TOUCH SCREENS - Michael Cohen Group

Toys, Learning, & Play Summit
TOUCH SCREENS
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TOUCHSCREEN
DEVICE OWNERSHIP
Percentage of U.S. 2- to 10-year-olds living in homes with:
iPod Touch or similar
iPad
Educational gaming device
Hand-held video games
Tablet Device
Smartphone
0%
10%
20%
30%
40%
50%
60%
70%
80%
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WHAT CHILDREN ARE
PLAYING
Frequency of Play Type
Children 12-years-old and under
Board Games
Very Often
Puzzles
Often
Play Vehicles
Game Consoles
Construction and Blocks
Arts and Crafts
Dolls & Action Figures
Touch Screens
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0%
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
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WHAT CHILDREN ARE
DOING ON
TOUCHSCREENS
Frequency of Use by Activity
Children 12-years-old and under
Very Often
Utility
Often
Communication
Viewing
Learning
Playing Games
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WHAT CHILDREN ARE
PLAYING ON
TOUCHSCREENS
Role Playing
Frequency of Play by Type
Children 12-years-old and under
Board Games
Very Often
Sports
Often
Racing
Arcade
Action
Adventure
Puzzles
Free Play
Music
Educational
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WHEN A TOUCHSCREEN
DEVICE IS A TOY
"Always"
10%
Parents say:
"Never"
32%
Sometimes
58%
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TOUCHSCREENS &
LEARNING
Parent Ranking of Toy Purchasing Criteria
Age Appropriateness
1st Priority
Educational Value
2nd Priority
3rd Priority
Price
Child's Request
Play Value
Innovative Technology
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PLAY & LEARNING
TOUCHSCREEN DEVICES
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TRADITIONAL TOYS
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NEW TRENDS
Trad
ition
al T
oys
Touchscreen
Toys
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PERCEPTIONS
OF NEW TRENDS
TYCHE
APPTIVITY
CARBOTS
IBITZ
My child would ask for this
33%
33%
42%
28%
I would buy this for my child
29%
24%
28%
37%
My child would continually
play this
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This combination is better
than a toy alone
24%
25%
25%
21%
27%
21%
21%
32%
18%
10%
17%
18%
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E M E R G I N G
N E W P L A Y
P A T T E R N S ?
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R E F E R E N C E S
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