www.wclforum.org World’s first global coffee forum supported by the International Coffee Organization(ICO) ER PPORT U S L IA OFFIC nal rnatio Inte e Coffe ization Organ rd The 3 WORLD COFFEE LEADERS FORUM 2014 Paradigm Shifts in the Coffee Industry and its Countermeasures November 19(Wed)-22(Sat), 2014 Coex Convention & Exhibition Center, Seoul, South Korea Sponsorship Prospectus rd The 3 World Coffee Leaders Forum 2014 Contents • Invitation 03 • WCLF 2014 Overview 04 • WCLF 2014 Theme 05 • WCLF 2014 Program 06 • Sponsorship Effects 10 • Sponsorship Program 11 • Sponsorship Application Form 22 • Sponsorship Application Guideline 23 • WCLF Review 24 • Seoul Int’l Cafe Show 27 • Venue Information 28 • Seoul, Korea 29 World Coffee Leaders Forum Invitation 「World Coffee Leaders Forum」, the first international coffee forum in Asia, was held for the first time in November 2012, in Seoul, Korea. By becoming the first international coffee forum officially supported by International Coffee Organization (ICO), its mission is to seek solutions for sustainable development by discussing and sharing world coffee industry issues and challenges. The world coffee industry is currently facing new challenges as the industry undergoes change. The coffee industry which began from Europe, expanding to areas of North & South America is now focusing on Asia market, where production and consumption is increasing at the same. The economic development of the coffee industry in Asia is steadily increasing both quantitatively as well as qualitatively. The Asian Coffee Market has gained the world's attention due to its potential. Asian coffee producing and consuming countries are contributing values to facilitate dynamic communication between producers and consumers across countries and continents. The Asian market holds an increasingly important position within the overall world coffee market, and its expanding role becomes the responsibility of leading trends, development, and overcoming crisis of the world coffee industry. 「The 3rd World Coffee Leaders Forum 2014」 will examine and discuss further in-depth topics of the World and Asian Coffee Industry, and expects to attract more than 1,200 participants from 35 countries. WCLF 2014 invites knowledgeable leaders from a variety of disciplines, who can share their perspectives on the future of global coffee industry and address paradigm shifts in the coffee industry and its countermeasures. Plenary session will present the changes in each different realm in coffee industry such as specialty coffee, roastery cafe, espresso market, supply chain, instant coffee, franchise coffee market etc. With a variety of plenary sessions and technical sessions available, along with other concurrent events, WCLF 2014 is ready to welcome you. Multiple networking programs such as Welcome Reception, B2B business meeting, Coffee Business Tour, etc. are all available for participation. In addition, WCLF 2014 is the official concurrent event of 13th Seoul Int’l Cafe Show 2014, where 600 companies (1,500 booths) exhibit from 50 countries and expects to attract more than 120,000 visitors from 65 countries. These many events assure that World Coffee Leaders Forum will become a representative world coffee industry festival. World Coffee Leaders Forum Organizing Committee has made every effort to prepare for a successful forum. We hope you will join us for this special event, which will bring together the key decision makers and industry personnel of the Coffee Industry throughout Asia and worldwide. This event will be a key platform for exchanging ideas and knowledge about the Coffee Industry. Yours Sincerely, Danny Shin Chair, World Coffee Leaders Forum Organizing Committee The 3rd World Coffee Leaders Forum 2014 03 World Coffee Leaders Forum WCLF 2014 Overview • Title The 3rd World Coffee Leaders Forum 2014 • Date November 19(Wed) – 22(Sat), 2014 • Venue Coex Convention & Exhibition Center, Seoul, South Korea • Organizer World Coffee Leaders Forum Organizing Committee • Official Sponsors International Coffee Organization (ICO) • Participants 1,200 participants from 35 Countries • Official Language English (Simultaneous interpretation provided in Korean, Spanish) • Program - Official Program : Opening Ceremony, Welcome Reception, Coffee Kids Reception - Academic Program : Keynote Speech, Plenary Session, Panel Discussion, Asia Session, World Coffee Adventure Session, Technical Session, Business Session, World Coffee Youth Leadership Forum - Tour Program : Coffee Business Tour, Seoul Night Tour • Concurrent Event The 13th Seoul Int’l Cafe Show 2014 • Website www.wclforum.org • Email www.facebook.com/WorldCoffeeLeadersForum • Facebook [email protected] http://twitter.com/WCLForum • Twitter • Program at a Glance Date Time Nov.19 (Wed) Nov.20 (Thu) Nov.21 (Fri) Nov.22 (Sat) Exhibition at 13th Seoul Int’l Cafe Show 2014 (Concurrent Event) Registration 09:00 10:00 Opening Ceremony 11:00 Keynote Speech 12:00 Luncheon 13:00 14:00 15:00 Plenary Session Asia Session World World Technical Coffee Technical Business Coffee Technical Session Adventure Session Session Adventure Session Session Session 16:00 17:00 Panel Discussion 18:00 Break 19:00 Coffee Kids Reception Break Seoul Night Tour 20:00 Welcome Reception 21:00 04 The 3rd World Coffee Leaders Forum 2014 World Coffee Youth Leadership Coffee Forum Business Tour Nov.23 (Sun) World Coffee Leaders Forum WCLF 2014 Theme “Paradigm Shifts in Coffee Industry and its Countermeasures” Coffee Industry is heading on to its 4th wave from the 3rd wave. There are various presumptions on ‘how the 4th wave will approach us’. On the basis of incessant potentiality of coffee, the paradigm that determines the world coffee industry is changing due to various factors: the barista and the creativity of technology (machinery), the development of transparency of negotiation between the grower and the consumer, the creation of emerging cultural trends and values that are not just limited to coffee. The ultimate goal of World Coffee Leaders Forum this year is to invite the influential representatives of each realm of coffee industry who can seek the solutions for the development of Asia coffee market and discuss its major responsibility. Sustainability Specialty Coffee Supply Chain Roastery Cafe Franchise Coffee Industry Paradigm Shifts Instant Coffee Changes in Asia Changes in Producing Country Espresso The 3rd World Coffee Leaders Forum 2014 05 World Coffee Leaders Forum WCLF 2014 Program 1. Opening Ceremony Opening Ceremony introduces the purpose, meaning, role and road map of WCLF and status of coffee industry. 2. Keynote Speech & Plenary Session WCLF 2014 invites knowledgeable leaders from a variety of disciplines to share their perspective on the prospects of the global coffee industry future. These sessions will present the innovative new ideas on each realm of the coffee industry. [ Topics ] Keynote Emerging Issues and changes for the Sustainability of Global Coffee Industry Plenary Session 1 <Global Coffee Market> Plenary Session 2 <Specialty Coffee Market> Paradigm Shifts In The Coffee Industry Coffee Leaf Rust Effect and the Future of Specialty Coffee Plenary Session 3 <Roastery Cafe> Sustainable Development in Roastery Café Plenary Session 4 <Espresso Market> Creative Development and Future of Espresso Market Plenary Session 5 <Supply Chain Management> Creating Significant Value for Consumers and Customers throughout the Supply Chain Management Panel Discussion – “Paradigm Shifts in Coffee Industry and its Countermeasures” 06 The 3rd World Coffee Leaders Forum 2014 World Coffee Leaders Forum WCLF 2014 Program 3. Asia Session Asia Session is newly created session which has never focused on Asia’s Coffee Market deeply like this. Leaders of each realm of coffee industry such as instant, franchise, specialty coffee, Robusta coffee, etc. will present the hottest agenda in Asia’s coffee market. Asian Session 1 <Korea – Instant Coffee> Korea Instant Coffee Market Status and Future Asian Session 2 <Korea – Specialty Coffee Market> Korea Specialty Coffee Market Status and Trend Asian Session 3 <Korea – Specialty Coffee Trade> Aspects of Coffee Producing Area and the Direct Trade in Korea Asian Session 4 <Korea – Coffee Franchise> Asian Session 5 <Japan – Coffee Market> Korea Franchise Coffee Market Status and Future Japan Coffee Market Status and Future Asian Session 6 <Vietnam - Coffee Market> Coffee Market Developments in Vietnam and Making inroads into Global Markets Asian Session 7 <Robusta - Coffee Market> Robusta Coffee – Quality and Sustainability Asian Session 8 <China - Overseas Expansion> Overseas Expansion to China Coffee Market 4. World Coffee Adventure Session Experts, Governments, and Associations from Coffee Producing Countries will provide their own information about coffee, green beans, trade system with various program. The 3rd World Coffee Leaders Forum 2014 07 World Coffee Leaders Forum WCLF 2014 Program 5. Technical Session Experts from all over the world are sharing their professional skills and knowledge in Coffee. Participants in Technical Session have the opportunity to learn in depth information and technique know-how during presentations and demonstrations. 6. Business Session Coffee companies and agencies introduce their distinguished products, technology, business strategies as well as share know-how and behind-the-scenes stories. Participants can get useful information and build the business with companies for the future. 7. World Coffee Youth Leadership Forum 2014 World Coffee Youth Leadership Forum’s aim is to make youth and students into global coffee leaders for the development and sustainability of the coffee industry. Coffee Experts will give them a tailored presentation of practical knowledge, technique, and information about coffee and participants will further share their knowledge by themselves to grow their leadership. 8. Welcome Reception Speakers and participants of WCLF 2014 & Seoul Cafe Show are invited to celebrate the opening of events. People shake hands and share ideas about various issues at a global level. It definitely will be a delightful night filled with face-to-face socializing and networking. 08 The 3rd World Coffee Leaders Forum 2014 World Coffee Leaders Forum WCLF 2014 Program 9. World Coffee Tasting Station Available to taste various specialty coffee from all around world in one place. WCLF 2014 Participants will enjoy tasting coffee with events like coffee contest, Lucky draw, etc. 10. Coffee Business Tour Experience Korean Coffee Industry insights from A to Z by visiting a roasting plant, roastery and franchise cafe in Coffee Business Tour. 11. Seoul Night Tour Seoul Night Tour is ready to visit places where traditional and exciting entertainment coexists such as Gangnam, Insadong, Hongdae, etc. Various venues and programs will be available for participants who have various tastes. The 3rd World Coffee Leaders Forum 2014 09 World Coffee Leaders Forum Sponsorship Effects Brand Value Improvement • The 1st International Coffee Forum in Asia - Construct your company image commensurate with a world leading International Forum by participating as a main sponsor of WCLF 2014 • The Largest Scale International Coffee Forum - Opportunity to introduce your brand to participants of WCLF 2014 which is the only international coffee forum in Asia and is the largest scale in the world • Positioning in the Market Which is Gaining International Spotlight - WCLF 2014 will suggest a solution for crisis of the world coffee industry - As a global coffee company, you can achieve a dominant position in the Asian Market which is gaining the world’s attention for its potential • Opportunity to Develop a Corporate Social Responsibility (CSR) - Improve your company image through participating in WCLF 2014 CSR programs. - WCLF 2014 has CSR programs to assist those living in poor environments in coffee producing countries such as Africa or South America - Coffee Kids, Korea Council of Fair Trade Organization are official partners of WCLF 2014 and we support their programs officially with participants registration fee Relationship Building Activities • Building Long-standing Relationships - Provides joint promotion opportunities and networking opportunities with WCLF and global coffee related associations and companies to strengthen your business • Securing New Customers - Opportunity to find new markets and secure new customers by networking program with Invited Speakers, VIPs - Obtain WCLF participant’s information in advance - Meeting with VIPs arranged by WCLF Organizing Committee. • Opportunity to Develop a Customer Relationship Management (CRM) - Build customer loyalty by participating in a sponsorship of WCLF 2014 which aims for sustainability of the coffee industry. Motivating And Information Gathering Activities • Industry Trends and Knowledge Acquisition - Acquire research results and industry trends from coffee industry leaders in one place • Strengthening Credibility of Your Brand and Product - Brand and product reliability will be reinforced by introducing your brand through promotional tools such as via the website, marketing and advertising campaigns, social media platforms and many other options. - WCLF 2014 provides the opportunity to present your brand, product and research at Business Session, B2B Business Meeting, etc. Maximize Promotion Effects • Maximize Your Brand Promotion Effects Through WCLF Promotional Tools - Effects in the official concurrent event 13th Seoul Int’l Cafe Show 2014, which will exhibit 600 companies(1,800 booths) from 50 countries and expects to attract more than 120,000 visitors from 70 countries - Extensive sponsor promotion by press release, journal, newsletter, etc, through 80 official media partners located worldwide - Official website ad, E-Newsletter, SNS, DM with a sponsor brand exposure to +200,000 participants from 70 countries of WCLF and Seoul Int’l Cafe Show participants data base - Maximize brand promotion effects as a global company through promotional tools of WCLF’s Official Supporters who have more than +500,000 members Distinguished Sponsorship Program • Distinguished Sponsorship Benefits such as participation in Seoul Int’l Cafe Show exhibition, congratulatory remarks at Welcome Reception, presentation at Business Session and Various on/off-line advertisements, etc. 10 The 3rd World Coffee Leaders Forum 2014 World Coffee Leaders Forum Sponsorship Program WCLF 2014 is proud to introduce a sponsorship program to promote official sponsor’s brand and products to worldwide coffee industry leaders. Sponsors will have various benefits and be extensively recognized from promotion activities by WCLF Organizing Committee from pre-event to post event. It is an opportunity not to be missed to maximize your brand promotion through WCLF 2014, which will be a key platform for leading the coffee market and developing the coffee industry. Sponsorship Program Overview Platinum Gold Silver Bronze Portrait Country USD 50,000 USD 30,000 USD 20,000 USD 10,000 USD 20,000 Free Exhibition Booths (at Seoul Int’l Cafe Show) 8 6 4 2 Allocation on Sponsor Lounge ㅇ Benefit Sponsorship Amount ㅇ Free Registration to Forum 15p 6p 4p 2p 6p Free Access to Welcome Reception 15p 6p 4p 2p 6p Free Access to Luncheon 15p 6p 4p 2p 6p Presentation at Business Session ㅇ ㅇ Congratulatory Remarks at Welcome Reception ㅇ WCLF Program Book Banner Ad at WCLF Website ㅇ ㅇ Color 2page Color 1page (Second Cover) (Third Cover) Color 1page (Inside) Color 1page (Inside) ㅇ ㅇ E-Newsletter 3 times 2 times 1 times 1 times 2 times SNS 5 times 3 times 2 times 1 times 3 times Provide WCLF Participants Information ㅇ ㅇ Logo Web-banner and Link at WCLF Website ㅇ ㅇ ㅇ ㅇ ㅇ “Official Sponsor” Recognition on All Signage ㅇ ㅇ ㅇ ㅇ ㅇ Sponsor Logo Recognition on Event Program Slide ㅇ ㅇ ㅇ ㅇ ㅇ Insert Sponsor’s Promotional Flyer in Participants Kit ㅇ ㅇ ㅇ ㅇ ㅇ Provide Sponsor’s Badge ㅇ ㅇ ㅇ ㅇ ㅇ AD ㅇ ※ Sponsorship benefits are subject to change and negotiable with WCLF Organizing Committee ※ Sponsorship opportunities will be accepted on a first come, first served basis ※ Sponsor Lounge: Allocation of a room for sponsor (Accommodates 8 –10 people) ※ Exhibition Booth: Based on providing ‘shell scheme space’ and also available raw space only. The 3rd World Coffee Leaders Forum 2014 11 World Coffee Leaders Forum Sponsorship Program Platinum Sponsor USD 50,000 Platinum Sponsor Details • Pre-Event Benefits - Logo recognition on the WCLF official website, including a hot link (direct link) to your company website from our sponsor page (including brief sponsor introduction) - Sponsor advertising banner placement on the WCLF official homepage - Sponsor introduction and repeated logo recognition through the WCLF E-Newsletter - Repeated promotion of sponsor on WCLF official SNS networks (Facebook, Twitter) Portrait Country • At-Event Benefits - 8 Free booth(72㎡) offer for 13th Seoul Int’l Cafe Show 2014: All sponsors ranked at Bronze level or higher will be provided with a booth (free of charge) if they wish to participate in the Seoul Int’l CafeShow * The unit price for a booth(3x3m, Shell scheme space) at Seoul Int’l Cafe Show is USD 2,600 - Sponsor lounge offer: Space provided for sponsor’s exclusive use within the lounge (conference room with 10 person capacity) - Free registration at WCLF for up to 15 people (including all sessions and events) - Free entry to the Welcome Reception: 15 people - Free luncheon admission: 15 people - Business Session Presentation: Sponsor has the opportunity to introduce themselves and explain their business during the business sessions. - Welcome Reception: Sponsor has the opportunity to present a welcome address during the opening of the reception. - WCLF 2014 program book advertisement published: 2 page color (second cover) - Sponsor’s logo will be placed on all WCLF signage within the event hall * Signage list: Event’s stage backdrop, event hall entrance banner, hall entrance program announcement board, participants badges, event guide X banner, etc. - During the event, sponsor’s promotional videos will be screened in the conference room (before the start of the event, during scheduled breaks, and during lunchtime) - Sponsor slide logo display- Sponsor's logo will appear on all announcement slides displayed on the event screen during the event. - Sponsor’s promotion material (leaflet, brochure etc.) will be inserted in the complimentary bag provided to all event participants - WCLF Media Kit: Organization will be recognized as the Official Platinum Sponsor to all media contacts at Event; Media Kit distributed free on-site at the press room - All Official Platinum Sponsor staff receive a Platinum sponsor badge for the event • Post Event Benefits - Provided with WCLF participant contact information (name, affiliation, contact information, email) - Recognition as an official sponsor and introduction within the various WCLF 2014 post-event published summaries and reviews - Recognition as sponsor in the WCLF 2014 event review newsletter - Repeated promotion as sponsor on the WCLF official SNS (facebook, Twitter) - Sponsor’s logo will continue to be displayed on the website until the WCLF 2015 event’s homepage renewal 12 The 3rd World Coffee Leaders Forum 2014 Gold Sponsor World Coffee Leaders Forum Sponsorship Program Gold Sponsor USD 30,000 Platinum Sponsor Gold Sponsor Details • Pre-Event Benefits - Logo recognition on the WCLF official website, including a hot link (direct link) to your company website from our sponsor page (including brief sponsor introduction) Portrait - Sponsor advertising banner placement on the WCLF official homepage Country - Sponsor introduction and repeated logo recognition through the WCLF E-Newsletter - Repeated promotion of sponsor on WCLF official SNS networks (Facebook, Twitter) • At-Event Benefits - 6 Free booth(54㎡) offer for 13th Seoul Int’l Cafe Show 2014: All sponsors ranked at Bronze level or higher will be provided with a booth (free of charge) if they wish to participate in the Seoul Int’l CafeShow * The unit price for a booth(3x3m, Shell scheme space) at Seoul Int’l Cafe Show is USD 2,600 - Free registration at WCLF for up to 6 people (including all sessions and events) - Free entry to the Welcome Reception: 6 people - Free luncheon admission: 6 people - Business Session Presentation: Sponsor has the opportunity to introduce themselves and explain their business during the business sessions. - WCLF 2014 program book advertisement published: 1 page color (third cover) - Sponsor’s logo will be placed on all WCLF signage within the event hall * Signage list: Event’s stage backdrop, event hall entrance banner, hall entrance program announcement board, participants badges, event guide X banner, etc. - During the event, sponsor’s promotional videos will be screened in the conference room (before the start of the event, during scheduled breaks, and during lunchtime) - Sponsor slide logo display- Sponsor's logo will appear on all announcement slides displayed on the event screen during the event. - Sponsor’s promotion material (leaflet, brochure etc.) will be inserted in the complimentary bag provided to all event participants - WCLF Media Kit: Organization will be recognized as the Official Gold Sponsor to all media contacts at Event; Media Kit distributed free on-site at the press room - All Official Platinum Sponsor staff receive a Gold sponsor badge for the event • Post Event Benefits - Provided with WCLF participant contact information (name, affiliation, contact information, email) - Recognition as an Official Sponsor and introduction within the various WCLF 2014 post-event published summaries and reviews - Recognition as sponsor in the WCLF 2014 event review newsletter - Repeated promotion as sponsor on the WCLF official SNS (Facebook, Twitter) - Sponsor’s logo will continue to be displayed on the website until the WCLF 2015 event’s homepage renewal The 3rd World Coffee Leaders Forum 2014 13 Silver Sponsor World Coffee Leaders Forum Sponsorship Program Silver Sponsor USD 20,000 Platinum Sponsor Gold Sponsor Silver Sponsor Details • Pre-Event Benefits Portrait Country - Logo recognition on the WCLF official website, including a hot link (direct link) to your company website from our sponsor page (including brief sponsor introduction) - Sponsor advertising banner placement on the WCLF official homepage - Sponsor introduction and repeated logo recognition through the WCLF E-Newsletter - Repeated promotion of sponsor on WCLF official SNS networks (Facebook, Twitter) • At-Event Benefits - 4 Free booth(36㎡) offer for 13th Seoul Int’l Cafe Show 2014: All sponsors ranked at Bronze level or higher will be provided with a booth (free of charge) if they wish to participate in the Seoul Int’l CafeShow * The unit price for a booth(3x3m, Shell scheme space) at Seoul Int’l Cafe Show is USD 2,600 - Free registration at WCLF for up to 4 people (including all sessions and events) - Free entry to the Welcome Reception: 4 people - Free luncheon admission: 4 people - WCLF 2014 program book advertisement published: 1 page color (inside) - Sponsor’s logo will be placed on all WCLF signage within the event hall * Signage list: Event’s stage backdrop, event hall entrance banner, hall entrance program announcement board, Participants Badges, event guide X banner, etc. - During the event, sponsor’s promotional videos will be screened in the conference room (before the start of the event, during scheduled breaks, and during lunchtime) - Sponsor slide logo display- Sponsor's logo will appear on all announcement slides displayed on the event screen during the event. - Sponsor’s promotion material (leaflet, brochure etc.) will be inserted in the complimentary bag provided to all event participants - WCLF Media Kit: Organization will be recognized as the Official Silver Sponsor to all media contacts at Event; Media Kit distributed free on-site at the press room - All Official Platinum Sponsor staff receives a Silver sponsor badge for the event • Post Event Benefits - Recognition as an Official Sponsor and introduction within the various WCLF 2014 post-event published summaries and reviews - Recognition as sponsor in the WCLF 2014 event review newsletter - Repeated promotion as sponsor on the WCLF official SNS (Facebook, Twitter) - Sponsor’s logo will continue to be displayed on the website until the WCLF 2015 event’s homepage renewal 14 The 3rd World Coffee Leaders Forum 2014 Bronze Sponsor World Coffee Leaders Forum Sponsorship Program Bronze Sponsor Platinum USD 10,000 Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor Details • Pre-Event Benefits - Logo recognition on the WCLF official website, including a hot link (direct link) to your company website from our sponsor Portrait page (including brief sponsor introduction) Country - Sponsor advertising banner placement on the WCLF official homepage - Sponsor introduction and repeated logo recognition through the WCLF E-Newsletter - Repeated promotion of sponsor on WCLF official SNS networks (Facebook, Twitter) • At-Event Benefits - 2 Free booth(18㎡) offer for 13th Seoul Int’l Cafe Show 2014: All sponsors ranked at Bronze level or higher will be provided with a booth (free of charge) if they wish to participate in the Seoul Int’l CafeShow * The unit price for a booth(3x3m, Shell scheme space) at Seoul Int’l Cafe Show is USD 2,600 - Free registration at WCLF for up to 2 people (including all sessions and events) - Free entry to the Welcome Reception: 2 people - Free luncheon admission: 2 people - Sponsor’s logo will be placed on all WCLF signage within the event hall * Signage list: Event’s stage backdrop, event hall entrance banner, hall entrance program announcement board, Participants Badges, event guide X banner, etc. - During the event, sponsor’s promotional videos will be screened in the conference room (before the start of the event, during scheduled breaks, and during lunchtime) - Sponsor slide logo display- Sponsor's logo will appear on all announcement slides displayed on the event screen during the event. - Sponsor’s promotion material (leaflet, brochure etc.) will be inserted in the complimentary bag provided to event participants - WCLF Media Kit: Organization will be recognized as the Official Bronze Sponsor to all media contacts at Event; Media Kit distributed free on-site at the press room - All Official Platinum Sponsor staff receives a Bronze sponsor badge for the event • Post Event Benefits - Recognition as an Official Sponsor and introduction within the various WCLF 2014 post-event published summaries and reviews - Recognition as sponsor in the WCLF 2014 event review newsletter - Repeated promotion as sponsor on the WCLF official SNS (facebook, Twitter) - Sponsor’s logo will continue to be displayed on the website until the WCLF 2015 event’s homepage renewal The 3rd World Coffee Leaders Forum 2014 15 World Coffee Leaders Forum Sponsorship Program Platinum Sponsor Portrait Country USD 20,000 Portrait Country Details • Pre-Event Benefits - Logo recognition on the WCLF official website, including a hot link (direct link) to your company website from our sponsor page (including brief sponsor introduction) - Sponsor advertising banner placement on the WCLF official homepage - Sponsor introduction and repeated logo recognition through the WCLF E-Newsletter - Repeated promotion of sponsor on WCLF official SNS networks (Facebook, Twitter) • At-Event Benefits - Free registration at WCLF for up to 6 people (including all sessions and events) - Free entry to the Welcome Reception: 6 people - Free luncheon admission: 6 people - Sponsor lounge offer: Space provided for sponsor’s exclusive use within the lounge (conference room with 10 person capacity) - World Coffee Adventure Session presentation: Sponsor has the opportunity to have program in World Coffee Adventure Session And sponsor will have priority to select their schedule of presentation in the session - Business Session presentation: Sponsor has the opportunity to introduce themselves and explain their business during the business sessions - Welcome Reception: Sponsor has the opportunity to present a welcome address during the opening of the reception - WCLF 2014 program book advertisement published: 1 page color (inside) - Sponsor’s logo will be placed on all WCLF signage within the event hall * Signage list: Event’s stage backdrop, event hall entrance banner, hall entrance program announcement board, participants badges, event guide X banner, etc. - During the event, sponsor’s promotional videos will be screened in the conference room (before the start of the event, during scheduled breaks, and during lunchtime) - Sponsor slide logo display- Sponsor's logo will appear on all announcement slides displayed on the event screen during the event. - Sponsor’s promotion material (leaflet, brochure etc.) will be inserted in the complimentary bag provided to all event participants - WCLF Media Kit: Organization will be recognized as the Official Gold Sponsor to all media contacts at Event; Media Kit distributed free on-site at the press room - All Official Platinum Sponsor staff receive a ‘Portrait Country’ badge for the event • Post Event Benefits - Recognition as an Official Sponsor and introduction within the various WCLF 2014 post-event published summaries and reviews - Recognition as sponsor in the WCLF 2014 event review newsletter - Repeated promotion as sponsor on the WCLF official SNS (Facebook, Twitter) - Sponsor’s logo will continue to be displayed on the website until the WCLF 2015 event’s homepage renewal 16 The 3rd World Coffee Leaders Forum 2014 Gold Sponsor World Coffee Leaders Forum Sponsorship Program Customized Sponsorship Overview ※ Those who sponsor customized items will be classified as a Iron Sponsor. Customized Sponsor Items Amount Note Plenary Session USD 4,000 Asia Session USD 3,000 World Coffee Adventure Session USD 3,000 Technical Session USD 3,000 Business Session USD 3,000 World Coffee Youth Leadership Forum USD 2,000 Welcome Reception USD 5,000 World Coffee Tasting Station USD 3,000 Coffee Business Tour USD 3,000 Seoul Night Tour USD 2,000 Name Badge & Badge Lanyard USD 5,000 Participants Kit (Bag) USD 3,000 Volunteer & Staff’s T-shirts USD 3,000 Gift for Participants (USB, Mugs, etc.) USD 3,000 Can be substituted with products Gift for VIP & Speakers USD 1,500 Can be substituted with products Registration Booth USD 5,000 Ad in Program Book (Second Cover) USD 2,000 Ad in Program Book (Third Cover) USD 1,500 Ad in Program Book (Inside) USD 1,000 Session Networking & Tour Program Services and Gifts Advertisement Web-banner on the Official WCLF Homepage USD 500 E-Newsletter, SNS USD 500 Customized Sponsor Item Details ※ Those who sponsor customized items will be classified as a WCLF 2014 Iron Sponsor ※ Every customized sponsor item is exclusive sponsorship ※ One organization/company can sponsor multiple items ※ Sponsorship opportunities will be accepted on a first come, first served basis ※ All the customized sponsor items are subject to change and negotiable with WCLF Organizing Committee The 3rd World Coffee Leaders Forum 2014 17 World Coffee Leaders Forum Sponsorship Program Sessions WCLF 2014 consists of 6 sessions covering a variety of topics related to the coffee industry. Session sponsor will be representative of the sponsored session’s topic which will engage as a global leading company in the corresponding topic. This session sponsorship is limited to one sponsor per session. • Plenary Session – USD 4,000 HOT - Logo recognition on the WCLF official website, including a hot link (direct link) to your company website from our sponsor page - Sponsor will be introduced as an Official Sponsor of the session in all relevant printed forum materials - Sponsor will be identified as the session sponsor with the publication of sponsor logo and the phrase (Sponsored by~) on all events relevant session · Posted on the hall entrance program announcement board at the Forum · Conference banners for the sponsored session · On the X banner in front of the meeting location for the sponsored session - Sponsor’s promotion materials will be inserted in the Participants Kit(bag) provided to all event participants - Sponsor promotional video can be screened onsite during the sponsored event (before the start of the session, during scheduled breaks, and during luncheon time) • Asia Session – USD 3,000 - Sponsor's logo and the phrase (Sponsored by~) will be printed on event hall banners and event guide signage - Sponsor slide logo display- Sponsor's logo will appear on all announcement slides displayed on the event screen during the Asia Session - Ability to distribute promotional materials during the Asia Session - Sponsor promotional video can be screened onsite during the sponsored event (before the start of the session, during scheduled breaks, and during luncheon time) • World Coffee Adventure Session – USD 3,000 HOT - Sponsor's logo and the phrase (Sponsored by~) will be printed on event hall banners and event guide signage - Sponsor slide logo display- Sponsor's logo will appear on all announcement slides displayed on the event screen during the World Coffee Adventure Session - Ability to distribute promotional materials during World Coffee Adventure Session - Sponsor promotional video can be screened onsite during the sponsored event (before the start of the session, during scheduled breaks, and during luncheon time) • Technical Session – USD 3,000 - Sponsor's logo and the phrase (Sponsored by~) will be printed on event hall banners and event guide signage - Sponsor slide logo display- Sponsor's logo will appear on all announcement slides displayed on the event screen during the Technical Session - Ability to distribute promotional materials during the Technical Session - Sponsor promotional video can be screened onsite during the sponsored event (before the start of the session, during scheduled breaks, and during luncheon time) • Business Session – USD 3,000 - In accordance with the sponsor's ranking, sponsor has the opportunity to conduct a workshop regarding the company's business and case presentation in Business Session ※ The content of the presentation should be decided in consultation with the WCLF Organizing Committee - Sponsor's logo and the phrase (Sponsored by~) will be printed on event hall banners and event guide signage - Sponsor slide logo display- Sponsor's logo will appear on all announcement slides displayed on the event screen during the Business Session - Ability to distribute promotional materials during the Business Session - Sponsor promotional video can be screened onsite during the sponsored event (before the start of the session, during scheduled breaks, and during luncheon time) • World Coffee Youth Leadership Forum – USD 2,000 - Sponsor's logo and the phrase (Sponsored by~) will be printed on the ‘Participation Certificates’ given to all participants - Sponsor's logo and the phrase (Sponsored by~) will be printed on event hall banners and event guide signage - Sponsor slide logo display- Sponsor's logo will appear on all announcement slides displayed on the event screen during the World Coffee Youth Leadership Forum - Ability to distribute promotional materials during the World Coffee Youth Leadership Forum - Sponsor promotional video can be screened onsite during the sponsored event (before the start of the session, during scheduled breaks, and during luncheon time) 18 The 3rd World Coffee Leaders Forum 2014 World Coffee Leaders Forum Sponsorship Program Networking & Tour Program Sponsor Sponsors have the opportunity to maximum brand exposure and recognition as a representative of program through sponsoring Networking & Tour Program Sponsor which will conduct active communication among all the participants • Welcome Reception – USD 5,000 HOT - Representative of Sponsor will give welcoming remarks during the opening of the welcome reception (3 minutes) - Free Welcome Reception attendance for 5 people - Sponsor's logo and the phrase (Sponsored by~) will be printed on event hall banners and event guide signage - Space will be allocated onsite for sponsor's promotional material • World Coffee Tasting Station – USD 3,000 - Sponsor's logo and the phrase (Sponsored by~) will be printed on event hall banners and event guide signage - A sponsor will be designated as the representative of the ‘Lucky Draw’ at World Coffee Taste Station - Space will be allocated onsite for sponsor's promotional material - Available to substitute with products (Coffee, machines, etc.) • Coffee Business Tour – USD 3,000 - Sponsor's cafe(store) or factory will be selected as a visiting location for the tour - Tour participants will receive tour guides and participation certificates printed with the sponsor's logo and the phrase (Sponsored by~) - Sponsor's logo will appear on the banner placed on the side of the tour bus - Sponsor's promotional material will be included in the Coffee Business tour kit • Seoul Night Tour – USD 2,000 - A visit to the sponsor's cafe will be included in the tour schedule (cafe must be located within Seoul city limits) - Guest speakers, VIP, participants of WCLF are all invited to participate in the Seoul Night Tour - Sponsor's logo will appear on the banner placed on the side of the tour bus The 3rd World Coffee Leaders Forum 2014 19 World Coffee Leaders Forum Sponsorship Program Services & Gifts Sponsors have the opportunity for maximum brand exposure and recognition through logo placement on a variety of event items. All participants will be provided with a participant bag, name badge, and various event gifts/souvenirs • Name Badge & Badge Lanyard – USD 5,000 HOT - All name badges and lanyards provided to participants will be imprinted with the sponsor's logo and the phrase (Sponsored by ~) - Every participant of WCLF 2014 will be provided with a name badge and a lanyard to wear all the time during the event. The sponsor will have the opportunity to place the company logo on the name badge and badge strap. • Participants Kit (Bag) – USD 3,000 HOT - All participant kits provided to participants will include the sponsor's logo printed on the bag design - A great opportunity of walking advertisement! All of the participants would be given WCLF bag and carry it around throughout the event. Sponsor will have an opportunity to place the company logo on the bag and participants will meet company’s logo every day until the event end. • Volunteer & Staff's T-shirts – USD 3,000 - Sponsor's logo will appear on the front of T-shirts worn by event volunteers and staff - Sponsor’s logo along with the event logo will be printed on T-shirts. Approximately 50 volunteer & staffs of the WCLF 2014 will wear them. They will be walking advertisements throughout the event and the logo will be exposed to all the participants. • Gifts for Participants (USB, Mugs, etc.) - USD 3,000 - The logo and phrase (Sponsored by~) will be included on all gifts provided to participants - The type of gift supplied to participants and the allocation of the logo will be decided in consultation with the WCLF Organizing Committee, who has final authority on any decision - Available to substitute with products • Gifts for VIP & Speakers – USD 1,500 - Sponsor's logo will appear on the gifts presented to the WCLF key personnel and speakers - Available to substitute with products 20 The 3rd World Coffee Leaders Forum 2014 World Coffee Leaders Forum Sponsorship Program Advertisement WCLF has a variety of advertisement tools that sponsors can utilize to increase recognition. • Registration Booth – USD 5,000 HOT - An anticipated 1,200 guests will participate in WCLF and all must first visit the registration desk upon arrival. Sponsor's logo will be printed on the registration booth - Sponsors logo and the phrase (Sponsored by ~) will be printed on the onsite registration form - Space will be allocated for the distribution of sponsor promotional material • Program Book Advertisement - Sponsor can purchase an advertisement within the WCLF 2014’s Official program book, which is given to all participants - WCLF 2014 program book advertisement published: 1 page color (second cover) - USD 2,000 - WCLF 2014 program book advertisement published: 1 page color (third cover) - USD 1,500 - WCLF 2014 program book advertisement published: 1 page color (inside) - USD 1,000 • Web-banner on the Official WCLF homepage – USD 500 - Sponsor's web banner advertisement will be placed on WCLF 2014's official homepage - Sponsor's logo and introduction will appear on the website's sponsor list • E-Newsletter, Official SNS – USD 500 - Sponsor logo and a direct link to sponsor's company homepage will be inserted in the WCLF E-Newsletter, which is sent regularly by the WCLF Organizing Committee to approximately +200,000 people - Sponsor will be introduced in E-Newsletter and other SNS The 3rd World Coffee Leaders Forum 2014 21 World Coffee Leaders Forum Sponsorship Application Form Sponsor Information Company Name Address Person in charge Tel Mobile Phone Website Position Fax E-mail Sponsorship Category Category Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor Portrait Country Iron Amount Check USD 50,000 USD 30,000 USD 20,000 USD 10,000 USD 20,000 Category Plenary Session Asia Session World Coffee Adventure Session Session Technical Session Business Session World Coffee Youth Leadership Forum Welcome Reception World Coffee Tasting Station Networking & Tour Program Coffee Business Tour Seoul Night Tour Name Badge & Badge Lanyard Participants Kit (Bag) Services and Gifts Volunteer & Staff’s T-shirts Gift for Participants (USB, Mugs, etc.) Gift for VIP & Speakers Registration Booth Ad in Program Book (Second Cover) Ad in Program Book (Third Cover) Advertisement Ad in Program Book (Inside) Web-banner on the Official WCLF Homepage E-Newsletter, SNS Total Amount Amount USD 4,000 USD 3,000 USD 3,000 USD 3,000 USD 3,000 USD 2,000 USD 5,000 USD 3,000 USD 3,000 USD 2,000 USD 5,000 USD 3,000 USD 3,000 USD 3,000 USD 1,500 USD 5,000 USD 2,000 USD 1,500 USD 1,000 USD 500 USD 500 Check USD Payment Payment Plan Bank Transfer Date of Deposit Payment (Minimum 50% of the full amount) Within 10 days after submission of Sponsorship Application Date of Full Payment By October 31, 2014 • Beneficiary: EXPORUM Inc • Beneficiary Address: 6F, Nara Bldg A, Teheran-ro 83-gil 32, Gangnam-gu, Seoul, Korea (Zip code: 135-879) • Bank: CITI BANK, TEHERANRO BRANCH, SEOUL, KOREA • Account No.: 163-00923-436-01 • Swift Code: CITIKRSX • Bank Address: Haesung 2 Bldg, 942-10 Daechi-dong, Gangnam-gu, Seoul, Korea By signing this form, I apply for the sponsorship of WCLF 2014 and agree to the WCLF 2014 Sponsorship terms and conditions. Date Representative Signature World Coffee Leaders Forum Organizing Committee Tel. +82-2-6000-6711 Fax. +82-2-2051-3326 Email. [email protected] / [email protected] 22 The 3rd World Coffee Leaders Forum 2014 . . World Coffee Leaders Forum Sponsorship Application Guideline Sponsorship Application Information • Sponsorship Types: Platinum / Gold / Silver / Bronze / Portrait Country / Iron (Customized Sponsor Items) • Customized Sponsor Items are exclusive and one organization/company can sponsor multiple items • Sponsorship opportunities will be closed on a first come first served basis, following the submission of an application by the sponsor Procedure • Please fill out the Sponsorship Application Form and Email/Fax to the WCLF Organizing Committee • Sponsorship application will be officially accepted after a minimum of 50% deposit of the total sponsorship fee is paid following submission of the application form • Application Work Flow Fill out the Application Form Email/Fax to WCLF Organizing Committee ⇨ ⇨ Receive Invoice from WCLF Organizing Committee ⇨ Deposit payment ⇨ Sponsorship Application Completed Payment • Deposit payment guideline: Deposit must be paid within 10 days after application submission. • Deadline of Balance in full: October 31, 2014 • Bank Transfer Information Bank Transfer • Beneficiary: EXPORUM Inc • Beneficiary Address: 6F, Nara Bldg A, Teheran-ro 83-gil 32, Gangnam-gu, Seoul, Korea (Zip code: 135-879) • Bank: CITI BANK, TEHERANRO BRANCH, SEOUL, KOREA • Account No.: 163-00923-436-01 • Swift Code: CITIKRSX • Bank Address: Haesung 2 Bldg, 942-10 Daechi-dong, Gangnam-gu, Seoul, Korea • For bank transfer, the remittance charge must be paid by the applicant and a copy of the remittance receipt should be sent to the Organizing Committee via email with the participant’s name Required Documents • Sponsorship Application Form • Sponsor Logo file: EPS or AI file type • Copy of Business Certification • Exhibition Application: Fill out and submit the Exhibition Application form if sponsor wishes to participate in Seoul Int’l Cafe Show. (Exhibition Application will be sent after sponsorship application form submission completed) • WCLF Registration Form: Fill out and submit the WCLF Registration Form for sponsor members who will participate in WCLF at the sponsor-affiliated events • Advertisement: A4 Size (W 210mm x H 297mm) / EPS or AI file type Cancellation & Refund Policy • In the case of cancellation, WCLF Organizing Committee must be notified in writing by email or fax. • Refund Policy - Cancellation by September 30, 2014: 50% cancellation fee - Cancellation by October 1, 2014: No refunds • All bank service charges and administration fees will be deducted • All approved refunds will be processed after the event. Inquires World Coffee Leaders Forum Organizing Committee Person in Charge: Eun-Woo Yoon (General Manager), Won, Jeong Yeon (Project Manager) EXPORUM, 6F, Nara Bldg A, Teheran-ro 83-gil 32, Gangnam-gu, Seoul, 135-879, Korea Tel. +82-2-6000-6711 Fax. +82-2-2051-3326 Email. [email protected] / [email protected] World Coffee Leaders Forum 2014 23 World Coffee Leaders Forum WCLF Review WCLF Growth by Numbers 1200 1000 • World Coffee Leaders Forum Year Session Speaker Participant Country 2012 3 9 260 23 2013 17 30 865 34 2014 (Expected) 35 50 1,200 40 800 1200 600 1000 400 800 200 600 0 400 ■Participants [No. of WCLF Participants] ■Participants 0 • Seoul Int’l Cafe Show Year Company 2012 2013 2014 2012 2013 2014 200 [No. of Seoul Cafe Show Visitors] Booth Visitor Country 2012 51 98 14,529 5 2013 430 1,300 101,725 65 2014 (Expected) 600 1,500 120,000 68 120,000 100,000 80,000 120,000 60,000 100,000 40,000 80,000 20,000 60,000 0 40,000 ■Visitor ■Visitor 2012 2013 2014 2012 2013 2014 20,000 Attendee Statistics World Coffee Leaders Forum welcomes delegates from around the world! 34.7% Foreign delegates participated from 33 countries. 65.3% South Korea 34.7% International (Outside South Korea) ✚ Countries in attendance KOREA [569] CHINA [53] U.S.A [45] INDONESIA [23] JAPAN [20] COLOMBIA [15] ITALY [14] HONG KONG [13] PHILIPPINES [10] SINGAPORE [9] GERMANY [8] INDIA [8] TAIWAN [7] U.K [7] GUATEMALA [6] THAILAND [6] AUSTRALIA [5] COSTA RICA [5] RUSSIA [5] HONDURAS [4] MEXICO [4] NETHERLANDS [4] BURUNDI [3] ETHIOPIA [3] Papua New Guinea [3] PERU [3] RWANDA [3] BRAZIL [2] NIGERIA [2] SLOVAKIA [2] ANGOLA [1] CAMBODIA [1] MAUI HAWAII [1] NEPAL [1] 24 The 3rd World Coffee Leaders Forum 2014 0 World Coffee Leaders Forum WCLF Review ✚ Business Type in attendance Wholesaler/Distributor (29%) Importer (21%) Retailer (15%) NGO/Non Profit/Association (15%) Exporter/Grower (11%) Allied Products and Services (9%) 9% 11% 29% Business Type 15% 21% 15% 3% ✚ Function within Organization in attendance Owner (26%) CEO/President (21%) Executive (20%) Director-Level (16%) Managerial (12%) Administrative (3%) Other (2%) 12% 16% 26% Function within Organization 21% 20% 7% ✚ Area of Responsibility in attendance General Management (32%) Sales, Business Development or Marketing (27%) Quality or Technical Assistance (17%) Supply Chain Management/Procurement (13%) Corporate Social Responsibility (7%) Other (4%) 2% 4% 32% 13% Area of Responsibility 17% 27% • Companies in Attendance 5Brewing / A TWOSOME PLACE / A-D Policy Analysis, Inc / AGNES LAB / AGRICAFE / Agricultural Trade Office / AIA / Alliance for Coffee Excellence / ALMACIELO / ANACAFE / ARAKOR / ASIA FAIRTRADE NETWORK / Ayers Coffee / BAOBABTREE / Barista Magazine / BeautifulCoffee / BERWIN KOREA LIMITED / Bitter&Sweet / BL KOREA / BP Commerce / Brilliant Roasting Lab / BRITISH EMBASSY SEOUL / Brazil Specialty Coffee Association / BUF COFFEE LTE / BURUNDI COFFEE / Cafe b / CAFE CROWN / Cafe de Costa Rica / Cafe de Honduras / CAFE DE MOIM / Café gre / Cafe JEJE / CAFE LA GRIMA / CAFE REST IN DAILY LIFE / Cafe Simple Sip / CAFE WITH PENGUIN / CAFEIER / / CAFFEBENE / CAPAMAX / CASA JAMILA / CECA S.A / Cellan / CEO score daily / CHANG WON SPECIALTY COFFEE ACADEMY / China Coffee Association Beijing / CHOCOLATELIKE CO,LTD. / CHUNG WOON UNIVERSITY / CHUNGANG UNIV / CIAT / Cicillia / CIEC / CJ Foodville / CKCO& / CKQ / CNB / COFFEA COFFEE / Coffee Board of India / Coffee Critic Association / COFFEE DAILY / COFFEE EXCHANGE / COFFEE FIFTEEN DAYS / Coffee flavor / Coffee Industry Corporation (CIC) / COFFEE KOALA / COFFEE LIBRE / COFFEE MAISON / COFFEE MONTAGE / COFFEE PLANT / COFFEE QUALITY INSTITUTE / COFFEE RADIO / Coffee Think / COFFEE&TEA / CoffeeAn / COFFEEBREAK WITH SAMI / COFFEECHU / coffeedaily / COLOMBIA INSPIRATION / COLOMBIAN COFFEE GROWERS FEDERATION / COMERCIALIZADURA AROMA DE / COLOMBIA S.A.S / COMMERCIAL OFFICE OF ECUADOR / CONSEJO SALVADORIENO DEL CAFÉ / Consumuch / Corea Coffee Belt / COREA INSTITUTE / CREMACOSTA COFFEE / CUPPERS / DADO GLOBAL / DAEPYUNG TRADING CO. / Dakyung / DBROS / DELI CAFÉ / DESCAMEX / DIGITAL CHOSUNILBO / DONGGUK UNIVERSITY / DONGSUH COMPANIES INC. / DONGSUH FOOD / DOOREE TRADING CO / DOOROO / DORMANS COFFEE LTD / DREAM N COMPANY / Droptop / DSR / Dunkin donuts / economy21 / EDIYA COFFEE / EK BARISTA SCHOOL / EK COFFEE SERVICE CO. / EK Coffee Service Company / EL café / Embassy of Angola / EMBASSY OF COLOMBIA / EMBASSY OF COSTA RICA / EMBASSY OF ECUADOR / EMBASSY OF GHANA / Embassy of India / Embassy of Mexico / Embassy of Mexico- Economic & Enviromental Affair / Embassy of Nepal / Embassy of Nigeria / Embassy of Papua New Guinea / Embassy of Peru / Embassy of Slovak Republic / EMBASSY OF THE DOMINICAN REPUBLIC / EMBASSY OF THE REPUBLIC OF EL SALVADOR / Embassy of the Republic of Guatemala / EMBASSY OF THE REPUBLIC OF HONDURAS / EMBASSY OF THE REPUBLIC OF KENYA / Embassy of the Republic of Rwanda / EMBASSY OF THE UNITED STATES / EMBASSY OF VIETNAM / EXCLUSIVE COFFEES / EXPORTADORA EL VOLCAN, S.A. DE C.V. / EXPORTER / FLO-CERT GmbH / FOCUS / Freelancer / Fresh Cup Magazine / GABEEYANG.CO.,LTD. / GANGDONG COLLEGE / GEOS / GOBERNACION DE ANTIOQUIA / GOLD BEAN COFFEE CLASS / GRADUATE SCHOOL / GROUP SOPEX / GUATEMALA EL INJERTO / GUATEMALA KOFEI / GYEONGNAM City / HANDSCOFFEE / HANMAUM DS CO., LTD. / Hanyang University / Hayashi Coffee Institute / Hell café / HOLLYS F&B / HONG KONG COFFEE CULTURE EXCHANGE ASSOCIATION / HYEJEON / HYUPSUNG UNIVERSITY / I PLANET / INCHEON CULTURE&ART COLLEGE / Indonesian Coffee and Cocoa Research Institute / INSTITUTE OF MULTIMEDIA TECHNOLOGY / INSTITUTO HONURENO DEL CAFÉ / Intelligentsia Coffee and Tea / INTERCAFE BURUNDI / INTERNATIOANL CENTER FOR TROPICAL AGRICULTURE / International Coffee Organization / INVALSA COFFEE / INVERCAFE LTDA / J’s Coffee Studio / JARDIN CO.,LTD. / JEONSCOFFEE / Jewoo trade / J-LUZ / K.N.O.U / KAFFE.G.BRAUN / KAVEHAZ / KEIMYUNG UNIVERSITY / KFHI / KFTO / KIGALI,RWANDA / KLATCH COFFEE / KOOKMIN UNIVERSARY / Korea Coffee Cooperatives / KOREA HOTEL&TOURISM TECHNICAL COLLEGE / Korea University / Koreait a college / Kyonggi University / KYOUNGWON Technical College / Kyungmin University / LIFETREE CORP. / LIKECOFFEE / LOHAS BEANS / LOTTE R&D CENTER / M/S. M.K. TRADERS & EXPORTS / M/S. S.K. ENTERPRISES / MAISON GUILLAUME / Mauigrown Coffee / MAXONE E-LINK / METAD / MICHELFOOD / MINISTRY OF AGRICULURE AND LIVESTOCK of Costa Rica / MJ / MOMOS COFFEE / M'S SEED CO., LTD. / NATIONAL COFFEE ASSOCIATION / NEWSPRIME / NOBLE TREE CO., LTD. / NONGSHIM CO., LTD / NORDIC APPROACH IMPORTS / OCTOBER MEDIA / OLD GARDEN / ONE FINE DAY / Open Alley / OPENTIDE / Pariscroissant / PAUL BASSETT / PEOPLE HOUSE / PERU CHANCHAMAYO / Pete Licata Consulting, LLC / PIARIS / Prain / PRIME CREATIVE MEDIA / Pyeongtaek University / QOOOM / Royal Embassy of Cambodia / RR.KALDI / S&P / NTERNATIONAL CO. / S.V.C. LTD / SAEHANILBO / SCG Group / Seojeong University / Seongnam City / SEOUL PLAZA HOTEL / SHINHEUNG COLLEGE / SIMPLESIPCOFFEE / SOGESTAL MUMIRWA / SOM INTERNATIONAL / SOOKMYUNG WOMEN'S UNIVERSITY / SOONGSIL UNIVERSITY / SPC Co., Ltd. / SPC Culinary Academy / Speciality Coffee Association of Europe / Specialty Coffee Association of America / Specialty Coffee Association of Korea / STAY WITH COFFEE / STONE&WATER / Strangers Reunion / Sustainable Harvest Coffee Importers / Takeout Roasting / TERAROSA / THE CORNER / THE DRIP CO., LTD / The Food & Beverage News / THE FOOD SERVICE ECONOMIC NEWS / The Korea Economic Daily / THE ROASTING MASTERS / THOMASBEAN CO.,LTD / Told A Story / TONEX / TOWON CORP. LTD / Trabocca / UK Trade & Investment / Umirersal Robina Corp. / Univeristy of Trento / UNIVERSAL ROBINA CORPORATION / UNIVERSIDADE FEDERAL DE LAVRAS / UTZ CERTIFIED / VERITASGLOBAL / VOLCAFE / VONAIR KOREA / WID COFFEE / WOONGJIN FOODS CO.,LTD. / YES, TEA / ZENLAB INC. / ZOO COFFEE The 3rd World Coffee Leaders Forum 2014 25 World Coffee Leaders Forum WCLF Review _ WCLF SPEAKERS HIGHLIGHTS WCLF 2013 Global Coffee Industry Issues and Potential of the Asian Market Bailey Manson Intelligentsia Coffee & Tea Chris Ryan Fresh Cup Christopher L. Gilbert University of Trento Sugumar Raman FLO-CERT Daniel Steffen A-D Policy Analysis David Piza Sustainable Harvest David Veal SCAE Robério Oliveira Silva ICO Ellie Husdon SCAA Francois Nkurunziza Intercafe Burundi Geoff Watts Intelligentsia Coffee & Tea Henrique Sloper de Araujo BSCA Hidetaka Hayashi Hayashi Coffee Institute Inyoung Song SPC Culinary Academy Juliette Caulkins UTZ Certified KwangSun Kim 2013 Angel-in-us Barista Championship Lucy Bai Fang CCAB Mario Arroyo Cafe de Costa Rica Menno Simons Trabocca Mike Perry Klatch Coffee Napoleon Matute IHCAFE Pete Licata WBC2013 Champion Santiago Pardo Colombian Coffee Growers Federation Sarah Allen Barista Magazine Se-na Lee Dunkin Donuts Soetanto Abdoellah Soeparto ICCRI Coffe Board of India WCLF 2012 Global Coffee Industry Trend and Challenge of Asian Market Robert F.Nelson NCA Cate Batson Baril Sustainable Harvest Christian Bunn CIAT Flavio Meira Borem Federal University of Lavras Mark Furniss VolCafe Morten Wennersgaard Nordic Approach Imports Santiago Pardo Colombian Coffee Growers Federation Susie Spindler ACE Xinia Chaves Quiros Ministry of Agriculture & Livestock of Costa Rica 26 The 3rd World Coffee Leaders Forum 2014 World Coffee Leaders Forum Seoul Int’l Cafe Show THE 13th SEOUL INT’L CAFE SHOW 2014 Period: November 20(Thu) – 23(Sun), 2014 Venue: Coex Convention & Exhibition Center Hall A~D (36,000sqm) Exhibitor: 600 Exhibitors 1,500 Booths from 50 countries Visitor: 120,000 Visitors from 60 countries Exhibit Items: Coffee, Tea, Beverage, Bakery, Ice-cream, Raw-Material Machine & Equipment, Chocolate, Appetizer, Dessert, Cafe Interior & Consulting, Franchise & Start-up • Exceptional History - The genuine exhibition preserving12 years of professionalism and know-how from 2002 - The only exhibition in the world sponsored by International Coffee Organization (ICO) in 2014 - The first official international exhibition to acquire UFI (Global Association of the Exhibition Industry) certification on the field of global food & beverage industry - The most acknowledged and certified as promising exhibition by the Ministry of Trade, Industry and Energy • Exceptional Scale - 1,500 booths with the scale of 36,000m² ! - 120,000 visitors from 60 countries visiting every year ! - 600 exhibitors from 50 countries expected to participate ! • Exceptional Location - Developed region for transportation and logistics in Asia, South Korea is the ideal test-marketing place that generates various international business opportunities in Asia - Being the center of East Asia, South Korea is approachable to other target Asia markets - Gathering point of academics and knowledge exchange for world coffee leaders and professionals The 3rd World Coffee Leaders Forum 2014 27 World Coffee Leaders Forum Venue Information Coex, the venue of World Coffee Leaders Forum is a business and cultural hub located in the heart of Gangnam, Seoul’s business district. It is a popular entertainment destination in Seoul for both domestic and foreign visitors, and welcomes an average of 150,000 people a day. Asia’s largest underground mall, three five-star hotels, two premier office towers, a department store, a subway station, an airport terminal, and more are all located at Coex. Coex is also Korea’s top business events destination. The Coex Convention and Exhibition Center itself is a four-floor meetings venue with over 450,000㎡ of total floor space. There are over 200 exhibitions and 2,000 conferences here each year. The 3rd World Coffee Leaders Forum 2014 will be held in Coex Grand Ballroom(1F) and Conference Room(3F) which is located near the 13th Seoul Int’l Cafe Show 2014. Its location near between the two event will create a significant synergy effect. 28 The 3rd World Coffee Leaders Forum 2014 Coex Website http://www.coex.co.kr/eng/index.asp Coex, World Trade Center Samseoung-dong, Gangnam-gu, Seoul 135-731, Korea World Coffee Leaders Forum Seoul, Korea Experience Seoul, South Korea! South Korea is a beautiful, mountainous country located in East Asia. Numerous beaches and islands dot the edges of this peninsula country, making perfect scenic weekend destinations for the largely urban population. Seoul is the dynamic, techsavvy capital of South Korea. Located in the heart of the Korean Peninsula, this city of over 10 million has plenty to see and do, no matter your interests! Visitors will Uncover a Shopper’s Paradise Myeondgong, Insadong, Dongdaemun, Apgujeong… Seoul is filled with numerous, vibrant shopping districts, making the city the ideal location to find the latest fashion, up-to-date- technologies, and perfect souvenirs Experience the Unique Merging of Old and New Amidst the sparkling skyscrapers lies a city filled with centuries of history. Museums, monuments, and numerous historical sites provide this bustling metropolitan a link to its past. We recommend exploring one of the five royal palaces located within the city! Rich and Bold Flavors that will Satisfy any Appetite Seoulites are known for their fondness of spicy food. However, Korean food offers quite a variety of delicious dishes to choose from– and Korean barbeque is not to be missed! Find Tranquility among the Bustle and Excitement There are a variety of options for those who need to relax and unwind after a long day of adventure. The city is filled with parks and scenic spots to tour (such as the Hangang River, Seoul Forest, and Seokchon Lake). Or, relax at one of the many cafés and surf free wifi. Visiting a jimjilbang, a mix of sauna and spa, is another popular place to relax and sweat the day’s stress away. For a cultural escape try a Temple Stay, to find your inner zen. The 3rd World Coffee Leaders Forum 2014 29 Contact Us World Coffee Leaders Forum Organizing Committee EXPORUM, 6F, Nara Bldg A, Teheran-ro 83-gil 32, Gangnam-gu, Seoul 135-879, South Korea Tel. +82-2-6000-6711 Fax. +82-2-2051-3326 E-mail. [email protected] www.wclforum.org http://www.facebook.com/WorldCoffeeLeadersForum http://twitter.com/WCLForum
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