Delivering DTH across Africa

Media and Broadcasters
Delivering DTH
across Africa
A new dawn
“Now is the time”, said Mthuli Ncube, Chief
Economist and Vice-President of the African
Development Bank, “After ten years of improved
stability, sound macroeconomic policies and
blossoming trade links, growth has made
African nations freer than ever to choose their
own development paths and implement active
policies for economic transformation.”
Source: African Economic Outlook (AEO) 2013
2 | A new dawn
A new dawn | 3
Africa’s TV revolution
Africa is watching more TV
In the next ten years, Africa will become the shining
light of digital TV. As economies around the world
struggle with the remnants of a recession, a shrinking
audience and a saturated market, African nations
are charging ahead. New markets open up every day,
bringing new opportunities for platform operators
and broadcasters from all over the world.
4 | Africa's TV revolution
Africa’s evolving middle class is demanding better TV. As the continent continues to
rise, broadcasters on the continent and from around the world, are desperate to feed a
market hungry for content. They need digital media content delivered directly to homes
across Africa, reaching new markets, growing their audiences.
Africa is turning to satellite
Over 300 million Africans live many kilometres from the nearest fibre, with many millions
living in non-urban areas, cut off from the bigger cities. Broadcasters are now turning
towards satellite, with its vast coverage and a reach that’s undaunted by mountain,
desert, jungle or savannah.
Africa's TV revolution | 5
Reaching new
audiences
Top broadcasters in Africa are already partnering with
SES to grow their audiences in Africa. With 9 satellites
over Africa, and another to launch in 2014, our
satellite capacity brings new opportunities to connect
customers, employees and TV audiences, enabling
operators to deliver thousands of hours of the latest
TV content every day.
6 | Reaching new audiences
With more than 25 years’ experience and a growing
fleet of 55 satellites, SES provides capacity to leading
Pay TV, Free-to-Air and Free-to-View broadcasters.
SES’s 56th satellite, ASTRA 2G, is scheduled for launch
in 2014 and will extend the reach and capacity of
Direct-to-Home (DTH) even further across Africa.
Reaching new audiences | 7
Satellites, at
your service
Our range of services will help you deliver DTH, hybrid
DTH/DTT solutions, full time contribution, occasional
use and many more services reliably and securely to
every one of your customers.
SES offers:
SES reaches new markets
• A wide range of data platforms solutions to the enterprise communications market as well as to governments and institutions, such as bi-directional broadband Internet solutions, DVB, SCPC and VNO services.
SES will help you reach new markets, assisting in your digital migration, as well as providing new
services such as HD and 3D. Working together, we will plan and develop new strategies to grow your
customer base, giving your channels a premium neighbourhood, boosting your brand in Africa.
You can rely on SES for:
•
•
•
•
A premium channel neighbourhood
Thousands of channels
Extensive experience with emerging markets
Expanding the community of channels
8 | Satellites, at your service
• Satellite capacity to help you increase your market share and reach new customers worldwide.
• End-to-end DTH solutions to our partners, thanks to our in-house expertise (from content management to content distribution via different infrastructures).
• Teleport solutions that act as a gateway to our satellite fleet. By leveraging SES’s teleports,
service providers can reduce their investment in earth station equipment.
• An array of satellite-based engineering services and technical expertise to deliver consultancy services, turnkey ground system and maintenance and operations services to customers from various industries.
• Affordable, low latency and high bandwidth connectivity through our investment in O3b – a next-
generation satellite constellation, which combines the reach of satellite with the speed of fibre.
Satellites, at your service | 9
Beyond satellite
capacity
“Connecting more than one billion people in Africa requires
more than providing downlinks and uplinks”
- Ibrahima Guimba-Saidou, SES Senior VP for Africa.
SES is dedicated to the African continent, with local offices and regional knowledge to make sure you
connect with more viewers, no matter where they are. We also hold specialised training programmes
for installers and broadcasters and bigger, knowledge-sharing workshops, designed to build local
expertise in the media and broadcasting industry across the continent.
Working in Africa, for Africa
SES operates three regional offices with local teams in South Africa, Ghana and Ethiopia, as well
as two teleport networks in Ghana and Djibouti. Our network offers in-country knowledge from an
African perspective, bringing hassle-free connectivity to your country. Another sign of our commitment
to growth on the African continent are our one-of-a-kind workshops and training programmes.
10 | Beyond satellite capacity
Empowering your installers
The Elevate training programme was born out of a need to complement satellite and digital
television roll-out on the African continent with quality installations by well-trained installers. This SES
initiative has already held training programmes in South Africa, Nigeria, Ghana, Senegal, Cameroon,
Ivory Coast, Democratic Republic of Congo, Kenya, Tanzania and Uganda, benefitting local business
growth across the digital broadcasting environment in Africa.
Sharing our knowledge
Working closely with African regulators, government agencies, broadcasters and network operators,
our aim is to assist as many countries as possible with a successful digital migration by the
2015 deadline. SES Caravans have visited 14 countries since November 2011 with more than 700
participants. And this is just the beginning.
There’s no denying that Africa’s DTH market is now a serious
global player. With our range of solutions and value added
services, SES will help you realise your DTH vision, one
customer at a time.
Beyond satellite capacity | 11
SES Johannesburg
The Pivot
Block E 2nd floor
Montecasino Blvd
Fourways
Johannesburg
South Africa
Email: [email protected]
Contact number: +27 (0) 11 081 8200
SES Accra
SES Satellite Ghana Ltd.
1st Ringway, No. 4
Ringway Estate
Osu
Accra
Ghana
Email: [email protected]
Contact number: +27 (0) 11 081 8200
SES Addis Ababa
7th Floor
Medhaneyalem Building
Bole Subcity
Wereda 03/04
Addis Ababa
Ethiopia
Email: [email protected]
Contact number: +27 (0) 11 081 8200
For more information about SES, visit
www.ses.com/africa or send an
email to [email protected]
Printed in May 2014.
This brochure is for informational
purposes only, and does not
constitute an offer from SES.
SES reserves the right to change the
information at any time, and
assumes no responsibility for any
errors, omissions or changes. All
brands and product names used
may be registered trademarks and
are hereby acknowledged.

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