ian marson director of strategy, leaseplan uk judith eadie - E

IAN MARSON
DIRECTOR OF STRATEGY, LEASEPLAN UK
JUDITH EADIE
ACCOUNT DIRECTOR, SCOTLAND
AUTOMOTIVE LEASING
4/14/2014
THE eV MARKET IS GROWING RAPIDLY
National EV/ PHEV sales targets if national target
year growth rates met
Global Vehicle Sales Predictions by engine/ fuel type
• All geographies anticipate
significant growth – and in
most sales have been in line
with predictions
• If the trends continue there
will be more than 7m
eVs/PHeVs on the road by
2020 globally
• eVs will start to increasingly
displace ICE vehicles, but there
are still obstacles to be
overcome
LEASEPLAN eV ACTIVITY
Pre-2013
2014
Try Before you Buy
2013
Preferred leasing
partner to Tesla
LeasePlan will continue to innovate in this space, but for eVs to work for our
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customers, the Whole Life cost must come down further
eV GROWTH DEPENDENT ON 5 MAIN FACTORS
• Vehicle Choice
• Government support and incentives
– Purchase Support (e.g. £5k/ £8k Grant)
– In-Life incentives such as free parking or charging
• Manufacturer RRP and discounting
– Making the upfront unit price competitive
– Confidence to support their own product
• Residual Value & Resale Realisation
• Charging Infrastructure Interoperability
– Physical Plugs and Wires
– Billing Interoperability
Leasing Companies guide each customer to the most appropriate vehicle
– choosing the best Whole Life Cost for each customer need is essential
eV CHOICE IS IMPROVING RAPIDLY
• Each customer has different needs – the better the vehicle
choice, the better the fit of vehicle specification to that need
• eV models choice has grown rapidly during 2013 and is
accelerating further in 2014
In 2014 we anticipate over 30 models from 20 manufacturers to be available
to order – this choice will only grow further
GOVERNMENT SUPPORT PLAYS A KEY ROLE
2013 LeasePlan eV volumes by European Geography
• The main differentials between
countries in the level of eV
uptake for early adopting
customers, are the level of
Government focus and support
• In the UK, 54% of our eVs are in
Scotland - where eV support is
more focused in the Public Sector
than elsewhere in the UK
• Globally – LeasePlan owns over 1300eVs,
up from 0 back in 2007
• The pattern outside of Europe is the same –
Govt focus & support is key
BUT SUPPORT CAN AND WILL CHANGE
Company Car Tax BIK Rates 2014-19
Vehicle
CO2
g/km
0
125-129
2014-15
2015-16
%BIK Rate
%BIK Rate
Electric
Electric
0
5
Petrol Diesel Petrol Diesel
18
21
20
23
2016-17
2017-18
2018-19
%BIK Rate
Electric
7
All Fuels
22
%BIK Rate
Electric
9
All Fuels
24
%BIK Rate
Electric
13
All Fuels
26
Source: Budget 2013, Budget 2014
New car gCO2/km:
Scottish and UK average
Free parking, congestion charging and
other incentives can make the business
case for EVs offering thousands of pound
in savings but are not indefinitely certain
Source: The Society of Motor Manufacturers and Traders (2014)
MANUFACTURERS MUST SUPPORT THEIR PRODUCTS
…TOTAL SOLUTIONS
…PRICE PARITY
…AND REAL LIFE TRIALS
USED VEHICLE – RESIDUAL VALUES
• A used vehicle is only worth what
someone is willing to pay for it – this is a
vehicle’s Residual Value
• In 2014, LPUK will sell around 40,000 used
vehicles; we also have decades of used
vehicle sales models for traditional ICE
vehicles allowing risk to be tightly priced
– ICE RVs are more predictable
• eVs carry much uncertainty on resale, its
not even clear where we could sell them
in volume, and then what the resale price
will be – pricing this risk is very, very hard
EV
ICE
# used
vehicle
sales 2014
<20
C. 40,000
Initial
Purchase
Cost
Higher
Lower
Unpredictable
depreciation
Predictable
depreciation
– Lower RV
– Higher RV
Higher
monthly
cost
Lower
monthly
cost
RV
Rental
Effect
• This uncertainty effect is seen on all new vehicle models, but is far more
pronounced on eVs, meaning the risk premiums must be set higher (FCA require
us as a financial institution to be prudent and not take excessive risk)
IT’S NOT AS EASY AS JUST FILLING IT UP
AC
DC
Where?
Rapid
Wireless
right cable?
right current?
right chargepoint?
How do I pay?
GETTING THE WLC DOWN
MAKING WHOLE LIFE COST OF eVs
COMPETITIVE REQUIRES:
• PREDICTABLE GOVERNMENT SUPPORT
• MANUFACTURER CONFIDENCE & SUPPORT
• CONFIDENCE AROUND RVs
• INTEROPERABILITY OF CHARGING
• LEASEPLAN BELIEVE IT’S AN EXCITING TIME FOR
FLEETS TO GO ELECTRIC
• NOT JUST BECAUSE IT’S THE “RIGHT” THING TO DO
If you’d like to learn more about whole life cost and fleet finance visit:
www.easiertoleaseplan.co.uk