2013 MARKET UPDATE SURVEY 1 – 7 2013 SHARE TRENDS IN QUEENSLAND 7.8% 8.5% 13.6% 12.9% 9.1% 2010 2012 23.1% 69.5% TTL FTA PRIMARY TTL FTA MULTI-CHANNEL TTL STV TTL OTHER Copyright ©2013 The Nielsen Company. Confidential and proprietary. 8.4% 7.4% 12.8% 13.2% 2011 2013 57.3% 21.1% 55.5% 55.7% 24.1% Source: Regional TAM Arianna Regional STV, Queensland, Survey Year (excl Easter) 2010 – 2012 & Survey Year 1-7 (excl Easter) 2013, 1800-2400, SHR%, Consolidated, Other includes TTL Other FTA & TTL Spill 2 NETWORK COMMERCIAL SHARE: SURVEY YEAR ALL MARKETS HISTROCIAL TREND 2003 2004 2005 2006 2007 2008 2009 2010 2011 Cairns Winning Margin 2012 % 12.2 12.6 11.4 3.7 5.5 1.7 1.4 1.3 4.2 1.2 Townsville Winning Margin 2013 6.3 0% 10.6 8.2 8.4 7.6 2.7 4.2 5.1 5.8 17.3 16.5 12.8 12.8 19.0 18.5 20.8 20.2 18.7 21.4 23.8 25.6 18.2 13.7 20.7 18.3 12.6 12.3 6.0 4.2 1.9 12.5 1.0 2.3 4.0 7.4 10.3 9.9 7.3 11.1 13.2 14.8 13.3 18.9 19.4 15.7 6.8 8.1 5.6 2.5 8.4 9.0 12.8 9.6 13.0 9.5 7.8 Mackay Copyright ©2013 The Nielsen Company. Confidential and proprietary. Winning Margin Rockhampton Winning Margin Maryborough Winning Margin Toowoomba Winning Margin Source: Regional TAM Weeks Survey 1-10 2003-2012 and Survey 1-7 (excl Easter) 2013, Consolidated, Total Individuals, Commercial Network Totals, 1800 – 2400, CSHR % [ FTA SHR (All Commercial)] 3 AUDIENCE PROFILE AUDIENCE PROFILE BY AGE QUEENSLAND AGGREGATE MARKET 38% Copyright ©2013 The Nielsen Company. Confidential and proprietary. Women 50% 40% 46% 52% 59% 58% 59% 62% Men 50% UNIVERSE UNIVERSE 60% 54% 48% 41% 41% 7QLD 7TWO 7mate WIN Source: Regional TAM Arianna: RegFTA+WA; Surveys 1-7 (excl Easter) 2013, Consolidated, 1800 – 2400, Queensland, Adhesion GO! 54% 56% 42% 44% Gem SC TEN 46% ONE ELEVEN 5 AUDIENCE PROFILE - QUEENSLAND SUMMARY 59% 57% The average age of a 7QLD viewer during peak was 46 (WIN = 47 / SC TEN = 44). years 58% 63% 62% The average age of a 7TWO viewer during peak was 56 (GO! = 37 / ONE = 47). years The average age of a 7mate viewer during peak was 38 (Gem = 51 / ELEVEN = 38). years 52% 54% Copyright ©2013 The Nielsen Company. Confidential and proprietary. 54% 54% 59% 56% 57% 60% 52% 56% Source: Regional TAM Arianna: Regional FTA+WA, 1800-2400, Survey 1-7 (excl Easter)2013, Consolidated, Adhesion (no decimal place), Average Age, Queensland 6 REGULAR PROGRAM RANKING – TOP 20 THE TOP 20 REGULAR PROGRAMS IN ROCKHAMPTON SURVEY 1-7 2013 PROGRAM CHANNEL AUD (R) TARP # OF EPS 1 MY KITCHEN RULES-TUE 7QLD 38,000 16.7% 9 2 MY KITCHEN RULES-WED 7QLD 37,000 16.5% 9 3 MY KITCHEN RULES-THU 7QLD 35,000 15.6% 5 4 MY KITCHEN RULES-MON 7QLD 34,000 15.2% 9 WIN 34,000 15.0% 5 6 THE X FACTOR-TUE 7QLD 33,000 14.7% 4 7 MRS. BROWN'S BOYS 7QLD 33,000 14.5% 7 8 THE X FACTOR-MON 7QLD 31,000 13.6% 4 9 A PLACE TO CALL HOME 7QLD 26,000 11.4% 13 10 THE BLOCK: ALL STARS -TUE WIN 26,000 11.4% 6 11 THE BLOCK SKY HIGH -SUN WIN 25,000 11.2% 10 12 HOME AND AWAY 7QLD 25,000 11.2% 115 13 SEVEN LOCAL NEWS 7QLD 25,000 11.2% 140 14 HOUSE RULES-REVEAL 7QLD 25,000 11.1% 7 15 HOUSE RULES-TUE 7QLD 25,000 11.0% 6 WIN 25,000 10.9% 5 7QLD 24,000 10.7% 9 18 HAMISH & ANDY'S GAP YEAR ASIA WIN 24,000 10.7% 6 19 THE BLOCK: ALL STARS -THU WIN 24,000 10.7% 5 7QLD 23,000 10.4% 6 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 5 THE BLOCK: ALL STARS -SUN 16 THE VOICE -SUN 17 DOWNTON ABBEY 20 LAST RESORT Source: Regional TAM Arianna: RegFTA+WA; Surveys 1 – 7 (excl Easter) 2013, Total Individuals, Free To Air Networks, Consolidated, 0200 – 2600, Rockhampton, AUD (ranked) & TARP, excludes “SNEAK PEAK”, Episode Counter (Min:4) 8 3 STATION SHARES 3 STATION COMMERCIAL SHARE - ROCKHAMPTON SURVEY 1-7 2013 60% 50% 48% 48% 49% 40% 46% 45% 43% 43% 42% 41% 39% 35% 37% 43% 42% 39% 36% Copyright ©2013 The Nielsen Company. Confidential and proprietary. 30% 20% 17% 15% 15% 15% Survey 2 Survey 3 Survey 4 16% 17% 16% 14% 10% 0% Survey 1 7QLD Survey 5 WIN Survey 6 Survey 7 YTD Average SC TEN Source: Regional TAM Arianna: RegFTA+WA; Surveys 1–7 (excl Easter) 2013, Network Prime7/7QLD/GWN7, Network WIN/NBN & Network Southern Cross TEN, Consolidated, 1800 – 2400, Rockhampton, CSHR% [FTA SHR (3 Station Comm)] 10 3 STATION COMMERCIAL SHARE - ROCKHAMPTON SURVEY 1-7 2012 vs 2013 60% 50% 49% 48% 48% 45% 43% 40% 40% 41% 44% 46% 45% 42% 41% 42% 43% 41% 37% Copyright ©2013 The Nielsen Company. Confidential and proprietary. 30% 20% 10% 0% Survey 1 Survey 2 Survey 3 Survey 4 Survey 5 2012 Survey 6 Survey 7 YTD Average 2013 Source: Regional TAM Arianna: RegFTA+WA; Surveys 1–7 (excl Easter) 2012 & 2013, Network Prime7/7QLD/GWN7, Network WIN/NBN & Network Southern Cross TEN, Consolidated, 1800 – 2400, Rockhampton, CSHR% [FTA SHR (3 Station Comm)] 11 3-STATION COMMERCIAL SHARES – ROCKHAMPTON Copyright ©2013 The Nielsen Company. Confidential and proprietary. HOW THE BUYING DEMOGRAPHICS STACK UP FOR SURVEY 1-7 2013 TOTAL HOUSEHOLDS 47.0% 39.0% 15.8% WOMEN 40+ 46.4% 37.6% 16.0% GROCERY BUYERS 47.0% 37.1% 15.9% PEOPLE 16-39 53.5% 32.5% 14.0% PEOPLE 16+ 46.6% 37.9% 15.5% MEN 16-39 52.5% 34.1% 13.4% MEN 16+ 43.1% 41.1% 15.8% WOMEN 16-39 54.1% 31.7% 14.3% WOMEN 16+ 49.2% 35.5% 15.4% PEOPLE 25-54 45.2% 37.7% 17.1% PEOPLE 25+ 46.1% 38.2% 15.7% MEN 25-54 41.0% 42.0% 17.0% MEN 25+ 42.6% 41.5% 15.9% WOMEN 25-54 48.3% 34.6% 17.1% WOMEN 25+ 48.9% 35.5% 15.6% PEOPLE 16-54 46.0% 37.4% 16.6% PEOPLE 40+ 43.4% 40.4% 16.2% MEN 16-54 42.0% 41.3% 16.8% MEN 40+ 40.1% 43.4% 16.5% WOMEN 16-54 48.8% 34.7% 16.5% Source: Regional TAM Arianna: RegFTA+WA; Surveys 1–7 (excl Easter) 2013, Network Prime7/7QLD/GWN7, Network WIN/NBN & Network Southern Cross TEN, Consolidated, 1800-2400, Rockhampton CSHR% [FTA SHR (3Station Comm)] 12 TIME SHIFT VIEWING % PLAYBACK OF TOTAL TELEVISION VIEWING Copyright ©2013 The Nielsen Company. Confidential and proprietary. MARKET SNSW CANBERRA STHRN NSW NNSW NEWCASTLE SNSW WOLLONGONG QLD MARYBOROUGH QLD CAIRNS VIC BENDIGO NTHRN NSW QLD TOWNSVILLE NNSW NTHRN RIVERS QUEENSLAND VIC GIPPSLAND TAS LAUNCESTON WESTERN AUSTRALIA VIC ALBURY/WODONGA VIC SHEPPARTON VICTORIA SNSW ODW TASMANIA QLD TOOWOOMBA QLD MACKAY VIC BALLARAT NNSW TAMWORTH/TAREE TAS HOBART QLD ROCKHAMPTON QUEENSLAND AVERAGE % PLAYBACK 11.0% 8.2% 8.0% 7.9% 7.6% 7.5% 7.1% 6.8% 6.8% 6.6% 6.5% 6.2% 6.2% 6.1% 6.1% 6.1% 6.1% 5.8% 5.5% 5.3% 5.3% 5.2% 5.0% 4.9% 4.1% As Live 1.7% Time Shift 4.8% Live 93.5% 49.4% of Queensland homes have a device that is capable of Time Shift Viewing. However, 93.5% of Queensland viewing is still done LIVE! Source: Regional TAM & Regional TAM P8 2013 Panel Incidence Arianna: Regional FTA+WA, Survey 1-7 (excl. Easter) 2013, Consolidated & Playback, Total Individuals, Total TV, 1800-2400, AUD 14 PLAYBACK BY CHANNEL SUMMARY 5.7% 7TWO is the channel with the most amount of proportional viewing done in playback mode (closely followed by Southern Cross TEN). 9.1% ONE is the channel with the least amount of proportional viewing done in playback mode. 4.0% 4.9% Copyright ©2013 The Nielsen Company. Confidential and proprietary. 3.6% 4.6% 8.0% 3.2% 5.1% Source: Regional TAM Arianna: Regional FTA+WA, Survey 1-7 (excl Easter) 2013, Consolidated & Playback, Total Individuals, Free To Air Channels, 1800-2400, AUD, Queensland 15
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