Digital First, Print Best. 1811 N. 23rd St. • McAllen, TX 78501 Phone: 956-682-2423 • Fax 956-630-6371 • www.yourvalleyvoice.com Deliver Readers & Results! Digital First, Print Best. WEDNESDAY DELIVERY CITY ZIP COPIES READERSHIP McAllen 78501 15,717 28,299 McAllen 78503 5,059 9,106 McAllen 78504 9,842 17,716 Alamo 78516 6,304 11,347 Donna 78537 1,281 2,306 Edinburg 78539 12,161 21,890 Edinburg 78541 3,318 5,972 Edinburg 78542 6,771 12,188 Hidalgo 78557 1,785 3,213 Mission 78572 16,823 30,281 Mission 78573 5,212 9,382 Mission 78574 8,213 14,784 La Joya 78576 1,000 1,800 Pharr 78577 17,024 30,643 San Juan 78589 4,490 8,082 TOTAL 115,000 207,000 2 3 Read Regularly 98.1% Regularly Receive 89.2% Read Regularly Of those who receive our newspaper, more than 8 out of 10 household members regularly read the Valley Town Crier and The Edinburg Review. 81.4% Drive Sales Frequently Buy More than 8 out of 10 readers frequently buy products or services from ads in the Valley Town Crier and The Edinburg Review. Long Shelf Life 40.0% Keep 3 or more days 60% Keep 1-2 Days More than 4 out of 10 of our delivered households keep the Valley Town Crier and The Edinburg Review three or more days. Circulation Readership VTC West VTC South The Edinburg Review 45,227 45,732 24,041 81,409 82,318 43,274 MONTE CHRISTO RD. 3 EDINBURG VALVERDE RD. Publication 1 Reliable Weekly Delivery S.H. 107 EXPRESSWAY S.H. 107 PALMVIEW JACKSON 23 RD. ST VALVERDE RD. NOLANA LOOP RAUL LONGORIA MC COLL RD. WARE LOPEZVILLE OWASSA MCALLEN MISSION EXPRESSWAY 83 PHARR ALAMO EXPRESS WAY 83 U.S. 281 AIRPORT SAN JUAN SEWART RD. BENTSEN RIO GRANDE VALLEY STATE PARK PECINA LAS MILPAS VALVERDE RD. OLD U.S. 83 SHARYLAND BLVD. CONWAY Gold Standard Award Top 1% of Publications in U.S.! TRENTON 1 GOODWIN RD. LA HOMA DR. ALTON 2 MILITARY HWY HIDALGO 1811 N. 23rd St. • McAllen, TX 78501 Phone: 956-682-2423 • Fax 956-630-6371 • www.yourvalleyvoice.com Distribution ALAMO EARLING F.M. 2061 HUTTO VERN RD. F.M. 1423 VALVERDE BORDER WHALEN DRIVE SPUR 374 VALLEY VI EW RD. F.M. 3072 VALVERDE RD. RD. RD. F.M. 907 DRIVE SKINNER RD . HOLMES RD. SUNFLOWER SHRAP RD. NIO I RD. U.S 281 S.H. 336 SPUR 244 EL TEXANO RD. HIDALGO ROSEVELT F.M. 1423 SOUX RD. RD. RD. F.M. 907 ELDORA TOWER ALBERTA OWASSA STEWAR T RD. F.M. 255 F.M. 494 SPUR RD. RD. RD. RD. TERRY RD. RD. RD. RD. . PRODUCE VALVERDE RD. RD. DOOLITTLE TOWER ALAMO RD. F.M. 907 KENYON MORNINGSID E DOOLITTLE M ROAD LONGOR RAUL F.M. 1426 U.S. 281 BLANCO JUAN BALL LAS MILPAS NORTH 3R D. RD. EXPRESSWAY IA RD. R.D. R.D. N JACKSO SUGAR SAN ANTO F.M. 1326 MOORE HALL ACRE RD. THOMAS ANDERSON RD. ALAMO RIDGE RD . PECINA RD NO RD. RD. TRENTON CARROLL HOUSTON AIRPORT BRUSHLINE GUIN RD . SEMINARY RD. DE CARE SUGAR JACKSON JACKSON MC COLL F.M. 2061 PHARR SA N JUAN 1061 GE AN CANTON WISCONSIN NEBRASKA 374 S.P. R. SAN CARL R. OS TEX-MEX RD. CURRY RD. RD. CURVE TEXAS IOWA F.M. 495 RANCHO F.M. 1016 F.M. 2128 RICHARDS ON BLVD . MINNESOT A LOOP F.M. 3362 S.H. 336 23 RD. ST F.M. 2220 RAGLAN RD. 10 TH ST . R.D. DEPOT F.M. 19 26 WARE ROOTH N BENTSE TAYLOR OCK AN RD. HACKBERR Y WAY 83 RD O GR RIO GRAN EUBANNS DRIVE HOEHN RD. RD. RD. F.M. 494 RD. RD. RD. D SHARY EXPRESS GONZALEZ NOLANA F.M. 494 F.M. 1016 BLVD. GLASSO STEWAR T LUCK SINGER F.M. 396 GLE RD. RD. JO M RD. EDINBURG HOBBS RD . MCALLEN ONE MILE BREYFO F.M. 2062 WATSON RD . . GREENE RD BATES RD. FREDDY SPUR A F.M. 19 25 RUSSEL SPRAGUE . R DE LL LU RD. S.H. 107 UNCIL RD MISSION BENTSEN RIO VALLEY ST GRANDE ATE PARK ROGERS 2ND. ST . M.P. RD. BRYAN 107 MAYBERR Y R S.H. TROSPE CONWAY OWEN CO F.M. 495 OLD U.S. 83 NORTH F.M. 2220 F.M. 2993 RD. RD. RD. MILE 1 RD . RD. S.H. 107 OS LOS EBAN DRIVE FIELD INSPIRAT ION LA HOM A MOORE TA PALM F.M. 492 SHUERB F.M. 1924 CHRISTO F.M. 676 GOODW IN RD. . MINNESO RD. ABRAM MILE 3 RD BRUSHL INE . ARC RD . DRIVE MILE 5 RD F.M 681 F.M. 2894 BLVD. DOOFIN DRIVE F.M 492. G CITRUS F.M. 681 MONTE DEPOT RD . RD. Digital First, Print Best. RD. ANAYA RD . HIGHLINE RD. U.S. 281 REYNOSA EDINBURG REVIEW TOWN CRIER 78539 • 78541 • 78542 HOME DELIVERY BULK OFFICE TOTALS: 20,789 3,052 200 24,041 McALLEN / MISSION 78501 • 78503 • 78504 • 78572 78573 • 78574 • 78576 HOME DELIVERY BULK OFFICE TOTALS: 39,642 5,160 425 45,227 McALLEN / PHARR 78501 • 78503 •78504 •78516 78537 •78557 •78577 •78589 HOME DELIVERY BULK OFFICE TOTALS: 42,522 2,785 425 45,732 1811 N. 23rd St. • McAllen, TX 78501 Phone: 956-682-2423 • Fax 956-630-6371 • www.yourvalleyvoice.com Proven Success Digital First, Print Best. Here are some of our satisfied clients. 32 Years 32 Years 32 Years 22 Years 17 Years 15 Years 15 Years 12 Years 12 Years 10 Years 12 Years 8 Years 6 Years 5 Years 5 Years 4 Years 4 Years 2 Years 1811 N. 23rd St. • McAllen, TX 78501 Phone: 956-682-2423 • Fax 956-630-6371 • www.yourvalleyvoice.com Reader Information Digital First, Print Best. STRONG READERSHIP EDUCATED • 98.1% of the respondents receive the Valley Town Crier regularly. HIGHEST LEVEL OF EDUCATION Graduated High School 21% 32% • 89.2% of the papers received are read regularly. Some College 20% 24% Graduated College 10% 18% Completed Post Graduate 6% 5% • With an average of 1.8 readers, that means over 207,000 adults regularly read the Valley Town Crier. BUYING POWER HOUSEHOLD INCOME BUYING DECISIONS MARKET VTC READERS $25,000 - $49,999 29% 26% $50,000 - $74,999 14% 20% $75,000 - $99,999 7% 10% Over $100,000 6% 7% BUYING AGE GROUP 18 – 24 MARKET VTC READERS • 81.4% of people receiving papers purchase products or services from ads seen in the Valley Town Crier. • 40% of the Valley Town Criers are kept 3 or more days before being discarded. CIRCULATION MARKET VTC READERS 19% 5% 25 – 34 22% 21% 35 – 44 18% 24% 45 – 54 16% 18% 55 & Over 25% 32% VTC READERS ARE BIG SPENDERS 114,997 Valley Town Criers are delivered every Wednesday. 103,002 papers are home delivered each week. 9,945 Controlled Bulk Delivery VTC READERS USE YOUR SERVICES In the next 12 months, Valley Town Crier Readers Will Make These Purchases. 21% Plan to use Florist/Gift Shops 36% Plan to purchase an Automobile (new & pre-owned) 27% Plan to use a Veterinarian 38% Plan to purchase Furniture & Home Furnishings 16% Plan to use a Chiropractor 39% Plan to purchase Televisions & Electronics 18% Plan to use a Financial Planner 73% Plan to purchase Men’s Apparel 60% Plan to use a Tax Advisor / Services 77% Plan to purchase Women’s Apparel 28% Plan to use a Health Club / Exercise Class 81% Plan to Dine out / use Entertainment services 47% Plan to use Legal Gambling Entertainment 53% Plan to purchase Trips or Vacations 77% Plan to use a Pharmacist / Prescription Service 20% Plan to use Childcare Services This information was provided through an audit/readership studies performed by the Circulation Verification Council (CVC), independent of the Valley Town Crier. The audit was performed April 1, 2012 through Dec. 31, 2012. 784 interviews with residents in the primary market area provide a minimum accuracy level of +/- 2.5% 1811 N. 23rd St. • McAllen, TX 78501 Phone: 956-682-2423 • Fax 956-630-6371 • www.yourvalleyvoice.com Management & Policies Digital First, Print Best. Management Directory Linda Medrano Publisher Regional Operations Director Off. 956-682-2423 ext. 150 Cell. 956-742-9350 [email protected] Gustavo Diaz Advertising Director Off. 956-682-2423 ext. 140 Cell. 601-672-6094 [email protected] Pedro Perez IV Editor Off. 956-682-2423 ext. 220 Cell. 956-225-5288 [email protected] Jimmy Rocha Production Manager Off. 956-682-2423 ext. 290 Cell. 956-310-7316 [email protected] Gloria Mata Composition Manager Off. 956-682-2423 ext. 180 Cell. 956-536-0863 [email protected] Ernesto Sanchez Circulation Manager Cell. 956-244-7951 [email protected] 2013-2014 POLICIES & CONDITIONS • The Valley Town Crier reserves the right to revise rates with thirty (30) days written notice to the advertiser. In this event, the advertiser may, by written notice prior to the effective date of the revised rates, terminate any advertising agreement without penalty of refund. • The Valley Town Crier will not be liable for any error in advertisement to a greater extent than the cost of the space occupied by the error. In the event of a Publisher’s error advertising goods at less than the specified price, The Valley Town Crier will furnish a letter to the advertiser to be posted noting the error and stating the correct price but will not assume any liability for goods sold at the incorrect price. • Advertising submitted past proof-copy deadline shall be published at the risk of the advertiser. The Valley Town Crier will not accept responsibility for, nor issue credit on, errors made on such advertisements. This condition will also apply to ads run when proofs are returned past deadline. • Only preferred positions covered specifically by a special rate are guaranteed. Positions other than these are not guaranteed; therefore, credit will not be issued for placement of advertisements. • Claims for adjustment of errors must be made no later than thirty (30) days after publication date upon which said error occurred. Claims submitted past this time limit will not be honored. • For the mutual protection of its papers, its advertisers and its readers, the Valley Town Crier reserves the right to revise or reject any advertisement which , in its sole judgment and discretion, it considers to be objectionable or offensive in subject matter, phraseology or layout. • All advertising is accepted on a pre-paid basis until credit has been approved. • Terms of payment are net on or before the twenty-fifth (25) of the month for advertising published for the advertiser in the previous month; provided, however, the Valley Town Crier may at any time demand cash at time of delivery of copy for insertion. • A one and one-half percent (1.5%) monthly service charge will be added to all unpaid balances in excess of 60 days. MEMBERS • In the event legal collection becomes necessary, the advertiser agrees to pay all court costs, attorney fees, filing fees and any other cost involved in collection. • Credits are not exchangeable for cash and expire if not used within 12 months. Credits may only be applied toward purchases from the Valley Town Crier. 1811 N. 23rd St. • McAllen, TX 78501 Phone: 956-682-2423 • Fax 956-630-6371 • www.yourvalleyvoice.com
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