INDIANAPOLIS DMA - Comcast Spotlight

INDIANAPOLIS DMA
Zones*
Anderson
ATT U-verse® (not shown)
BHN/Carmel-Zionsville
BHN/Hendricks
BHN/Indy Proper
BHN/Marion
Bloomington
Columbus
Connersville
Crawfordsville/Frankfort
Greenfield
Greenwood
Greensburg
Hendricks
Basic Variables 2012
Kokomo
Logansport
NW Flora
NW Nashville
Monticello
Muncie
Noblesville
Northeast Indy
Northwest Indy
Richmond
Shelbyville
Seymour
South Indy
Total Households
Total Population
Indianapolis DMA
1,127,402
2,890,773
Housing Units 2012
% Owner-Occupied
% Renter-Occupied
60.42%
29.03%
Source: © 2012 Esri, compiled from 2010 U.S.
Census Bureau decennial census
Zones listed in bold part of Louisville DMA
Who are XFINITY Internet Users?
Male:
54.2%
Female:
45.8%
Adults 18-54:
76.0%
HHI of $50K—$149,999:
45.8%
Some College +
57.4%
Own Residence:
74.5%
Spent 20+ Hrs on Internet: Avg
Week
23.0%
HH Subscribe to Cable:
72.3%
Source: Indianapolis-Syndicated-Mosaic, Feb12Jan13, Scarborough; Base: Indianapolis, Adults 18+
Insertable Networks
* DirecTV households span the entire
Indianapolis DMA and are not limited to any
geographic zone
8415 Allison Pointe Blvd., Suite 500
Indianapolis, IN 46250
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