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A I R P O RT M E D I A PA C K
LEEDS BRADFORD
AIRPORT ADVERTISING
2
contents
About Leeds Bradford Airport
3
Opportunities
11
Key Facts
4
96 sheet posters
12
Our Passengers
5
48 sheet posters
13
LBA Passenger Profile
6
Bespoke terminal front headline adverts
17
Destinations
7
Targeted advertisements on key passenger walkways
19
Airlines and Tour Operators
8
Digital screens at key locations
21
Bespoke light boxes at prime passenger points
24
Why Airport Advertising?
9
6 sheet posters in internal and external positions
27
Why Airport Advertising at LBA?
10
Wall wraps on main passenger walkways
28
Wall take-overs
32
Let’s Talk
33
3
About Leeds
Bradford Airport
A record 3.3 million passengers flew via Leeds
Bradford Airport in 2013, the busiest year in
the airport’s history
LEEDS BRADFORD
AIRPORT ADVERTISING
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Key Facts
Winner of Best UK Airport – Travel Weekly Globe Awards 2014
LBA has been the fastest growing regional airport in the UK over the last 5 years
3.3 million passengers flew via Leeds Bradford Airport in 2013
LBA saw passenger numbers grow by 11% in financial year 2013/14
Following on from the £11 million passenger terminal development in 2012, a further £1.2 million has been invested in 2014 in parking, transport and security facilities
LBA has direct flights to over 70 destinations, including hubs with onward worldwide connections (Heathrow, Schiphol, Dublin and Copenhagen)
Over 2,700 staff work at the airport across 50 businesses
LEEDS BRADFORD
AIRPORT ADVERTISING
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Our Passengers
LBA serves the Yorkshire region, which has a population of 5.3 million, and beyond
LBA has the highest proportion of ABC1 leisure passengers of any UK airport outside of London
LBA is located in the affluent ‘Golden Triangle’ linking York, Harrogate and Leeds
LBA’s business and leisure passengers are the wealthiest outside London
LBA serves two of the UK’s fastest growing cities
LBA is only 30 miles from York, England’s largest inbound tourist city outside London
LEEDS BRADFORD
AIRPORT ADVERTISING
6
LBA Passenger Profile
Age breakdown of LBA passengers
2%
Socio-economic groups
Gender split
under 15
9%
16 - 24
11%
25 - 34
15%
35 - 44
21%
45 - 54
26%
55 - 64
16%
over 65
male 55%
12% D/E
Business / leisure
17% C2
71% ABC1
17%
Social grade
Social status
Occupation
A
upper middle class
higher managerial, administrative or professional
B
middle class
intermediate managerial, administrative or professional
C1
lower middle class
supervisory or clerical, junior managerial, administrative or professional
C2
skilled working class
skilled manual workers
D
working class
semi and unskilled manual workers
E
lowest level of subsistence
state pensioners or widows (sole earner), casual or low grade workers
LEEDS BRADFORD
AIRPORT ADVERTISING
female 45%
83%
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Destinations
Austria
Czech Republic
Holland
Spain
Innsbruck, Salzburg
Prague
Amsterdam
Balearic Islands
Denmark
Hungary
Alicante, Barcelona, Girona,
Malaga, Murcia, Reus
Ibiza, Majorca, Menorca
Copenhagen
Budapest
Bulgaria
Finland
Italy
Bourgas
Lapland
Pisa, Milan, Rome, Sardinia,
Venice, Verona
Tunisia
Switzerland
Geneva
Tunisia
Canary islands
France
Fuerteventura, Gran Canaria,
Lanzarote, Tenerife
Bergerac, Dinard, La Rochelle,
Limoges, Montpellier, Nice, Paris,
Toulouse, Chambery, Grenoble
Malta
Turkey
Malta
Antalya, Bodrum, Dalaman
Germany
Poland
Uk & Ireland
Gdansk, Krakow
Aberdeen, Glasgow, Jersey,
London Heathrow, Southampton,
Belfast, Dublin
Croatia
Dubrovnik, Pula, Split
Cyprus
Lanarca, Paphos
Dusseldorf
Greek islands
Corfu, Crete, Kos, Rhodes, Zante,
Kefallinia
LEEDS BRADFORD
AIRPORT ADVERTISING
Portugal
Faro, Madeira
USA
New York
8
Airlines and Tour Operators
and
many
more
LEEDS BRADFORD
AIRPORT ADVERTISING
9
Why Airport
Advertising?
The average dwell time in airports is 21⁄2 hours
which is greater than any other public transport hub.
Additionally the positive mindset of passengers means
they are receptive to advertising
LEEDS BRADFORD
AIRPORT ADVERTISING
10
Why Airport Advertising at LBA?
Our cost effective local
advertising, coupled with
audience quality, make this
a perfect platform for
promoting your brand
Increasing passenger numbers at LBA mean a growing reach for your advertisements
LBA has a valuable and diverse audience for advertisers with a high number of ABC1s
Captive audiences in certain holding areas such as baggage reclaim and security mean your adverts can have greater impact
An excellent opportunity to target both business and leisure passengers
We provide the option to select advertising locations based on passenger journey
Airport advertising can increase your brand’s international status - international travel provides 88% of our total passenger mix
LEEDS BRADFORD
AIRPORT ADVERTISING
11
Opportunities
We are able to offer a number of exciting and creative
advertising and sponsorship opportunities across the
airport, from traditional poster sites and online adverts
to the latest digital interactive advertising platforms with their unique possibilities for tactical, day part and
day of week advertising
LEEDS BRADFORD
AIRPORT ADVERTISING
12
96 sheet poster
on terminal exit
Find out the benefits of airport advertising
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
13
48 sheet poster
at car park exit
Book an advertising package at Leeds Bradford Airport
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
14
48 sheet poster
on terminal exit
Check out our competitive advertising rates
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
15
48 sheet poster
on terminal exit
Call us for a quotation now
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
16
48 sheet poster
on terminal exit
Find out the benefits of airport advertising
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
17
Bespoke
terminal front
headline advert
Book an advertising package at Leeds Bradford Airport
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
18
Bespoke
terminal front
headline advert
Check out our competitive advertising rates
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
19
Targeted
advertisement
on key passenger
walkway
Call us for a quotation now
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
20
Targeted
advertisement
on key passenger
walkway
Find out the benefits of airport advertising
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
21
Digital screens at
key locations around
the terminal
Book an advertising package at Leeds Bradford Airport
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
22
Digital screens at
key locations around
the terminal
Check out our competitive advertising rates
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
23
Digital screens at
key locations around
the terminal
Call us for a quotation now
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
24
Bespoke light
box at prime
passenger point
Find out the benefits of airport advertising
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
25
Bespoke light
box at prime
passenger point
Book an advertising package at Leeds Bradford Airport
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
26
Bespoke light
box at prime
passenger point
Check out our competitive advertising rates
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
27
6 sheet poster
Call us for a quotation now
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
28
Wall wrap on
main passenger
walkway
Find out the benefits of airport advertising
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
29
Wall wrap on
main passenger
walkway
Book an advertising package at Leeds Bradford Airport
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
30
Wall wrap on
main passenger
walkway
Check out our competitive advertising rates
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
31
Wall wrap on
main passenger
walkway
Call us for a quotation now
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
32
Wall take-over
Find out the benefits of airport advertising
LEEDS BRADFORD
AIRPORT ADVERTISING
Tel: 0113 391 3293
Email: [email protected]
33
Let’s Talk
If you would like to reach our
3.3 million passengers
then talk to us now about how
we can work with your organisation
Martin Hopkins | Advertising Manager
Tel: 0113 391 3293
Email: [email protected]
Leeds Bradford International Airport
Whitehouse Lane, Leeds LS19 7TU
LEEDS BRADFORD
AIRPORT ADVERTISING
www.leedsbradfordairport.co.uk

Flight Guide Summer 2014