
18 Mills
Percent of 2013 US Production
Source: USDA, USA Rice Federation, Rabobank
Rabobank December 2014
21
Conclusion
• Quality May be the Opportunity for Differentiation
•More Revenue Per Acre is the Long-Term Objective
•Jupiter vs. CalRose
•South America & Vietnam Will be Even More Competitive
•Environmental Challenges and Opportunities
• Supply Chain Leadership?
Rabobank December 2014
22
Contact Details
Rabobank N.A.
“The financial link in the global
food chain”™
Vernon Crowder
Senior Vice President, Senior Analyst
Food & Agribusiness Research and Advisory
[email protected]
DISCLAIMER
Professional advice is recommended for all financial and strategic decisions. However, this information is
not professional advice and has not been prepared to be used as the basis for, and should not be used as
the basis for, any such decisions. This information is general in nature only and does not take into account
an individual’s personal circumstances. No representation is made that any forecast or projected
information is correct or will eventuate. Although reasonable efforts have been taken to ensure the
accuracy of the contents of this publication, no warranty is given in regard to the total accuracy of the
printed contents. The persons involved in the preparation and distribution of this information and their
related persons disclaim all liability for any loss or damage suffered due to any use of or reliance on the
information.
Rabobank December 2014
23