UNIVERSITY QUICK GUIDE PRIMARY SIGNATURE PRESTIGE SIGNATURE TYPOGRAPHY Serif Horizontal Warnock Pro Minion Pro Horizontal Stacked Times New Roman Sans Serif Avenir Gotham Vertical Arial COLLEGE SIGNATURES Decorative Bickham Script Pro CO-BRANDED LOGOS Corinthia Professional Career Center COLOR PALETTE Primary Accent Residential Life Undergraduate Admission REVERSE LOGO GUIDELINES Pantone 469 C Pantone 116 C Pantone 7688 C Pantone 382 C CMYK: 15/60/92/80 CMYK: 0/12/100/0 CMYK: 73/20/0/0 CMYK: 25/0/95/0 Prestige SECONDARY SIGNATURE Leave a clear zone around the logo - the height of the “V” in each logo - to give it room to stand out. Neutral Pantone 8583 C Metallic Pantone 8641 C Metallic Pantone Warm Gray 8 C Pantone 7503 C CMYK: 15/60/92/80 CMYK: 34/43/100/10 CMYK: 0/9/16/43 CMYK: 0/12/35/25 Pantone Black C White CMYK: 0/0/0/100 CMYK: 0/0/0/0 Please refer to the full guide at valpo.edu/brand when developing marketing communications materials.
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