Programme - World Tourism Organization UNWTO

PROGRAMME
MINISTERIAL MEETING
ON MEGA EVENTS FOR SUSTAINABLE TOURISM DEVELOPMENT
16-17 June 2014, Sochi, Krasnodar Region, the Russian Federation
15 June, Sunday
Arrival and registration of the participants
16 June, Monday
10.00-13.00
Excursion around Rosa Khutor Resort
13.00-14.00
Lunch
«Radisson Rosa Khutor», restaurant «Seasons», 1st floor
13.45-14.00
Press conference
«Radisson Rosa Khutor»
14.00-14.30
Opening and Welcome Remarks
«Radisson Rosa Khutor», conference-hall «Moscow», 1st floor
Mr. Vladimir Medinsky, Minister of Culture of the Russian Federation
Mr. Taleb Rifai, Secretary-General of the World Tourism Organization
Mr. Alexander Tkachev, Governor of Krasnodar Region, Russian Federation
14.30-16.30
Panel I
How to optimize the economic and social impacts of mega events on tourism
destinations?
Moderator:
Mr. Alexander Eliseev, Deputy General Director, Russian Travel Guide TV
(Russian Federation)
Panelists:
1. Mr. Oleg Safonov, Acting Head of the Federal Agency for Tourism
(Russian Federation)
2. Mr. Oleg Yasuk, Deputy Mayor of Sochi (Russian Federation)
3. Keynote speech: Mr. Armando Peres, Chairman, Tourism Committee,
Organization for Economic Co-operation and Development – OECD (Italy)
4. Mrs. Young-Shim Dho, Chairperson of Board of Directors, ST-EP Foundation
(Republic of Korea)
5. Mr. Abulfas Garayev, Minister of Culture and Tourism (Azerbaijan)
6. Mr. Alexander Chepik, Vice Chairman of the Government of the Republic of
Buryatia (Russian Federation)
7. Mr. Zelimir Kramaric, Assistant Minister, Ministry of Tourism (Croatia)
8. Mr. Yury Schegolkov, Counselor of the Moscow Committee for Tourism and
Hotels (Russian Federation)
9. Ms. Viktoria Horvath, Deputy State Secretary for Tourism, Ministry for
National Economy (Hungary)
10. Mr. Oleg Rozhnov,
(Russian Federation)
Minister
of
Culture
of
Moscow
Region
11. Mr. Guillaume Rose, President, Monaco Government Tourism and
Convention Authority (Monaco)
12. Mr. Mauro Maiani, Head of International Relations, Ministry of Tourism
(San Marino)
16.30-17.00
17.00-19.00
13. Mr. Sergey Ivanov, Chairman of the State Committee of Tourism of the
Republic of Tatarstan (Russian Federation)
Coffee break
«Radisson Rosa Khutor», lobby, 1st floor
Panel II
Legacy of mega events: How to best develop destination brands and effective
marketing strategies?
Moderator:
Mr. Alexander Eliseev, Deputy General Director, Russian Travel Guide TV
(Russian Federation)
Panelists:
1. Keynote speech: Mr. Robert Govers, Joint Editor, Quarterly Journal of Place
Branding and Public Diplomacy (Belgium)
2. Mr. Carlos Enrique Meyer, Minister of Tourism (Argentina)
3. Ms. Inna Shalito, Chairman of Committee on Tourism Development of
Saint-Petersburg (Russian Federation)
4. Mr. Jiang Du, Vice Chairman of the China National Tourism Administration
(China)
5. Mr. Nikolay Shlentsov, Deputy General Director – Executive Director of
Rosa Khutor Resort
6. Mr. Branimir Botev, Deputy Minister of Economic and Energy (Bulgaria)
7. Predrag Jelusic, State Secretary for Tourism, Ministry of Sustainable
Development and Tourism (Montenegro)
8. Mr. Marjan Hribar, Director General, Ministry of Economic Development and
Technology (Slovenia)
9. Mr. Ruslan Shadikov, Deputy Chairman, Committee of Youth Affairs, Sports
and Tourism (Tajikistan)
10. Mr. Andrey Suleikov, CEO, Appreal LLC (Russian Federation)
20.00
Welcome cocktail on behalf of Organizers
«Radisson Rosa Khutor», restaurant «Black Bar & Grill», 1st floor
17 June, Tuesday
10.00-12.00
Panel III
Strategic partnerships for the effective planning and development of mega
events.
«Radisson Rosa Khutor», conference-hall «Moscow», 1st floor
Moderator:
Mr. Alexander Eliseev, Deputy General Director, Russian Travel Guide TV
(Russian Federation)
Panelists:
1. Keynote speech: Mr. Terry Stevens, Managing Director, International
Consultancy Stevens & Associates (UK)
2. Mr. Hyunjae Cho, Vice Minister of Culture, Sports and Tourism
(Republic of Korea)
3. Mr. Sergey Yastrebov, Governor of Yaroslavl Region (Russian Federation)
4. Mr. Sokhom Pak, Secretary of State of Tourism, Ministry of Tourism
(Cambodia)
5. Mr. Dmitry Kolosov, Adviser to the President of «Sochi 2014» Organizing
Committee
6. Mr. Suwat Sidthilaw, Permanent Secretary for Minister of Tourism and Sports
(Thailand)
7. Mr. Frantisek Palko, State Secretary, Ministry of Transport, Construction
and Regional Development (Slovakia)
12.00-13.00
Closing remarks
13.00-14.00
Lunch
«Radisson Rosa Khutor», restaurant «Seasons», 1st floor
14.30-18.00
Technical visit around Sochi
19.00
Official reception on behalf of the Governor of Krasnodar Region
«Sochi Mariott Krasnaya Polyana Hotel»
18 June, Wednesday
Departure of the participants

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