2015 Media Kit - DestinationKSA

2015 Media Kit
www.destinationksa.com
2015 Media Kit
2015 Media Kit
ABOUT DESTINATION MAGAZINES
Destination
is the #1
Destination Jeddah and Riyadh are monthly English magazines
directed at locals, new residents, business visitors, religious tourists
and the expanding KSA/GCC tourism sector. The content delivered in
the magazines provides readers with an insightful glimpse of Saudi
lifestyle, exclusive one-on-one interviews with influential figures
within our society, in addition to an opportunity for readers to relate
to certain figures on a more personal level. DJ and DR serve as the
comprehensive guides to sights and attractions, businesses and the
cities’ dining and fashion scenes in both Jeddah and Riyadh.
Magazine in the Western
region and Jeddah city
Magazine for entry to luxury
brands read by locals
City insight on the go magazine
specialized in lifestyle
Destination, an initiative of Rumman
Company publishing house, is an English
language monthly comprehensive guide that
covers nearly everything Jeddah and Riyadh have to
offer from food, fashion, shopping, green
living, sports, leisure, arts, entertainment
and travel. With a splash of local tradition,
culture and lifestyle, Destination magazines
encapsulate the offerings of Jeddah and Riyadh as
a comprehensive and consumer friendly,
one-stop guide.
What’s the
Jeddah’s
DINING
SCENE?
www.destinationksa.com
Published
continuously for
7
years
Buffalo Wings and Rings
is open and is delicious!
It’s on Prince Sultan
Street (Basateen).
Pierre Herme,
well-known for gourmet
pleasures including
macaroons and
chocolates, is opening
soon at Roshana Mall
Won Tahlia Street.
By Bassma Al Toaimi | Photography by Reem Al Rifaie
Have you been to the PINK CAMEL
at Rubaiyat Department Store?
Enjoy tasty
tangles at
You’ll hear about it as soon as we do!
“
12 issues
timed to the
peak periods
throughout
the year
1. New branch of
Baskin Robbins
opened on Sari
Street, near Al Fallak
2. A branch of Baskin
Robbins opened
on Prince Sultan
Street near Rawae
Al Maktabat.
It’s a unique branch
because it offers
BREAKFAST!
Check it out.
Latest from
HAVE YOU TRIED
THEIR DRIVE
THRU YET?
<<
the Noodle House
at Teatro Mall
on Tahlia Street.
Yogorino is also available
at a petrol station in Al
Nahda (on Malik Road).
Churro Station is now
open, opposite Saudi
German Hospital.
Have you been to
AIDA CAFÉ
A BRANCH OF HOT WAVES
IS OPEN OPPOSITE SAUDI
GERMAN HOSPITAL
8
700+
120K
55K
distribution points
in both Jeddah
& Riyadh
monthly readership
in both Jeddah
& Riyadh
monthly circulation
in both Jeddah
& Riyadh
DESTINATION JEDDAH
For the first time
in Jeddah, frozen
yogurt is available
at supermarkets in
both tubs and sticks,
thanks to Marcel’s!
HEAD TO
MOSAIC
AT ROSHANA
MALL TAHLIA
FOR SWEETS AND
Alforn closes and Sushi
Yoshi replaces it
on Prince Sultan Street
in Basateen.
CHOCOLATES!
GOOD NEWS JEDDAH!
Basma Elkhereiji is
opening again, she
just relocated.
COURTESY PHOTO/THEBAKEDROAD.WORDPRESS.COM •FLICKR.COM
Applebee’s fans,
listen up! From
now until Oct. 15,
Applebee’s is offering
five sizzlers including
sizzling bone-in
Ribeye Cowboy
Steak, sizzling BBQ
Salmon and sizzling
Jumbo Shrimp.
Home-based
burger shop,
in Stars Avenue yet?
Their Café Mocha
IS A MUST-TRY!
COURTESY PHOTO/FFFASHION.NET • SWEETSOCIETY • JEDDAHFOOD.COM
“
English-language monthly
magazine in KSA
If you’re a fan
of chicken,
you must visit
DAJAJO,
in Bawadi District.
Section B,
finally opens
a restaurant!
Enjoy Casper and Gambini’s
Executive Platter!
FOR JUST 79 SR,
indulge in appetizers,
main course, dessert
and a beverage!
New Ruby Tuesday
opening next to
Sultan Mall
If you’re looking
for a nice Lebanese
restaurant, make sure
you visit SHABABIK
or Le Beirut at Ana
Gheir Mall.
DESTINATION JEDDAH 9
2015 Media Kit
EDITORIAL CALENDAR/THEME
Every issue of Destination features in-depth articles, personality-driven covers, beautifully photographed coverage
of lifestyle, travel, fashion, dining and insights about the city. We discover the city like no one else!
ISSUE
THEME
AD BOOKING
MATERIALS DUE
JAN
Home issue
15th Dec
17th Dec
FEB
Arts issue
14th Jan
17th Jan
MAR
Wedding issue
15th Feb
17th Feb
APR
Social Responsibility issue
15th Mar
17th Mar
MAY
Travel/Explore/History issue
15th Apr
18th Apr
JUN
Ramadan issue
14th MAY
17th MAY
JUL
Cars issue
14th Jun
17th Jun
AUG
Education/Future issue
14th Jul
18th Jul
SEP
Fashion issue
13th Aug
17th Aug
OCT
Food issue
14th Sep
17th Sep
NOV
Health issue
14th Oct
17th Oct
DEC
Business issue
15th Nov
17th Nov
note: editorial calendar is subject to change.
www.destinationksa.com
2015 Media Kit
Destination readers profile
Our target readers are local and international residents, expats, visitors and tourists
who are attracted by Destination magazine’s up-to-date information regarding
happenings in and around the city.
Destination Magazine readers are always looking for ways to spend their
time and money across the city. They have a desire to meet new people
and try new experiences. Destination readers are socially outgoing
and are eager to participate in the community’s leisurely activities. Our
readers are interested in original, fresh and innovative products, services
and ideas. They happen to use the magazine to plan their activities for
the entire month and to entertain guests and friends.
50%
60%
use the magazine to
plan their
activities
Age
50% 20-34 years
25% 45-39 years
25% 40-45 years
30
is the average
age number
of Destination
readers
gender
English-speaking Saudis/
partners of Saudi natives
International
visitors, business
men and tourists
www.destinationksa.com
Internationals (expats
living in Jeddah & Riyadh
an average of 5 years)
30%
55% Female
45% Male
2015 Media Kit
Destination Magazine rate card 2015
(SINGLE DEAL)
All rates are in USD & SAR
Advertorials
Full Page Advertisements
Full Page Ad
USD 4,500
SR 16,875
Inside Back Cover
USD 5,000
SR 18,750
One Page Advertorial
USD 2,700
SR 10,125
Inside Front Cover
USD 5,600
SR 21,000
Back Cover
USD 9,500
SR 35,625
Two Page Advertorial
USD 4,300
SR 16,125
Special Multi Page Ads
Directory Ads
Inside Front Cover Spread
USD 8,900
SR 33,375
Inside Directory (6cm x 6cm)
USD 1,000
SR 3,750
Double Page Spread
USD 7,200
SR 27,000
Column Directory (6 cm x 12cm)
USD 1,500
SR 5,625
Front Page Gate Fold Back
USD 10,600
SR 39,750
Column Directory (6cm x 24cm)
USD 2,000
SR 7,500
Half Page Ads
Half Page Vertical
USD 2,700
SR 10,125
Half Page Horizontal
USD 2,700
SR 10,125
Destination Magazine Packages 2015
For every three paid Full Page Ads, One Full Page Ad free (3 + 1). Client Discount: 10%
For every five paid Full Page Ads, Two Full Page Ads free (5 + 2). Client Discount: 15%
For every nine paid Full Page Ads, Three Full Page Ads free (9 + 3). Client Discount: 20%
based on 1 usd= 3.75 SAR
www.destinationksa.com
Double Page Sponsorship Banner
USD 4,500
SR 16,875
Location on the Map
Rates avilable upon
client request
2015 Media Kit
Destination Magazine rate card 2015
(DOUBLE DEAL)
All rates are in USD & SAR
Full Page Advertisements
Advertorials
Full Page Ad
USD 7,200
SR 27,000
Inside Back Cover
USD 8,000
SR 30,000
One Page Advertorial
USD 4,300
SR 16,125
Inside Front Cover
USD 8,900
SR 33,375
Back Cover
USD 15,200
SR 57,000
Two Page Advertorial
USD 6,900
SR 25,875
Special Multi Page Ads
Directory Ads
Inside Front Cover Spread
USD 14,300
SR53,625
Inside Directory (6cm x 6cm)
USD 1,600
SR 6,000
Double Page Spread
USD11,500
SR 43,125
Column Directory (6 cm x 12cm)
USD 2,400
SR 9,000
Front Page Gate Fold Back
USD 17,000
SR 63,750
Column Directory (6cm x 24cm)
USD 3,200
SR 12,000
Half Page Ads
Half Page Vertical
USD 4,300
SR 16,125
Half Page Horizontal
USD 4,300
SR 16,125
Destination Magazine Packages 2015
For every three paid Full Page Ads, One Full Page Ad free (3 + 1). Client Discount: 10%
For every five paid Full Page Ads, Two Full Page Ads free (5 + 2). Client Discount: 15%
For every nine paid Full Page Ads, Three Full Page Ads free (9 + 3). Client Discount: 20%
based on 1 usd= 3.75 SAR
www.destinationksa.com
Double Page Sponsorship Banner
USD 7,200
SR 27,000
Location on the Map
Rates avilable upon
client request
2015 Media Kit
Destination Magazine rate card 2015
(DIGITAL SINGLE DEAL)
All rates are in USD & SAR
WEBSITE ADVERTISeMENT
WEBSITE LEADERBOARD 728X90
USD 25
SR 94
PRODUCT PLACEMENT
PRODCUT PLACEMENT
USD 25
SR 94
WEBSITE BACKGROUND
USD 50
SR 188
WEBSITE RIGHTBOX/MPU 300X 250
USD 20
SR 75
CONTeNT
SOCIAL MEDIA
CUSTOM CONTENT
USD 50
SR 188
SOCIAL POST/FB
USD 200
SR 750
SPONSORED CONTeNT
USD 35
SR 131
SOCIAL POST/ TWITTER
USD 300
SR1,125
1 WEEK CONTeNT
USD 750
SR 2,813
SOCIAL POST/INSTAGRAM
USD 400
SR 1,500
File Format: Pushdown, FilmStrip, & WonderWall
Colors: All colors should be RGB.
Resolution: minimum of 150 dpi
based on 1 usd= 3.75 SAR
www.destinationksa.com
2015 Media Kit
Destination Magazine rate card 2015
(DIGITAL DOUBLE DEAL)
All rates are in USD & SAR
WEBSITE ADVERTISeMENT
WEBSITE LEADERBOARD 728X90
USD 35
SR 131
PRODUCT PLACEMENT
PRODCUT PLACEMENT
USD 35
SR 131
WEBSITE BACKGROUND
USD 75
SR 281
WEBSITE RIGHTBOX/MPU 300X 250
SR 113
USD 30
CONTeNT
SOCIAL MEDIA
CUSTOM CONTENT
USD 75
SR 281
SOCIAL POST/FB
USD 300
SR 1125
SPONSORED CONTeNT
USD 50
SR 188
SOCIAL POST/ TWITTER
USD 400
SR1,500
1 WEEK CONTeNT
USD 1,000
SR 3,750
SOCIAL POST/INSTAGRAM
USD 500
SR 1,875
File Format: Pushdown, FilmStrip, & WonderWall
Colors: All colors should be RGB.
Resolution: minimum of 150 dpi
based on 1 usd= 3.75 SAR
www.destinationksa.com
2015 Media Kit
TECHNICAL SPECIFICATIONS
full page bleed (18.5 cm x 26 cm)
trim size (16.5 cm x 24 cm)
type & copy (15.5 cm x 23 cm)
full page bleed (18.5 cm x 26 cm)
trim size (16.5 cm x 24 cm)
type & copy (15.5 cm x 23 cm)
front (6.8 cm x 4.8 cm)
back (8.2 cm x 4.8 cm)
full page bleed (18.5 cm x 26 cm)
trim size (16.5 cm x 24 cm)
type & copy (15.5 cm x 23 cm)
page & size (16.5 cm x 12 cm)
type & copy (15.5 cm x 11 cm)
page size (33 cm x 4 cm)
full page bleed (18.5 cm x 26 cm)
trim size (16.5 cm x 24 cm)
type & copy (15.5 cm x 23 cm)
size (6 cm x 6 cm)
full page bleed (18.5 cm x 26 cm)
trim size (16.5 cm x 24 cm)
type & copy (15.5 cm x 23 cm)
full page bleed (35 cm x 26 cm)
page size (33 cm x 24 cm)
size (6 cm x 12 cm)
full page bleed (18.5 cm x 26 cm)
trim size (16.5 cm x 24 cm)
type & copy (15.5 cm x 23 cm)
page size (8.2 cm x 24 cm)
type & copy (7.2 cm x 23 cm)
size (6 cm x 24 cm)
full page bleed (18.5 cm x 26 cm)
trim size (16.5 cm x 24 cm)
type & copy (15.5 cm x 23 cm)
File Format: eps or pdf (Ai, eps or high quality illustrator)
Colors: All colors should be process CMYK
Resolution: 300 dpi
www.destinationksa.com
full page bleed (23.5 cm x 26 cm)
page size (49.5 cm x 24 cm)
2015 Media Kit
CREATIVE SOLUTIONS
Our Creative
Solutions for
Advertising:
Tip on, 6pp Inside
Cover Gatefold, Pull
out, Normal Bellyband,
Bellyband + CD,
and so much more!
www.destinationksa.com
2015 Media Kit
CONTACT US
RIYADH
Sales and Advertising
[email protected]
Jeddah sales: +966 56 35 78291
riyadh sales: +966 50 975 2274
General Inquiries
[email protected]
Jeddah office: +966 12 6060 291
Riyadh office: +966 50 975 2274
PR
[email protected]
Distribution
[email protected]
SOCIAL MEDIA
DestinationKSA
DestinationJED
DestinationRYD
www.destinationksa.com

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