U N IV ER SIT Y Q UIC K G UID E

UNIVERSITY QUICK GUIDE
PRIMARY SIGNATURE
PRESTIGE SIGNATURE
TYPOGRAPHY
Serif
Horizontal
Warnock Pro
Minion Pro
Horizontal
Stacked
Times New Roman
Sans Serif
Avenir
Gotham
Vertical
Arial
COLLEGE SIGNATURES
Decorative
Bickham Script Pro
CO-BRANDED LOGOS
Corinthia Professional
Career Center
COLOR PALETTE
Primary
Accent
Residential Life
Undergraduate Admission
REVERSE LOGO GUIDELINES
Pantone 469 C
Pantone 116 C
Pantone 7688 C
Pantone 382 C
CMYK:
15/60/92/80
CMYK:
0/12/100/0
CMYK:
73/20/0/0
CMYK:
25/0/95/0
Prestige
SECONDARY SIGNATURE
Leave a clear zone around the logo - the height of the “V” in each
logo - to give it room to stand out.
Neutral
Pantone 8583 C
Metallic
Pantone 8641 C
Metallic
Pantone Warm
Gray 8 C
Pantone 7503 C
CMYK:
15/60/92/80
CMYK:
34/43/100/10
CMYK:
0/9/16/43
CMYK:
0/12/35/25
Pantone Black C
White
CMYK:
0/0/0/100
CMYK:
0/0/0/0
Please refer to the full guide at valpo.edu/brand when developing marketing
communications materials.