11-14 BmlkBisBflyShpMIG Frt.ai

OCTOBER 27 – NOVEMBER 30, 2014
NEW
GALLONS:
Coke/Dr Depper Markets:
Markets serving Sm Combo Drinks
Hawaiian Punch/
Med Combo Drinks (not shown)
Minute Maid Lemonade
Coke Freestyle/
Dr Depper Markets:
DRIVE-THRU
Hi-C Fruit Punch/
Minute Maid Lemonade
TOPPER LARGE
(not shown)
Take Down: 11/30/14
DRIVE THRU BOARD
Place
Local Favorites
Translite Here
Place
Kids Meal
Translite Here
WILD CARD TRANSLITE
Take Down: 11/30/14
LTO TRANSLITE
Take Down: 11/30/14
Markets serving
Sm Combo Drinks
Med Combo Drinks
(not shown)
DRIVE-THRU
SIDE SIGN TOPPER
Take Down: 12/24/14
Markets not
serving Iced Tea
Gallons &
1/2 Gallons
(not shown)
LARGE DRIVE
THRU EXTENDER
Take Down: 11/16/14
DRIVE-THRU SIDE SIGN
Take Down: 11/30/14
Markets serving Iced Tea
READERBOARD
NEW BUTTERMILK BISCUIT
BUTTERFLY SHRIMP
ONLY $4.99
DRIVE-THRU/DOOR
WINDOW CLING
Take Down: 11/30/14
DOUBLE WINDOW CLING
Take Down: 11/30/14
Large
Door Cling
Not Available
In This Kit
WINDOW CLING
Take Down: 11/30/14
Keep up from
October
LARGE
DOOR CLING
POLE SIGN
Take Down: 11/30/14
FOLDED YARD SIGN
Take Down: 11/30/14
Markets serving Cajun Fish
Catfish (not shown)
MERCHANDISING IMPLEMENTATION GUIDE
TRANSLITES
Take Down: 11/30/14
Markets serving
Sm Combo Drinks
Med Combo Drinks
(not shown)
Markets serving
Sm Combo Drinks
Med Combo Drinks
(not shown)
FLYERS (OUT OF STOCK)
BOUNCE BACK
STANCHION SIGN TOPPER
Take Down: 11/30/14
Now available through
the Local Store Marketing
Website only.
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Stores will receive 1 color and 1 black/white Flyer
in each kit. Print locally should your restaurant
run out of product during the promotional window.
(Side 1 – Top Insert)
Take Down: 11/30/14
Markets serving
Sm Combo Drinks
Med Combo Drinks
(not shown)
REGISTER TOPPER
Stores with 5/7 panel short
menuboards will receive
this counter card.
(Side 2 – Back Insert)
Take Down: 11/16/14
Gallons (not shown)
Gallons & 1/2 Gallons
(not shown)
COUNTER CARD
Take Down: 12/24/14
COUNTER CARD
Take Down: 11/30/14
Take Down: 11/30/14
$
Markets serving
Iced Tea
Non Iced Tea
(not shown)
Stores with static menuboards
will receive this counter card.
0.00
Markets serving Sm Combo Drinks
Med Combo Drinks (not shown)
(Side 1 Bottom Insert)
Take Down: 11/30/14
Markets serving Sm Combo Drinks
Med Combo Drinks (not shown)
Markets serving Cajun Fish
Catfish (not shown)
STANCHION SIGN
2
TABLE TENT
Table Ten
t
Not Avail
able
In This Kit
Take Down: 11/30/14
Markets serving Cajun Fish
Catfish (not shown)
POINT OF PURCHASE CHECK LIST
Keep up from October
DRIVE-THRU/DOOR
WINDOW CLING
Take Down: 11/30/14
DOUBLE WINDOW CLING
BOX OFFER
WINDOW CLING
Take Down: 11/30/14
Take Down: 11/30/14
STANCHION SIGN TOPPER
Take Down: 11/30/14
REGISTER TOPPER
Take Down: 11/30/14
DRIVE-THRU TOPPER LARGE
Take Down: 11/30/14
POLE SIGN
Take Down: 11/30/14
Stores will receive 1 color and 1 black/white Flyer
in each kit. Print locally should your restaurant
run out of product during the promotional window.
DRIVE-THRU SIDE
SIGN TOPPER
Take Down: 11/30/14
Markets serving Cajun Fish
Markets serving Catfish (not shown)
Now available
through the Local
Store Marketing
Website only.
FLYERS (OUT OF STOCK)
TABLE TENT
Take Down: 11/30/14
BOUNCE BACK
Markets serving Sm Combo Drinks
Med Combo Drinks (not shown)
Markets serving Cajun Fish
Markets serving Catfish (not shown)
Markets serving Sm Combo Drinks
Med Combo Drinks (not shown)
Stores with 5/7
panel short
menuboards
will receive this
counter card.
WILD CARD TRANSLITE
Take Down: 11/30/14
COUNTER CARD
Take Down: 11/30/14
3
FOLDED YARD SIGN
Take Down: 11/30/14
UPSELL POINT OF PURCHASE CHECK LIST
A Markets serving Sm Combo Drinks
B CAJUN FISH MARKETS
Med Combo Drinks (not shown)
A
A
C CATFISH MARKETS
A
B
C
A
INTERIOR SHORT/TALL
PANELS LTO TRANSLITE
Take Down: 11/30/14
STANCHION SIGN
STANCHION SIGN
(Top Insert)
Take Down: 11/30/14
A
STANCHION SIGN
(Bottom Insert)
Take Down: 11/30/14
(Bottom Insert)
Take Down: 11/30/14
Stores with static menuboards will receive this counter card.
Markets serving Iced Tea
Markets not serving Iced Tea
Stores with a vertical drive-thru
presell board will receive
this translite.
Take Down: 11/30/14
Take Down: 11/30/14
Markets not serving Iced Tea
Markets serving Iced Tea
DRIVE-THRU SIDE SIGN/
COUNTER CARD
EXTERIOR LTO TRANSLITE
DRIVE-THRU PRESELL
TRANSLITE
DRIVE-THRU SIDE SIGN/
COUNTER CARD
DRIVE-THRU PRESELL
TRANSLITE
Take Down: 11/30/14
Take Down: 11/30/14
Take Down: 11/30/14
BEVERAGE POINT OF PURCHASE CHECK LIST
A GALLONS:
Coke/Dr Depper Markets: Hawaiian Punch/Minute Maid Lemonade
Coke Freestyle/Dr Depper Markets: Hi-C Fruit Punch/
Minute Maid Lemonade (not shown)
A
B GALLONS & 1/2 GALLONS:
Coke/Dr Depper Markets: Hawaiian Punch/Minute Maid Lemonade
Coke Freestyle/Dr Depper Markets: Hi-C Fruit Punch/
Minute Maid Lemonade (not shown)
B
A
LARGE DRIVE-THRU EXTENDERS
Take Down: 11/16/14
POP Contact
If your POP kit was received with damaged or missing elements, please
contact Popeyes POP fulfillment house, Pointsmith at 1-800-877-8685.
©Copyright Popeyes Louisiana Kitchen, Inc. 2014 All Rights Reserved.
B
STANCHION SIGNS
Take Down: 11/16/14