UNICREDIT PROFILE – CEE RETAIL CEE Identity & Communications Milan, September 2014 UNICREDIT HAS ACHIEVED EXCELLENT RESULTS … Turnaround 1993 Consolidation 1998 Privatization 2001 Federal Group Selective Growth 2005 2007 Pioneer HVB, BA-CA Reorganization of service model (segmentation) introduction of new incentive systems Integration of 7 Italian banks, centralization of IT and back office, start of international acquisitions 2010-2013 Balance Sheet derisking and capital strengthening Restoring of a solid liquidity profile Reducing complexity and costs S31 Central and Eastern Europe (CEE) Asset Management Organizational Simplification Capitalia Continued expansion into international markets with HVB and BA-CA, strengthening of domestic markets with Capitalia Business relaunch 2014 Strategic Plan 2013-2018 Strategic Plan ONE4C UniCredit is a rock solid commercial European Bank Increase in profitability Focus on risk culture Investment in growing business Increasing of multichannel capabilities Efficiency gains: cost/income ratio reduced by more than 18 pp from 1994 to 2013 1 2 This project led to the creation of three banks in Italy specializing in different customer segments: UniCredit Banca for the retail business, UniCredit Corporate Banking for the corporate business, and UniCredit Private Banking for the private banking business … AND TODAY IS A LEADING EUROPEAN BANKING GROUP Employees: more than 149,0001 Branches: 8,7722 Banking operations in 17 countries International network spanning: ~ 50 countries Global player in asset management: € 185,5 bn in managed assets3 Market leader in Central end Eastern Europe leveraging on the region's structural strengths 1 Data as at June 30, 2014. FTE “Full Time Equivalent”= number of employees counted for the rate of presence. 3 Figures include all employees of subsidiaries consolidated proportionately, such as Koç Financial Service Group employees. 2 Data as at June 30, 2014. Figures include all branches of Koç Financial Services Group calculated at 100%. 3 Data as at June 30, 2014. UNICREDIT HAS AN INTERNATIONAL PROFILE WITH A STRONG EUROPEAN IDENTITY … UniCredit Shareholder Structure1 (%) UniCredit Employees by Country 2(%) Others 1% CEE 33% 34% Retail Miscellaneous and Unidentified Investors* Italy Institutional Shareholders 6% 24,3% 13% 13% Austria Germany Poland 48,3% UniCredit Branches by Region3 (%) Austria Others 27,4% Stable Shareholders Germany 10 31 Poland 11 46 CEE 4 Italy 29 •Including unidentified holdings, treasury shares and cashes 1 Source: UniCredit analysis on Sodali data – All data based on ordinary shares as at 31 March 2014. 2 Data as at June 30, 2014. FTE “Full Time Equivalent”= number of employees counted for the rate of presence. Figures include employees of Koç Financial Group calculated at 100%. 3 Data as at June 30, 2014. …AND WITH WELL-BALANCED REVENUES Consolidated Total Revenues1 By Business Lines (%) 1 Data as at June 30, 2014. These figures refer to Condensed Income Statement. 5 2 CIB: Corporate & Investment Banking Division which includes the former divisions Corporate Banking and MIB By Region (%) THE GROUP CAN LEVERAGE ON ITS STRATEGIC POSITIONING NOT ONLY IN ONE OF EUROPE’S WEALTHIEST AREAS … GDP per capita1 Austria Germany Italy 1 6 Source: Eurostat, UniCredit Research. Nominal GDP per capita as at December 31, 2013 (EU27=100). 2 Market Share in terms of Total Customers Loans as at December 31, 2013 141.9 Market share2 No. 1 2.5% 126.2 103.4 14% No. 2 12.6% … BUT ALSO IN CEE Czech Republic 9% market share 106 branches Slovakia 6.7% market share 78 branches Hungary 6.4% market share 85 branches Baltics #2 Leasing Russia 1.5% market share 107 branches #5 #6 #6 #4 #5 Romania 7.6% market share 185 branches Croatia 26.9% market share 146 branches #1 Bulgaria 14.7% market share 203 branches #1 Turkey 9.2% market share 968 branches Serbia 8.8% market share 74 branches #3 Rep. Office in FYR Macedonia and Montenegro #9 Ukraine 3.5% market share 350 branches Slovenia 6.4% market share 39 branches Bosnia and Herzegovina 21.1% market share 130 branches 7 #4 Poland 10.6% market share 1,000 branches Azerbaijan 2% market share 16 branches #1 #5 #12 Ranking and market shares in Total Assets as of March 31, 2014 (except for Bosnia and Herzegovina, Hungary and Romania – as of Dec.31, 2013); Number of branches - as of June 30, 2014 Source: UniCredit UNICREDIT CAN RELY ON A STRONG COMPETITIVE ADVANTAGE COMING FROM ITS BUSINESS MODEL FOCUS ON CUSTOMER PROXIMITY Customer proximity Global functions specialization Holding global coordination 8 Higher responsibility of the Countries/ local Banks, through increased autonomy and decision levers, in order to guarantee increased proximity to the client and faster decision processes - direct management of marketing activities and of certain businesses Maintaining the so-called “global” Divisions / functions [Corporate Investment Banking (CIB)/ Global Banking Services (GBS)] which allow the Group to maintain and increase a competitive advantage in terms of costs and competencies, while envisaging the refocusing of CIB Division on selected customers with a strong demand for “Investment Banking” products Confirmation of the steering, coordination and control role of the Holding Company, in particular through a focus on internal control topics, a supervision of Group key processes and a global coordination of some functions (Planning, Finance & Administration, Risk Management and Legal & Compliance UNICREDIT MAINTAINS ITS LEADERSHIP POSITION IN CEE Total Assets EUR bn Data as of FY2013 142 116 UniCredit (4) RBI Erste (5) SocGen KBC 9 (1) Net Profit (2) EUR mn 1,945 1,299 81 892 79 872 76 763 56 3,148 3,927 15 3,010 1,861 771 19 29 83 19 56 6 2,518 692 CEE, % share in Group revenues Countries of presence (3) Number of Branches 15 17 30 4 ISP 38 -199 1,268 11 OTP 35 216 1,434 9 11 n.m. Note: (1) 100% of total assets for controlled companies (stake > 50%) and pro rata for non- controlled companies (stake < 50%), except for OTP; (2) After tax and before minorities; (3) Including direct and indirect presence in the 25 CEE countries, excluding representative offices; (4) Results of RBI exclude group corporate, markets and corporate center segments; (5) Including Albania as of FY2012. SOURCE: UniCredit CEE Strategic Analysis CEE RETAIL - THE FOOTPRINT Ukraine 3 (2.8%; 7.4%) UniCredit CEE bank (Market share Russia (0.4%; 1.4%) Deposits; Market share Loans)1 CEE RETAIL Over 24,500 Czech. Rep. (3.7%; 3.6%) Employees4 ~ € 28 bn Slovakia (3%; 5.1%) Loans to Retail customers2 Hungary (4.6%; 4.4%) ~ € 24 bn Slovenia (3.3%; 9%) Deposits from Retail customers2 Croatia (24.8%; 24.3%) Bosnia and Herzegovina (23.7%; 25.3%) Serbia (3.4%; 5.9%) 1 10 Romania5 (3.8%; 5.7%) Bulgaria5 (11.4%; 14,4%) Turkey (8%;10.2%) Source: UC CEE Strategic Analysis, June 2014. Market share data include loans to and deposits from households and non-profit institutions servicing households. Romania and Bulgaria including UCFIN. Turkey “pro quota”. 2 Data as of June 2014 at constant FX Budget ’14 Rate. Turkey “pro quota”. 3Ukraine refers to Ukrsotsbank and UC Ukraine 4 Total FTEs as of June 2014, Turkey 100%. 5 Loans and Deposit volumes refer to Mass, Affluent and Small Business client segment. CEE RETAIL - REVENUES BREAKDOWN BY COUNTRY AND SUBSEGMENT Revenues Year-to-Date June 2014, EUR mln at constant budget rates MM Russia Czk & Skk* AFF + 109 38 SB + 12 33 23 20 Croatia 72 47 Turkey** 73 31 = Total 154 82 30 148 151 Hungary 34 13 21 Bulgaria 49 21 34 Romania 41 4 24 255 69 103 70 Slovenia* 8 1 5 13 Serbia 9 3 4 16 Ukraine 43 1 20 Bosnia UCI 28 6 4 0 1 Bosnia NBB Total 7 511 161 64 38 8 348 1.020 Source: Segment Reports June 2014. Where revenues of AFF and SB are not available (equal to 0) are conventionally attributed to MM. Notes: **TK pro-quota, revenues in other client category related to Credit Card business have been allocated to MM . *CZ,SK,SI other clients are allocated also to MM: As of 01.01.2014 banks merged in UC Czech Republic and Slovakia. 11 CEE RETAIL - THE STRATEGY Simplicity and Innovation in building sustainable business with our present and prospective customers. CUSTOMERS: Customer at the centre of our activity is primary key for business sustainability. Leveraging on new trends in Retail business, UniCredit reshapes the service model going in the direction of an efficient and professional "industrialized" and "standardized" business model. Simplicity, transparency and time to market delivery to gain leadership in servicing targeted client segments. Development of non traditional offers to increase customers engagement and satisfaction CHANNELS AND CRM: Technological innovations to better identify target client groups and needs in order to define appropriate strategy to supply solutions in terms of products, services, pricing and communication. Set of initiatives that represent the starting point to turn UniCredit multichannel network into a sustainable ecosystem in the new distribution mix. Sales and communication solutions to: enlarge bank proximity, provide full range of contact and service delivery opportunities to present and prospective customers, Re-define branch coverage and business model. Improve banks efficiency and effectiveness, leveraging on CRM platform, to enable the development of high value propositions and the achievement of market share growth targets. Deposit growth to deepen the customer relationship and to support balanced financing to business. 12 CEE DIVISION - CONTACTS CEE CIB CEE CIB Head – Gianfranco Bisagni UniCredit Bank Austria AG Schottengasse 6-8 1010 Wien Austria Tel. +43(0)5 05 05 51733/+43(0)5 05 05 51701 CEE RETAIL CEE Retail Head – Mauro Maschio UniCredit Bank Austria AG Julius Tandler-Platz, 3 1090 Vienna Austria Tel. +43(0)5 05 05 53302/+43(0)5 05 05 53545 CEE PRIVATE BANKING CEE CIB Head – Jan Tronicek UniCredit Bank Austria AG Renngasse, 3 1090 Vienna Austria Tel. +43(0)5 05 05 51253 13
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